I still don't know who is my persona ...

A mile in a CTO s shoes

Sharing the backstage of my startup's launch https://marketingautomationninja.com , there is one thing that is quite uncommon...

"I still don't know who is my persona..."

That's a bit weird because we already got some clients, but because it's just a few for now,I still have some difficulties to define who is the idea client for this project.

Is it really a problem? Yes! Of course, because everything we do, the way we could communicate depends on it...

Nevertheless, I like to move forward by action. So the strategy I have set is to massively communicate about video and podcast production. And we will see see which profiles are interested in this subject and especially by automation side of content creation.

Then, it's by talking live with people who will interact with my content that we will identify the ideal profile, the persona of our solution.

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If you want to learn more about how to build a startup without technical skills, check: https://myctofriend.co

If you want to learn more about Marketing automation, then check: https://marketingautomationninja.com

These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCnY4HNrvZTnIOMO3FPkinxQ