How Jollibee plans to take over the U.S.

A Deeper Dive

The track record of international concepts expanding in the U.S. is not great. Jollibee Foods plans to change that.

Maribeth Cruz, president of Jollibee Foods North America, joins this week’s episode of the Restaurant Business podcast “A Deeper Dive” to talk about the chain’s plans to change that.

Dela Cruz talks about the company’s aggressive plans to expand that number, and how the pandemic introduced U.S. consumers to the chain’s bone-in chicken and the rest of its distinct menu. She also discusses challenges finding real estate and the ever-present labor issue.