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Why You Must Choose Your Ideal Audience
ซีรีส์ที่ถูกเก็บถาวร ("ฟีดที่ไม่ได้ใช้งาน" status)
When? This feed was archived on May 14, 2022 04:08 (). Last successful fetch was on April 13, 2022 12:20 ()
Why? ฟีดที่ไม่ได้ใช้งาน status. เซิร์ฟเวอร์ของเราไม่สามารถดึงฟีดพอดคาสท์ที่ใช้งานได้สักระยะหนึ่ง
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 264499761 series 2372288
This episode still focuses on the same topic we were planning to discuss -- the importance of choosing your idea audience -- but the context is now much different and, ultimately, much more meaningful.
We open with a discussion about an intriguing new online marketplace for "A.I.-generated characters," and what it could mean for your business, before moving onto perhaps the single greatest example in advertising history of defining who your ideal audience is (and who it isn't).
Then we address the importance of having core values and being willing to stand up for them, what it means to provide values-based leadership to an audience, and how these ideas come to a head when important societal events happen -- like the recent murder of George Floyd and the ensuing protests and national discussion about Black Lives Matter and race in America.
How do you decide when it's time to take a public stand and make your thoughts and feeling clear to your audience, even when it's obvious there will be some negative reaction? And is it possible that we overrate how much negative reaction there will be? Brian and Jerod use their own recent experiences with other audiences to provide some insight.
All of that and more on this season finale episode of 7-Figure Small.
207 ตอน
ซีรีส์ที่ถูกเก็บถาวร ("ฟีดที่ไม่ได้ใช้งาน" status)
When? This feed was archived on May 14, 2022 04:08 (). Last successful fetch was on April 13, 2022 12:20 ()
Why? ฟีดที่ไม่ได้ใช้งาน status. เซิร์ฟเวอร์ของเราไม่สามารถดึงฟีดพอดคาสท์ที่ใช้งานได้สักระยะหนึ่ง
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 264499761 series 2372288
This episode still focuses on the same topic we were planning to discuss -- the importance of choosing your idea audience -- but the context is now much different and, ultimately, much more meaningful.
We open with a discussion about an intriguing new online marketplace for "A.I.-generated characters," and what it could mean for your business, before moving onto perhaps the single greatest example in advertising history of defining who your ideal audience is (and who it isn't).
Then we address the importance of having core values and being willing to stand up for them, what it means to provide values-based leadership to an audience, and how these ideas come to a head when important societal events happen -- like the recent murder of George Floyd and the ensuing protests and national discussion about Black Lives Matter and race in America.
How do you decide when it's time to take a public stand and make your thoughts and feeling clear to your audience, even when it's obvious there will be some negative reaction? And is it possible that we overrate how much negative reaction there will be? Brian and Jerod use their own recent experiences with other audiences to provide some insight.
All of that and more on this season finale episode of 7-Figure Small.
207 ตอน
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