Why Your Purpose Needs To Drive Your Business; With Jussi Luukkonen & Dave Vrijsen - #13


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We had a truly international cohort on this call, as each member of Dave’s family were born in a different country, as were the members of Jussi's family!

One of the stand-out things from this episode was that both Dave and Jussi agreed for a business to be 6 stars they need to be led by purpose. If they weren't driven by purpose then they would be 5 stars 'at best', and in Jussi's words they would make some profits but die off and not last.

This is another episode that could have kept going!

Here are some highlights:

10:10 - the blue ocean strategy was a great start

12:55 - The erosion of institutions

21:10 - How Covid has shifted internal needs inside organisations to develop

24:00 - How you can survive the tsunami that’s coming

26:19 - Where leaders need to start with their transformation

30:58 - How people can feel more fulfilled

36:41 - What engagement in action looks like

39:08 - A company that’s 1300 years old

41:17 - The link between business and nature


Jussi throws down a challenge right at the end that Aveline agrees to!

Sit back and enjoy!

Books Mentioned in this episode:

The Wise Company

Principles, Ray Dalio

More To The Game

The Buddha and The Badass, Vishen Lakyani

Here is some information on both guests and where you can find them:

Jussi Luukkonen

Jussi has been coaching people for decades. First as a theatre director, as a leader and then as a successful entrepreneur.

His philosophy is that everybody has an infinite potential for greatness. As a coach, Jussi helps his customers to reveal and use that potential.

Jussi is also a published author, with his seventh book “Upstreaming - How to manage your boss, but still lead your team” being released in mid-2021. It is a survival guide for first time and front-line managers.

Something Interesting About You:

Originally I was trained as a theatre director and the last play I directed was The Tempest by Shakespeare in 1989 at Ad Astra Theatre which I founded in 1985. The theatre is still going strong but the current crew thinks that I am dead and some sort of imaginary being.

LI: http://linkedin.com/in/jussiluukkonen

W: jussiluukkonen.com

Dave Vrijsen

Founder & CEO, Sageflow
A seasoned CEO and Business Owner who has established a multinational business based on targeted customer pains and needs. It was of vital importance to me to develop a business which was completely aligned with my own values and beliefs in order to develop deep and lasting relationships with people who share this same approach in both business & life.
Something Interesting About You:

Dave has a truly international character, which is represented in his family structure, whereby every member of his family has been born in a different country. He has now settled in Brisbane, Australia, together with his family, and continues to live by his outstanding values and beliefs and strives for excellence in everything he and his company does.

W: sageflow.com.au

LI: linkedin.com/in/davevrijsen

The purpose of the Six Star Business is to bring awareness, connection and ingenuity to businesses aiming to shine today and into the future through more than 5 star reviews. We are here to lift businesses to create a better future.

If you'd like to get in touch please contact us at contact@sixstarbusiness.com

Your hosts,
Aveline & Pete

45 ตอน