Can It Be as Simple As Love, Not Fear? With Remeny Armitage & Greg Smith - #12


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On this episode we were very fortunate to have two guests who truly understand the importance of the human connection.

We covered so many topics that every business owner should know about, and take heed of!

In this conversation we got deep about being human, and even used the “L” word a few times.

This really was a conversation with close friends and we could easily have been at a cafe or even settled around our dining room table. We could have kept going for hours.

Here are some highlights:

13:30 - you can only reach 6 stars if you proactively talk to your customers

18:55 - why there are so many lost opportunities

21:44 - Greg’s experience of 5 star service

27:32 - do we invest in client retention or finding new clients?

30:28 - the 80/20 rule in marketing

32:15 - is loyalty still a focus for businesses?

40:41 - how do we remove fear from our interactions?

42:15 - why the Beatles were right all along

47:10 - the power of interviewing your clients


Remeny shared some stories from her clients that are worth listening to - could this be you??!!

Sit back and enjoy!

Here is some information on both guests and where you can find them:

Remeny Armitage

Founder & CEO, Brilliant and Human

I help agency owners and professional services proactively turn their clients into advocates. By listening to your clients, I can help you improve your client relationships and retention; whilst improving your marketing, services / products, teams and processes enabling you to increase your revenue and grow.



Greg Smith

Founder & CEO, Send Handwritten

I believe that the answer to our planet’s challenges are predicated on healthy ‘connection’ & robust relationships. Every business has the power to change lives through its everyday business activities. On a fractured planet, my mission is to build meaningful relationships for mutual benefit.



The purpose of the Six Star Business is to bring awareness, connection and ingenuity to businesses aiming to shine today and into the future through more than 5 star reviews. We are here to lift businesses to create a better future.

If you'd like to get in touch please contact us at

Your hosts,
Aveline & Pete

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