The powerful connection between coffee and sport

5THWAVE - The Business of Coffee and Hospitality

On the podcast today we’re delving into the worlds of coffee and sport to explore the synergies between these two high profile industries.

We'll be speaking with Dr Lindsy Kass, Principle Lecturer, University of Hertfordshire to get a deeper understanding of what caffeine does to the body and how it can affect athletic performance.

We'll also hear from Caleb Benoit, Founder, Connect Roasters and Major League Baseball player Ian Happ from the Chicago Cubs, about their business partnership and the importance of aligning on vision and values.

Credits music: "Rye Grass Ryder" by Samantha Rise in association with The Coffee Music Project and SEB Collective

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