Keeping Hospitality Education “hospitable” at the Harrah College of Hospitality, University of Nevada, Las Vegas

50 Shades of Hospitality

In this podcast, Dr. Stowe Shoemaker talks about Hospitality Education at Harrah College of Hospitality at the University of Nevada Las Vegas. Stowe has been in hospitality education for over 25 years and in this podcast he shares his insights into how the hospitality field is changing and the importance of hospitality schools keeping up with an ever-changing the industry.

Dr. Shoemaker (Ph.D., Cornell University) recently transitioned to the UNLV Office of Philanthropy and Alumni Engagement after a decade of service as dean of the UNLV Harrah College of Hospitality. He is an acknowledged expert in pricing, revenue management, consumer behaviour and customer loyalty programs.

Dr. Shoemaker has served as an advisor to numerous hospitality service providers over the course of his career including British Airways, Accor, Hilton, Landry’s and Hyatt. He has helped game developers test market new casino games (both slots and table games), developed pricing strategies, developed programs to measure customer satisfaction, modelled the success and failure of marketing programs, and developed segmentation strategies based on consumer motivations in the gaming, lodging and restaurant industries.

In addition to this, he has published two marketing textbooks, Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for a Competitive Advantage and Marketing Essentials in Hospitality and Tourism: Foundations and Practices, and his research has won numerous awards.

Since 1996 Dr. Shoemaker has served as a member of the executive education faculty at Cornell University where he has taught courses in strategic pricing, revenue management, strategic marketing for hotels and restaurants, and customer loyalty.

Dr. Shoemaker has also applied his knowledge of hospitality to help healthcare professionals improve patient satisfaction. He has held a joint appointment at MD Anderson Cancer Center in Houston, TX and worked with Memorial Healthcare Systems, Houston. His third book, Hospitable Healthcare: Just What the Patient Ordered, will be launched on September 5th 2023 and can be preordered on Amazon and Barnes and Noble.