Unpacking data tales, triumphs, and tiny disasters, one mile at a time. The First Mile is a podcast from the MetaRouter team that explores the most critical stretch of the customer data journey: the first mile. Each episode dives into the technologies, strategies, and stories shaping how enterprises collect, govern, and activate data at scale.

From identity resolution to AI-driven personalization, from privacy-first infrastructure to the evolution of retail media, The First Mile brings together industry leaders, innovators, and practitioners to discuss how to turn data into a durable competitive advantage.
Whether you’re a marketer, data engineer, or privacy leader, this is where the conversation begins, all in the first mile.