Knock, knock, Neo. Think Agents are a thing of the future? Look again at the iconic movie, The Matrix—they've been hiding in plain sight. In the first episode of 2025, hosts Ron Tolido, Weiwei Feng, and Robert Engels venture down the digital rabbit hole of Virtual Twins with Morgan Zimmerman, CEO of NETVIBES at Dassault Systèmes. It’s a fascinating world where physical science meets data science, a world of both red and blue pills. Virtual Twins take the concept of Digital Twins to the next level, transforming static representations of products, devices, and systems into living, breathing "Dream Theaters" of simulations, predictions, and what-if scenarios. Fueled by AI and immersive technology, they don’t just capture life—they reimagine it. But what happens when Virtual Twins evolve to encompass entire organizations and industries? Imagine bending not just spoons, but entire realities. The Matrix has you—are you ready to see how deep the twin-powered innovation goes? You're in The Matrix ! Tune into our latest Data-powered Innovation Jam podcast episode now! Timestamps: 00:35 – Ron and Robert dive into the iconic world of The Matrix , drawing parallels to digital innovation. 04:55 – Morgan shares insights into Dassault Systèmes' legacy and the evolution of Virtual Twins. 10:00 – Exploring the connection between ontologies and their applications in the real world. 20:03 – How Digital Twins, Virtual Twins, and the Metaverse are transforming real-world use cases. 36:15 – Redefining interaction with the digital world in ways that feel natural yet futuristic. Connect with our guest Morgan Zimmermann and our hosts Ron Tolido , Robert Engels , and Weiwei Feng on LinkedIn.…
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เนื้อหาจัดทำโดย The Think Tank เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก The Think Tank หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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Born to B2B
ทำเครื่องหมายทั้งหมดว่า (ยังไม่ได้)เล่น…
Manage series 3561592
เนื้อหาจัดทำโดย The Think Tank เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก The Think Tank หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Liam Bateman, founder of award-winning B2B marketing and PR agency The Think Tank, will be talking to some of the industry’s top talent, inviting them to share their stories, insights and ideas. Each episode, Liam and his guest will bust myths, divulge secrets and have a bit of fun talking about the industry whilst tackling some of the big B2B questions.
…
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10 ตอน
ทำเครื่องหมายทั้งหมดว่า (ยังไม่ได้)เล่น…
Manage series 3561592
เนื้อหาจัดทำโดย The Think Tank เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก The Think Tank หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Liam Bateman, founder of award-winning B2B marketing and PR agency The Think Tank, will be talking to some of the industry’s top talent, inviting them to share their stories, insights and ideas. Each episode, Liam and his guest will bust myths, divulge secrets and have a bit of fun talking about the industry whilst tackling some of the big B2B questions.
…
continue reading
10 ตอน
ทุกตอน
×This episode of Born to B2B is a copywriting masterclass led by Paul Smith, an NCTJ-qualified UK journalist, former PR consultant and Director of the communications training company, The Amber Group. Him and Liam discuss what makes brilliant B2B copy, how AI is changing the copywriting game and actionable strategies for impactful persuasive writing.…
On this episode of Born to B2B, Liam dives into the topic on every B2B marketer’s lips: Account-Based Marketing (ABM). This discussion covers all things demand generation, why LinkedIn is the go-to platform for B2B marketers and how brands can leverage targeting tools to reach audiences with precision.…
This time on the Born to B2B podcast, Liam sits down with Amy Law, Head of Marketing and Sales at MachineMax. Their conversation covers a whole host of exciting topics – from how to build brand identity to the importance of strong team dynamics.
1 The power of collaboration in marketing - Domenico Pereira, Head of Global Communication and Sales Excellence at Asendia 38:35
This time on the Born to B2B podcast, Liam chats with Domenico Pereira, Head of Global Communication and Sales Excellence at Asendia. The pair delve into plenty of thought-provoking topics, from why prioritising the customer is essential to how Domenico’s interest in scuba-diving has shaped his business skill set.…
1 Navigating the marketing journey - Kartik Rao, Strategic Marketing Director / Additive Industries 32:53
In this episode of the Born to B2B podcast, Liam chats with Kartik Rao, Strategic Marketing Director at Additive Industries, a revolutionary metal 3D printing company that counts top brands like the Alfa Romeo F1 Team and GKN Aerospace as customers. Liam and Kartik explore the importance of becoming a user of your own product, delve into their biggest marketing bugbears and discuss their hopes for the future of the industry.…
1 Building a competitive edge in B2B marketing | Stuart Devoil - Group Head of Marketing - James Latham 39:37
In this episode of the Born to B2B podcast, Liam engages in an illuminating conversation with Stuart Devoil, Group Head of Marketing at industry-leading timber, panels and decorative surfaces experts, James Latham. Liam and Stuart explore the importance of data in marketing, how to maintain a competitive edge in B2B and what the future looks like for marketers working in the construction sector.…
This week we chat to Daniel Da Costa, Founder of Raspberry Ripple - a creative ideas factory seeking to ‘cut through the vanilla’ of subpar marketing campaigns. Daniel and Liam discuss his extensive experience as a creative strategist, the importance of following hunches and his vision for the future of B2B.…
In episode 3, leading Communications Consultant and Executive Coach Trudy Lewis shares some of the pearls of wisdom she offers business leaders on a regular basis, and covers a host of big questions: Is tech always the answer? Why is embracing change so vital for organisations? And what’s the secret behind the staying power of Jaffa Cakes’ marketing?…
This week we chat to Helen Badger, Marketing Director at software specialists IRIS. Helen and Liam discuss her varied career in B2B Marketing, the ethics of targeted marketing, how video platforms like TikTok are influencing the way we consume information and why sales teams need to get hands-on with their software.…
In the first episode of our Born to B2B podcast, Liam Bateman, The Think Tank Founder and MD, is joined by Robin Cordy, Managing Director at NBS, an integrated digital construction platform. Robin shares his expertise on navigating the digital marketing realm and the importance of authenticity in business. Tune in to discover how to change customers' perceptions, the transformation of NBS into a SaaS platform and the benefits of leveraging AI in marketing and more – Listen now!…
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