Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Whether you’re intrigued by the stories behind New Zealand’s archaeology, the wonder of our collections, or the history and culture of our places, the Heritage New Zealand Pouhere Taonga podcast series offer you a new way to experience heritage in the digital age.
Whether you’re intrigued by the stories behind New Zealand’s archaeology, the wonder of our collections, or the history and culture of our places, the Heritage New Zealand Pouhere Taonga podcast series offer you a new way to experience heritage in the digital age.
An edited live recording of the Open Christchurch 2024 event where four panelists discuss what it's like to live in and care for a mid-century home. Hosted in partnership by Heritage New Zealand Pouhere Taonga and Te Pūtahi Centre for Architecture & City Making.
Join Kaitohutohu Whanake Niki Partsch as she reads her story examining conservation work undertaken at St Faith's Anglican Church. St Faith’s is built on land gifted by Ngāti Whakaue at Ōhinemutu on the shore of Lake Rotorua. Its rich Māori interior style is attributed to Frederick Augustus Bennett, the first Māori Bishop of Aotearoa New Zealand. Reporter Reads Reporter Reads feature in Heritage This Month , our regular digital newsletter with the latest heritage news, events, photo essays and more from throughout Aotearoa New Zealand. Sign up here .…
Have you ever wondered what would happen if you paid for electricity by the number of appliances you own rather than usage? (It's just as chaotic as you're imagining!) Join Senior Communications Advisor John O'Hare as he reads his article on the wild world of do-it-yourself electricity in 1930s Kerikeri. Reporter Reads Reporter Reads feature in Heritage This Month , our regular digital newsletter with the latest heritage news, events, photo essays and more from throughout Aotearoa New Zealand. Find out more here .…
Join Outreach Advisor Dr Rosemary Baird as she reads her article on the experience of collecting oral history memories at the Ōtira Tunnel centenary celebrations. Ōtira Tunnel The Ōtira Tunnel was commissioned to link Ōtautahi Christchurch to Māwhera Greymouth in 1907. This 8,529 metre tunnel was the longest in the British Empire at the time of its construction. Five years were allowed for the project but in fact the tunnel took 15 years to complete, opening in 1923. Reporter Reads Reporter Reads feature in Heritage This Month , our regular digital newsletter with the latest heritage news, events, photo essays and more from throughout Aotearoa New Zealand. Find out more here .…
Join Senior Communications Advisor John O'Hare as he reads his recent article on the boom-and-bust world of tung nut oil in 1930s Northland. Tung Nuts in Aotearoa New Zealand The economic potential of the tung tree, whose seeds produce an oil that has been used by the Chinese as a natural varnish for 2,500 years, was identified and promoted in parts of the North Island in the 1930s as a sure-fire investment. Its future, however, appears to have been cut short by climate, mismanagement, and the dire impacts of the Great Depression. For Kerikeri resident, Jack Kemp, the tung nut collapse in the 1930s is personal. One of his great aunts – Daisy Herd – invested in the fledgling tung oil industry and felt firsthand the ‘tung lashing’ that happened when the whole scheme collapsed. Reporter Reads Reporter Reads feature in Heritage This Month , our regular digital newsletter with the latest heritage news, events, photo essays and more from throughout Aotearoa New Zealand. Find out more here .…
For our 2023 Matariki podcast join Kaitohutohu Whanake Niki Partsch, as she interviews two of our Māori Heritage Team staff. Dean Whiting and Nitika Erueti-Satish reflect on past Matariki celebrations, and share mātauranga, waiata, and their plans for Matariki this year.
Our first HNZPT Matariki podcast episode features interviews with five Māori Heritage New Zealand staff who share their wide-ranging thoughts and experiences about Matariki. Kaitohutohu Whanake Niki Partsch interviews: Tharron Bloomfield - growing, harvesting and eating taputini; a variety of kumara that were originally cultivated by Māori. Millie Harris - Matariki representing a way of life that she grew up with. Kellee-Rei Harris - Matariki as way to reconnect with her culture and her whakapapa roots in Te Tai Tokerau after an urban upbringing. Nigel Harris – kai gathering and cooking preparations for a magnificent Matariki feast at Te Whare Waiututu Kate Sheppard House. Matene Simon - the revival of the ancient Matariki ceremony, Te Hautapu Umukohukohu Whetū, at Taurua Marae Rotoiti in 2021.…
This week we talk to Dr Glen Hazelton, Director Organisational Development about Saving the Town, a toolkit that highlights successful experiences and case studies from around Aotearoa, New Zealand that illustrate proactive, contemporary approaches to heritage. Glen provides insight into the toolkit, the case studies behind it and why it is an invaluable resource on how to facilitate and encourage heritage retention, preservation and reuse in areas, towns and cities of all sizes.…
While in lockdown we have recorded our first episode of the Heritage New Zealand Pouhere Taonga Podcast to take you behind the scenes of the heritage we care for throughout Aotearoa, New Zealand. In our first episode we ask some of our staff members from different backgrounds the question, ‘What does heritage mean to you?’ Their answers to this question shows the breadth of what we do as an organisation and the role that each New Zealander plays in our shared and individual heritage. This episode features Caroline Toplis, Program Manager of Tohu Whenua, bringing together significant heritage places across the country; Dean Whiting, Director Kaiwhakahaere Tautiaki Taonga and Kaupapa Maori in the Maori Heritage Team, supporting kaitiaki across the country to benefit their communities and taonga, and Michelle Horwood Manager Heritage Listing, working with two programs our New Zealand Heritage List/Rārangi Kōrero and National Historic Landmarks, highlighting Aotearoa, New Zealand’s most significant cultural heritage that have shaped us as New Zealanders. Take a listen to hear from our staff members during lockdown.…