Visitor Elves podcast

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เนื้อหาจัดทำโดย Kelly Ballard เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Kelly Ballard หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

The So What from BCG

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Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

7 วันที่แล้ว18:09

ลิสต์เล่นในภายหลัง

ลิสต์

ถูกใจ

ที่ถูกใจแล้ว

18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

Visitor Elves

แบ่งปัน

หน้าโฮมของซีรีส์•Feed

Welcome to the Visitor Elves podcast, where I take you behind the scenes of tourism, hospitality, culture, and events in and around the West of England and Wales.

Each episode dives into the stories, insights, challenges, and victories of inspiring people and businesses shaping the industry. Our stories resonate far beyond our region, connecting listeners worldwide.

The Visitor Elves community brings together partners, future employees, suppliers, and peers across the UK, making it a must-listen for anyone in the industry!

59 ตอน

#Business #Marketing #Kelly Ballard #Society #Travel #Documentaries #Tourism #Visitor Attraction #Place Making #High Street #Food And Drink #Hospitality #Placemaking

Visitor Elves

updated 16 วันที่แล้ว

แบ่งปัน

หน้าโฮมของซีรีส์•Feed

Welcome to the Visitor Elves podcast, where I take you behind the scenes of tourism, hospitality, culture, and events in and around the West of England and Wales.

The Visitor Elves community brings together partners, future employees, suppliers, and peers across the UK, making it a must-listen for anyone in the industry!

59 ตอน

#Business #Marketing #Kelly Ballard #Society #Travel #Documentaries #Tourism #Visitor Attraction #Place Making #High Street #Food And Drink #Hospitality #Placemaking

ทุกตอน

Visitor Elves

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EP56 The Digital Marketing Secrets Behind Visit West’s Success 1:19:21

16 วันที่แล้ว1:19:21

1:19:21

Behind the Screens – Digital Marketing Insights from Visit West Shonette Laffy and Laura Valentine. Join host Kelly Ballard as she chats with the dynamic digital marketing duo Shonette Laffy & Laura Valentine from Visit West, the team behind VisitBath, Visit Bristol , and Meet Bristol & Bath . With over 3 million website visits annually and a social reach of 9.5 million, they share: ✨ The evolution of digital marketing at Visit West 🌍 How dynamic content & AI enhance visitor experiences 📱 Social media strategy & the power of user-generated content 🌱 The impact of digital sustainability & practical tips for businesses 📝 Expert content planning strategies to stay ahead Plus, top tips for businesses to maximise their presence on a DMO (Destination Marketing Organisation) website and optimise their social media game. Visit West latest opportunities Visit West content calendar For a full summary of what was discussed and more links mentioned head to the Visitor Elves website. This episode is sponsored by Hello Starling . Hello Starling , is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations. They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today. If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify. It helps more people to find it.…

Visitor Elves

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EP 55 The changing face of Bristol’s city centre, students and Bristol Light Festival 1:04:07

5 weeksที่แล้ว1:04:07

1:04:07

Join Kelly Ballard as she chats with Vicky Lee, Director of Bristol City Centre BID, about the inner workings of managing Bristol’s vibrant city centre. From potential changes in the structure of Business Improvement Districts (BIDs), to behind-the-scenes insights into the Bristol Light Festival 2025, this episode is packed with exciting updates and discussion about creating a more welcoming and dynamic city. Vicky shares her expertise on how BIDs work, the large area covered by Bristol City Centre BID, and upcoming projects to transform public spaces. 💡 What You’ll Learn in This Episode: Unifying the Bristol BIDs Plans to combine the city centre, Redcliffe & Temple, and Broadmead BIDs into a unified Bristol BID. Expansion of BID boundaries to include areas like Wapping Wharf. The advantages of a larger BID in giving businesses a stronger collective voice. The Bristol Light Festival The festival’s journey since its 2020 pilot and its subsequent massive growth. How it attracted 275,000 visitors, generating £8.7 million in additional spending. Strategies for engaging businesses and creating a multi-visit experience for attendees. Transforming the City Centre Upcoming public realm projects in King Street, Centre Promenade, and Park Street. Goals of reducing vehicle traffic and making public spaces more accessible and inviting. Balancing business activity with these transformative changes. Vicky’s Journey and Passion for Bristol Her background in events and tourism and her deep connection to the city. The often-unseen work BIDs do to support businesses and enhance the community. 🎧 Tune in to hear how Bristol is evolving and the exciting changes on the horizon for its city centre!…

Visitor Elves

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EP 54 10-steps to creating your marketing strategy for your visitor attraction, experience or hospitality venue in 2025 42:32

8 weeksที่แล้ว42:32

42:32

In today’s podcast, I’m going to walk you through ten steps for creating an effective marketing strategy that will help you achieve your goals in 2025 and beyond. A solid marketing strategy is crucial at any time, but 2025 is expected to be even more challenging, as rising costs may lead the public to cut back on spending for leisure luxuries. Businesses that anticipate market changes and maintain a forward-thinking approach while strategically navigating the present, are likely to perform better than those without a plan. I’ll guide you through the key points of the Visitor Elves Marketing Framework , which I implement with my clients. This framework consists of ten steps to crafting a powerful marketing strategy. My approach is grounded in years of successful experience, working with both commercial and not-for-profit organisations to drive ticket sales, bookings or increase footfall. If you are serious about creating a strategy, then you’ve got to give yourself time to do this. A marketing strategy is not a quick task; it requires a deep dive into the details. When I work with clients, we typically outline a 12-week plan to cover all aspects thoroughly, but doing this in-house, you can do this over a few days if you have your team close by. Have a listen to the podcast, then work your way through the sections in the download and plan in some workshop time. Taking this time out to plan will make a big difference to your business growth, confidence in your marketing, as well as your stress levels. For the summary and links mentioned head to: Visitor Elves website Why not download the comprehensive marketing strategy framework - 10 steps to crafting a winning Marketing Strategy for visitor attractions, experiences and hospitality businesses in 2025. This gives you all the questions and prompts to take you through to creating your own marketing strategy. If you have any questions, then head over to and find the post which will be live on the day the podcast comes out: Instagram LinkedIn This episode is sponsored by Hello Starling . Hello Starling , is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations. They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today. If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify. It helps more people to find it.…

Visitor Elves

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Ep 53 Clare Reddington on skipping school, creativity and financial resilience at Bristol's Watershed. 56:35

12 weeksที่แล้ว56:35

56:35

Today I had the opportunity to chat with Clare Reddington , CEO of the Watershed in Bristol In a fascinating conversation, Clare shared how she and her team are navigating the challenges that many organisations in the visitor economy face with mounting financial pressures. We discuss the cultural cinema and events venue, which saw nearly half a million visitors last year. Established in 1982, Watershed is the UK's first media centre focusing on independent films and creative technology. Despite financial challenges, including a £75,000 National Insurance increase and rising energy costs, Watershed continues to innovate with new spaces and initiatives. We chat about: An overview of the Watershed: a cultural hub that includes a cinema, cafe, events space, and the Pervasive Media Studio. Clare's journey to the Watershed, from her background in media studies to her current role as CEO. The Watershed's focus on collaboration and supporting creative talent through the Pervasive Media Studio . The Playable City initiative which creates joyful, playful experiences in public spaces around the world. Clare's tips for maintaining creativity and resilience during tough financial times. For all links head to www.visitorelves.co.uk This episode is sponsored by Hello Starling . Hello Starling is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations. They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today. FREE DOWNLOAD FREE GUIDE - 6 Steps to Finding Your Ideal Customer Do you want to know who your ideal customer's are and how you can focus your time and money reaching them? Download my FREE guide now . If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏…

Visitor Elves

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Ep 52: Unpacking Ski Travel: How Online Ski Company Heidi is Redefining the Slopes, with CEO Marcus Blunt 47:06

14 weeksที่แล้ว47:06

47:06

Send us a text In a recent chat, Kelly caught up with Marcus Blunt , co-founder and CEO of Heidi , an online ski travel company based in Bristol that’s been making waves in the industry since launching in 2018. This year, they even made it onto The Times 100 list of fastest-growing companies in the UK.Marcus and his brother Alexander started Heidi to fix the headaches they faced when booking ski holidays, wanting to create an easier way for skiers to customise their trips. Despite tough times during the pandemic, Heidi has really taken off, now generating £37 million a year and recently securing £5.6 million in funding. They focus on building a great company culture and hiring the right people, which has helped them navigate challenges. Heidi stands out by offering flexible trip lengths and access to a variety of ski spots, including some hidden gems that offer better value. Marcus shared that many skiers are now looking for shorter trips, and Heidi makes that super easy. They even help with train bookings for a more sustainable and convenient travel option. Marcus also gave us his tips for the best value destinations and resorts across Europe. Looking ahead, Heidi is set to expand in the UK and explore new international opportunities. Their focus on flexibility and customer satisfaction shows they’re ready to shake up the ski travel scene. If you’re in travel and tourism, keep an eye on what Heidi does next! For the full summary and links to the episode head to: Visitor Elves website To share your views on this subject and ask questions about the episode, head over to: Instagram LinkedIn This episode is sponsored by Hello Starling . Hello Starling , is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations. They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today. FREE GUIDE - 6 Steps to finding your Ideal Customer Do you want to know who your ideal customer's are and how you can focus your time and money reaching them? Download my FREE guide now . If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏…

Visitor Elves

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EP 51 🏛️ From Forgotten to Fabulous: The Gloucester Food Dock Story with co-owner Sarah Mansfield 52:39

16 weeksที่แล้ว52:39

52:39

Send us a text In this episode, I'm back in Gloucester exploring the fascinating world of urban regeneration and historic building redevelopment with Sarah Mansfield Co-owner of L&R Group and visionary behind Gloucester Food Dock . Sarah shares her journey from running luxury trains to transforming heritage spaces, focusing on her latest project, Gloucester Food Dock . We chatted about: Sarah's background in leisure, tourism and urban redevelopment including the development of Milsom Place in Bath The Gloucester Food Dock project and transforming the Victorian dock offices into a food destination for independent businesses. L&R Group's innovative approach to tenant relationships and rent models where the risk is shared Comparisons between Gloucester and other West of England destinations Sarah’s previous Involvement in setting up Bath BID and Bath in Fashion and insights into repositioning Bath Practical tips for driving success in urban regeneration projects Go to the summary, links and businesses mentioned. Related Episodes: Episode 16 - Building and Nurturing Place Culture with Philip Walker, Gloucester City Council. To share your views on this subject and ask questions about the episode, head over to: Instagram LinkedIn This episode is sponsored by Hello Starling . Hello Starling , is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations. They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today. FREE GUIDE - 6 Steps to finding your Ideal Customer Do you want to know who your ideal customer's are and how you can focus your time and money reaching them? Download my FREE guide now . If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏…

Visitor Elves

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EP 50 – Increase your corporate bookings in 2025 with Helen Applin Head of Business Events, Visit West 43:57

18 weeksที่แล้ว43:57

43:57

Send us a text Are you looking to grow your corporate bookings in 2025? Business events like meetings, conferences, and team-building activities are key revenue sources, especially during off-peak times in the visitor economy. In this episode, Kelly chats with Helen Applin , Head of Business Events at Visit West , about the MICE (Meetings, Incentives, Conferences, Exhibitions) market opportunities in the Bristol, Bath, and North Somerset area. Many businesses miss out on opportunities simply because they’re unaware of the resources the convention bureau, Meet Bristol and Bath , provides. According to the latest UK EVENTS report, corporate events contribute an impressive £33.6 billion annually to the UK economy, making this sector a vital asset. Listen to this episode to discover how you can maximise this market and how Visit West can help you. Episode Summary , links and Helen's LinkedIn details. Useful links: - Gold Membership at Visit West - Meet Bristol and Bath To share your views on this subject and ask questions about the episode, head over to: Instagram LinkedIn This episode is sponsored by Hello Starling . Hello Starling , is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations. They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today. FREE GUIDE - 6 Steps to finding your Ideal Customer Do you want to know who your ideal customer's are and how you can focus your time and money reaching them? Download my FREE guide now . If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏…

Visitor Elves

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EP49 Behind the Scenes of Wales' AA Hotel of the Year 2024: Success Strategies from The Parkgate Hotel’s Damien Martin 46:01

20 weeksที่แล้ว46:01

46:01

Send us a text In this episode of I chatted with Damien Martin , General Manager of award-winning The Parkgate Hotel in Cardiff. Just a year after opening its doors in 2021, The Parkgate Hotel scooped the prestigious AA Hotel of the Year for Wales title. Damien gives us an inside look at the hotel’s success and shares what it takes to run a standout hospitality business. One of the hotel's big highlights is its restaurant, The Sorting Room, which has earned two AA Rosettes for its exceptional cuisine. Damien talks about how keeping things simple and consistent in everything has helped them create a dining experience that guests love. Cardiff is a city on the rise , and Damien explains how it compares to nearby places like Bristol. With major events, like international rugby matches and concerts at the nearby Principality Stadium , The Parkgate Hotel is ideally located to take advantage of the buzz and excitement. Damien also speaks about the power of collaboration. Being part of the larger Celtic Collection hospitality group means the Parkgate Hotel can access valuable support while staying committed to the local community. Damien is especially proud of their involvement in initiatives like Business in the Community, allowing them to give back to Cardiff meaningfully. When it comes to recruitment, The Parkgate Hotel and the Celtic Collection work closely with local colleges and universities to bring in fresh talent and focus on building a positive culture that encourages growth. Every year, 30-40 chefs come to train from the University of Birmingham. Finally, Damien shares his top five tips on how to build an award-winning hotel. His philosophy is one of constant improvement. His mindset? Never rest on your laurels—always aim to be better than the day before. Find links on the businesses we mention, a summary and a transcript here . To share your views on this subject and ask questions about the episode, head over to: Instagram LinkedIn This episode is sponsored by Hello Starling . Hello Starling , is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations. They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today. FREE GUIDE - 6 Steps to finding your Ideal Customer Do you want to know who your ideal customer's are and how you can focus your time and money reaching them? Download my FREE guide now . If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏…

Visitor Elves

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EP 48 Unlocking the Secrets of Effective Content Marketing with Charlotte Laing, The Content Emporium 51:05

22 weeksที่แล้ว51:05

51:05

Send us a text Welcome to today’s episode! I’m super excited to chat with Charlotte Laing, the amazing founder of The Content Emporium . Her agency is thriving, with a team of 46 talented people, and they’re doing fantastic work for clients, including 20 shopping centres across the UK. Who’s This Episode For? If you’re creating content for businesses, especially in the visitor economy (think shopping centres, town or city centres), this one’s for you. Charlotte’s sharing some great tips and insights to help you up your content game. What You’ll Learn 🤿 The Why Behind Content: We’re diving into why it’s more important than ever to invest in content creation and how businesses can make it work for them. 🔮 Looking Ahead to 2025: Charlotte shares her thoughts on the big content trends coming up and what you should be preparing for. 💡Tips You Can Use Right Now: Need a boost for your content strategy? Charlotte’s got some super practical advice to help you nail it for 2025. Grab your notebook, get comfy, and let’s get into it! For a summary, full transcription, and links mentioned in the episode, head to Visitor Elves . To share your views on this subject and ask questions about the episode, head over to: Instagram LinkedIn This episode is sponsored by Hello Starling . Hello Starling , is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations. They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today. FREE GUIDE - 6 Steps to finding your Ideal Customer Do you want to know who your ideal customer's are and how you can focus your time and money reaching them? Download my FREE guide now . If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏…

Visitor Elves

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EP 47 Visit West Food & Drink Forum Sept 2024 24:52

24 weeksที่แล้ว24:52

24:52

Send us a text Welcome to Series 4 of The Visitor Elves Podcast! We’re back, and I couldn’t be more excited to kick off Series 4 of the Visitor Elves podcast. Whether you’re a long-time listener (you’re a total rockstar!) or it’s your first time tuning in, I’m thrilled to have you here. We’re two years in, with 46 episodes and over 4,200 downloads—so what’s next? This series is packed with insightful guests, actionable tips, and real stories from those on the frontlines of tourism, hospitality, and experiences. Expect new episodes around every two weeks, so be sure to subscribe if you haven’t already! Starting Strong with a Visit West Collaboration I’m thrilled to launch this season with a special collaboration episode featuring Visit West —the Destination Management Organisation for Bristol, Bath, North Somerset, and South Gloucestershire. If you’re short on time or can’t attend industry events, this episode is perfect for catching up on what’s happening. In today’s episode, we’ve got speakers from the Food and Drink Forum that took place on 18th September, sharing ideas and opportunities that can benefit businesses across the board. Heloise Balme from Bristol Food Network , introducing their sustainability guide for hospitality as part of the Bristol Good Food 2030 programme. Louisa Jackley-Davis from Virgin Experience Days , showing how you can promote your business. Jon Chamberlain from Visit West , discussing group dining opportunities with the travel trade. Natalie Clayton from AA Media , presenting the new and free Visitor Ready assessment scheme. Dan Newman Managing Director of Hospitality Rewards , the first benefits platform for UK hospitality workers. Find out more, check out the transcript and speaker links here . Stay tuned, and as always—enjoy the episode! To share your views on this subject and ask questions about the episode, head over to: Instagram LinkedIn This episode is sponsored by Hello Starling . Hello Starling , is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations. They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today. FREE GUIDE - 6 Steps to finding your Ideal Customer Do you want to know who your ideal customer's are and how you can focus your time and money reaching them? Download my FREE guide now . If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏…

Visitor Elves

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EP. 46 Lorraine Jarvie - General Manager of Royal Crescent Hotel, Bath, talks luxury hotel management and Bridgerton 43:00

31 weeksที่แล้ว43:00

43:00

Send us a text In my final episode of Series 3, I have a special guest, the wonderful and oh-so-stylish Lorraine Jarvie , General Manager of the Royal Crescent Hotel in Bath . This hotel has a five-star (red) rating and is one of the top 2% in the country . With 40 bedrooms and 140 staff (180 during busy periods), the Royal Crescent is not only one of the West's most impressive hotels, it is also one of the ultimate jobs in the UK for a hotel manager. In our conversation, we talk about: Lorraine's career and how she came to work at the Royal Crescent. The wonderful history of the hotel and how the Royal Crescent was one of Bath's roughest areas in the 1980s and 1990s. How the American and Middle Eastern markets are busy with the Chinese market definitely coming back. Types of guests willing to pay upwards of £1,100 for a junior suite. The impact of Bridgerton and film tourism on the hotel and Bath as a visitor destination. Getting trained staff to the service level required. Going into schools to talk about her job to inspire the next generation of hospitality recruits. The launch of a new set of toiletries with Jo Loves - the first hotel range in association with Jo Malone outside of London. The Golden Keys concierge team who can access pretty much anything their guests require in the UK - no one else has this status in the West Country. Her favourite places Iford Manor and Castle Farm, Midford. It was such a pleasure chatting with Lorraine. My only issue was the sound quality of my microphone. I am so sorry. Please stick with it, as Lorraine is who you most want to hear from, and she shares some wonderful insights into life as a General Manager in a luxury hotel. Enjoy the episode. To share your views on this subject and ask questions about the episode, head over to: Instagram LinkedIn This episode is sponsored by Hello Starling . Hello Starling , is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations. They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today. FREE GUIDE - 6 Steps to finding your Ideal Customer Do you want to know who your ideal customer's are and how you can focus your time and money reaching them? Download my FREE guide now . If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏…

Visitor Elves

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EP. 45 Making Bristol city centre a more sustainable and enjoyable place to visit with Tom Swithinbank from Bristol BIDs 47:54

31 weeksที่แล้ว47:54

47:54

Send us a text Welcome to this week's podcast, where I’m going behind the scenes of Bristol City Centre and talking to Tom Swithinbank. Tom's work involves helping businesses become more sustainable and making the city a more appealing place to visit. Tom works for Visit West , specifically for the Business Improvement Districts , which support around 1,200 businesses in the city centre. In this episode, we talk about: How Tom’s work contributes to the Bristol City Council ’s ambitious target to be carbon neutral by 2030. A free bike check service called Dr Bike An initiative for city centre workers to bring their own lunch boxes to Finzels Reach food market to cut down on packaging waste - a great initiative that all of us can consider, no matter where we work. The use of cargo bikes for businesses who need local deliveries Making the city look more appealing using planters, murals and green walls, all of which make the city centre a better place. We also discuss the future of the historic Castle Park and the exciting plans to redevelop that rather colourful derelict building on the corner. Along with the plan to landscape the area next to Cabot Circus to strengthen the park's link to the shopping centre. I hope you enjoy the episode. Bristol City Centre BID Redcliffe & Temple BID Broadmead BID Connect with Tom Swinthinbank on LinkedIn For more links to things and businesses discussed (podcast on website) To share your views on this subject and ask questions about the episode, head over to: Instagram LinkedIn This episode is sponsored by Hello Starling . Hello Starling , is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations. They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today. FREE GUIDE - 6 Steps to finding your Ideal Customer Do you want to know who your ideal customer's are and how you can focus your time and money reaching them? Download my FREE guide now . If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏…

Visitor Elves

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EP 44 From Boomtown to Wake the Tiger - How this festival organiser created a successful visitor attraction in the heart of Bristol 52:26

34 weeksที่แล้ว52:26

52:26

Send us a text In today's episode, my conversation with Graham MacVoy, Managing Director of the visitor attraction Wake the Tiger in Bristol , truly blew my mind. Wake the Tiger is the permanent 'baby' created by the team running the unique Boomtown festival. The pandemic has much to answer for, but it gave Graham and his directors the headspace to provide a more permanent base for their creative ideas, so the 'amazement park' Wake the Tiger was created and opened in 2022. I listened in awe in this episode as Graham revealed how his love of snowboarding led to his career running snowboarding events in Europe, which led to his owning a company that led operations at festivals such as Creamfields, BST Hyde Park, and Boomtown. Graham talked about how the Wake the Tiger was a huge punt of an idea which thankfully saw 190,000 in its first year of operations. Wake the Tiger has brought Boomtown's talent and creativity into a permanent space that blows people’s minds and challenges us to think differently and creatively to make a difference to our lives and our planet. He discusses everything from learning to run a visitor attraction to the importance of the arts and creativity in changing society. Graham is an inspiration, and his out-of-the-box thinking about how we should behave as human beings and what is important certainly left me questioning everything about life! He also talks about his love for his hometown of Dursley, Gloucestershire, on the Cotswold Way. I hope you enjoy the episode. Read the transcript here https://visitorelves.co.uk/podcast/ Learn more and follow Wake the Tiger: Website Instagram LinkedIn Company page To share your views on this subject and ask questions about the episode, head over to: Instagram LinkedIn This episode is sponsored by Hello Starling . Hello Starling , is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations. They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today. FREE GUIDE - 6 Steps to finding your Ideal Customer Do you want to know who your ideal customer's are and how you can focus your time and money reaching them? Download my FREE guide now . If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏…

Visitor Elves

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43: Vicki Jones talks about setting up her award-winning Glampsite and YouTube channel 'Tractors and Cream' in Somerset 51:37

37 weeksที่แล้ว51:37

51:37

Send us a text In today’s podcast, I’m heading to the Somerset levels to chat with Vicki Jones , owner of the award-winning Tractors & Cream glampsite. Vicki and her husband Bryan worked in the hotel trade before they decided to upsticks and create their own hospitality business. After feeling the pain of putting up the yurts each year, they decided to invest in these fantastic architectural geodomes. Their beautiful site, with five domes and a large event dome, is extremely popular with families, hen parties, and even baby showers - all heading along for afternoon tea. Life and times at the site are documented regularly on YouTube, earning Tractors and Cream over 10,000 followers and a keen following of glampsite owners in the US, all looking to learn from Vicki and Bryan. In the podcast Vicki shares how she promotes her business and provides us with some really useful tips on how to market a glamping business. Find Tractors and Cream: https://tractorsandcream.co.uk/ You Tube Instagram Facebook Read the transcript and top tips Enjoy the episode. To share your views on this subject and ask questions about the episode, head over to: Instagram LinkedIn This episode is sponsored by Hello Starling . Hello Starling , is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations. They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today. FREE GUIDE - 6 Steps to finding your Ideal Customer Do you want to know who your ideal customer's are and how you can focus your time and money reaching them? Download my FREE guide now . If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏…

Visitor Elves

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EP 42 Ticketing system frustrations? Make yours work more effectively for you with Sarah Bagg 19:38

43 weeksที่แล้ว19:38

19:38

Send us a text In this episode, I had the pleasure of chatting with Sarah Bagg , founder of ReWork Consulting , about getting the best ticketing or booking system to support your business needs. As a marketer, I've worked with several solutions, and I've noticed that most of them lack the automated link from email to CRM system. As a result, it's challenging to execute smart marketing strategies without manual intervention. This can be frustrating and time-consuming. It restricts personalisation and generally feeds a lack of enthusiasm for email marketing. Since ticketing or booking systems are at the core of many businesses in the visitor economy, I wanted to speak with an expert in this area. Sarah is well-versed in operational systems supporting all departments and has many years of experience working in this area of the visitor economy, both on the client and supplier sides. Any investment in a new system is a huge undertaking. Sarah has some really useful advice for those thinking about it. She also has some suggestions for those who have already made the investment and have found their system lacking. Check out the written summary and find links here. Enjoy the episode! To share your views on this subject and ask questions about the episode, head over to: Instagram LinkedIn This episode is sponsored by Hello Starling . Hello Starling , is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations. They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today. FREE GUIDE - 6 Steps to finding your Ideal Customer Do you want to know who your ideal customer's are and how you can focus your time and money reaching them? Download my FREE guide now . If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏…