Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
In this third episode, I discuss the importance of promoting healthy communities of microbes, within the human gut and in the soil. I discuss how western lifestyles contribute to a wide range of illnesses including allergy and autoimmune disease, and what you can do to improve your diet. I also talk about how to promote healthy soil in your garden to improve yields and promote nature…
The first episode of the Green Shoots podcast, which will be discussing nature, wildlife, ecology, science, gardening, food production and much more. I will be offering a hopeful message about simple things we can all do to make a difference to our natural environment, by engaging with local projects. In this episode I talk more about this, and what we can do as individuals to change small things to make a big difference. Hope you enjoy - for feedback to greenshoots2@outlook.com…
A selection of recent Soul Blues releases from the Deep South and across the USA, featuring music from Wesley Pruit Band, Big Chief Monk Boudreux (pictured), Jade Macrae, Sugaray Rayford, Miss Lady Blues, Adam Schultz and many more.
A selection of the best blues releases during 2021, featuring some great guitar riffs and vocal performances from Robert Finley (pictured), The Black Keys, Larry McCray, Tia Carroll, Memphisssippi Sounds and Eddie 9V, plus many many more
A selection of the best Funk releases in 2021, with artists and DJs from all around the world, a variety of styles including West Coast, P-Funk, Acid Jazz, Hammond, NU-Disco, 80's synth funk, Funky Hip-Hop and much more, featuring XL Middleton, Big Sam's Funky Nation (pictured), Moogy Bee, The Allergies, C Da Afro, Anoraak and many more…
A second show dedicated to the music of Philadelphia, this show features many modern artists along with some more classic tunes, featuring Soul, Jazz, Roots, Hip-Hop and loads of tunes from the flourishing Blues scene in Philly, with music from Lisa Chavous (pictured), G Love and Special Sauce, Kindred the Family Soul, Jazzy Jeff, Jedi Mind Tricks, Billy Price and many more…
This is my loving tribute to one of music's greatest purple patches, the Philly era of the 70's, when one music label, Philadelphia International Records, created some of the sweetest and funkiest Soul music ever made, launched the careers of some great artists, and created the soundtrack for the Soul Train and Disco eras. Featuring music from the O'Jays, Billy Paul, The Trammps (pictured), People's Choice, The Stylistics and many more…
A selection of Blues releases from 2021 featuring a number of upcoming talented young stars, along with some established favourites of the show, including the wonderful Errol Linton (pictured), Toby Lee, Cinelli Brothers, Emma Wilson, Connor Selby, Joanne Shaw Taylor and many more
A trip down memory lane to the Hi Energy scene in the early 1980's, spanning the period period between Disco and House, which spread from gay clubs to the mainstream, featuring some great dance music from Sylvester, Divine, Miguel Brown, Patrick Cowley (pictured), Bronski Beat and Bobby O
Highlighting the Australian Blues scene, with some great musicians from stalwarts of the scene to up and coming stars, with a strong focus on music from the Indigenous Australian communities, featuring Dutch Tilders, Marshall and the Fro, Yugul, AC/DC, Marlene Cummins, Geoff Achison and many more
Featuring nominees for the Living Blues awards 2021, with a focus on great female blues and soul artists, with great new music from Nora Jean Wallace (pictured), Bette Smith, Crystal Thomas, Ana Popovic and Bettye Lavette. The boys get a look in too with a great new LP from Sonny Green, and a couple of classics from Jimmy Johnson…
A selection of African Jazz artists, and Jazz-influenced African music, including some amazing Ethiopian Jazz, amnd music from right across the continent, featuring Manu Dibango (pictured), Ebo Taylor, Fela Kuti, Tony Allen, Orchestra Baobab and many more
A selection of Funk and Disco-inspired African music from the 70's and 80's, with music from Pasteur Lappe (pictured), Christy Essien-Igbokwe, Geraldo Pino, William Onyeabor, Hugh Masakela and much more
Exploring the music of West Africa and the Sahara region to find clues to the origin of Blues, featuring traditional desert sounds, crossover LPs and modern artists including Ali Farka Toure, Boubacar Traore (pictured), Taj Mahal, Bambino, Djelimady Tounkara, Toumani Diabate and many more
A reprise of my first ever show, back in 2015, with my favourite Blues, Funk, Soul and Jazz classic tunes, featuring Freddie King (pictured), Muddy Waters, Johnny Winter, Eddie Harris, Etta James and many more