Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Meet Danah Leya & Tiffanie Alice, 2 twenty-something year olds from London figuring out this life sh*t! Nothing is off limits. Tune in every week for new episodes & more! Follow us on Instagram & TikTok @girlmeetsgirlpodcast For bookings & enquiries gmgpodcast@outlook.com https://linktr.ee/girlmeetsgirl
Meet Danah Leya & Tiffanie Alice, 2 twenty-something year olds from London figuring out this life sh*t! Nothing is off limits. Tune in every week for new episodes & more! Follow us on Instagram & TikTok @girlmeetsgirlpodcast For bookings & enquiries gmgpodcast@outlook.com https://linktr.ee/girlmeetsgirl
It's all about Love Island! Danah and Tiff discuss their opinions on the islanders leading up to Casa Amor. Can you really be friends with your crush? Stay tuned for this week's dilemma to find out the girl's thoughts and of course, what would a GMG episode be without a bit of tea? Be sure to download. leave a review. and keep up with GMG podcast on https://linktr.ee/girlmeetsgirl Music Credits: Jack Marlow…
This week, Tiff & Danah sat down with the owner of @gdsbrand to discuss her experience owning a brand in the male dominated streetwear space, 90's muses, tips for entrepreneurs & much more! Be sure to download, leave a review and keep up with GMG podcast on https://linktr.ee/girlmeetsgirl Music credits: Jack Marlow…
Danah & Tiff share their (VERY) honest take on religion as well as their own experiences with it. Stick around for 'POP! Goes The Culture' where they also discuss the controversy behind stand-up comedy. Is cancel culture killing the art? Listen for more! Be sure to download, leave a review and keep up with GMG podcast on https://linktr.ee/girlmeetsgirl Music credits: Jack Marlow…
WE HAVE BEEN THROUGH IT CHILE! This week Danah & Tiff get into narcissism, toxic relationships and share their own recent experiences with this. Along with juicy personal stories, the girls have some honest advice and red flags to look out for.. Brace yourselves! Be sure to download, leave a review and keep up with GMG podcast on https://linktr.ee/girlmeetsgirl Music credits: Jack marlow…
FINAL EPISODE OF THE SEASON: Tiff & Danah look back at their high and lows this year, discuss how to manifest your dreams for 2022 & highlight their fave moments from GMG season 1! They will be back next year bigger & better, stay tuned and keep with the girls on https://linktr.ee/girlmeetsgirl HAPPY NEW YEAR :)…
In this episode, Danah & Tiff open up about their personal experiences with mental health, the struggles and what helps them on the road to happiness! Be sure to download and keep up with GMG podcast on https://linktr.ee/girlmeetsgirl
You asked for it! Danah & Tiffanie discuss their likes and dislikes when it comes to sex this week...Be sure to download and keep up with GMG podcast on https://linktr.ee/girlmeetsgirl
In this episode Danah & Tiff discuss unpopular opinions including some the listeners suggested! Can dating show a person to be anti-black? Are micro-influencers the real blueprints? Lets get into it and more! Be sure to keep up with GMG podcast on https://linktr.ee/girlmeetsgirl
Whew chile the heartbreak is real. It‘s cuffing season & Tiff & Danah discuss all things heartbreak! Open relationships, celebrity couples? Listen to find out more :) Be sure to download and keep up with GMG podcast on https://linktr.ee/girlmeetsgirl
This episode Danah & Tiff discuss all things music! Is social media killing music? What does is really mean to be a ”star” these days? Be sure to download and keep up with GMG podcast on https://linktr.ee/girlmeetsgirl
This week Tiff & Danah discuss surgery, body standards, filters & reveal the cosmetic procedures they have done...Be sure to download, and keep up with GMG podcast on https://linktr.ee/girlmeetsgirl
It‘s spoooooky season and Tiff & Danah discuss all things conspiracy theory! Is the MET gala really just a s3x party? Missing children? Listen to find out ;) Be sure to download, and keep up with GMG podcast on https://linktr.ee/girlmeetsgirl
This episode is all about friendships, we hear about how Tiff & Danah first met and also the time their friendship hit the rocks...They also discuss if men and women can be friends + more! Be sure to download, and keep up with GMG podcast on socials Instagram & TikTok @girlmeetsgirlpodcast Twitter @girlmeetsgirll tweet us using the #GMG hashtag For bookings & enquiries gmgpodcast@outlook.com…