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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Consider This from NPR
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เนื้อหาจัดทำโดย NPR เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก NPR หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
The hosts of NPR's All Things Considered help you make sense of a major news story and what it means for you, in 15 minutes. New episodes six days a week, Sunday through Friday.
Support NPR and get your news sponsor-free with Consider This+. Learn more at plus.npr.org/considerthis
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Support NPR and get your news sponsor-free with Consider This+. Learn more at plus.npr.org/considerthis
1538 ตอน
ทำเครื่องหมายทั้งหมดว่า (ยังไม่ได้)เล่น…
Manage series 2640651
เนื้อหาจัดทำโดย NPR เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก NPR หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
The hosts of NPR's All Things Considered help you make sense of a major news story and what it means for you, in 15 minutes. New episodes six days a week, Sunday through Friday.
Support NPR and get your news sponsor-free with Consider This+. Learn more at plus.npr.org/considerthis
…
continue reading
Support NPR and get your news sponsor-free with Consider This+. Learn more at plus.npr.org/considerthis
1538 ตอน
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×Is the United States headed toward autocracy? That's a question prompted by a steady stream of executive orders seeking to consolidate power in the White House and upend long held policies and norms. New York Times Opinion writer M. Gessen lived through much of Russia's slide into autocracy, and wrote a book about it. They argue that one of the ways Vladimir Putin consolidated power... was by making a series of arguments that seemed outrageous at the time — like the idea that the LGBT population was a threat to Russian sovereignty. President Donald Trump's second term has been marked by a string of policy proposals that would have been unthinkable in any other administration. Even if they don't go anywhere, they're reshaping the boundaries of our democracy. For sponsor-free episodes of Consider This, sign up for C onsider This+ via Apple Podcasts or at plus.npr.org . Email us at considerthis@npr.org . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
New York Governor Kathy Hochul, along withother top officials spent much of Tuesday weighing whether to use her power to remove New York City Mayor Eric Adams from office. It's a power that no New York Governor has ever used before. Adams faces growing calls to step down over allegations of corruption - and criticism that Adams' deepening ties with the Trump administration have compromised his ability to govern independently. The nation's biggest city has been all but paralyzed by the legal and political problems of its Mayor. What's next for Eric Adams, and what does the scandal tell us about the Trump Justice Department? For sponsor-free episodes of Consider This, sign up for C onsider This+ via Apple Podcasts or at plus.npr.org Email us at considerthis@npr.org Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
An Israeli delegation is in Cairo to hash out details for the second phase of a ceasefire deal with Hamas. Under the first phase of the deal, Hamas agreed to release a total of 33 Israeli hostages – and Israel said it would free around 1,900 Palestinian prisoners and detainees. NPR's Jerome Socolovsky looks into why Israel has long accepted lopsided deals to bring back abducted citizens. For sponsor-free episodes of Consider This, sign up for C onsider This+ via Apple Podcasts or at plus.npr.org . Email us at considerthis@npr.org . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
Across the country and around the world, tens of thousands of federal workers face uncertainty amid an unprecedented reduction and restructuring of the federal workforce. President Donald Trump has signed a flurry of executive orders — freezing hiring, ordering teleworkers back to the office, reclassifying employees and dismantling wide-ranging DEI programs. What will mass layoffs mean for federal workers and the government services they provide? For sponsor-free episodes of Consider This, sign up for C onsider This+ via Apple Podcasts or at plus.npr.org . Email us at considerthis@npr.org . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
There are at least two million people in America who have thoughts and ideas they can't put into words. People who have had strokes or traumatic brain injuries often live with aphasia: difficulty using language, both written and spoken. But music mostly originates in the undamaged hemisphere of the brain, and people with aphasia can often sing. Today in our bonus episode, in partnership with the podcast Rumble Strip, we meet a member of The Aphasia Choir of Vermont. For sponsor-free episodes of Consider This, sign up for C onsider This+ via Apple Podcasts or at plus.npr.org . Email us at considerthis@npr.org . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
President Donald Trump is now chairman of The Kennedy Center for the Performing Arts in Washington, D.C. Trump replaced 18 members of the board with allies who then elected him into the position. There is no precedent for this move – most presidents have been hands-off with the cultural center since it opened in 1971 – including President Trump himself during his first term. Already, artists affiliated with the center have departed and performers are canceling shows. For a decade, Deborah Rutter served as President of the Kennedy Center. This week, she was ousted from that position. In her first interview since then, she speaks with NPR's Mary Louise Kelly about the abrupt end to her tenure. For sponsor-free episodes of Consider This, sign up for C onsider This+ via Apple Podcasts or at plus.npr.org . Email us at considerthis@npr.org . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
Panama has been looking for solutions to a long-term problem. Every time a ship passes through the Panama Canal, more than 50 million gallons of fresh water from Lake Gatun pour out into the ocean. Nobody ever thought Panama could run out of water. It is one of the rainiest countries in the world. But a couple years ago, a drought got so bad that the canal had to reduce traffic by more than a third - which had a huge impact on global shipping. The Panama Canal needs more water. Authorities have decided to get it by building a dam in a spot that would displace more than 2,000 people along the Rio Indio. For sponsor-free episodes of Consider This, sign up for C onsider This+ via Apple Podcasts or at plus.npr.org Email us at considerthis@npr.org Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
The Gaza Strip – ground zero of Israel's war with Hamas – is only about twice the size of Washington, DC. It has about 25 miles of coastline along the Mediterranean Sea, with a population of about 2 million people. Last week, President Trump proposed relocating those people to other countries in the region, like Egypt and Jordan. Trump has said the Palestinians would not be allowed to return: UN officials and others say Trump's plan would amount to ethnic cleansing. Despite domestic and international concerns that the U.S. is empire building, Trump continues to double down on his plans for the U.S. to "own" Gaza. Trump says the U.S. is going to take over Gaza, though he offers few specifics. What could the proposal mean for Palestinians and the broader Middle East? For sponsor-free episodes of Consider This, sign up for C onsider This+ via Apple Podcasts or at plus.npr.org Email us at considerthis@npr.org Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
President Trump's blizzard of executive orders has run into a snowplow of legal challenges. There are dozens of cases challenging the White House's actions. Judges all over the country have found that the White House acted illegally. The challenges, and the rulings, continue to pour in. But Trump's team is punching back. After a judge blocked Elon Musk's DOGE team from accessing personal data and other Treasury department systems, Musk referred to him as "a corrupt judge protecting corruption" and called for his impeachment. Vice President JD Vance made the controversial claim on Sunday that quote, "judges aren't allowed to control the executive's legitimate power." Comments like these suggest Trump's circle may be willing to ignore court orders and defy judicial authority. So what happens if the executive branch ignores the judicial branch? Is that a constitutional crisis? Is the United States already in one? For sponsor-free episodes of Consider This, sign up for C onsider This+ via Apple Podcasts or at plus.npr.org Email us at considerthis@npr.org Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
Elon Musk's Department of Government Efficiency is quickly expanding its reach through the federal government. It recently accessed systems at the Centers for Medicare and Medicaid Services. Musk and his team now are looking at key payment and contracting systems for Medicare and Medicaid. That was first reported by the Wall Street Journal. On X, Musk said he believes quote "big money fraud is happening." Medicare insures older people. Medicaid offers insurance to low income people and those with disabilities. These two health insurance programs serve tens of millions of people, and they consume a huge part of federal and state budgets. So how could DOGE impact these services? For sponsor-free episodes of Consider This, sign up for C onsider This+ via Apple Podcasts or at plus.npr.org Email us at considerthis@npr.org Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
Project 2025 , is a 900-plus page blueprint for a conservative President. It was unveiled in the spring of 2023, well before Donald Trump had won the republican presidential nomination. It outlined a suite of very conservative policies that would, for example, outlaw the mailing of abortion pills and abolish the department of education. It even suggests a return to the gold standard. It became a democratic talking point, so much so that Trump repeatedly distanced himself from the plan and the authors. But now that Trump is in office, releasing his own detailed plans. A lot of them are strikingly similar to the ones laid out in Project 2025. And one of its chief architects is now the head of the critical Office of Management and Budget . Trump disavowed Project 2025 during the campaign. Now, as President, is he using it as a playbook? For sponsor-free episodes of Consider This, sign up for C onsider This+ via Apple Podcasts or at plus.npr.org Email us at considerthis@npr.org Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
For centuries, scholars only had one version of the life of Margery Kempe, an English mystic who lived in the 14th and 15th centuries — until a ping pong match revealed her story in her own words. For sponsor-free episodes of Consider This, sign up for C onsider This+ via Apple Podcasts or at plus.npr.org Email us at considerthis@npr.org Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
A lot of labels have been applied to Trump's foreign policy approach. America First, Isolationist, transactional, imperialist, protectionist. "I'm a nationalist and a globalist" he told the Wall Street Journal during his first term. In his inaugural address last month , Trump made comments suggesting his foreign policy will be characterized by restraint, saying, in part, success should be defined by the "wars we never get into." Yet in the same address, he also said, the United States will take back the Panama Canal. In his first campaign, Trump ran on the idea that the cycle of the United States intervening in the Middle East should come to an end. And on Tuesday of this week, he said that the U.S. will "take over" the Gaza Strip , after relocating the Palestinians, who live there. Trump has promised a new approach to American foreign policy. Is there a Trump Doctrine? And what is it? For sponsor-free episodes of Consider This, sign up for C onsider This+ via Apple Podcasts or at plus.npr.org Email us at considerthis@npr.org Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
As President Trump dismantles Diversity Equity and Inclusion (DEI) practices at the federal level, organizations across the country are also shifting their approach to diversity. For sponsor-free episodes of Consider This, sign up for C onsider This+ via Apple Podcasts or at plus.npr.org . Email us at considerthis@npr.org . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
President Trump floated two stunning ideas about Gaza on Tuesday. The first is he said the U.S. would take over the territory, which has been devastated by the recent war. And, he said the entire population of Gaza would be relocated to other countries. Trump offered no specifics for his plans sending Palestinians and Israelis scrambling to understand what he means. President Trump's vague plan to "Make Gaza Beautiful Again" could signal the largest shift in US-Middle East policy in decades and could upend widespread hope for a Palestinian state alongside Israel. For sponsor-free episodes of Consider This, sign up for C onsider This+ via Apple Podcasts or at plus.npr.org Email us at considerthis@npr.org Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
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