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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Brian Lehrer: A Daily Politics Podcast
ทำเครื่องหมายทั้งหมดว่า (ยังไม่ได้)เล่น…
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เนื้อหาจัดทำโดย WNYC Studios เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก WNYC Studios หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Daily thoughtful conversation about the latest news and politics.
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884 ตอน
ทำเครื่องหมายทั้งหมดว่า (ยังไม่ได้)เล่น…
Manage series 2554430
เนื้อหาจัดทำโดย WNYC Studios เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก WNYC Studios หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Daily thoughtful conversation about the latest news and politics.
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884 ตอน
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×We're starting a new monthly series in which New Jersey's new junior Senator. On Today's Show: U.S. Senator Andy Kim (D NJ), talks about his work in the Senate and the issues in New Jersey, including the Trump administrations cuts to key services, and other national issues important to his constituents.…
U.S. Justice Department attorneys and Mayor Eric Adams appeared before federal Judge Dale Ho, asking that the five federal corruption and bribery charges against Adams should be dropped. On Today's Show: Elie Mystal , justice correspondent and columnist for The Nation and host of their legal podcast, "Contempt of Court," author of Allow Me to Retort: A Black Guy's Guide to the Constitution (The New Press, 2023), and the forthcoming Bad Law: 10 Popular Laws That Are Ruining America (The New Press, 2025), offers his analysis on the rule of law and accountability with regard to Mayor Adams, President Trump and Elon Musk.…
European leaders have called an emergency meeting after President Donald Trump suggested Ukraine is to blame for Russia’s invasion of it. On Today's Show: Richard Stengel , former Under Secretary of State during the Obama administration, political analyst at MSNBC and author of Information Wars: How We Lost the Battle Against Disinformation (Atlantic Monthly Press, 2019), breaks down the latest as Trump seemingly pivots away from European allies and towards President Vladimir Putin's Russia.…
On today's show: Robert P. Jones , president and founder of Public Religion Research Institute (PRRI) and the author of The Hidden Roots of White Supremacy: And the Path to a Shared American Future (Simon & Schuster, 2023); Ryan Burge , associate professor of political science at Eastern Illinois University, research director for Faith Counts, and the author of The Nones: Where They Came From, Who They Are, and Where They Are Going (Fortress Press, 2021); and Konstantin Toropin , Military.com's Pentagon correspondent, discuss the overlap and contradictions in the Trump administration's policies toward identity and religious affiliation.…
In Munich last week, Vice President JD Vance asked leaders not to shun the far right. On today's show: Fred Kaplan , Slate's War Stories columnist and the author of many nonfiction books and his latest, a novel, A Capital Calamity (Miniver Press, 2024), offers analysis of the Trump administration's European tour.…
With the word 'unprecedented' often used to describe President Trump's approach to executive power, we look at his first few actions in historical context. On Today's Show: On Presidents Day, as our centennial series continues, Douglas Brinkley , professor of history at Rice University, a CNN Presidential Historian, and a contributing editor at Vanity Fair , talks about the history of U.S. presidents and their exercise of executive power and how President Trump's actions compare.…
What has been the impact of Trump's DOJ dropping the charges against NYC Mayor Adams? On Today's Show: Dan Goldman, US representative (D, NY-10), formerly lead counsel for the impeachment investigation of Pres. Trump in 2019 and former assistant US attorney, responds to President Trump's executive orders, the latest developments in Eric Adams' cases, and the removal of references to Trans people at the Stonewall National Monument.…
With Trump's White House taking certain steps that have raised some constitutional concerns, we asked a constitutional scholar to explain the law. On Today's Show: Kate Shaw , professor at the University of Pennsylvania Carey Law School, co-host of the Supreme Court podcast Strict Scrutiny, and a contributing opinion writer with the New York Times , talks about the constitutional issues at stake with some of the actions taken by the White House.…
President Trump has been clear he'd like to dismantle the Education Department. On Today's Show: Dana Goldstein , education reporter at The New York Times and the author of The Teacher Wars: A History of America's Most Embattled Profession (Anchor, 2015), reports on how Elon Musk and DOGE have started to do that, and how their plans will affect schools and education, and how Trump's pick for Education Secretary, Linda McMahon, fits in with the White House's agenda…
As part of his aggressive posture on trade policy, President Trump has announced a new 25% tariff on steel and aluminum imports. On Today's Show: Monica Gorman , managing director at Crowell Global Advisors who served as special assistant to the president for manufacturing & industrial policy under former President Joe Biden, talks about the White House's broader trade policy.…
President Trump begins the fourth week of his second term today. On Today's Show: Susan Page , USA Today Washington bureau chief and the author of several books, including The Rulebreaker: The Life and Times of Barbara Walters (Simon & Schuster, 2024), talks about the latest national political news, including the status of import tariffs and the trade war, the apparent work-stoppage at the Consumer Financial Protection Bureau, and the photo of Elon Musk sitting behind the Resolute Desk.…
Only a few weeks into President Trump's second term, and there are already legal fights gearing up over several of his new policies. On Today's Show: Stephen Vladeck , professor of federal courts at Georgetown University Law Center, talks about some of the legal challenges to early actions by the Trump administration.…
Federal agencies like the CDC, NIH and the FDA had to remove and alter some data from their websites to comply with executive orders issued by President Trump. On Today's Show: Katelyn Jetelina , founder and author of the newsletter "Your Local Epidemiologist," explains why data is "gold," and how these changes may affect our health.…
Reporting suggests that Elon Musk has continued to try to reshape several federal government institutions to fit his and President Trump's agenda. On Today's Show: Andrew Prokop , senior politics correspondent at Vox, talks about the "vast powers" that President Trump has given to Elon Musk, what he's doing with them and what's underpinning the effort overhaul of the federal bureaucracy.…
Democrats are pondering how to posture themselves against President Trump's agenda and the GOP-controlled Congress. On Today's Show: House Minority Leader Hakeem Jeffries (D NY-8th, Brooklyn) explains what he is calling for Democrats to do in response to President Trump's moves on federal funding, tariffs and more.…
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