Jeff Hurd | Former WAC Commissioner | Keith Van Horn, Larry Bird Stories and More


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  • Today we’re going to talk with retired Western Athletic Conference commissioner Jeff Hurd about where college hoops has been and where it could be going.
  • Jeff spent nearly 5 decades in college athletics, beginning with a stint as the sports information director at the University of Tulsa before serving as the director of public relations for the Missouri Valley Conference.
  • The Missouri grad spent his last 37 years, however, with the Western Athletic Conference, the last 10 as its commissioner, and in that time the WAC might have undergone as much change as any Division I conference.
  • Jeff joins us today to discuss his memories of the Missouri Valley Conference, when a Larry Bird-led Indiana State team charged into the national title game in 1979, to his favorite college basketball moments over the last 40-plus years before we get his thoughts on the future of college hoops amid major changes in the collegiate athletics landscape.
  • Jeff, thanks for joining us on the 19nine podcast.

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