HELPING CREATIVES LEVERAGE BRILLIANCE ™ Valerija Brkljac (Valery Berky for friends) is a researcher in Semantics and Semiotics, graduated in Theory of Literature on Belgrade's University. First women publisher on Balkans, living in Italy, where has reopened the Publishing House "YURA BORZOI" (in honour of her borzois), publishing and working as a coach on mastering the skills of creatives, applying the results of her research and 15 years long experience in Social Networking and management.