Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Nick Trueman has over 15 years experience in the digital arena and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke a ...
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Winning With Shopify


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Turning Customer Service Into More Sales
35:28
35:28
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35:28
This week on the show we are joined by Chris Jurgens, founder of the Shopify store, Vyral. Chris shares his story and insights into starting Vyral, how leverage great customer service has helped grow the business and created unique selling points, how you can harness great customer service for marketing, and much, much more! Vyral - https://www.vyr…
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Winning With Shopify


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How To Build, Scale, & Sell A Multi-Million Dollar Ecommerce Business
39:35
39:35
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39:35
This week on the show we are joined by Nate Lind - E-commerce Entrepreneur, Author, and Business Broker. Nate is a business broker at Website Closers, and before that was a Vitamin and Supplement e-commerce entrepreneur for nearly a decade and sold his first business in 2016 for $35 million dollars. Nate shares his experiences building, scaling and…
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Winning With Shopify


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Scale Up By Learning To Communicate With Your Customers
43:48
43:48
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43:48
Ever wondered how you can grow your business through customer service & success? This week we are joined by Marius Laza, Chief Customer Officer at Tidio to discuss all things Customer Success! Marius and Nick share where to start, the current opportunities, how to get the customer to make the first purchase, retaining customers and much more. If yo…
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Winning With Shopify


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Customer Retention 101 - How To Get Repeat Orders & Increase LTV
42:39
42:39
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42:39
A roundup of the learnings from the last 3 months! This week on the show we are joined by Adam from Retention.com. Nick and Adam review the last 3 months of episodes of our customer retention and maximising LTV series. They discuss how to maximise one time purchases, when to scale a business, what to put in your email marketing newsletter and much …
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Winning With Shopify


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Killer UX Design - Convert Customers Again & Again & Again...
42:13
42:13
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42:13
This week we are discussing how great website design and user experience can maximise sales and customer retention! Nick is joined by Ben Burgess the Founder of Eleven - Shopify Branding Agency. Nick and Ben cover a lot about branding this week and dive into the importance of design and branding, the best ways to build trust, how to design the righ…
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Winning With Shopify


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Building and Scaling a Sustainability Business on Shopify
35:10
35:10
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35:10
"We don't want people to buy from us if they don't need it." This week we are joined by Isabel Aagaard, the Co-founder of the incredible business that is changing the landscape of single use products - LastObject. LastObject was listed on Shopify's top 50 brands to watch list, so we were keen to get them on the show to find out what has led to thei…
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Winning With Shopify


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600k To 1.5m Subscribers In 4 Months - Scale Your Email Database & Revenue
44:57
44:57
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44:57
In this episode, Nick is joined by MacCoy Merkley (CMO), & Matt Fey (Head of Email Operations) at Portland Leather Goods. MacCoy & Matt share their inspiring journey to growing Portland Leather Goods to what it is today, and how email marketing has played a huge part in their growth. They also share how they grew an email list from 600,000 to 1.5mi…
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Winning With Shopify


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Convert More VIP Customers Using Live Shopping - The Evolution Story Of Live Shopping
40:48
40:48
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40:48
What if you could increase your website conversion rate to 35%? It may sound like a stretch, but Live Shopping is changing the landscape of how potential customers engage, and convert, on Shopify stores! In this episode, we are joined by the Co-founder & CTO of GhostRetail, Tyler Murray to discuss what Live Shopping is, how it is evolving in the e-…
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Winning With Shopify


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The Ultimate Guide To Scaling Your Store With Subscriptions
38:24
38:24
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38:24
In this episode we are diving into the 2023 subscription space, joined by Shannon O'Boyle, the Marketing Director at Smartrr - https://smartrr.com/ Nick and Shannon discuss how to build LTV through subscriptions, how to structure the subscription model for your business, the future of subscriptions and much more! If you're interested in how Subscri…
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Winning With Shopify


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Turbo-Charge Repeat Orders With Tactical SMS Marketing That Customers Love!
38:41
38:41
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38:41
Are you currently doing SMS Marketing as part of your marketing strategy? Have you heard of it, but want to find out more how it could work within your business? In this episode, we are joined by SMS Marketing expert, Co-founder at PostScript, Alex Beller. Alex and Nick dive into the untapped opportunity with SMS marketing, how to grow your SMS sub…
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Winning With Shopify


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From Kickstarter to $700million/Yearly Revenue In Just 4 Years!
41:08
41:08
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41:08
First episode of 2023 and it's a good one! We are joined by Chris Knudsen & Dan Bischoff from StoicYeti, who share their insights and learnings of scaling the brand, Purple Mattress from a Kickstarter campaign, to a public company with $700 million/year in revenue in just four years! Chris, Dan and Nick discuss how to grow a direct to consumer bran…
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Winning With Shopify


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How To Get a 50% Email Open Rate With Daily Emails!
32:45
32:45
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32:45
In our final episode of the year and our 200th episode, we are delighted to be joined by Janis Thomas, who is the e-commerce & marketing director from Look Fabulous Forever! In this episode Nick and Janis discuss what channels they use for retention, what stops you retaining customers, how to scale up and much more. Let us know what you think of th…
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Winning With Shopify


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How Not To Lose Customers & What Turns A Customer Off Buying
40:47
40:47
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40:47
In this episode we share how not to lose customers and what turns a customer off buying! Nick is joined by the Global retailer director of Software AG & Founder of retail reflections, Andrew Busby. This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the fir…
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Winning With Shopify


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How to Increase your Customer Revenue with Email & SMS!
35:55
35:55
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35:55
This week we have the epic Kerri McDonald to share why your brand needs Customer Retention Marketing, and How to Double your Campaign Revenue with Email & SMS! Kerri dove head-first into eCommerce over four years ago, driving her first brand to eight-figure status as Director of Marketing in less than three years. Ready for a new challenge, she co-…
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Winning With Shopify


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Is This The Missed Opportunity Right Now?
41:14
41:14
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41:14
In this episode, we have the awesome Adam Robinson from Retention.com to talk all things customer retention and customer lifetime value! Adam and Nick dive into the changing landscape of platforms such as Facebook and Apple. And share the new ways to help you grow your business through acquiring and, more importantly, retaining customers. This is a…
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Winning With Shopify


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Shopify Fun Facts You Should Care About
26:58
26:58
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26:58
This week is an episode all about Shopify fun facts that you should care about! Nick dives into and reviews 9 fun facts about Shopify that can help give you insight into what to look out for and the opportunities for 2023. Grab a drink, tune in and let us know what you think! Interested in getting involved on the show? Get in touch with us at hello…
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Winning With Shopify


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The Key Tips To Growing And Selling Your Shopify Store!
41:17
41:17
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41:17
This week we have our good friend Ben Leonard back on the show! Ben is the founder of the epic brand BeastGear which he scaled up to a 7 figure business in 3 years and then successfully exited the business. Now Ben spends his time working with lots of e-commerce store owners to build, scale and sell their businesses too. We also have some very exci…
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Winning With Shopify


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You’re Losing 8% Of Your Checkout Everyday And Didn’t Know!
41:15
41:15
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41:15
This week we have a very exciting episode as we are joined by previous CMO of Gymshark, Founder/CEO at THG Ingenuity and Head of Marketing at PLAY.com, Richard Chapple! Richard was at all three companies scaling them from £10m to £500m. He has now created The Growth Foundation to help Shopify stores grow and scale their businesses. In this episode,…
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Winning With Shopify


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The Opportunity of Influencer Marketing in 2022/2023
36:23
36:23
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36:23
This episode is very exciting as we dive into Influencer Marketing! Nick is joined by Anand, Founder of Influencer Marketing platform, Aspire. Anand shares his knowledge of the industry, how Influencer Marketing can grow your brand, and key insights of the industry for 2022 & 2023. We hope you enjoy this episode and let us know what you thought of …
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Winning With Shopify


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Black Friday: Top 10 Tips To Scale Your Store
28:03
28:03
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28:03
Welcome back! This week Nick does a solo episode to dive into his 15 years experience working in the industry and his top 10 tips to help you ahead of Black Friday! Grab a coffee, your notepad and let us know what you think of this episode! Summary of episode: 1. Make collections for the long term 2. Don't de-value your brand 3. Do collect as many …
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Winning With Shopify


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Get Your SEO Ready For Black Friday!
48:58
48:58
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48:58
Hello Everybody! This week on the show we are delving into how you can get your store's SEO ready for Black Friday and beyond! We have very special guest Thijs de Valk, CEO of Yoast! Nick and Thijs dive into what stores that don’t have big budgets can do to optimise their SEO, what the opportunities are for SEO this Black Friday & how merchants can…
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Winning With Shopify


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Live Commerce - The New Channel You Can't Ignore
43:56
43:56
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43:56
On this episode we have Nick Mattingly, Co-Founder and CEO of Switcher Studio to dive into Live Commerce! Nick & Nick discuss what Live Commerce is, what the current opportunity is with Live commerce, and why it can’t be ignored. Nick is a livestreaming and social video expert. He leads the Switcher Studio team as CEO and co-founder. Since 2014, he…
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Winning With Shopify


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How to Maximise Your Conversions Rates This Black Friday!
46:46
46:46
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46:46
This week on the show we are discussing all things conversion rates! What they are, the struggles store owners face and how you can improve them! There is nothing more frustrating than visitors adding products to their cart but not converting. So, Nick is joined by Anthony and Nathan from 506 Shopify Apps to dive into why you might be struggling to…
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Winning With Shopify


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The Importance Of Delivering A Powerful Subscriber Experience
48:46
48:46
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48:46
This week we are joined by Dileepan Siva. Dileepan Siva is the Founder and CEO of Upscribe enabling subscription eCommerce for fast-growing brands. Prior to Upscribe, he built growth teams for three B2B eCommerce startups all of which have been acquired and also led retail partnerships for Twitter Commerce as well as social commerce for eBay. Befor…
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Winning With Shopify


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Excess Holiday Season Inventory – Smart Business Or The Next Retail Crisis?
43:31
43:31
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43:31
On today's episode we are joined by Jill Liliedahl, Vice President from Inventory Planner to talk about holding excess inventory heading into the holiday season. With the increase of sales over the holiday season, a question that may be on entrepreneurs minds is preparing a lot of stock for the holiday season before hand a smart idea or could it ha…
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Winning With Shopify


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HUGE MILESTONE - Episode 101 With An Exclusive 101 Of Our Most Popular Episodes With Nick!
1:11:28
1:11:28
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1:11:28
Last week was Nick's 100th episode! So this week, we are going to do something a little different. We have gone through the archives and hand picked some of our favourite clips over the last 100 episodes that we feel are most helpful to you. Grab yourself a drink, kick back and enjoy this nostalgic episode! Thank you for being on this journey with …
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Winning With Shopify


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How To Create Your Own Jewellery Brand With Gildform!
45:19
45:19
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45:19
This week on the show we are discussing how to create your own jewellery brand. The do's, the don'ts and everything in-between! We are joined by Karissma Yve, CEO and Founder of Gildform. Karissma started her career as a jewellery creator, launching her jewellery brand XENOPHORA that landed at Paris Fashion Week. She then went on to create Gildform…
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Winning With Shopify


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Lightning Episode: Scaling a business from $5k to $12 million!
20:09
20:09
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20:09
Kicking off September with a Lightning Episode! Nick is off sick this week and he has lost his voice, so our Production Director, Byron, has stepped in as we didn't want to miss a week! In this episode, Byron is joined by Nathan Hirsch. Nathan is a lifelong entrepreneur and currently the CEO of EcomBalance and Outsource School. Before EcomBalance a…
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Winning With Shopify


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How To Ensure Your Business Strives In A Cookieless World!
41:27
41:27
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41:27
August is almost a distant memory but it has been a month full of amazing guests! To finish off a great month we are joined by Tom, the Co-founder & CEO of Jebbit and this episode is all about setting up your business for a cookieless world. Nick and Tom dive into what Zero Party Data is, how to make sure your business strives in a cookieless world…
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Winning With Shopify


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Augmented Reality in retail. The benefits, the consumer reactions and much more!
37:56
37:56
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37:56
August has been fun! Today, we are joined by Gaurav, Founder & CPO of Avataar Shopify app & other headless ecosystems. In this episode Nick and Gaurav discuss a variety of topics from Customer centricity and the complexity around consumer decisions, to the Global shift in consumer behaviour and the impact on businesses. They delve into Augmented Re…
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Winning With Shopify


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Make Your First Million on Shopify - Top Tips To Get There Quickly!
45:01
45:01
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45:01
Make Your First Million on Shopify - Top Tips To Get There Quickly! On this episode, Nick shares his top tips to help you make your first million on Shopify! If you are planning to launch your store or recently launched your store and looking to grow, this is an episode not to be missed. Topics include finding the right products, testing the market…
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Winning With Shopify


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Keep Customers Happy & Engaged With Great Inventory Management
28:21
28:21
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28:21
This week on the show is a topic we haven’t discussed before and is all about how to manage inventory and stock! We get asked a lot of inventory related questions by the WWS community, so wanted to bring on Charles at EasyScan to share his knowledge on inventory management and 5 ways to make sure your inventory is setup for the long haul! If you ar…
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Winning With Shopify


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Ep5: Building & Scaling a Mission-driven Brand with Bite!
34:30
34:30
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34:30
This week is our final episode of our Subscription series with Recharge. In this episode, our special guest is Lindsay who is the CEO & Founder of Bite. Bite is an incredible plastic-free sustainable business that is scaling rapidly with the subscription model! Lindsay discusses with Nick how the business was started, how the products are created, …
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EP 4: The Past, Present And Future of Subscriptions with Recharge
43:55
43:55
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43:55
For our fourth part of our Subscription series with Recharge, we are joined by Ruoting Sun, VP of Product Marketing at Recharge to discuss the value of subscriptions, building SMS into your business and how to increase customer retention. Also Nick and Ruoting discuss how e-commerce and Shopify’s evolution since the pandemic and predictions of the …
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Winning With Shopify


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EP 3: Keap Candles - How Subscriptions & Bespoke Customer Service Built Their Shopify Store
45:24
45:24
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45:24
This week we have Stephen Tracy, Founder of Keap Candles on the show to continue our Subscription series! In this episode Stephen shares how he has built a striving business through the subscription model and created long-term genuine relationships with customers. Nick and Stephen also discuss topics such as meeting consumers where they are, the im…
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EP 2: Building a 7 Figure $ Shopify Store - The Story of How Bumpin Blends Made It Happen!
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47:48
This episode is not to be missed - We are joined today by Lisa Mastela - Founder & CEO of Bumpin Blends! Lisa has a fantastic story of how she started Bumpin Blends and bootstrapped it to 7 figures! Nick and Lisa delve into how she runs an almost entirely subscription-based business, how the predictability of subscriptions can be beneficial for cus…
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Winning With Shopify


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EP 1: Build Recurring Shopify Revenue With Subscriptions - Featuring Recharge
35:44
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35:44
On this episode we have Lindy Crea - VP of Partnerships at Recharge on the show to share her insights on the e-commerce industry and why the subscription business model isn’t to be ignored! With years of experience in the subscription and payment space, Lindy discusses the benefits of having a subscription model in your business, how to increase cu…
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Winning With Shopify


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Ways You Can Improve Your Customer Service with Gorgias
35:13
35:13
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35:13
This week we have the amazing Gorgias back on the show and we are joined by the Strategic Partner Manager, Neil Forrest, to discuss all things Customer Service! Nick and Neil dive into what customer service really is, four things we should be doing for brand owners, how to leverage social media to improve your customer service and much more! Find o…
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Winning With Shopify


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How To Improve Your Conversion Rates with SMS Marketing
38:38
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38:38
We are joined by Osa Gaius, Founder & CEO of Parrot this week. Nick and Osa discuss the differences in conversions between desktop compared to mobile, how to analyse email open rates & what to look for and the regulations with SMS marketing to make sure everything is legal! You can check them out here: https://www.getparrot.com/ Rising acquisition …
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Winning With Shopify


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Segmenting Your Data To Increase Revenue From All Channels
41:51
41:51
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41:51
This week on the show we are joined by John Chao, the CEO of Tresl to talk all things data and how use it to increase revenue from all channels! Nick and John discuss how brands are focusing more on retention and lifecycle subscriptions this year, the importance of having a single source of truth for your data and much more! You can check them out …
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Winning With Shopify


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How to Improve Your Content & Boost SEO Rankings!
42:46
42:46
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42:46
This week we have Yoast on the show and are joined by the lovely Marieke Van De Rakt, who is the former CEO of Yoast and now head of Strategy. In this episode Marieke and Nick dive into the the story and journey of Yoast to date, and the importance of improving your content for SEO! You can check them out here - https://yoast.com/shopify/apps/yoast…
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Apps That Help Grow Your Business & Increase Customer Retention
33:03
33:03
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33:03
On this episode we are joined by Raphael Neff, Founder of Chesshouse! Nick and Raphael discuss the story of Chesshouse, the importance of apps and what apps in particular has really helped the businesses growth and customer retention! You can check them out here - https://www.chesshouse.com/ This episode is sponsored by Back In Stock: https://backi…
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Winning With Shopify


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Killer Apps To Increase Revenue
40:11
40:11
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40:11
This week we are joined by João Moreira who is the Project Manager for BackInStock! João and Nick discuss what apps you can use to increase revenue, and the frustrations of products being out of stock for customers and how to turn it into a positive to increase sales! Check them out here: https://backinstock.org/win/ Their 4 apps: Cross-sell https:…
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Winning With Shopify


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Exclusive! Interviewing Tui from Shopify - New Features To Help You Grow
46:03
46:03
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46:03
This week we are joined by Shopify themselves! In this episode, we are join by Tui Allen, the Product Director at Shopify. Tui and Nick discuss the new changes and features Shopify are rolling out in the coming months, and they discuss tips on how merchants can provide a good customer experience on their Shopify store so customers keep coming back.…
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Winning With Shopify


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MAKE MILLIONS Selling Your Shopify Store With Flippa
42:39
42:39
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42:39
This week on the show, we've got the brilliant Blake Hutchison - CEO of Flippa. Nick and Blake talk about how to build a Shopify business that can be sold, how to prepare it for sale, how to value it, how to find a buyer, how to structure the deal, what handovers & earn-outs can look like and overall, how to have a lot of fun & success with it. Che…
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Winning With Shopify


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Shopify SEO Masterclass - Everything You Need To Get Started On SEO With Shopify
44:40
44:40
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44:40
This week we host an SEO masterclass! We always get asked about SEO, how it works and what stores can do to improve their organic search rankings. With 15 years in the industry, Nick shares his insights into running an SEO consultancy and is joined by SEO expert, Brandon Leibowitz, who shares his insights from across the pond! Need help with your S…
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Winning With Shopify


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How To Make Millions From Shopify - With Serial Entrepreneur Mikey Moran
47:23
47:23
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47:23
On this episode we have Serial Entrepreneur, Mikey Moran, on the show! Mikey explains how he made $2m in a single month, and shares advice he would give to Shopify store owners who may be just starting out, or running a successful store and looking to scale up! Mikey’s Instagram: https://www.instagram.com/moranmikey/ Mikey’s New book: https://www.a…
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Winning With Shopify


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Know Your Numbers With Synder
39:01
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39:01
This week on the show is all about knowing your numbers and keeping your books in order! We are joined by Melissa, Head of Content at Synder. In this episode Melissa and Nick discuss Melissa’s journey of running her own Shopify store and how Synder can simplify your finances! Finances can sometimes seem like a boring topic but they’re crucial with …
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Winning With Shopify


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Harness Customer Videos to Sell More Products
40:38
40:38
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40:38
This week on the show, we have Claudiu Cioba, Founder & CEO of Videowise! With a background in content and video marketing, Claudiu and Nick discuss the importance of video content for brands, how video content improves conversion rates, what makes a great shopping video and much more! Find out more about Videowise here - https://www.videowise.com/…
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Winning With Shopify


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Convert More Customers With Brilliant Landing Pages
37:08
37:08
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37:08
Sara Stoddard is the VP of Partnerships and Integrations at Amaze. She has spent her career focusing on product design and management that optimises and improves customer shopping experiences. In this episode, Sara and Nick dive into what great tools brands can use, and also what brands can do to efficiently cultivate consumer trust! Amaze is a fir…