The Social Strategist With Michelle Gifford สาธารณะ
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The Social Strategist with Michelle Gifford

Michelle Gifford

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The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.
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Are you tired of putting so much into your Reels but still not going viral? Then this episode is for you! Let's talk about the 5 things you should change to increase your chances. It's never too early to get ready for Black Friday! You can get my Black Friday Blueprint that has EVERYTHING you need for a successful sale HERE for only $97!! Follow Wh…
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Want to work less but make more $? In this episode, we're learning my friend Amy Gregory's secret to working ONLY 10 hours a week but also generating a 6+ figure income. Follow Amy on Instagram HERE! It's never too early to get ready for Black Friday! You can get my Black Friday Blueprint that has EVERYTHING you need for a successful sale HERE for …
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What makes being on Instagram so hard? This episode is about identifying the challenges of content creation and how you can overcome them. Can you believe the solution is as simple as a mindset shift?! It's never too early to get ready for Black Friday! You can get my Black Friday Blueprint that has EVERYTHING you need for a successful sale HERE fo…
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Ready to turn your followers into raving SUPERFANS?! Tune in to this episode for Brittany Hodak's strategy to TRANSFORM your relationship with your followers and build those meaningful connections. Follow Brittany on Instagram HERE! And DM her the word "playbook" to get a FREE 30-page playbook to level up your fanbase. And get her award-winning boo…
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Recently I had the opportunity to attend a Jasmine Star Mastermind and it has CHANGED my business for the better. And in this episode, I'm going to give you ALL of the juicy details. Never heard of a mastermind before? Don't worry, we'll cover that, too! To make things even EASIER for you this Black Friday, get my Black Friday Blueprint! It has eve…
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Have you ever ran an experiment using your Instagram feed? Brock has! In this episode, I chat with Brock Johnson about his latest Instagram experiment on the strategy behind shares on Instagram. We also talk about the 5 different categories of share-worthy content and COMMON mistakes often made when creating it. Follow Brock on Instagram HERE. And …
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Can you believe it's already the last day of the Black Friday Bootcamp?! This episode covers how to effectively use Instagram, SMS, email, Manychat, and your website to bring in those SALES this Black Friday. Get a content plan for every day from now through Black Friday + templates + SO much more goodness HERE for only $97!! Get one month of ManyC…
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It's time for Black Friday Bootcamp day 4! Today is about more than just Instagram, it's about how you can have a successful Black Friday using all sorts of platforms like Pinterest, email, and ads. And also, why's it so important to have an email list anyway? Get a content plan for every day from now through Black Friday + so much more goodness HE…
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It's Black Friday Bootcamp day 3! This episode is EVERYTHING you need to know about content planning for Black Friday. I give you a timeline of what to post when AND how you can maximize your time and relationship-building as we get ready for the season. Get a content plan for every day from now through Black Friday + so much more goodness HERE for…
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Welcome to Black Friday Bootcamp day two! In this episode, I chat with my friend Mackenna Rowley who knows about all things SYSTEMS. This episode has everything you need to know to set yourself and your operations up for the best. Black Friday. YET! To make things even EASIER for you, get my Black Friday Blueprint! It has everything you need to lau…
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It's Black Friday Bootcamp day one! Today is all about the Black Friday Checklist to help you maximize your sales and minimize your stress. To make things even EASIER for you, get my Black Friday Blueprint! It has everything you need to launch a successful Black Friday; email templates, marketing strategy & timeline, Instagram posts, and so much mo…
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Hi my Podcast Friends, we are BACK and I've missed you! After taking a break this summer, I'm ready to jump back in with both feet, and I hope you are, too. This week is a special bootcamp all about Black Friday. Now, I know what you're thinking: "it's only October, Michelle!" And you're absolutely right. Which makes this the perfect time to start …
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Hi Podcast Friends! This week we're revisiting one of my favorite interviews with Brooke Casanovas where we TACKLE the fear of sales and how to get so much better at it. Get your first month of Insta Social Society for $1 TODAY in time for my BIG masterclass on July 31st HERE! You'll get 10-12 trending audios a week along with monthly content plann…
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How far in advance should you plan your Instagram content? And what content should you be creating anyway? In this episode, I give you my Content Plan Blueprint and a content schedule with SIX different types of content that you can use and reuse weekly. Join Insta Social Society today and get your first month for $1! You'll get 10-12 trending audi…
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Have you ever felt misunderstood or isolated while running your business? In this episode, I talk about the emotional and mental challenges of building a unique online business and offer strategies to fortify yourself against the negativity. Join Insta Social Society today and get your first month for $1! You'll get 10-12 trending audios a week alo…
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Have you ever wanted to get your BURNING questions about Instagram answered? In this episode, you'll get a SNEAK PEEK into what you get when you join us in Insta Social Society: a Q&A session! Join Insta Social Society for $1 for your first month! You'll get 10-12 trending audios a week along with monthly content planning outlines, Canva templates,…
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How do you make your Instagram content STOP the scroll? In this episode, I'm diving into how you can make your content more fun, interesting, AND increase your engagement. Join Insta Social Society for $1 for your first month! You'll get 10-12 trending audios a week along with monthly content planning outlines, Canva templates, master classes led b…
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Summertime is upon us! New season means new feelings; are you ready to break up with Instagram? I get it! In this episode I get into the nitty gritty of the challenges with Instagram (especially during the summer) and how we can OVERCOME them. Join Insta Social Society for $1 for your first month! We send you 10-12 trending audios a week along with…
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Are you ready for your BEST Instagram summer yet?! This summer we're going to PROVE that you can be successful AND have fun growing on Instagram at the same time. In this episode, I talk about balancing business growth with the crazies of summer using goals, analytics, and more. Join Insta Social Society for $1 for your first month! We send you 10-…
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Feeling burnt out on Instagram? Summer is around the corner and if you're feeling overwhelmed, you're not alone. Things can get HARD with schedule changes and kids home all day. In this episode, I share my strategies on how to overcome Instagram burnout and make this your best summer for growth yet. I'm declaring this my Instagram Summer and I want…
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In this episode of 'The Social Strategist' podcast, I interview Allison Tierney, a student of my Grow the Gram program, who achieved remarkable growth on Instagram, skyrocketing from 10,000 to nearly 50,000 followers in just three weeks! Allison is a registered dietitian board certified in oncology nutrition and is sharing her journey on Instagram …
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In this episode I pull back the curtain on Grow the Gram : what it is and how it can work for you. The course is designed to help people who are already established on Instagram, but feel stuck, grow their accounts. This episode also highlights some of the successes of past students. It’s going to blow your mind! Grow the Gram is opening on the 16t…
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Instagram head, Adam Mosseri, made waves with his new announcements to the Instagram algorithm! I’m bringing you the real info about what it means (without a spin) so you know how to adjust your strategy. Join Insta Social Society for $1 for your first month! We send you 10-12 trending audios a week along with monthly content planning outlines, Can…
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Do you need Instagram content creation to be more effective, easier, and faster? Yes! (Is there actually any other answer?) Today we are talking about how to use B-Roll for creating Instagram content: what is it, how to make it, how to utilize it, and how to grow your business with it! I’m telling you, it will change your life. Because I love you, …
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If I had to share just one secret to making your six and seven-figure business thrive, it would be implementing systems that help support you, your business, your goals, and your life. In this second episode of my system series, I am diving into how to create those systems so your business can grow with less stress and more success! Here are some o…
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The secret to thriving in all areas of life is creating systems that make things run smoothly! All the parts of our life are connected: physical, spiritual, personal, and professional. One thing will affect another and so the systems we create need to take into account all of them! Today we’ll talk about three first steps on the road to systems suc…
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In this episode, I am interviewing THE Heather Adams. She’s kind of a big deal, so check her bio below! Today Heather and I discuss five tactics that you can apply in your business to increase revenue right now in 2024: Clarify your brand Make yourself known with a powerful organic online presence Build your email list Diversify your revenue stream…
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Meredith of The Peachie Spoon is on the episode today! She is a Certified Holistic Nutrition Coach, CPT, & wellness consultant as well as author of the Well Made cookbook and Well Made Academy. Meredith is passionate about making people feel well-nourished! In our chat today, she explains how important it is to remember who you serve and why you’re…
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In this episode we’ll discuss how to meet our fear of success head on! We get to choose how to frame our feelings about the perceived positives and negatives that come with success. Join Insta Social Society! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with m…
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On the podcast today, I’m talking with Eli Harwood of Attachment Nerd and it is life-changing! She is a therapist, mom of 3, and author of the books “Securely Attached” and “Raising Securely Attached Kids.” Eli is on a mission to help as many people as possible learn how to cultivate secure dynamics in their closest and most important relationships…
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After my interview Tuesday with Jason Dunnigan of The Modern Dad, I just had to share the big takeaways of the best practices of affiliate marketing! In this episode, I share the best tips about how to use affiliates wisely from both the influencer and business sides. Get ready for all your questions to be answered! The doors to Grow the Gram are o…
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This week in our IG series, I talk with Jason Dunnigan @The_Modern_Dad, an IG influencer and affiliate sales coach for influencers and businesses. He advises how to make affiliate sales deals that are good for both the business and the influencer. Making money on IG is good for everyone! He has found that being an active consumer on IG allows him t…
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Don't kill your growth! You've got to repurpose your content in the right way to succeed! In this follow-up episode I pull out my top few takeaways from my interview with Brooke from Female Foodie. Create content specific to the platform you're using Protect your audience Create high-quality content Give it a listen to find out more tips! The doors…
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Brooke from Female Foodie is here today! We dive into strategies for creating engaging IG videos using attention-grabbing intro shots, and analyzing performance metrics to inform future content. Brooke shares the wisdom of being inspired by other accounts and noticing what common threads in their content do best. The doors to Grow the Gram are open…
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Put that helmet on, grab a bat and swing. Sister, you are here for business. You are here to make money. You are here to impact lives. You are here to change your life and in so doing change the lives of other people. And if you're here on the field, let's learn how to play the game! This follow-up to the last episode with Jenica Parcell reminds us…
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Today Jenica Parcell (luxury lifestyle for the budget conscious!) and I talk about how my Grow the Gram course helped her bring her Instagram account back to life. Because of an IG break and the algorithm change, Jenica felt lost on Instagram. What fixed it? -Niching down -Using hooks that bring people in -Creating content that is quick and easy to…
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Today I share the story of how I cracked Instagram’s code and made my own Instagram account take off using a content funnel strategy. I create attraction, nurture, and sales content for my account and it works like a charm! I’ve used it with many of my clients who’ve had extreme success and I want the same for you. In this episode, I share how I cr…
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Jessica N. Turner is a master of affiliate marketing, a Wall Street Journal best selling author of (almost!) three books, and a nationwide speaker about social media best practices and work-life balance. On top of that, she is the best friend you turn to for the best deals on her Instagram and website. In today's episode I talked with her about som…
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How did Leanne Barlow start growing on Instagram again? After an Instagram audit with me and personalized strategy recommendations she pushed through! Here I share a few of the strategies she used to break her barriers! Realizing that IG is a search engine and requires a strategy is step one. Making sure you know who you serve will help you create …
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Leanne Barlow has been on Instagram for 15 years, but for the past five years, her growth has topped out. She would grow a hundred followers in a day and she would lose a hundred followers in a day. She was stuck and not growing. Then a few months ago, Leanne reached out to me and we did an Instagram audit and strategy call. Four months later, she …
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How did Mandi Gubler from Happy Happy Houseplant double her following and her revenue in just a year? In this follow-up episode, I want to make sure we learn exactly what led to her exponential success. If you are ready to go from "business owner" to "CEO" and define it your own way, this is the episode for you. It'll take some business systems, pr…
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Welcome to the first week of my Instagram success story series, where I am interviewing people who are finding success on Instagram. The whole goal of this series is to show you the different ways you can create growth on the Gram. These are interviews from real people, real businesses, and they don't hold anything back. In this second half of the …
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Welcome to the first week of my Instagram success story series, where I am interviewing people who are finding success on Instagram. The whole goal of this series is to show you the different ways you can create growth on the Gram. These are interviews from real people, real businesses, and they don't hold anything back. This episode is so good, it…
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What if there were some things that you could do right now, that only took a few minutes that could completely boost and change your Instagram? We will dive into several concrete, actionable steps that you can take right now to improve your bio, name, handle, text usage on covers, profile photo, content, reel covers, and content bank creation. I al…
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In this episode, Chris Richards of Atomic Growth teaches about five business archetypes and how knowing what you are can help you overcome obstacles in your personal life and business growth. Chris and Michelle discuss examples of each of the types and identify both the advantageous and more detrimental and qualities of each. Take Chris’s free busi…
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Is course creation dead? Expert Wes Wages of Armosa Studios assures us that it is not! He tells us that, “the world is ready to learn from you”! There are a few simple steps Wes shares to creating a course. At the first stages, just get it out of your head: just start writing and block it out (or use Chat GPT!), then video a simple first draft on y…
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In this episode I share some secrets of how to host your own mastermind–no need to wait to be invited to one! There are several elements that are awesome to include, such as: business vision declaration, hot seat questions, business audits, expert hours for teaching your expertise to others, content planning time, and dedicated content creation tim…
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In this follow-up episode, we break down specific and actionable strategies to up your sales and therefore your income. Use these strategies from Stanley Cup and the Buy Guide to meet the needs of your clients and keep them coming back to you for more! Solve your customer's pain points and problems Create influencer marketing campaigns Increase lif…
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Instagram genius, Taylor Cannon, shares the story of how she and her two business partners, Ashlee and Linley, fought to partner with 100-year-old company Stanley-PMI to resurrect and reimagine their discontinued 40 ounce Quencher. They took a product that was traditionally marketed to an outdoorsy, mostly male customer base and said, "let's make y…
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In this episode, I share my secrets for what it took to land a spot teaching Instagram onstage alongside Richard Branson, Daymond John, and Ryan Deiss at the number one event in the US for the AI driven marketer: the Traffic and Conversion Summit in Las Vegas. The steps to get there are simple, but consistency and a little discomfort are key to mak…
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