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Share, Strategize, & Shine: Podcasting Tips and Podcast Strategy for Female Entrepreneurs, Coaches, and Consultants

Caroline Hull: Podcast Business Strategist for Female Coaches

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Is your podcast a powerful tool for growth or just another task on your list? Welcome to Share, Strategize & Shine, where I’m Caroline Hull—your warm and strategic podcast guide. I’m here to help you amplify your voice, nurture genuine connections, and use your podcast to grow your business in a way that feels authentic and impactful. With years of experience empowering women coaches and consultants, each episode is crafted to bring you heartfelt insights, step-by-step strategies, and the co ...
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Business As Usual? No Thanks. If you're ready to create a bingeable brand that can't be ignored... If you want to create an irresistible brand that gets loyal clients so pumped they're sharing your stuff with their friends and... If you want to position your business so it grows faster than ever before... you're in the right place! Discover content marketing tips, video marketing strategies and personal brand insights that help you make a bigger difference by doing business differently. Acti ...
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You’ve probably heard it a thousand times: If you want to grow your brand, you need to post content everywhere, every day: Blog posts. Instagram. LinkedIn. YouTube. Email. It’s a never-ending cycle. And if you’re not showing up constantly, you might as well be invisible… right? Well, I’m here to tell you—that’s a myth. More content doesn’t mean mor…
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Want to attract your dream clients, grow your personal brand, and build a thriving expert business—without chasing leads or using pushy tactics? It all starts with one simple (but powerful) formula: 1️⃣ Identify your true zone of genius 2️⃣ Find the people who need it most 3️⃣ Create and share content that truly matters to them 4️⃣ Serve them in a …
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You’ve built a solid business with content, consulting, or coaching. But what if the next big leap isn’t just about scaling your offers—it’s about scaling your impact through community? In this episode, we’re diving into what it really takes to transform your business model into a thriving, community-driven ecosystem. Joining me is online community…
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Let me guess—you have a great podcast idea, maybe even a script, but when you hit record, your voice sounds weird, your thoughts feel jumbled, and suddenly, you’re convinced you’re not ready. Sound familiar? Overthinking is one of the biggest roadblocks podcasters face, but here’s the truth: your podcast doesn’t need to be perfect—it just needs to …
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Sadly, the webinar world has gotten pretty stale out there. Most webinars always seem to follow the same formula: They hook you with a big promise and then the presenter spends most of the next 90 minutes talking about their case studies, their own background, they give you a couple of tips and it all leads to - wait for it- a sales pitch! So you'r…
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Be honest—how often do you scroll past a podcast episode because the title didn’t grab you? Or maybe you hit play, but the intro didn’t hook you, or the episode started with a long-winded ad? We’ve all been there. Now, let’s flip it. What if your podcast was the one listeners couldn’t stop clicking on? What if your intros made them lean in and your…
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Are you ready to finally get over your resistance to being on camera? Do you feel hesitant to turn your camera on during a Zoom call (or even record a voicemail message?) You’re not alone. In this special coaching style episode I’m sitting down with Habit Coach Ronnie Loaiza to talk about practical strategies to overcome your resistance to being on…
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Right now, the world feels heavy. In the wake of recent events, it’s easy to feel powerless, frustrated, or even hesitant to speak up. But here’s the truth: your voice matters now more than ever. In this episode, I’m diving into why using your voice—whether through your podcast, social media, or daily conversations—is an act of power and resistance…
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If you've been thinking about using Linkedin ads but you're worried about it costing too much or worse - wasting money - then listen up 'cause it's not every day that you get to hang out with a LinkedIn Top Voice all about LinkedIn Ad strategies! If you've been active on LinkedIn at all recently then you've heard a lot about the need to post conten…
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HATE clunky workshops? They're super annoying and they make it harder to learn. Here's why: ❌ No direction means information is less intuitive. ❌ No clear purpose means you've got no....purpose... ❌ Poor pacing rushes crucial insights or drags simple stuff What the solution? Design your workshop like a story arc. Result? A workshop that feels whole…
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Taking a break from podcasting—planned or unplanned—can leave you feeling stuck, rusty, or unsure how to jump back in. But here’s the good news: momentum doesn’t come from perfection, it comes from starting again. Whether you’ve been off the mic for weeks or months, these strategies will help you rebuild your podcasting momentum and make 2025 your …
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Want to learn how you can make your coaching or consulting an easy "Yes!" for your right-fit clients and prospects? Then join my special masterclass called 'The Coaching as marketing Blueprint' Do you feel like you’re spending way too much time on social media? Are you devoting too much creative energy brainstorming captions and editing videos than…
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What does it take to capture the attention of premium buyers? How do you win their trust? How do you exceed their expectations? and, most importantly, how do you keep them coming back again and again? Well to help answer all those questions I've invited Jeffrey Shaw onto the show and he's got a new book out that's called, "Sell to the Rich" where h…
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Register for the Coaching-as-Marketing Blueprint training. (It's FREE) https://awesomevideomakers.com/blueprint/ Can you make this be the year that your business stands out? Picture this: you're leading a group on an adventurous Outward Bound sailing program in the Pacific Northwest. Two teams face the same rough weather, yet their experiences coul…
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Here's My #1 business growth prediction for the new year: There's huge momentum towards being authentic - showing up as a human being because people want to do business with people. The question is - how do you do it? I'm going to give you one part of the answer in today's episode, but if you want to go deeper then I'm doing a special masterclass c…
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What if shifting your marketing focus could transform the entire trajectory of your business? In this episode I'm sharing how I made one simple change in my marketing that's completely transformed my business in this past year. And it's very likely that it's the most powerful marketing strategy you're probably not doing. This one change has allowed…
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Newsflash: your podcast isn’t just a platform for storytelling—it’s a powerful tool in your marketing strategy. Whether you’re looking to grow your email list, promote a new product, or nurture deeper trust with your audience, this episode will help you turn your podcast into a strategic asset for your business. In this episode, I’m breaking down e…
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Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/ Healing practitioner Kelly Lubeck believes the more we show up well in the world, the more it allows us to make a bigger impact. She runs her healing practitioner business under the tagline: "The world n…
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Are you feeling stuck, overwhelmed, or disconnected from your podcast? From battling burnout to struggling with inconsistency, I’ve been there—and I know many of you have too. That’s why I created this workshop: to provide the tools, strategy, and support podcasters need to align their content with their business goals and reignite their passion fo…
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Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/ We spend a lot of energy, a lot of time, and as we grow older, a lot of money trying to fit in. Whether it's the clothes we buy the car we drive, the job we try and go for where we're trying to basically…
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Is your podcast running your life instead of the other way around? By aligning your content with your business goals, mapping out themes, and filling in the details, you can create a podcasting schedule that’s fresh, engaging, and aligned with your vision—all while avoiding last-minute scrambles. In this episode, I’m sharing a step-by-step framewor…
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Is your podcast full of potential but not delivering the results you hoped for? When you set clear, actionable goals, every piece of content you create becomes a step toward meaningful impact. Whether you’re looking to grow your email list, increase engagement, or drive more clients to your services, this episode will help you craft a roadmap that …
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Here's the new take on storytelling: Your story isn’t just worth telling—it’s worth paying for. Imagine, living in the Venn diagram where powerful storytelling and speaking success collide - where you could captivate any audience and monetize every stage you get on. Well, this week's guest, speaker & business coach Andrea Merrill, came on to show h…
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Do you ever second-guess yourself when you hit record? Wonder if your voice is too awkward or if anyone even wants to listen? You’re not alone. Whether you’re a seasoned podcaster or just starting, this episode will give you the tools to show up unapologetically and make the impact you’re meant to make. In this episode, I’m diving deep into how to …
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Imagine posting an ad that doesn’t scream “I’m an ad!” With LinkedIn’s new ‘Thought Leader Ads’ for the first time you can turn any of your posts from your profile into an ad that will show up in the regular feed and it'll end up looking pretty much like a normal post. These ads will let you (or anyone on your team) showcase posts from your persona…
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In this special bonus episode, I’m sharing how to use your podcast to make your Black Friday sales a success! 🎉 Whether you’re offering a mini-course, a toolkit, or a bundle, your podcast is a powerful tool to drive sales and build excitement. I’ll cover how to seamlessly guide your listeners from awareness to purchase and introduce my Black Friday…
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Are you feeling stuck shouting into the void of endless marketing posts with little response? Imagine having a way to directly connect with your ideal audience, build trust over time, and convert listeners into clients—without feeling pushy or burned out. In this episode, I’m sharing a powerful, three-step framework to make your podcast an effectiv…
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Have you ever wondered why some entrepreneurs seem to scoop up all the attention, they pull off massively successful launches, they get featured in top media outlets, and they seem to snatch up big opportunities all the time? Well, It’s NOT because they're necessarily better at what they do, or have more experience It's because they’ve created a le…
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Is your podcast a powerful tool for growth or just another task on your list? Welcome to Share, Strategize & Shine, where I’m Caroline Hull—your warm and strategic podcast guide. I’m here to help you amplify your voice, nurture genuine connections, and use your podcast to grow your business in a way that feels authentic and impactful. With years of…
  continue reading
 
It’s our 200th episode! 🎉 In this special milestone episode, I’m celebrating podcasting and the incredible journey it’s taken me on over the years. Instead of the usual solo format, I’m joined by members of my Strategize and Shine community who share their own stories, podcasts, and reasons why they love this medium. Podcasting has transformed not …
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Live events are back, baby! In spite of all the attention given to virtual gatherings, nothing can replace the energy of in-person gatherings If you're a coach or consultant doing 1-1 work, then you know the problem with growing your business once your client roster is full and you simply don't have time or bandwidth to bring on anyone new. Well th…
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Have you ever felt like your podcast episodes are missing the mark or that your content planning isn’t delivering the results you want? If so, you’re definitely not alone. Over the years, I’ve seen many talented podcasters struggle with the same few content planning issues, and I’ve been there myself! It’s not just about having great ideas; it’s ab…
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Does sending cold emails or cold DMs give you the heebee-jeebees? Well I never really considered myself a cold email kind of guy, until I reached out to THE person who teaches cold emailing And how did I reach out? I sent her a cold email! My guest this week is Laura Lopuch and she's joining to take us on a deep dive into cold emails & partnership …
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In the digital marketing space, conventional wisdom suggests that the only way to be successful is to show up everywhere and shout louder than everyone else. In other words be an extrovert or be irrelevant. But what if you could build a system that takes advantages of your strengths and allows you to be who you are - even if you're an introvert? Th…
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Do you want to make sure your podcast is helping you drive sales during major promotions like Black Friday? In this episode, I’m breaking down three essential strategies that will help you use your podcast to boost your Black Friday sales and beyond. We’re diving into how to align your podcast content with your promotion, why having a well-thought-…
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If you're looking for video marketing tips and personal branding tips on topics like: *How do I get more visibility online? *How do I grow my personal brand? *How do I stand out from the crowd? *How do I break through the noise? *How do I monetize my content marketing? *How do I use video marketing to get more clients? Then check out episode 163 of…
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If you're looking for video marketing tips and personal branding tips on topics like: *How do I get more visibility online? *How do I grow my personal brand? *How do I stand out from the crowd? *How do I break through the noise? *How do I monetize my content marketing? *How do I use video marketing to get more clients? Then check out episode 162 of…
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Happy International Podcast Day! 🎉 Today, I’m opening up about the five biggest lessons I’ve learned during my podcasting journey—lessons that have completely transformed not only how I podcast but also how I show up, share my voice, and connect with all of you. We’re talking about everything from finding the confidence to truly use your voice, to …
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I love the word legendary. But when it comes to your work or your business, how to you become legendary? Think of a popular brand you know, like Apple, Harley-Davidson or Disney. When you see or hear these names, does something click in your mind that goes way beyond mere familiarity? Of course, you know about their product or service offerings, bu…
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Want to turn your podcast listeners into active community members or paying clients? In this episode, I’m sharing 5 quick but powerful tips to optimize your podcast's calls to action (CTAs). Whether you're looking to increase engagement or conversion rates, these easy-to-implement strategies will help you encourage your listeners to take action eve…
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As a listener, you know this show's all about developing your personal brand and earning attention from the right crowd, because your ability to engage and build relationships with your ideal clients is absolutely essential to the health of your business. Well, this week's guest is agency owner Rich Brooks and he believes the key to standing out is…
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Ever feel stuck staring at a blank screen, wondering what to talk about next on your podcast? I’ve been there, too. In this episode, I’m sharing my ultimate guide to never running out of content ideas for your podcast. We all know the importance of consistent, valuable content, but how do you keep those great ideas flowing, especially when you’re d…
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Register for the "Back to Business" virtual summit Looking to boost momentum in your business as we head into the final quarter of the year? Whether you got off track, or you purposely downshifted during the summer, now's a good time to get refocused and reenergized in your business. Which is why this week's guest, Mia Moran, put together her upcom…
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Have you heard that you need thousands of listeners to make an impact, or that top-tier equipment is non-negotiable? Let’s dismantle these misconceptions together. With podcasting's popularity on the rise, it's vital to separate fact from fiction to empower you to step confidently into podcasting for your business. As we dissect and debunk these co…
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OK, so you want to make a bigger difference. But how do you get people to pay attention, let alone remember what you have to say, long enough to be persuaded by your point of view? If you’re a change maker, you know just how hard it can be to have an impact. Well, this week's guest, author & speaker, Tamsen Webster, is going to share her simple, ac…
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The Strategize & Shine Membership is Now Open! Head to wildhomepodcasting.com/membership to join today! This membership is designed to not just support your podcasting journey but to transform it. With this membership, you gain direct access to me for any burning questions you might have—no more late-night Googling or feeling stuck with technical s…
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What would it do for your business if you could close 100% of your discovery calls? Well, if you're a coach or a consultant, then you're meant to coach! But to get to coach more, you also need to market. So, what if showcasing your competency as a coach became the foundation of your marketing? My guest this week, Caryn Gillen, has an amazing knack …
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Want an inside peek into my episode planning, recording, editing and sharing process? In this episode, I’m sharing a behind the scenes peek into my tools and strategies that streamline podcast production while ensuring each episode is aligned with my brand and goals. As someone who values creativity, strategy, and authenticity, I highlight the impo…
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My guest this week is brand strategist, Jaci Russo and my biggest takeaway from our conversation was her take on the most basic way to explain branding: “We don’t see things as they are. We see things as we are.” Jaci says, Your clients don’t see your company as it is. If they know of your company at all, they only see a small sliver of it from the…
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