I’ve always thought of myself as a practitioner. In the startups I was part of, the only “strategy” were my marketing tactics on how to make the VP of Sales the richest person in the company. After I retired, I created Customer Development and co-created the Lean Startup as a simple methodology which codified founders best practices – in a language…

The October 2025 PEO Directory – Update 2.The Department of War (DoW) is one of the world’s largest organizations. If you’re a startup trying to figure out who to call on and how to navigate the system, it can be – to put it politely – challenging.โดย Steve Blank

Tons of words have been written about the Trump Administrations war on Science in Universities. But few people have asked what, exactly, is science? How does it work? Who are the scientists? What do they do? And more importantly, why should anyone (outside of universities) care?โดย Steve Blank

Great founders shine in a crisis.โดย Steve Blank

How To Sell to the Dept of War – The 2025 PEO Directory by Steve Blankโดย Steve Blank

How did you go bankrupt?”Two ways. Gradually, then suddenly.”Ernest Hemingway, The Sun Also RisesEvery disruptive technology since the fire and the wheel have forced leaders to adapt or die. This post tells the story of what happened when 4,000 companies faced a disruptive technology and why only one survived.…

I’ve been having coffee with lots of frustrated founders (my students and others) bemoaning most VCs won’t even meet with them unless they have AI in their fundraising pitch. And the AI startups they see are getting valuations that appear nonsensical. These conversations brought back a sense of Déjà vu from the Dot Com bubble (at the turn of this c…

We just finished the 15th<>annual Lean LaunchPad class at Stanford. The class had gotten so popular that in 2021 we started teaching it in both the winter and spring sessions.During the 2025 spring quarter the eight teams spoke to 935 potential customers, beneficiaries and regulators. Most students spent 15-20 hours a week on the class, about doubl…

We just finished our 10th annual Hacking for Defense class at Stanford.What a year.Hacking for Defense, now in 70 universities, has teams of students working to understand and help solve national security problems. At Stanford this quarter the 8 teams of 41 students collectively interviewed 1106 beneficiaries, stakeholders, requirements writers, pr…

International Policy students will be spending their careers in an AI-enabled world. We wanted our students to be prepared for it. This is why we’ve adopted and integrated AI in our Stanford national security policy class – Technology, Innovation and Great Power Competition.Here’s what we did, how the students used it, and what they (and we) learne…

US global dominance in science was no accident, but a product of a far-seeing partnership between public and private sectors to boost innovation and economic growth.โดย Steve Blank

The U.S. has spent the last 70 years making massive investments in basic and applied research. Government funding of research started in World War II driven by the needs of the military for weapon systems to defeat Germany and Japan. Post WWII the responsibility for investing in research split between agencies focused on weapons development and spa…

Prior to WWII the U.S was a distant second in science and engineering. By the time the war was over, U.S. science and engineering had blown past the British, and led the world for 85 years.โดย Steve Blank

A minimum viable product (MVP) is not always a smaller/cheaper version of your final product. Defining the goal for a MVP can save you tons of time, money and grief.โดย Steve Blank

Sometimes financial decisions that are seemingly rational on their face can precipitate mass exodus of your best engineers.โดย Steve Blank

Asking, “Can I have coffee with you to pick your brain?” is probably the worst possible way to get a meeting with someone with a busy schedule. Here’s a better approach.โดย Steve Blank

It’s not the crime that gets you, it’s the coverup.โดย Steve Blank

Listening to my the family talk about dividing up the cooking chores for this Thanksgiving dinner, including who would peel the potatoes, reminded me that most careers start by peeling potatoes.โดย Steve Blank

I started working when I was 14 (I lied about my age) and counting four years in the Air Force I’ve worked in 12 jobs. I left each one of them when I was bored, ready to move on, got fired, or learned as much as I can. There was only one job that I quit when I feared for my life.โดย Steve Blank

Entrepreneurs tend to view adversity as opportunity.โดย Steve Blank

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. - Steve Jobs…

When I was in my 20’s I worked at Convergent Technologies, a company that was proud to be known as the “Marine Corps of Silicon Valley.” It was a brawling “take no prisoners,” work hard, party hard, type of company. The founders coming out of the DEC (Digital Equipment Corporation) and Intel culture of the 1960’s and ‘70’s. As an early employee I w…

We Sleep Peaceably In Our Beds At Night Only Because Rough Men Stand Ready To Do Violence On Our Behalf.Everyone has events that shape the rest of their lives. This was one of mine.โดย Steve Blank

In 2023 China flying a “spy balloon” over the U.S. created an international incident. It turns out the U.S. did the same to the Soviet Union in the 1950’s.โดย Steve Blank

Reducing Risk – Simulation versus Customer DevelopmentIf you remember the first part of this discussion, startups face two types of risk; invention risk and/or customer/market risk. In either type of startup you want to put in place processes in place to reduce risk.โดย Steve Blank