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Diary of a Sales Expert

James White

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The Diary of a Sales Expert podcast is all about sales success and sales failures and the whole journey around sales and selling. In the podcast share stories, ideas, mistakes, and learnings to help ensure you can become better at selling. If you would like to find out more visit my website: https://jameswhite.business/ Frustrated at missing your sales targets? Take my scorecard to find out why this is. https://www.missingsalestargets.com/
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Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you’ll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.
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Building a business around your personal brand comes with its unique set of challenges, but it’s also an opportunity to create massive impact. Join Bob Gentle as he sits down with leading Entrepreneurs, Consultants, Creators, Leaders and Marketers from around the globe to uncover the strategies behind their successful Personal Brand Businesses. You’ll hear real stories of what it takes to thrive in today’s market—without the fluff. This isn’t just another podcast about business success. Ever ...
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Wendy Lloyd Curley is a dynamic person who is passionate about everything she does. With creative energy, an engaging presentation style, humour, business savvy, and authenticity, Wendy brings a wealth of experience and sensibility to her audience.
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In this episode, I dive deep into a refreshing conversation about productivity with Grace Marshall, a Productivity Ninja, speaker, and author of multiple books including "Struggle: The Surprising Truth, Beauty, and Opportunity Hidden in Life's Shittier Moments." If you've ever felt overwhelmed by your to-do list or questioned whether you're being "…
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Jack Brooks, a former professional cricketer with a remarkable 15-year career, joins us to share insights from his journey through the world of cricket and beyond. Renowned for his impressive tally of 531 wickets and his pivotal role in two County Championships with Yorkshire, Jack reflects on the lessons learned from both sports and business. Our …
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In this podcast episode we review a blog post from The Sales Experts. Many businesses face problems with underperforming sales teams and high turnover rates. To address this, the article proposes a streamlined recruitment process. It highlights three key steps: clearly defining the ideal candidate profile, conducting swift interviews with role-play…
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This podcast episode review an interview guide created by The Sales Experts. This guide provides comprehensive advice on acing a Growth Marketing Manager interview at an international SaaS company. Key areas covered include thorough company research, a strong understanding of growth marketing strategies and metrics (like AARRR and CAC), readiness f…
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If you've been creating video content without seeing results, or hesitating to start because you're unsure where to begin, this episode is for you. I talk with Ben Amos, author of "Engage: The Definitive Guide to Video Strategy for Business" about transforming your approach to video marketing from aimless content creation to strategic growth driver…
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This podcast episode discusses an article from The Sales Experts Ltd. blog that stresses the importance of cultural fit in recruitment. It argues that aligning a candidate's values and behaviours with the company culture leads to improved teamwork, higher employee engagement, reduced turnover, and a stronger overall company culture. The article hig…
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This podcast episode reviews an article from The Sales Experts Ltd. examines the impact of remote work on recruitment. Key benefits highlighted include access to a wider talent pool, a streamlined recruitment process through virtual tools, improved work-life balance for employees, and cost savings for both employers and employees. The article furth…
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In this podcast episode we review thisarticle from The Sales Experts advocates for using sales recruitment agencies. It highlights several key benefits: access to a wider pool of candidates, specialist expertise in sales recruitment, significant time and cost savings, a higher success rate in hiring, and adaptable scalability to meet varying compan…
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Success as a sales leader necessitates a profound understanding of expectations and a strategic approach to leadership. In this discourse, I elucidate the fundamental steps essential for thriving in such a pivotal role. I commence by emphasizing the critical importance of acquiring clarity regarding the expectations set forth by superiors, which se…
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A messy pipeline doesn’t just frustrate your sales leader—it kills deals. When sellers don’t have a clear picture of where each opportunity stands, they waste time chasing the wrong prospects, struggle to forecast accurately, and ultimately lose revenue. So why isn’t pipeline hygiene every team’s top priority? Because it takes time, discipline, and…
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This podcast episode reviews the blog article from The Sales Experts advocates for using remote and hybrid work arrangements as performance-based incentives for sales teams. It argues that this strategy improves work-life balance, aligns with modern employee expectations, boosts morale, and reduces company costs. The article provides a step-by-step…
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If you're running a business but struggling to turn your expertise into profit, this episode is for you. Dr. Brenda Hector shares how systematic, proven approaches can transform your business results - even if you think your industry or situation is "different." In this conversation with ActionCOACH franchisee Dr. Brenda Hector, we explore the powe…
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This podcast episode explores a blog article from The Sales Experts Ltd. outlines strategies for building a strong employer brand to attract and retain top sales talent. It emphasises defining and communicating company culture, showcasing employee success, offering competitive compensation and benefits, and creating a positive candidate experience.…
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This podcast episode explores a blog article that examines the contingency recruiting model, a popular but potentially flawed approach to hiring. It argues that the model's focus on speed and low upfront costs often leads to a lower quality of hires. This is because contingency recruiters may prioritise quantity over quality, resulting in a longer …
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Are you struggling to meet your sales targets? This podcast dives deep into the critical reasons behind missed sales goals and offers actionable solutions to get you back on track. James discusses the common pitfalls, such as setting unrealistic targets, lacking a clear sales strategy, and failing to understand your market adequately. He emphasizes…
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Hiring your first marketing agency? Get prepared now. In this episode of Closing Time, we break down everything you need to know before making the leap—like when it’s the right time to bring on outside help, how to choose between full-service or boutique agencies, and the key questions you should ask during the selection process. What’s the tipping…
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In this episode, I sat down with Al Tepper, founder of Tepfu Marketing and the Lazy Marketing Academy. We explored the fundamentals of sustainable marketing success and why many businesses struggle to see results from their marketing efforts. Al brings over 25 years of experience helping six and seven-figure businesses develop effective marketing s…
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Today's podcast episode explores this article that presents a self-assessment quiz for salespeople, challenging readers to evaluate their skills in eight key areas: listening, handling rejection, product knowledge, persistence, relationship building, continuous learning, time management, and adaptability. Each section provides a brief explanation o…
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This podcast episode reviews an article from The Sales Experts blog that stresses the importance of coaching in sales management, arguing that it's more crucial than individual sales skills. Effective coaching, the article claims, empowers teams, fosters growth, and boosts morale, ultimately leading to better performance. The piece outlines key coa…
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Booking meetings with prospects for 2025 requires a clear purpose and a focus on problem-solving, rather than simply selling. James White emphasizes the importance of viewing sales as a duty to help clients rather than a mere job, which can significantly impact how potential clients perceive outreach efforts. He suggests that understanding the valu…
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In today's podcast episode we review this guide from The Sales Experts outlines strategies for successfully selling to startups. Key "dos" include thorough research, flexible pricing and solutions, relationship building, highlighting return on investment, and prioritising speed. Critical "don'ts" involve overly complex pitches, ignoring budget cons…
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This podcast episode reviews an article from The Sales Experts blog and discusses the importance of tracking the right sales metrics. It highlights the pitfalls of focusing on "vanity metrics," such as number of calls made, which might seem impressive but don't directly impact revenue. Instead, it advocates for measuring key indicators like convers…
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Today's podcast episode reviews a blog article that explores the relationship between personality type (extroversion and introversion) and sales success. It challenges the common assumption that extroverts are inherently better salespeople, highlighting the strengths of both introverts and extroverts. The piece argues that ambiverts, possessing a b…
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Today's Podcast episode discusses a blog article from The Sales Experts that discusses the impact of artificial intelligence (AI) on sales jobs. AI is presented not as a job threat, but as a tool to enhance efficiency by automating tasks and providing data-driven insights. However, the article emphasises that human skills like relationship building…
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Discounting in B2B sales is one of the quickest ways to erode trust and credibility—so why does it happen so often? In this episode of Closing Time, John Barrows, CEO of JB Sales Training and author of I Want to Be in Sales When I Grow Up, breaks down why proactive discounts often do more harm than good, how they devalue your offering, and why they…
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This podcast episode reviews a blog article that details the life lessons learned from a first sales job. Rejection, active listening, confidence, persistence, building relationships, earning success, maintaining a positive attitude, and embracing challenges outside one's comfort zone are highlighted as key takeaways. The author argues that these s…
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Today's Podcast Episode reviews this blog article from The Sales Experts that explains how to sell to Generation Z. Gen Z buyers, raised on digital technology and social media, prioritise authenticity, inclusivity, and purpose. Effective sales strategies therefore necessitate building relationships, utilising online platforms, and showcasing genuin…
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This podcast episode reviews a blog article from The Sales Experts that details eight key strategies employed by high-performing salespeople to close deals effectively. Understanding customers' needs, mastering emotional intelligence, and possessing in-depth product knowledge are highlighted as crucial skills. The article also stresses the importan…
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As a leader in your field, building strong relationships and generating referrals is crucial for the growth and success of your business. In this episode, I speak with Bob Burg, the best-selling author of "The Go-Giver" and a master at cultivating win-win relationships. Bob shares his insights on: 🎯 Shifting your focus from getting to giving and pr…
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Writing great proposals is essential for avoiding the frustration of being ghosted by potential clients. James White emphasizes that proposals should not be mere documents of hope but rather clear outlines that confirm what you will deliver to the prospect. He discusses the importance of understanding the buyer's pain points and budget before sendi…
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The podcast episode explores the persistent problem of micromanagement in 2025, despite advancements in management theory and emotional intelligence training. It identifies the root causes as fear of failure, loss of relevance, and judgment, coupled with a lack of trust in teams and processes. Outdated leadership beliefs and organisational pressure…
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This podcast episode reviews an article from The Sales Experts blog that argues that a good boss is more crucial to career success and job satisfaction than a prestigious company. It highlights five key attributes of a good boss: prioritising employee growth, fostering a positive work culture, valuing work-life balance, building trust, and inspirin…
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Still waving a whiteboard in desperation on your sales videos? Or kicking off with a screen share in your intro? Let’s leave those habits in 2024. Chris Bogue, sales coach and author of The Complete Guide to Selling on Video, believes video is a goldmine for storytelling and connection—if done right. In this episode of Closing Time, Chris shares ac…
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This podcast episode reviews an article from The Sales Experts Ltd. that provides a guide to effective sales recruitment in competitive markets. It stresses defining ideal candidates and building a strong employer brand to attract talent. The article also recommends using diverse recruitment channels, streamlining applications, leveraging employee …
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This podcast episode reviews an article from The Sales Experts Ltd. blog that highlights the importance of emotional intelligence (EI) in recruitment. EI, the ability to understand and manage emotions, is argued to significantly improve communication, conflict resolution, and leadership within a company. The article emphasises that hiring emotional…
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In this podcast episode we explore this article from The Sales Experts Ltd., a global sales recruitment company, advises sales coaches on maintaining current skills. Key strategies highlighted include continuous learning through conferences and online resources, investing in formal training programmes, utilising sales technology, actively seeking f…
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This podcast episode explores an article from The Sales Experts Ltd. provides a guide to building a successful remote sales team. It stresses the importance of clear expectations and goals, effective communication channels, and the right technology and tools. Furthermore, it highlights the need to promote team collaboration and engagement through t…
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This podcast episode explores an article from The Sales Experts argues that employees are more crucial to a business's success than customers. It presents ten reasons why investing in employee well-being is paramount, highlighting that happy, engaged employees lead to happy customers, drive innovation, improve retention, and foster strong customer …
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This podcast episode reviews the article "Employees Don’t Quit Their Jobs—They Quit Their Boss!" discusses the crucial role of management in employee retention. It highlights that poor management practices, such as micromanagement, lack of recognition, poor communication, lack of growth opportunities, and toxic behaviour, are primary reasons for em…
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---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate th…
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Building a business of value is essential, whether for a future exit or to create a legacy. Caroline and Martin from 55 Financial share their extensive experience in the corporate world and provide valuable insights into the intricacies of business setup and sale. They emphasize the importance of having a clear plan and understanding the potential …
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Pricing a SaaS offering is probably the hardest issue most leadership teams will tackle. In this episode of Closing Time, we sit down with Bill Wilson, founder and CEO of Pace Pricing, a B2B SaaS pricing consultancy. Bill brings his expertise to unpack the complexities of SaaS pricing, from determining who within an organization should own pricing …
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This podcast episode reviews an article from The Sales Experts Ltd. and offers advice on negotiating with difficult clients. It suggests staying calm and professional, understanding the client's concerns, finding common ground, highlighting the value proposition, exploring alternative solutions, and setting clear boundaries. The overall aim is to a…
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James White reflects on the highlights and lessons learned from the Diary of a Sales Expert Podcast in 2024, sharing valuable insights gained from his guests. He discusses the importance of emotional intelligence in sales and emphasizes the need for personalized engagement in a rapidly evolving market. Abigail Morris, his social media manager, join…
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