Ruben Ugarte สาธารณะ
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The world is getting warmer, and companies need to think about adjusting to extreme climate events. Even if you don't operate in a climate-danger zone, you will be affected by the increasingly wild events we are seeing. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, …
 
The restaurant business is tough in normal times and even tougher during the pandemic. However, there are always restaurants that seemed to thrive in any economy while others will close down in one year. In this episode, I talk about the reasons behind these discrepancies and the lessons for any business. If you enjoyed this episode, be sure to sub…
 
Watching the Euro Cup 2020, I was reminded that some companies operate in teams while others are just a group of individuals. In this week's episode, learn about the value of blinking green lights and walking signs. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spot…
 
In our lives and companies, we often play the role of referees. We tell ourselves and our teams that we can’t launch a new product in less than 6 months. We can’t increase profit by 10%, or we can’t just go into a new market until all the factors are in the right place. Learn why these limitations are arbitrary in this week's episode. If you enjoye…
 
You can look in your data for insights or validation. Everyone thinks they are doing the former, but that's not my experience. In this episode, you will learn the difference between these two approaches and choose the right one. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple P…
 
Making mistakes is unavoidable but repeating the same mistakes is not. Are you falling into the same mental traps? I'll give you 3 ideas on how to design better systems and avoid watching re-runs of your decisions. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spoti…
 
Complexity is like the mermaid song that used to terrified sailors. If you heard a mermaid singing, you will fall under her spell and crash your ship. Why are we attracted to complexity, and how do we establish guardrails against it? If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Ap…
 
I'm constantly asked by clients how to get their teams to take more ownership of their decisions. In this episode, I shared the LDMM model for determining when you should involve other people in decisions and when you need to make them yourself. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platfo…
 
The "setup" period of any technical project is exciting and glamorous. However, who will do the unsexy maintenance? Without it, everything will eventually collapse. Learn how to walk the fine balance of long-term thinking. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcast…
 
Being able to test ideas systematically is something that every team knows they should be doing, but few can execute on consistently. In this episode, I’ll show you how to design testing frameworks that are sustainable even during your busiest season. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast …
 
All decisions have unexpected consequences. How do you minimize them? Learn how in this week's episode. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.โดย Ruben Ugarte
 
Speed in decisions has been the mantra of the past 12 months. However, everyone knows the faster decisions can be better than slower ones. Why don't we do it then? I believe that we don't fear speed, but we do fear poor judgment. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple …
 
I think data is a fantastic tool for training our intuition. In your toughest situations, all you will have is your gut feeling. You can’t tell people to hold off for one minute while you run a data analysis to determine the next step. I'll show you 3 strategies for training your gut feeling with data. If you enjoyed this episode, be sure to subscr…
 
We don't quite understand why we age. Aging is a major factor in other diseases like cancer, heart attacks, and strokes but what if we could slow down aging? Would that make other diseases irrelevant? More importantly, are we tackling the right problems in medicine and our companies? If you enjoyed this episode, be sure to subscribe and leave a rat…
 
A year into the pandemic, governments are still struggling to make the right decisions for COVID-19. I'll share 4 reasons why and what you can learn for your business and life. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.…
 
Elif Shafak, the Turkish writer, talks about the three types of temples built by humankind: “those that aspire to reach out to the skies, those that wished to bring the skies closer down to the ground and those that did both.” St. Peters Basilica is one of the rare buildings that did both. In today's episode, learn why we should be building for the…
 
Retail isn’t dying, but it is changing. Retailers with strong brands will come out even stronger after this pandemic. Consumers want experiences and brands that they can recognize. Are you ready for the future of retailing? If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcas…
 
Figuring out what to wear or what to eat may seem like minor decisions. They may even seem inconsequential, but every decision we make drains our energy. Worst of all, it’s easy to use this knowledge to put off making important decisions, such as providing feedback to your team or carving out time with your romantic partner. Learn why you should au…
 
COVID-19 forced all companies into running experiments. Companies adopted online booking, appointments, and other ideas out of necessity. How many of these ideas will and should continue beyond the pandemic? If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc…
 
The biggest ideas start on paper as a goal. Executives know that effective leadership goal setting is a prerequisite for running a good company. In this episode, I want to give you 3 ideas to set yourself up for success and set the right goals. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platfor…
 
If you have ever driven by the modern farm, you’re bound to see huge metal cylinders. These cylinders store grain and other products are also called silos. They also represent what can we happen to data inside companies. Data can also end up stuck inside silos. This episode will help you understand why data silos are problematic and how to start br…
 
I love the term data enablement. It sounds fancy and complex. In reality, it merely means that you want people to use data to make decisions. In this episode, you'll learn how to do this successfully. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.…
 
Death, taxes, and Tom Brady winning the Super Bowl. Tom won this game in the most boring way possible and why your fundamentals should be the same. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.โดย Ruben Ugarte
 
AI is changing our world, but we haven't fully understood how to answer the ethical questions around it. In this week's episode, I share 3 concepts to help you better design good AI programs. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.…
 
I love controversial sports decisions. It always seems like the "right" decision was obvious, but that isn't always the case. In this episode, I go back in time to review the famous (or infamous) decision to throw a pass in Super Bowl 49. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g…
 
Choosing technology is something that most companies enjoy. It feels like Christmas, except it happens every month. You'll learn why your technology should be invisible, why data flows matters, the 5 elements of data infrastructure, and more. In this week's episode, I want to help you get the most of your data technology. If you enjoyed this episod…
 
If you have ever watched any cooking shows, you’ll notice that all the relevant ingredients are easily accessible. They are usually right in front of the contestants. This is one of the secrets to make cooking more enjoyable. The worst time to look for an ingredient is while your food is burning. The same thing happens when using data to make decis…
 
The COVID-19 pandemic brought back an idea from the 1930s: speakeasies. The difference is that this time it wasn’t about alcohol but fitness studios. There are always hidden doors in our lives. In business, these hidden doors are opportunities for growth, revenue, and higher profits. They could be new customer segments, new products, or more effici…
 
This week's topic is Spotify. Long time readers of my blog and newsletter know that I love Spotify. I use it every day, and I'm a premium subscriber. Besides my love, Spotify is a fantastic product full of lessons for other product companies. In this short riff, I'll share 3 that I think every company should be emulating. If you enjoyed this episod…
 
In this conversation, I talk with Noah about why perfection is killing businesses in an era of COVID-19, why NPS is a vanity metric, and the power of doing boring things consistently. Noah Fleming has changed the way the world thinks about customers. In under five years, Noah has helped his clients generate over $5bn in word-of-mouth business and n…
 
This week's topic is behaviours, specifically, the behaviours of our customers. The best companies aren't just designing products that customers love. They are designing products that stick themselves to our morning routine or our lunch break. I'll show you how you could do this in this week's Riff. If you enjoyed this episode, be sure to subscribe…
 
In this conversation, I talk with Sumantha about why marketing teams should be thinking about long term retention, the differences in A/B testing across regions, and why you can't blindly trust the statistics of popular software tools. As a true-blue marketer, Sumantha thrives in a digital environment that enables him to apply and acquire multitude…
 
This week's topic is Amazon. I'll be honest; I'm a huge Amazon fan myself. It has completely changed how I purchase products. I use Amazon despite the higher prices, and it comes down to their customer experience. I'll talk about why we happily overpay for Amazon and the lessons for your business. If you enjoyed this episode, be sure to subscribe a…
 
In this conversation, I talk with Rishi about how to use stories to drive conversions, the role of buyer psychology when writing copy, the patterns behind the best infomercials, and much more. Rishi is a buyer psychology copywriter. For the last 12 years, Rishi has been probing and experimenting to better understand how shoppers choose in a world f…
 
This week's topic is testing frameworks. I'll cover why this is the best way to consistently double your growth, the roadblocks to adopting testing frameworks, and why your expectations may be too high. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform e.g. Apple Podcasts, Spotify, and others…
 
In this conversation, I talk with Joey about the world of CDPs, best practices for starting a partnership program from scratch, and the benefits of speaking the same language (especially in technical sales). Joey Malysz currently leads Channel Partnerships at Segment, the world's #1 Customer Data Platform. He is responsible for Business Development…
 
This week I'm trying a new format: Ruben's Riff. I'll spend 10 - 15 minutes talking about one topic and providing actionable advice for you as the listener. This week's topic is marketing attribution. Is this a dying art? How should companies adjust? What is the future of attribution? The answers to these questions and more can be found in this epi…
 
In this conversation, I talk with Julian about the privacy differences in Europe and the US, the evolution of Google Tag Manager/Google Analytics, and the future of Measure School. Julian learned the ropes of Digital Marketing in different startups he co-founded and quickly became fascinated with how data could influence his marketing effort and bu…
 
Welcome to another Q&I, our Questions, and Insights episode format. There's no one else here and I'm answering your most popular questions. These are the questions for this week's episode: How do you get more value out of Google Analytics? Are we on the right path with our tracking plan? How could we increase the number of new subscriptions from ou…
 
In this conversation, I talk with Kimia about how startups should negotiate their biggest expenses (plus why they should do it), the rise of investing models like Tiny, and much more. Kimia is the founder of Buyer. Buyer is Negotiation-as-a-Service for tech companies. Our team looks at all the software and services you use, then negotiates the best…
 
This is the second-ever Q&I, Questions, and Insights. There's no one else here and I'm answering your most popular questions. This is a new format that I will be releasing in-between the interview episodes which come out every two weeks. These are the questions for this week's episode: 1. What do you think of the usage of analytics in sports like b…
 
In this conversation, I talk with Chris about how to design frictionless digital experiences, best practices for breaking through data silos, and how to disconnect in a digital world. Chris Nielsen is a Principal Consultant with Kin + Carta. Chris has years of experience delivering digital products for clients across industry and is a member of the…
 
This is the first-ever Q&I, Questions, and Insights. There's no one else here and I'm answering your most popular questions. This is a new format that I will be releasing in-between the interview episodes which come out every two weeks. These are the questions for this week's episode: 1. What’s the difference between a CDP and an ETL? 2. How much s…
 
Hussain Mehmood is the founder of MarketLytics and currently leads measurement strategy & analytics solutions as Principal Consultant. He has over 10 years of analytics strategy & engineering experience. He has worked with clients in over 32 countries building high impact analytics solutions for some of the fastest-growing startups, e-commerce, and…
 
Sajeesh Sahadevan drives product marketing at MoEngage – a customer engagement and analytics platform. Previously he’s worked for Freshworks where he handled marketing for their IT Service Management product, Freshservice. In this conversation, I talk with Sajeesh about the rapidly changing landscape of consumer behavior, what empathetic brands are…
 
Tim is a marketing consultant that helps organizations rapidly improve the productivity and performance of their marketing teams to maximize results. He works with national and global brands, as well as award-winning agencies. In this conversation, I talk with Tim about how to manage remote working teams, the role of magic in marketing, and dealing…
 
Conversations about technology, growth, and untold stories. Ruben Ugarte is a Data Strategist that helps companies use data to make higher quality decisions to lower acquisition costs, save hundreds of thousands of dollars, and reclaim wasted time. He has done this with technology companies across 5 continents across all company stages. For show no…
 
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