NB Publishers is the largest local publishing company in South Africa with seven main imprints, including Human & Rousseau, Tafelberg, Queillerie, Kwela, Best Books, Melinda Ferguson Books, Lux Verbi and Pharos.
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We discuss paywall strategies for content publishers. With over 1000 news, magazine, and content publishers running our Leaky Paywall platform we have learned quite a bit about what works (and doesn't) in digital publishing. Join Pete and Tyler for a deep dive that will help you grow your paid audience.
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ComixLaunch: Crowdfunding for Writers, Artists & Self-Publishers on Kickstarter... and Beyond!
Tyler James
ComixLaunch: Crowdfunding for Writers, Artists & Self-Publishers on Kickstarter... and Beyond!
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De letterknechten van je moeders favoriete boeken
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The Pub Way Podcast explores the world of digital advertising, focusing on essential topics like consumer data privacy, revenue strategies, audience diversity, and the innovative approaches publishers use to deliver more relevant ads. Join us as we take a deep dive into the supply side of the adtech industry, exploring how publishers and advertisers navigate the ever-evolving landscape of digital advertising.
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Top ten publishers of the United States
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Publishers Academy é uma comunidade de publishers focados em Adsense, Mídia programática, SEO, Marketing de afiliados de Performance, Construção e Monetização de sites
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Orange publishers , self book publishers in Kolkata that publish Bengali and English book. We are one of the trusted publishers in India with a strong editorial team who will not only edit the manuscript, but also make revision to your book’s content.
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The Journal of Clinical Psychiatry Publisher's Podcast includes monthly audio updates of the features in each issue of JCP, plus special features added from time to time.
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Book Promotion Podcast: Book Marketing Tips for Indie Authors and Book Publishers
Bob Baker, Full-time indie author and book publisher
Full-time author Bob Baker shares his best advice on book marketing and publishing, online book promotion and sales, social media optimization, and more. Visit FullTimeAuthor.com for more info.
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The Power of Biting Off More Than You Can Chew with Comic Writer John O. Burke
46:07
46:07
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46:07
Comic writer John Burke joins ComixLaunch's Tyler James to discuss the power of biting off more than you think you can chew, and why getting comfortable with getting uncomfortable is a part of becoming a comic creator. This session is a deep dive into navigating uncertainty, facing awkwardness, and maintaining perseverance for something truly impor…
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Jonathan Jansen, Max Price and Johan Fourie discussing South African universities at the Business Ink Tank 2024
46:19
46:19
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46:19
"A university is not a country." - Jonathan Jansen.On this episode of 'Book Nook', Jonathan Jansen (As by Fire), Max Price (Statues and Storms) and Johan Fourie (Our Long Walk to Economic Freedom) discuss South African universities and how they impact the next generation of business leaders. Led in this conversation by Johan Fourie, Jansen and Pric…
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1
How Mexico News Daily Streamlines Newsletters with Flowletter for a Seamless Reader Experience
31:10
31:10
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31:10
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler explores Flow Letter, an innovative newsletter system that integrates seamlessly with WordPress to enhance the efficiency and effectiveness of newsletter creation for publishers. The discussion includes a case study on Mexico News Daily's transition from MailChimp to …
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Dealing with Mental Load as a Creator
53:17
53:17
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53:17
Creating is hard, even in the most ideal conditions. But how do we do it when conditions aren't ideal? When the world around us is stressful and the demands upon our time and talents, how do we keep our mental health in tip-top shape so we can do our best work? Tyler is a work-in-progress on this, just as you are, but he'll share some of his strate…
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Pippa Hudson in conversation with Costa Ayiotis at Business Ink Tank 2024
38:04
38:04
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38:04
"Always sell too soon." - Costa Ayiotis.On this episode of 'Book Nook' Pippa Hudson is in conversation with Costa Ayiotis, author of 'My Big Fat Greek Taverna' and 'Matriarchs, Meze and the Evil Eye'.On this episode, Costa talks about moving from the business world to the peaceful town, Hout Bay, where he followed his dream of opening a restaurant.…
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ComixLaunch Pro Spotlight: Amrit Birdi’s Keys to Crowdfunding Success
48:04
48:04
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48:04
Bestselling illustrator and art direct Amri Birdi is in the ComixLaunch Pro Spotlight, as he chats with Clay Adams about his crowdfunding journey, balancing his day-to-day art director duties with pursuing his own self-publishing creations.โดย Tyler James
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1
'How to dominate in digital marketing' by Catherine Black
24:12
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24:12
On this episode of 'Book Nook' Catherine Black, co-author of 'Small Business, Big Plans' and co-founder of Black Mountain, shares how you can dominate in the digital marketing world!This discussion was recorded at The Business Ink Tank, on 20 September 2024.โดย NB Publishers
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Kickstarter Updates: AI Spam Project Crackdown & Running Projects Back-to-Back
39:42
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39:42
Tyler shares some good news and productive updates to a number of Kickstarter related topics, including steps the popular crowdfunding platform is taking to crack down on AI spam projects, a fix to the biggest problem to their new survey tool, and an update for creators looking to launch back-to-back projects.…
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Lincoln Mali, Mteto Nyati, and Nicky Stubbs in discussion at Business Ink Tank 2024
58:10
58:10
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58:10
"If serving is beneath you, then leading is beyond you." - Lincoln Mali.On this episode of 'Book Nook' Nicky Stubbs leads the conversation with Mteto Nyati (Betting on a Darkie) and Lincoln Mali (Blazing a Trail) about their books and business lives. They talk about leadership, the inspiring people in their lives, as well as Eskom, and Nyati's jour…
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How Many Kickstarter Reward Tiers are Too Many?
51:31
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51:31
When building a Kickstarter campaign, creators often face the challenge of deciding how many reward tiers to offer. Comic creators especially often have lots of variant covers and extras that could easily lead to dozens of reward tiers... but is that overwhelming to prospective backers? In this session, Tyler shares his thoughts on reward tier volu…
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1
Roku: The Power of Data and Transparency in CTV
36:14
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36:14
In the first episode of Season Two of "Pub way," hosts Tina Iannachino and Mike Villalobos sit down with Miles Fisher, Senior Director of Strategic Advertising Partnerships at Roku, to delve into the evolving landscape of Connected TV (CTV) and its implications for digital advertising. Having held significant positions at T-Mobile Advertising and G…
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Indietober is Here! Inside the Event With Its Creator Travis Gibb
1:07:56
1:07:56
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1:07:56
For the last five years, comic creators, artists and fans have been celebrating their love of indie comics with 31 days of art centered on indie comic characters! In this session, Tyler chats with Indietober architect Travis Gibb about running the annual event every October, the state of indie comics and how organizing online challenges can impact …
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ComixLaunch Pro Spotlight: Ryan Claytor’s Comics Crowdfunding Journey
46:56
46:56
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46:56
In this session, Clay Adams from ComixLaunch interviews Ryan Claytor, a cartoonist and professor at Michigan State University, who shares his journey in comics. Claytor has been self-publishing for 20 years and recently launched a successful Kickstarter for an oversized hardcover art book, 'One Bite at a Time', celebrating his two-decade career. Th…
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Promote Subscription Benefits Over Features in Seconds using AI
25:28
25:28
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25:28
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler focus on the importance of emphasizing subscriber benefits over features for news and magazine publishers. The episode introduces a method using AI, specifically ChatGPT, to transform feature-centric language on subscription pages into compelling benefits that resonat…
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1
How Publishers Can Evolve into Data-Driven Organizations
32:27
32:27
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32:27
In this episode of the Pub Way podcast, hosts Tina Iannacchino and Mike Villalobos welcome Katherine Tuluzova, the CEO of Sigma Americas, who brings 16 years of experience at Sigma Software. The conversation focuses on data management in the publishing industry, emphasizing the growing importance of data-driven decisions as publishers transition be…
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How to Empower Anthology Contributors to Promote Your Crowdfunding Efforts (Tyler James is in the Hot Seat!)
39:02
39:02
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39:02
Anthology projects draw on the creativity and talent of many different creators contributing to one shared project. With a long-gestating anthology finally launched, ComixLaunch host Tyler James is on the hotseat for a change, as a roundtable of creators brainstorm ideas for ways to encourage and empower the contributing creators to promote the pro…
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ComixLaunch Pro Spotlight: How Craig Taillefer Warmed His Audience After Five Years Away From Kickstarter
46:55
46:55
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46:55
In this month's ComixLaunch Pro spotlight, two-time Harvey Award Nominated cartoonist Craig Taillerfer, shares insight from his creative journey. An early member of ComixLaunch Pro, Craig took a long five year hiatus after his first successful launch... but that didn't stop him from having his best launch ever!…
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The Role of DSPs in the Future of CTV Advertising
35:50
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35:50
In the latest episode of the Pub Way, our hosts Tina Iannacchino and Mike Villalobos engage in an insightful conversation with Keith Gooberman, CEO, and Co-Founder of Pontiac Intelligence. The episode primarily explores the rapidly evolving landscape of contextual advertising, especially within the realm of Connected TV. Keith elaborates on how int…
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The Comic Collector’s Perspective with Josh Eggebeen of After Action Report
55:57
55:57
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55:57
Comic book collector's are a major part of the crowdfunding and direct market ecosystem. In this session, Tyler chats with Josh Eggebeen, a life long collector and one of the authors of After Action Report: An Unofficial Collector Guide Book for G.I. Joe & Transformers Comics. They'll discuss the current state of the comic collecting, how crowdfund…
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ComixLaunch Pro Spotlight: How an Organized Approach Powered Matthew Schofield’s Kickstarter Success
55:01
55:01
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55:01
Creator Matthew Schofield is in the ComixLaunch Pro spotlight this month. Matt is an animator, storyboard artist and director who has worked on films such as Cats Don't Dance, Prince of Egypt and The Iron Giant. In this interview with Clay Adams, Matt shares his creator owned journey bringing his superhero comedy webcomic, Steamroller Man to Kickst…
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Life Lessons - Branko Brkic in conversation with Alan Knott-Craig
32:53
32:53
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32:53
In this podcast, you can listen to Alan Knott-Craig talk about his book, 'Life Lessons'. This conversation with Branko Brkic was recorded on 13 August 2024 at the book launch that took place at Exclusive Books Cavendish.โดย NB Publishers
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AI-Powered Spam Comic Projects Invading Kickstarter
1:04:12
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1:04:12
A ComixLaunch listener alerted Tyler to a sudden and suspicious proliferation of seemingly AI-Generated Comic Book Kickstarter projects that have appeared on the platform recently. After taking a look, it does indeed seem like something fishy is going on, and one or more actors have been able to get obviously soulless, fraudulent projects past the …
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Starting a New Comic Book Partnership with Ryan Kroboth & John Edingfield II
59:29
59:29
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59:29
Commonwealth Comix co-founders Ryan Kroboth and John Endingfield II join Tyler for a discussion about their new partnership and collaboration on Wurst & Mayhem, a D&D style adventure comic. We'll talk about the evolution from friendship to creative partnership, the challenges and best practices for getting a new joint venture off the ground, and ho…
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A Comictopia Panel: Backerkit Crowdfunding’s Event Celebrating Comics and Graphic Novels
1:14:08
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1:14:08
Join us for a special panel on ComicTopia, the inaugural crowdfunding event hosted on BackerKit this month. The discussion features Lafayette Morrow from BackerKit, as well as creators including James Mascia of Dren Productions, writer Frank Martin, Joel Rodriguez of Metal Ninja Studios, and Eric Erdek, known for Espresso Detective. Lafayette provi…
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How to Boost Traffic, Build Your Email List, and Increase Subscriptions with the Right Paywall Strategy
46:50
46:50
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46:50
This episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler provide an in-depth analysis on how news and magazine publishers can increase website traffic, build email lists, and grow paid subscriptions with effective paywall strategies. Common concerns among publishers, such as the fear of paywalls reducing traffic and ad revenue…
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The Impact of Vertical Video on Consumer Behavior, with Nii A. Ahene, Chief Strategy Officer at Tinuiti
29:12
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29:12
In this episode, our hosts Tina Iannachino and Mike Villalobos engage in an enlightening discussion with Nii A. Ahene, Chief Strategy Officer at Tinuiti. The episode navigates the complexities of the fast-paced digital marketing world, particularly emphasizing the challenge for brands to produce rapid, yet effective, content for vertical video plat…
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Telling Unpopular Tales with Writer Christian Douglas
1:01:04
1:01:04
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1:01:04
In this episode of ComixLaunch, Tyler James interviews Christian Douglas, a Dublin-based writer and founder of Unpopular Comics. They discuss Christian's creative journey, his new Kickstarter campaign for 'Unpopular Tales 2: Pinochia, a cyberpunk retelling of the classic fairy tale, and the broader mission of Unpopular Comics to revitalize classic …
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How to Make It as a Professional Comic Artist With Dave Swartz
59:01
59:01
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59:01
For the past decade, illustrator Dave Swartz has moved from self-publishing, to pencil-for-hire, and back again. His current project, Confederate Monster is back on Kickstarter. In this conversation, he and Tyler will discuss the challenges and opportunities for comic book illustrators working in comics today.…
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1
The Subscription Page Formula: Best Practices Blueprint
36:18
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36:18
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler provide an in-depth analysis of successful paywall strategies for news and magazine publishers. Highlighting examples like the Civil War Monitor and Salem Reporter, they stress the critical importance of simplifying subscription landing pages to enhance user experienc…
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Details on Kickstarter’s New Performance Marketing Service for Crowdfunding Promotion
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43:58
In this session, Tyler will share his top insights from attending a presentation by Andrew Marks, director of Kickstarter's new Kickstarter Performance team, outlining what this new crowdfunding marketing service can do for creators, and answering questions from Kickstarter users.โดย Tyler James
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Live from Cannes: The Power of Context: Creating Connections Across Screens
31:46
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31:46
Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign. In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM World…
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ComixLaunch Pro Spotlight: Will Allred Finds Long-Form Comic Success on Kickstarter
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50:56
The ComixLaunch Pro spotlight shines on writer and professor Will Allred, who shares lessons learned from his creative journey.โดย Tyler James
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The New Kickstarter Backer Survey Is Live! Here’s What You Need to Know…
1:16:08
1:16:08
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1:16:08
In this session, we'll break down the news that Kickstarter just pushed live a massive overhaul to how creators create and send shipping surveys to backers. In this session, we'll take a deep-dive into the new survey tool, and share the good, the bad, the confusing, and the ugly with this latest platform update.…
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New Kickstarter Feature Alert: Importing Previous Reward Levels
36:07
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36:07
For YEARS Kickstarter creators have been asking for abilities to easily copy info from past projects to new ones. It looks like Kickstarter has FINALLY taken a step in this direction, as creators can now copy rewards from past campaigns. Let's take a deep-dive into this new feature to see if it's everything creators have been asking for.…
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Ek en jy bestaan nie - Desmond Painter in gesprek met Danie Marais
1:03:28
1:03:28
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1:03:28
Desmond Painter is in gesprek met Danie Marais by Exclusive Books V&A Waterfront.Ek en jy bestaan nie is die langverwagte vierde bundel uit die pen van die bekroonde digter Danie Marais. Soos in sy vorige bundels is dit gedigte wat openhartige, intieme gesprekke met die leser aanknoop – hierdie keer oor die ongemakke van ras en klas. Dis ’n bundel …
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I’m thinking of doing a 3-day Kickstarter for a prose launch… Crazy? [James Powell’s MasterMind Hotseat]
39:53
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39:53
With his first novella ready to launch, writer James Powell is considering experimenting with a shorter than average Kickstarter launch… much shorter! A mastermind roundtable of veteran creators discuss James' launch plan, and share pros and cons of ultra short launches.โดย Tyler James
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How to Launch More Kickstarters WITHOUT Burning Out Your Audience? [Sarah Cooke’s MasterMind Hotseat]
1:09:01
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1:09:01
Sarah Cooke has successfully launched 3 projects on Kickstarter for her series "No Spell Lasts Forever." Now she's in the process of working on a additional projects that she'd like to launch in the not-to-distant future. That means running more campaigns each year. How can she best grow her crowdfunding project output without being overly demandin…
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Redefining Consumer Privacy and Premium Content, with Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson
44:10
44:10
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44:10
In the latest episode of Pub Way, Tina Iannacchino and Mike Villalobos engage in an insightful discussion with Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, boasting over 25 years of experience in the digital arena. Albert's expertise centers on simplifying digital marketing and technology for enhanced comprehension, …
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How to Fund Comics Distribution Into Comic Shops? [Rob Multari’s MasterMind Hotseat]
54:39
54:39
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54:39
After a lot of success serializing his series Night Wolf on Kickstarter, Rob Multari thinks he's finally ready to distribute through Diamond Distribution to get his books into comic book shops. The problem? How to deal with the upfront funding costs associated with direct market distribution? Tyler and a roundtable of comic creators brainstorm opti…
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Achieving a 20% Conversion Rate: The Local Publisher’s Winning Formula
17:52
17:52
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17:52
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss effective paywall and subscription strategies for news and magazine publishers. The discussion highlights the importance of free registrations as a pathway to paid subscriptions, revealing a 20% conversion rate with current data. Key points include the ineffic…
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Finding balance between inspiration and what sells on Kickstarter? [Caleb Palmquist’s MasterMind Hotseat]
1:00:46
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1:00:46
Pull up a chair and join an all-star crew of creators as mastermind season of the ComixLaunch podcast returns! As he attempts to move toward being a full-time creator, writer Caleb Palmquist is struggling to find a balance between the things that inspires him as a creator and what the market responds best to on Kickstarter. A roundtable of talented…
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Late Pledges Available for All New Kickstarter Projects! Surprises and Protips to Keep the Funding Coming!
1:01:46
1:01:46
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1:01:46
Kickstarter has rolled out its new "late pledges" feature for all creators... and we now have answers to some of the biggest questions we've had about how late pledges will work! (It's different than you might have assumed.) In this session, we'll break down the new feature and share some best practices for how to use it.…
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Comics Crowdfunding News Round-Up
1:09:04
1:09:04
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1:09:04
Let's get you caught up on a quick scan of recent comic book and crowdfunding news that ComixLaunch listeners should know about, including Diamond Comics distributors entry into the crowdfunding fulfillment game, as well as recent trends and announcement from Kickstarter.โดย Tyler James
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ComixLaunch Pro Spotlight: Leveling Up with Brian J. Lambert
55:42
55:42
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55:42
Get to know award-winning author Brian J. Lambert, as he chats with ComixLaunch's Clay Adams, spotlighting his journey raising over $100,000 in funding on Kickstarter, and decision to join the ComixLaunch Pro program to take his campaigns to new heights.โดย Tyler James
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From YouTube Advertising to Boosting Paid Subscribers on Your Website: Strategies for Sustainable Growth
24:50
24:50
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24:50
In this episode of the Paywall Podcast, Pete and Tyler discuss a publisher's transition from relying solely on YouTube ad revenue to implementing reader revenue subscriptions on their website, intellamusica.com. The publisher, a musician and music instructor, noticed a decline in ad revenue on YouTube and sought to capture more revenue by offering …
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Soul of a Nation: Oyama Mabandla & Redi Tlhabi
1:47:35
1:47:35
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1:47:35
In this episode of Book Nook, Redi Tlhabi chats to Oyama Mabandla about his book Soul of a Nation (Tafelberg, 2024), recorded at the book's launch Exclusive Books Hyde Park, Johannesburg.What is Soul of a Nation about?There is lament about how and why the ANC have so quickly become preoccupied with material enrichment. Former exile, business leader…
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Is a Crackdown Coming on NSFW Comic Crowdfunding?
1:33:27
1:33:27
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1:33:27
There's buzz that a crackdown is coming (or is it already here) on the not safe for work (NSFW) spicy comics space, which has become one of the most dominant genres in crowdfunding. Let's discuss!โดย Tyler James
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Serializing Ongoing Anthologies Through Crowdfunding with Will Robson
1:09:52
1:09:52
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1:09:52
UK comic creator Will Robson returns to the ComixLaunch Podcast to share what he's learned serializing OUTBREAKS, "The Only Ongoing Zombie Anthology Comic" on Kickstarter over the past year. He and Tyler will discuss the state of crowdfunding in 2024 and topics related to freelancing in comics and living your best creative life.…
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Kickstarter to Support Late Pledges! Shots Fired in the Crowdfunding Wars
1:28:48
1:28:48
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1:28:48
Kickstarter announced this morning that it will be unlocking a LATE PLEDGES feature soon for all Kickstarter campaigns. Here's an instant reaction discussing the details, pros, cons, questions, and implications.โดย Tyler James
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New Revenues Avenues in the No-Cookie Era, with AdTech Expert, Anthony Caccioppoli
31:49
31:49
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31:49
In this episode of The Pub Way podcast, our hosts Tina Iannachino and Mike Villalobos dive into the intricacies of digital marketing with a focus on the challenges publishers face due to the deprecation of third-party cookies. Their guest, Anthony Caccioppoli, brings his expertise from his experience working with innovative companies like Locker, M…
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