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Nordic media, marketing, tech startups and digital culture - the Nordic Future Makers podcast talks to the people and the companies who are doing great things in Sweden, Finland, Denmark, Norway and Iceland and the Nordic leaders who are doing great things in other parts of the world too. Hosted by Nick Burcher, the Nordic Future Makers podcast asks about what is happening now and what's happening next. See acast.com/privacy for privacy and opt-out information.
 
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show series
 
How are ebikes for going on adventures? When was the last time you went on an adventure in your local area? Or explored? How much range do you need to feel confident going out for a wander on an ebike? How confident do you feel riding on roads to get to the beautiful tracks away from the roads? All these questions answered, or at least discussed, i…
 
Just weeks after moving back to Melbourne, I took part in a medical trial (!?) and in this second episode of a 6-part series, one for each week of the trial, I talk about the carbon footprint of cycling, how it's more than you think - but why that doesn't matter. And why carbon footprints are a dodge by fossil fuel companies. And why I don't pant o…
 
Just weeks after moving back to Melbourne, I took part in a medical trial (!?) and in this first episode of a 6-part series, one for each week of the trial, I explain what it is, why I took part, and what I learned while being scanned and tested.
 
Gwen Lafage, VP Brand at Sinch is the latest guest on the Nordic Future Makers podcast. Sinch is a CPAS tech company that started in Sweden, but is now operating all over the world and experiencing 'hyper growth.' Gwen has amazing knowledge and energy and in this episode Gwen explains what Sinch is and how it is powering mobile customer experiences…
 
Such great fun talking about podcast editing, a skillset that I only recently had the confidence to say I possessed, after 3+ years of being self-taught. @stephfuccio is a wonderful host, and @epodcaster and @AgentPalmer I learned a lot from. Enjoy! "This is our second LIVE podcast editing chat this month and I’m delighted to be joined by Mark in T…
 
Samuel West is the latest guest on the Nordic Future Makers podcast. Samuel is an innovation expert, a chief psychological officer, a clinical psychologist, a creativity researcher and the founder and curator of the Museum of Failure. In this podcast you will hear us discuss innovation - what it is and how it works. You will hear stories of how big…
 
I thought it was time to catch up again with Franck Attia, Managing Director at Adobe Nordic! We spoke last year and thought it would be good to check in again to discuss the latest developments in digital marketing in the Nordics. In this episode of the Nordic Future Makers podcast you will hear us discuss a wide range of topics including: The coo…
 
Student Voice Network is a platform for helping young people find their peers and collaborators in taking positive social action. They asked Mark some questions about podcasting as a form of climate engagement. In order to answer those questions, here's a lightly edited record of Mark discussing and dissecting the power of podcasting for climate-en…
 
To a Lesser Degree from The Economist. A new podcast that's delightfully refreshing. The intersection of market-oriented pragmatism and climate crisis severity. Climate change, from the perspective of the market. Who knew this what, at least I, needed.
 
Podcasts are usually about the hosts. Not always, but most of the time a podcaster will intersperse their questions with anecdotes, their personal opinion, and jokes (some better than others). That's not Robert McLean's approach with Climate Conversations. This is an interview for Write Hear, Right Now - the working title of a newsletter and podcas…
 
Lately I've been feeling that same itch I felt 4 years ago. A craving for a thing I can't find in the content landscape. And it's got me thinking about whether I could fill that gap, and give value to the climate/podcasting space. A niche, sure, but that's fine - that's what podcasts and newsletters are great for! So if you're interested, check it …
 
Updates from Lockdown. With a focus on place-based stories, getting to reveal and engage with facets of community life, the extraordinary parts of normal life - Here Media is having a slumber of over Tāmaki Makaurau’s COVID outbreak. Instead of doing locally-engaged stories, Here’s one current member, me, is instead digging into production of three…
 
Nathan Ryckman is an old friend. But I had no idea that while I was overseas he was going to start a poutine empire in Tāmaki Makaurau. I spoke to him in the kitchen of Churley's, Behemoth's brewpub at the top of Dominion Road, as he was about to run a kitchen takeover of the venue for the night. We talk poutine's origins and development, his own g…
 
Ryan Greene on memories of Baker's Cottage (Connoll's Bakery), managing the Garage Project taproom, the Beer Mile, and why the best days for the Fringe District are still to come. The pilot episode of a local podcast series about the traders, characters, and everyday people of the Fringe District. Artwork by www.leehowell.com…
 
I recently got a question answered on one of my favourite podcasts. It could have gone better. I respond to the answers from two of my favourite podcasters, and double down on my opinion that their perspective and beliefs aren't matched by their published output. In essence, they know that the climate crisis is an urgent topic, one as or more impor…
 
It’s rare that we say happy birthday to a place. There’s formal events and excuses for corporate parties of course, but it’s rare for the partygoers to observe, and celebrate, the birthday itself. To say, happy birthday, corporate office, or cafe, or train station - to celebrate the occasion of a milestone for a pile of bricks, wood, and plaster. M…
 
Gustav Lundberg Toresson the CEO of Memmo is my guest on the Nordic Future Makers podcast for this episode. Memmo is the personalised celebrity video platform that is taking over Europe! It started in Sweden, but now covers the Nordic markets, Germany, UK and more. Gustav tells us all about what the platform is, how it works and how talent is sourc…
 
Daniel Goodall, Director of Brand and Strategic Marketing is my guest on the latest episode of the Nordic Future Makers podcast. Based in Helsinki, Daniel worked at Nokia and Rovio before taking on various global brand and strategy roles at Fiskars Group. We talk about the journey to Helsinki and the early roles in Finland, before discussing Fiskar…
 
Jokull Solberg Audunsson is my guest on the Nordic Future Makers podcast for this episode. Based in Iceland, Solberg tells me about the various ventures he has been involved in including: QuizUp - funded by Sequoia Capital, it became really big and Solberg was the product owner at this multi-million dollar Icelandic startup Takumi - Solberg then fo…
 
Björn Jeffery has recently relocated from San Francisco to Malmo (Sweden) and it was great to catch up with him for this episode of the Nordic Future Makers podcast. Björn serves on the boards of ACast and Rovio and is now a technology writer for the Svenska Dagbladet. Before this Björn founded a mental health app called Enjo (acquired by KRY) and …
 
Location Optimisation and Local SEO is important to ensure that correct information shows up on Google Maps, Apple Maps, Facebook etc for shops and stores, hotels, restaurants, bars, government offices and more. Swedish company PinMeTo are one of the global leaders in this space and PinMeTo Founder and CEO Daniel Melkersson joins me on this episode…
 
Anna Martinkari, Head of Digital at Telia in Sweden, joins me for this episode of the Nordic Future Makers podcast. Anna is responsible for a wide range of different areas of digital at Telia and is responsible for creating the best customer experience for Telia's Swedish customers. I enjoyed talking to Anna and we spoke about digital goals, custom…
 
Franck Attia, Managing Director at Adobe Nordic joined me on the Nordic Future Makers podcast for this episode and it was great to hear him talking about 'Experience Businesses.' We discuss data, customer journeys, digital experience, personalisation and more. We talk about how the pandemic has accelerated digital transformation initiatives for man…
 
Niklas Bakos, CEO and Founder of Adverty (https://adverty.com/) is my guest on the Nordic Future Makers podcast this week. In this episode we talk about mobile games, AR and VR, before discussing how Adverty are providing seamless advertising experiences in these environments. Niklas started out working for the European commission, then worked for …
 
The Swedish e-scooter company VOI (https://www.voiscooters.com/) started in Stockholm and has since spread to cities and countries all over Europe. The bright, coral-coloured VOI scooters will soon be seen on streets in the UK too. In this episode of the Nordic Future Makers podcast I am joined by Kristina Hunter Nilsson, VP Communications at VOI T…
 
BONUS content - Slow TV with Thomas Hellum - more detail around planning, project management and filming I had a conversation with Thomas Hellum from NRK TV in Norway and discussed Slow TV in Episode 1 of Series 2 of the Nordic Future Makers podcast. In addition, Thomas gave me some more detailed answers around some of the more technical elements o…
 
Season 2 of the Nordic Future Makers podcast kicks off by talking to Thomas Hellum from Norway's NRK TV channel - with a little help from Barack Obama. This is the story of Slow TV. The story of how a Norwegian TV broadcaster ended up creating some of the longest and most watched shows in Norwegian TV history. This has started a trend of Slow TV ac…
 
I spoke to many different people in Series 1 of the Nordic Future Makers podcast. I spoke with people from marketing, media, music and more, heard some great stories and learnt a lot from the experiences of my guests. Artificial Intelligence (AI) came up in a number of these conversations and I thought it would be interesting to pull a collection o…
 
Darude is my guest this week on the Nordic Future Makers podcast! Darude is a Finnish DJ, producer and EDM artist and in this podcast we talk about his big hit 'Sandstorm' and how it keeps coming back - most recently as a weekly ritual to help Finland through the corona virus lockdown. We also talk about how 'Sandstorm' became a hit originally, how…
 
Jenny Gejke is Head of Digital Channel Development at SJ trains and is known as one of Sweden's most innovative digital marketers. In this episode of the Nordic Future Makers podcast Jenny talks about how SJ are using data to create seamless customer experiences and Jenny also talks about other cool things that SJ are doing like customer prototypin…
 
Martin Lindstrom is a Danish author and Time magazine Influential 100 honoree. He has written a number of best selling books on brands and marketing including Brandwashed, Buyology and Small Data and the latest book from Martin is called 'Buyology for a Corona Virus World' (available as a free download here: https://www.martinlindstrom.com/buyology…
 
Bo Hellberg is this week's Nordic Future Maker. Bo is a well known creative leader in the international advertising industry and has worked at agencies in London, Paris, Australia and Sweden on award winning campaigns such as Dove Real Beauty. Bo has also been working client side at Dyson and he is currently the President of D&AD Young Blood which …
 
Roland Philippe-Kretzschmar is Head of Digital Customer and eBusiness at Stora Enso in Stockholm, Sweden. Roland has had a long career, working in agencies and consultancies such as Edelman, Hiil & Knowlton and Sofigate, but he has also done a whole host of other things including running his own company, mentoring startups and writing as a freelanc…
 
Marcus Jiderholt, Chief Marketing Officer at Swedish start up Vässla micromobility, is my guest on the Nordic Future Makers podcast this week. We talk about Marcus' career journey, we talk about micromobility / personal electric vehicles and we talk about the changing way that people are moving around in cities and beyond. Marcus also talks about V…
 
Ben Liebmann, COO, restaurant noma is my guest on the Nordic Future Makers podcast this week. noma is the four-time winner of the S. Pellegrino World’s Best Restaurant, founded by trailblazing and critically-acclaimed head chef René Redzepi. Opened in 2003 and based within a Bjarke Ingels designed urban farm located in the Copenhagen neighbourhood …
 
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