พอดคาสท์ Marketing Land ชั้นนำ (2024)

1
EP288: The Secret to Having a Director of Operations 31:05

1d ago31:05

31:05

Laura talks to AquaReale's Director of Operations, Tyler, on what he does for the company and why his position helps make money even as he moved to overhead costs.

1
EP287: The Secret to Using AI and ChatGPT 30:54

9d ago30:54

30:54

Laura talks to Jeff from Break The Image on how to best use AI and ChatGPT. Jeff references the following link: https://www.semrush.com/blog/chatgpt-prompts/#

1
EP286: The Secret to Understanding Google Algorithms 33:52

16d ago33:52

33:52

Laura talks to Jeff from Break the Image about Google Algorithms and how to best use Google for your business. Jeff references three links: https://www.google.com/search/howsearchworks/how-search-works/ranking-results/ https://breaktheimage.com/discovery-call/ https://breaktheimage.com/competitor-analysis/…

1
EP285:The Secret to Using Jobber 19:59

23d ago19:59

19:59

Laura talks to Barbi Holdeman of The Pond Gnome about how she optimizes Jobber to make it work best for her business.

1
EP284:The Secret to Using Simple Automations 24:36

30d ago24:36

24:36

Laura talks to Clay Graba about how to use simple automations to make your work life easier.

1
EP283: The Secret to AquaReale's 2024 24:54

1M ago24:54

24:54

Laura and Matt continue last week's conversation by delving into 2024. Hiring, getting new work, we cover it all!

1
EP282:The Secret to AquaReale's 2023 17:36

1M ago17:36

17:36

Laura and Matt of AquaReale dissect their 4th quarter year end and look back at what worked and didn't work in 2023.

1
EP281:The Secret to Using Google My Business to Get More Work 26:38

2M ago26:38

26:38

Laura talks to Scott Molchan from the Million Dollar Academy about how to use Google My Business. Now called Google Profile! Here is the link he references in our talk: https://www.milliondollarlandscaper.com/gbpguide

1
EP280:The Secret to Me Getting My Mojo back!! 8:25

2M ago8:25

8:25

Laura is back! Here why I took a break and what brought me back to share more marketing tips with you!

1
EP279:The Secret to My Last Podcast. For Now... 15:13

7M ago15:13

15:13

Laura closes down her last podcast of Landscape Marketing Secrets. Hear what she has learned and what she plans to do next and how to stay in touch with her.

1
EP278:The Secret to Succesful Accountability 15:46

8M ago15:46

15:46

Laura engages in a discussion with Kati Molchan from Million Dollar Landscaper to explore strategies for maintaining accountability and to identify potential barriers that might be hindering you.

1
EP277:The Secret to Positive Reinforcement 17:58

8M ago17:58

17:58

Laura talks about how to reward and encourage positive behavior from your staff and how to help improve morale.

1
EP276:The Secret to Business Success 31:06

8M ago31:06

31:06

Laura talks to Just Add Water's Chris Thompson about the top four things he has learned about business and how these items can help all business owners.

1
EP275:The Secret to Job Descrptions and Mastery Ladders 12:31

8M ago12:31

12:31

Laura talks about the difference between job descriptions and mastery ladders and why you need both.

1
EP274:The Secret to Team Meetings 18:18

8M ago18:18

18:18

Laura talks about why team meetings are so important to a healthy business and shares her weekly meeting agenda

1
EP273:The Secret to Higher Profit Margins 14:26

9M ago14:26

14:26

Laura talks about how her company has extremely high profit margins and what you can do to increase yours as well.

1
EP272:The Secret to Growing or Starting Your Business 16:00

9M ago16:00

16:00

Laura talks about the need for systems to grow (or start) your company. What are the items you NEED for success?

1
EP271:The Secret to Making More Money with a Customer Service Manager 23:27

9M ago23:27

23:27

Laura talks to AquaReale's Customer Service Manager, Sandy. on her role and how she helps us make more money

1
EP270:The Secret to Getting More Work Right Now 17:15

9M ago17:15

17:15

Laura gives ideas on how to generate more work this summer.

1
EP269:The Secret to AquaReale's Year so Far 27:09

10M ago27:09

27:09

Laura talks to her AquaReale co-owner, Matt, about their year so far and what is working well and what isn't.

1
EP268:The Secret to Search Engine Optimization (SEO) 34:52

10M ago34:52

34:52

Laura brings Break the Image's Jeff Gutowksi back to discuss SEO (search engine optimization).

1
EP267:The Secret to Search Engine Marketing (SEM) 34:24

10M ago34:24

34:24

Laura talks to Break the Image's Jeff Gutowski about Search Engine Marketing, what it means and how to excel at it.

1
EP266:The Secret to Understanding Who Your Customers Are 14:52

10M ago14:52

14:52

Laura talks about customer avatars, including what that means and how to create your own to help you sell to the right people.

1
EP265:The Secret to Heading Toward Semi-Retirement 25:16

11M ago25:16

25:16

Laura talks to The Pond Gnome's Barbi Holdeman on how Barbi is working toward and preparing for semi-retirement.

1
EP264:The Secret to Using a CRM 13:01

11M ago13:01

13:01

Laura discusses what a CRM is and how her company uses theirs.

1
EP263:The Secret to Sales in a Challenging Year 29:14

11M ago29:14

29:14

Laura (and her cat) talk to Garden State Koi's Tom Smith about how to handle sales in a challenging year.

1
EP262: The Secret to Empowering Your Employees 25:45

11M ago25:45

25:45

Laura talks to Jay from Oklahoma Ponds on how he empowers his employees and his advice to start empowering yours.

1
EP261:The Secret to Having A Sales Person 26:44

11M ago26:44

26:44

Laura talks to Dan and Will from Good Earth Water Gardens on how they decided to have a Sales Manager and what exactly he handles.

1
EP260:The Secret to Branding 17:39

12M ago17:39

17:39

Laura talks about the importance of branding, what it means for landscapers and how to create and maintain your brand.

1
EP259:The Secret to Navigating Gen Z Employees 28:01

12M ago28:01

28:01

Laura talks to her 27 year old maintenance manager about what employees in their 20s are looking for and how to learn to communicate with each other.

1
EP258:The Secret to Keeping Employees 25:54

1y ago25:54

25:54

Laura her husband and co-business owner, Matt, talk about the many things they have learned on how to hire and keep the right employees.

1
EP257:The Secret to Having a Customer Service Manager 27:19

1y ago27:19

27:19

Laura talks to her customer service manager, Sandy, about what her position entails.

1
EP256:The Secret to Getting More Work 14:51

1y ago14:51

14:51

Laura talks about how her company is handling getting less big leads this year.

1
EP255:The Secret to Accountability 26:26

1y ago26:26

26:26

Laura talks to Tara Stohler about accountability in different aspects of life.

1
EP254:The Secret to Owning Two Businesses 20:36

1y ago20:36

20:36

Laura talks to Navy Builder Greg Falvo on how he handles being in the Naval Reserves and running an outdoor living company at the same time.

1
EP253:The Secret to Using Artifical Intelligence 21:57

1y ago21:57

21:57

Laura talks to Million Dollar Landscaper's Scott Molchan on how to use Artifical Intelligence (AI) and ChatGPT for your marketing-- and how NOT to use it.