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Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you’ll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.
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Ready to learn about personalization in marketing? This podcast is like nothing you’ve tried before. There will be two types of episodes: 1. Audio-book chapters from ’Hello $Firstname’ 2. Discussions of the topics in these chapters with experts in the field Based on my latest book ’Hello $FirstName - Profiting from Personalization’ The book is available in print and kindle and can be bought here: https://amzn.eu/d/7con9Ex (or your local .com, .co.uk, .se amazon...) A written abstract of the ...
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Hey there! I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into ...
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Solomon Thimothy & Taylor Rowe run a growth driven digital marketing agency in Chicago called OneIMS. Tune in to hear them discuss topics such as Search Engine Optimization (SEO), Pay Per Click (PPC), Email marketing, Social Media + more. OneIMS stands for One Integrated Marketing Solution - This is exactly what Solomon & Taylor believe in. Inbound marketing campaigns are comprehensive by nature. Today, that means leveraging a myriad of digital channels to reach your audience. Subscribe for ...
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The Product Marketing Experts

Jeffrey Vocell, Sharebird

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A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.
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Learn from experts to grow your career faster with fewer struggles. From job-searching to career growth, your success doesn't have to be a mystery. Listen in for unique opportunities, insights & tips from top industry experts & more. Hosted by former Boston Globe journalist and serial entrepreneur Suzanne McDonald, connect with a wide network of pros from the Interactive Marketing Insights podcast & beyond. Brought to you by ROIinU.com: a skills-packed, live-interactive course to guide aspir ...
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This is the last episode of this season of the 'Hello $FirstName' podcast. It consists of an audio book chapter - well two actually - namely... CHAPTER 22: ACHIEVING ORGANIZATIONAL MATURITY FOR PERSONALIZATION - with the points: The glass ceilings and how to break them Breaking the glass ceiling between the Hack and Pack levels Stabilize the perfor…
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Welcome to another episode of eCommerce Fastlane. Today, we have the pleasure of hosting Debbie Pearce, the Founder and CEO of CartStars, an exclusive, invitation-only community tailored for top leaders in ecommerce and retail. In this episode, Debbie shares her inspiring journey to the United States and how her experiences have profoundly influenc…
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Sales reps often get tangled in complex tactics, losing sight of the basics that truly matter. But in today's competitive market, what really stands out? Exceptional customer experience. In this engaging episode of Closing Time, Neil Rogers, a marketing expert, speaker, and author of "Bar Tips: Everything I Need to Know in Sales I Learned Behind th…
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In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 21: ’GOVERNANCE. Our special guest this week is Tina Lambert from Danish Industry. Tina is currently working as Head of CRM after many years within the political organization. Stakeholders wanting to inform all clients are many and the need for balancing priorities…
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This week's episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely... CHAPTER 21: GOVERNANCE How does governance apply within marketing? What is subject to governance when it comes to personalization? Governance topics imposed by law Data processing, privacy regulations, and consent management Governance topics imposed …
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Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Vikas Jha, the Vice President of Engineering for Conversational Commerce at Bloomreach. In this episode of eCommerceFastlane, we dive into the exciting world of AI and how it's changing online shopping. Our guest is Vikas Jha, who leads the conversational commerce team a…
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Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Bill Glass, the Co-founder of AltruPay. In this episode of eCommerceFastlane, we talk with Bill Glass, the Co-founder of AltruPay. We explore the tricky world of payment processing for businesses in high-risk industries like firearms and CBD. Bill explains how AltruPay h…
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Welcome to another exciting episode of eCommerce Fastlane! I’m thrilled to bring you a conversation that’s packed with insights, challenges, and innovative strategies from the world of e-commerce and outdoor gear. Today, we have a very special guest joining us – John Roman, the Founder and CEO of BattlBox. If you’re not familiar with BattlBox, you’…
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Welcome to another episode of eCommerce Fastlane. Today, we're excited to have John Roman, the Founder and CEO of BattlBox. Join our host, Steve Hutt, as they dive into the complexities and execution risks of building retail operating systems and ERP solutions. Learn how Good Day OS, an innovative alternative to NetSuite, simplifies ERP by embeddin…
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In today's digital age, data breaches have become a pressing concern for businesses of all sizes. Incident response service providers play a crucial role in mitigating these risks, helping companies swiftly identify and manage sensitive information after a security incident. Assessment First is one of those companies. Its CEO and founder, Kris Wass…
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Welcome to another episode of eCommerce Fastlane! Today, we’re diving into the exciting world of Amazon selling with a true industry expert. I’m thrilled to introduce our guest, Dan Brownsher, the Founder and CEO of ChannelKey. Dan’s journey is nothing short of inspiring. From his roots in mobile advertising to becoming a top Amazon seller, he’s no…
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In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 20: ’MARKETING TECHNOLOGY. Our special guest this week is Martin Wammen. Martin is the founder of the boutique Martech consulting agency Marchitechs. And he has extensive experience from both SaaS, the agency side and even from classic direct marketing and is curre…
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Sales cycles taking longer. More people on buying committees. It’s not your imagination – B2B sales is getting more difficult for both vendors and buyers. On this episode of Closing Time, we welcome Allyson Havener from TrustRadius to discuss the 2024 B2B Buying Disconnect Report and why this is 'the year of the brand crisis.' Allyson shares data-b…
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Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Emmett Kilduff, The Co-Founder and CEO of The Fortia Group. Emmett brings a wealth of experience and a unique perspective on the art of deal-making in the e-commerce world. He emphasizes the importance of taking a slower, more thoughtful approach to attract potential buy…
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This week's episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely... CHAPTER 20: MARKETING TECHNOLOGY Systems of record Will a customer content platform (CCP) emerge? Atomization and aggregation Go for best-of-integration Growing your stack’s maturity Rightsizing your martech stack Using atomization and aggregation to …
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Welcome to another episode of eCommerce Fastlane. Today, we have two amazing guests: Andrew Curtis, the CEO of Clearco, and Tim Marinello, the COO of The Adventure Challenge. Clearco is changing the game for ecommerce businesses by giving them new ways to get funding to grow. Andrew explains how Clearco helps all kinds of ecommerce entrepreneurs wi…
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Still sending the same boring emails? You may get lucky here and there, but your open and response rates are likely abysmal. Sam McKenna, CEO of #samsales consulting, says that personalization in sales outreach is the key, but you need to take it even further. Genuine, research-based engagement will always win over generic, high-volume tactics. In …
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In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 19: ’PEOPLE AND SKILLS FOR PERSONALIZATION’. Our special guest this week is Christian Peter. Christian has vast experience as a leader in CX from several large banks in the financial sector in Germany. He even has the award statuettes to prove his success in the fi…
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Ready to take your business to new heights? One of the biggest roadblocks to growth can be outdated tools that can't keep up with your ambition. This is especially true for mission-critical systems like your CRM. You need a solution that scales alongside you, not hold you back. In this episode of Closing Time, Jerome Redmond, CEO of American Truck …
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Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Udayan Bose, the Founder and CEO of NetElixir. In this episode, we explore the evolution of digital marketing and the challenges businesses face with the growing lack of transparency and control on platforms like Google and Meta. Udayan reveals how NetElixir is breaking …
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This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 19: People and Skills for Personalization CHAPTER 19: PEOPLE AND SKILLS FOR PERSONALIZATION Enter the marketing technologist How about the creative skills? How the 5M model applies to personalization Applying these skills to the Pyramid of Personalizati…
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Sure, getting leads from marketing is great. Leads served up from your SDR team? We love it! But real revenue growth happens when AEs are also self-sourcing pipeline. Sales leaders, if you want your AEs to get excited about outbound, it's up to you to explain the "why" and enable them with fresh tactics for success. In this episode of Closing Time,…
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Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Kusha Kavandi, the Founder and CEO of Kazam. In this episode, host Steve Hutt is joined by guest Kusha Karvandi, founder of Kazam, to discuss the changing dynamics of selling on Amazon and how his AI-based software is revolutionizing Amazon advertising for brands. From n…
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Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Vicky Pasche, the Founder and CEO of Dapper Boi. In this episode, Vicky shares the incredible journey of how she and her wife, Charise, identified a significant void in the market for non-binary clothing and launched Dapper Boi in 2015 through a successful Kickstarter ca…
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Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Juan Meisel, the Founder and CEO of Grip. Grip launched in 2022 and has quickly become one of the fastest-growing companies in the perishable shipping industry. Their success is largely thanks to a strong focus on customer satisfaction and actively involving customers in…
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In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 18: ’MODELS FOR ORGANIZATIONAL MATURITY IN PERSONALIZATION’. Our special guest this week is Frans Riemersma. Apart from being a co-author on a very important part of ‘Hello $Firstname’, Frans is driving a lot of interesting research out there with MartechTribe.com …
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Small changes...BIG results. If you want to grow your business, spending money on getting more web traffic may seem like the right move. However, Sahil Patel and his team at Spiralyze take a different approach. Why not increase conversions from the traffic you already have? In this episode of Closing Time, Sahil shares specific tactics to increase …
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This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 18: Models of Organizational Maturity in Personalization. CHAPTER 18: MODELS OF ORGANIZATIONAL MATURITY IN PERSONALIZATION The Omnichannel Hexagon A realistic view on organizational maturity within personalization Productization in marketing The back en…
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Quality discovery questions separate good sales reps from great ones. In this episode of Closing Time, Chip House welcomes Krysten Conner, a sales coach whose résumé includes experience at Outreach.io, Salesforce, and Tableau. Krysten shares five of her nine ‘deal doubling’ discovery questions, making you come across as informed yet curious and pos…
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Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Brett Bernstein, the Founder and CEO of Gatsby. Discover how Gatsby's new accessible pricing model, akin to Klaviyo's, is revolutionizing the way brands of all sizes scale their marketing efforts. Brett will walk us through Gatsby's seamless 30-minute setup process, its …
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In this week's episode of the 'Hello $FirstName' podcast we'll be discussing the third and last chapter in part 3 of the book: THE PREREQUISITES FOR PERSONALIZATION. Chapter 17 is called ’CONVERSION RATE OPTIMIZATION AND PERSONALIZATION'. This week’s guest is a special friend of mine who's also known as 'The Queen Of CRO' (.com). Marianne Stjernval…
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Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Tadej Bogataj, the Co-Founder of CartBoss, a company that is transforming the way eCommerce businesses leverage text message marketing. CartBoss offers a robust platform that enables you to send abandoned cart reminders and win-back messages, which not only boast impress…
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If you're not directly serving clients or customers, then what's the point of having a CRM? Nonprofit companies, especially in dynamic industries like film and television, face unique challenges—they must navigate industry shifts, uphold value for their members or communities, and ensure smooth operations without increasing costs. And having a powe…
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This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 17. It is the third and last chapter in Part 3 of the book - The Prerequisites for Personalization and the chapter is called: Conversion Rate Optimization & Personalization. CHAPTER 17: CONVERSION RATE OPTIMIZATION AND PERSONALIZATION Prioritizing betwe…
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It doesn’t seem that long ago when SaaS purchases were easy to make based on the needs of one team or individual. Those days may be gone forever. Whether real or perceived, SaaS bloat emerged at a time when cost-cutting became the top priority, and it’s up in the air as to whether the industry will ever recover. In this episode of Closing Time, Eri…
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Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Ben Sharf, the Co-Founder of Platter. Platter is a game-changing company that's transforming how Direct-to-Consumer (DTC) brands optimize and manage their Shopify stores. Ben brings a fascinating background to his role, having been a Division 1 hockey player and an eComm…
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Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Jason Wojo, the Founder and CEO of Wojo Media. Renowned for his expertise in scaling businesses through strategic advertising, Jason has overseen Wojo Media's impressive journey, helping over 1300 businesses achieve 6, 7, and even 8 figure revenues, cumulatively genera…
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In this week's episode of the 'Hello $FirstName' podcast we'll be discussing the second chapter in part 3 of the book: THE PREREQUISITES FOR PERSONALIZATION. Chapter 16 is called ’DATA AND PERSONALIZATION'. This week’s guest is no-one but Chief Consulting Officer from the DACH based agency Nexum AG, Michael Bietenhader. Michael has extensive experi…
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Since the advent of the telephone, cold calling has been a staple in the world of B2B sales. For decades, call volume has served as a primary measure of a salesperson's success. But hold the phone—times (specifically, the buyer's journey) are changing! In the modern selling landscape, the old-school cold call is starting to feel a bit frosty. To cu…
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Welcome to another exciting episode of eCommerce Fastlane. Today, we have with us Chris Panteli, the Co-Founder and CEO of Linkifi who shares his unique journey from running a fish and chip shop to revolutionizing the SEO landscape for ecommerce brands. In this episode, titled "Linkifi", Chris dives deep into the world of link building, explaining …
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Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Paul Jarrett, the Co-Founder and CEO of Bulu, join us for an insightful conversation. As the co-founder of a company that has navigated the twists and turns of the subscription box world with impressive agility, Paul has a wealth of experiences to share. From their ear…
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This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 16. It is the second chapter in Part 3 of the book - The Prerequisites for Personalization and the chapter is called: Data & Personalization. CHAPTER 16: DATA & PERSONALIZATION Is your data clean? How much data is needed to make personalization profitab…
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Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Chase Clymer, the Co-Founder and CEO of Electric Eye. In this episode we're going to unpack the critical topic of post-launch website optimization and the challenges of platform migration, particularly to Shopify. Chase will be sharing his wealth of knowledge on how to…
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How does fostering internal and external communities in B2B help drive sales? Organizations that build an internal community around sellers to boost engagement and morale have more success. Similarly, organizations that build an external community of engaged users via forums and social media help convince sellers to trust them. Join author Simon Se…
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In this week's episode of the 'Hello $FirstName' podcast we'll be discussing the first chapter in part 3 of the book: THE PREREQUISITES FOR PERSONALIZATION. Chapter 15 is called ’THE BASIC FOUNDATIONS FOR PERSONALIZATION'. To help us getting to the bottom of this, I've had the opportunity to spend a really good time discussing matters with Jesper D…
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Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Neil Twa, the Co-Founder and CEO of Voltage DM, a pioneering ecommerce consultancy that guides entrepreneurs in building omnichannel empires. With over 17 years of experience spanning AI research at IBM, mobile technology at Sprint, and lead generation through global a…
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Is your manufacturing business bogged down by manual data entry and slow processes? You're not alone—many manufacturers still use spreadsheets or legacy systems to run their operations. Until a few months ago, Moduflex, a UK-based manufacturer, was among them. In this episode of Closing Time, discover why Insightly is considered the best CRM for ma…
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This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 15. It is the first chapter in Part 3 of the book - The Prerequisites for Personalization and the chapter is called: The Basic Foundations for Personalization. In the chapter we discuss the things that need to be in place in order for personalization to…
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Welcome back to eCommerce Fastlane, the go-to podcast guiding you through the twists and turns of digital retail. I’m your host, Steve Hutt, and today we've got a thrilling episode lined up for you! Joining us in the fast lane is Ashu Dubey, CEO and co-founder of Glean AI, an incredible generative AI platform that’s making waves in the ecommerce wo…
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If you’re familiar with the 5 love languages, you know they are about how you love and want to be loved. Well, the dreamer-doer-driver model takes that concept to the office by clearly defining three types of leaders. It’s about how you lead and how people on your team need to be led. On this episode of Closing Time, join Sangram Vajre from GTM Par…
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