พอดคาสท์ Mark Donnigan ชั้นนำ (2025)

1
Building a Story Brand Book Summary 14:01

19h ago14:01

14:01

Are your marketing efforts falling flat because you cannot articulate your brand's story? Discover how to transform your messaging into a compelling story that resonates with the market. In this episode of the Marketing Execution Podcast, we examine Donald Miller's StoryBrand framework, which has aided countless tech companies in increasing engagem…

1
First Principles in Marketing 20:55

3d ago20:55

20:55

Learn the power of first principles to transform your startup's marketing effectiveness. Traditional methods fail to cut through the noise today in many markets, leaving founders and CEOs scrambling. There is good news, however: you can craft unique go-to-market strategies that resonate with your customers by breaking concepts down to their core tr…

1
Empowered Book Review 21:03

6d ago21:03

21:03

Every tech company, from startups to industry giants, must recognize that technology drives business success. In this episode of the Marketing Execution Podcast, I dive into insights from Marty Cagan and Chris Jones' book "Empowered," revealing that empowering product leaders and their teams can significantly enhance customer experiences and drive …

1
Business Model Generation Book Review 20:23

9d ago20:23

20:23

Most B2B tech startups struggle with the common belief that a single business model can sustain success. In this episode of the Marketing Execution Podcast, Tim and Lisa reveal how the Business Model Canvas framework can reshape your approach to innovation. I’ve seen companies adopting this flexible model grow customer retention rates by up to 30% …

1
16 Laws of Communication 13:11

9d ago13:11

13:11

In this episode, I break down John C. Maxwell's 16 Undeniable Laws of Communication, revealing how to master public speaking and connect with your audience effectively. Learning how to communicate can enhance your credibility and help you secure that pivotal enterprise deal. This isn't just theory; it’s about actionable insights that have transform…

1
Confessions of an Advertising Man Book Review 15:00

14d ago15:00

15:00

Are you tired of ads that fail to connect with your audience? In this episode of the Marketing Execution Podcast, I unveil the secrets of crafting compelling advertisements, drawing from David Ogilvy's timeless wisdom. Discover how Ogilvy's three pillars of effective advertising—honesty, information, and originality—can transform your marketing str…

1
Crossing the Chasm Book Review 13:21

15d ago13:21

13:21

Have you ever faced the challenge of launching a tech product that fizzles out before reaching your target audience? In this episode of the Marketing Execution Podcast, I unpack Geoffrey Moore's "Crossing the Chasm" strategy, revealing how to transform early innovation into mainstream success. Companies often fail because they overlook the chasm be…

1
Demand Generation Playbook 9:42

16d ago9:42

9:42

Most startups fail not due to product flaws but because they neglect to engineer their market. In this episode of the Marketing Execution Podcast, I unveil a groundbreaking playbook to tackle this challenge. Discover the three pillars—Product Marketing, Demand Generation, and Category Design—essential for creating a Category King that commands 76% …

1
22 Immutable Laws of Marketing Book Review 18:11

21d ago18:11

18:11

Ever felt like your product is lost in a sea of competition? Most tech startups mistakenly believe that having the best product guarantees sales, but the truth is, perception trumps quality. In this episode of the Marketing Execution Podcast, I unveil insights from "The 22 Immutable Laws of Marketing," revealing how to position your brand as the on…

1
Category is the New Strategy 13:52

22d ago13:52

13:52

In the race to market, many B2B tech founders overlook a critical strategy: category leadership. Misjudging the dynamics of the Category Lifecycle can cost you your competitive edge. Did you know that companies going public between six and ten years old account for over 95% of tech market value? This episode reveals how to navigate the tumultuous w…

1
Category Design & Market Caps IPO Research 11:57

23d ago11:57

11:57

Most tech startups miss the critical IPO window. The 6-10 Law reveals that companies aged 6-10 yield 92% of market cap post-IPO. Join me as I unpack the brain science behind category creation, and discover how aligning your GTM strategy with this unique insight can drastically shift market perception and buying behavior. In this episode, I’ll share…

1
Category Design for B2B Marketers 10:10

1M ago10:10

10:10

Tired of endless lead generation while your competitors own the market? Let me show you how category design helped Qualtrics go from competing with Survey Monkey to creating a $12.5B category. In this episode, we'll explore the frameworks that help companies move beyond lead counting to create the demand that makes everyone chase you. You’ll learn …

1
Category Design Drives Markets 8:53

1M ago8:53

8:53

Let me be clear: MBA-driven marketing is dead. Without becoming the Category King, your startup will only battle for scraps. In this episode of the Marketing Execution Podcast, you will learn how defining and owning your market category can drive substantial revenue growth. Category Kings command 76% of market value, so understanding problem-soluti…

1
A Marketer's Guide to Category Design Book Review 13:52

1M ago13:52

13:52

Are you stuck in a B2B tech marketing rut, chasing leads while your competitors dominate the narrative? Discover how to flip the script with category design—an approach that could define your company's future. In this episode, Mark Donnigan unveils frameworks used by Category Kings like Qualtrics and C3 AI, showing how they created entirely new mar…

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1
Marketing Execution with Mark Donnigan

Mark Donnigan

1
Building a Story Brand Book Summary 14:01

1
First Principles in Marketing 20:55

1
Empowered Book Review 21:03

1
Business Model Generation Book Review 20:23

1
16 Laws of Communication 13:11

1
Confessions of an Advertising Man Book Review 15:00

1
Crossing the Chasm Book Review 13:21

1
Demand Generation Playbook 9:42

1
22 Immutable Laws of Marketing Book Review 18:11

1
Category is the New Strategy 13:52

1
Category Design & Market Caps IPO Research 11:57

1
Category Design for B2B Marketers 10:10

1
Category Design Drives Markets 8:53

1
A Marketer's Guide to Category Design Book Review 13:52

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