พอดคาสท์ Loyalty360 ชั้นนำ (2024)

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Lowe’s Home Improvement: A Tiered Rewards Program Designed To Engage DIYers and Attract Millennials 23:21

8h ago23:21

23:21

From its humble beginnings as a hardware store in a small North Carolina town, Lowe’s grew to become one of the largest home improvement retailers in the world. The company counts nearly 300K associates, encompassing 1,700+ home improvement and outlet stores in the U.S. With more than 16M customer transactions every week, the brand celebrated $86.4…

1
Loyalty Live: TCS on Leveraging Customer Data Platforms in Support of Loyalty Program Efforts 29:37

1M ago29:37

29:37

As brand marketers seek to comprehensively understand and use the customer data they’ve collected, one of the first considerations centers on integrating a customer data platform (CDP) into their martech stack or better leveraging the one already in place. While a CDP houses disparate data gathered by various technologies used in an organization, u…

1
The Coca-Cola Company: Brand Refreshes Global Campaign Leveraging AI and Social Media 12:12

1M ago12:12

12:12

The Coca-Cola Company’s global initiative, the ‘Best Coke Ever?’ debate, is using artificial intelligence (AI) to create a truly unique experience for consumers and Coca-Cola fans. One of the key elements in the campaign includes allowing Coke Zero Sugar to “speak for itself” to engage consumers through visual and auditory experiences. Partnerships…

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Loyalty360 Loyalty Live | Patricia Camden and Michael Anders, EY 20:48

1M ago20:48

20:48

As today’s brands continue to seek ways to improve their customer loyalty programs, marketers and loyalty professionals are challenged to provide enhanced experiences and authentic personalization that can lead to greater brand affinity. Emotional loyalty is not built overnight; brands must commit to knowing their customers and preferences, leverag…

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Melting Pot: Inspiring and Cultivating Emotional Loyalty with Customers 24:20

1M ago24:20

24:20

The first Melting Pot restaurant, established in 1975 by businessmen Bruce Knoechel and Roy Nelson in Maitland, FL, offered a simple menu of only three items — Swiss cheese fondue, beef fondue, and a chocolate fondue dessert. In 1979, with the support of two siblings, Melting Pot employee Mark Johnston opened another location in Tallahassee, follow…

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CVS Pharmacy: Evolving Customer Loyalty Programs and Creating a More Convenient Customer Experience 29:36

2M ago29:36

29:36

In 1963, Consumer Value Stores was founded in Lowell, MA, providing customers with health and beauty products. The company name changed to CVS by the end of its first year in business, and by 1967, pharmacies began to appear within its stores. The brand focused on healthcare, and huge growth followed through multiple acquisitions and the establishm…

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Loyalty360 Loyalty Live | Mladen Vladic, FIS 24:15

2M ago24:15

24:15

Mark Johnson, CEO of Loyalty360, spoke with Mladen Vladic, General Manager, FIS Loyalty Engagement Solutions, about looking at the holistic enterprise value of the consumer, the value in looking inside the organization to determine friction at touchpoints, and the challenges and opportunities in customer loyalty in the year ahead.…

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Loyalty360 Loyalty Live | Terry O’Neil, Citi Retail Services 23:39

2M ago23:39

23:39

Customer expectations continue to evolve, and when considering a purchase — a big ticket item or even a smaller one — they often look for flexibility in payment options. Merchants and retailers operate in an increasingly competitive space, seeking to create a better customer experience to win greater loyalty and frequency while also increasing sale…

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Bob Evans: Cultivating Emotional Loyalty by Making Customers Feel Recognized and Special 23:01

2M ago23:01

23:01

Mark Johnson, CEO of Loyalty360, spoke with Bob Holtcamp, President and CMO at Bob Evans, about leveraging a new AI-driven loyalty-and-offer solution, merging marketing and IT leadership, and making customers feel recognized and important.โดย Loyalty360

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Loyalty360 Loyalty Live | Kim Welther, Baesman 14:40

2M ago14:40

14:40

Mark Johnson, CEO of Loyalty360, spoke with Kim Welther, Vice President, CRM & Loyalty for Baesman, about the challenges and opportunities in the year ahead, including defining and measuring success, metrics to consider, and what it takes to stand out in a crowd.โดย Loyalty360

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Loyalty360 Loyalty Live | Laura Miller and Martha Cohen, Kobie 27:29

2M ago27:29

27:29

Mark Johnson, CEO of Loyalty360, spoke with Laura Miller, SVP of Strategic Services, and Martha Cohen, Vice President, Client Services at Kobie, about leveraging artificial intelligence (AI) to reduce pain points, breaking down organizational silos to build better programs, and challenges in customer loyalty.…

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Loyalty360 Loyalty Live | Jill Moser, Mastercard 19:29

3M ago19:29

19:29

Mark Johnson, CEO of Loyalty360, spoke with Jill Moser, SVP of Global Offers at Mastercard, about what will impact loyalty in 2024, how brands should approach building relationships, and why offering customers choice is imperative to remain competitive in the loyalty space.โดย Loyalty360

1
Hooters: Customer Engagement, Brand Partnerships, and the Role of Today’s CMO 24:16

3M ago24:16

24:16

Hooters is a globally iconic, image-based, casual dining restaurant brand founded in 1983 in Clearwater, FL. The company consists of nearly 370 stores in total, which include domestic and international franchisees. The brand’s footprint counts 42 states in the U.S. and 29 countries and endeavors to serve great food in a fun environment. Hooters’ ta…

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Loyalty360 Loyalty Live | Don Smith, Brierley – Capillary 31:47

3M ago31:47

31:47

Mark Johnson, CEO of Loyalty360, spoke with Don Smith, EVP, Chief Consulting Officer at Brierley, about defining and measuring success, trends Brierley notes for 2024, and what generative AI means for brands.โดย Loyalty360

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Loyalty360 Loyalty Live | Tom Madden and Katie Berndt, Phaedon 31:26

3M ago31:26

31:26

Mark Johnson, CEO of Loyalty360, spoke with Tom Madden, Executive Vice President, and Katie Berndt, Vice President, at Phaedon, about expected trends in 2024, challenges and opportunities for brands, and how listening to customers will determine loyalty program success.โดย Loyalty360

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Loyalty360 Loyalty Live | Manoj Agarwal, Xoxoday 21:59

3M ago21:59

21:59

In today’s commercial landscape, fostering customer loyalty requires more than discounts and rewards. Brands must also deliver personalized experiences to engage and delight customers along their journey. Xoxoday empowers brands to meet this challenge with software solutions that promote loyalty by enhancing the customer experience. Loyalty360 spok…

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1-800-Flowers: Helping Customers Build Meaningful Relationships Builds Better Customer Loyalty 21:58

4M ago21:58

21:58

In the journey from that first retail flower shop founded in Manhattan by Jim McCann in 1976 to the gift-giving resource giant known as 1-800-FLOWERS.COM, Inc., the trajectory of the company has been one of growth. From that first location and over the next ten years, McCann went on to open 13 more stores. In 1986, the company secured the toll-free…

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Loyalty360 Loyalty Live | Sam Panzer, Talon.One 24:28

4M ago24:28

24:28

Mark Johnson, CEO of Loyalty360, spoke with Sam Panzer, Director of Industry Strategy at Talon.One, about the 2024 trends in customer loyalty and some of the opportunities he sees within his organization from the brand side.โดย Loyalty360

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Bojangles: Shaping the Customer Experience with the Right Technology and a Dash of Southern Hospitality 25:42

4M ago25:42

25:42

Bojangles is a Carolina-born restaurant brand specializing in Southern food like hand-breaded fried chicken and made-from-scratch biscuits. Founded in 1977 in Charlotte, N.C., by Jack Fulk and Richard Thomas, the brand now operates over 800 restaurants in the Southeast. Deeply influenced by “Southern hospitality,” Bojangles draws guests back to its…

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Amtrak: Enhancing the Customer Experience with a Proactive Service Recovery Initiative 22:54

4M ago22:54

22:54

From the inception of railroads in the U.S., commercial freight railroads operated private passenger service. However, by the 1960s, travel by air and interstate highways dominated, and it was no longer profitable to operate passenger railroads. As a result, private railroads in the U.S. were not doing well. Passenger service was one of many headwi…

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Food Lion: Keeping Customer Loyalty and the Customer Experience at the Forefront 12:34

4M ago12:34

12:34

Founded in 1957 in Salisbury, N.C., Food Lion has spent over six decades delivering fresh and affordable products to its customers. With over 82,000 Food Lion associates serving more than 10M customers each week, the brand’s 1,108 store locations span a 10-state operating footprint in the Southeast and Mid-Atlantic regions of the U.S. A part of the…

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Fubo: Building Brand Love by Rewarding Consumers and Investors 41:51

4M ago41:51

41:51

Originally established in 2015 to provide soccer fans with a way to stream matches, today, Fubo is a direct-to-consumer live TV streaming service enjoyed by 1.48M paid subscribers in North America. Growing through strategic acquisitions, the service has expanded its scope of programming to encompass additional sports, news, and entertainment conten…

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Loyalty360 Loyalty Live | Vince Tirelli, dunnhumby 25:41

4M ago25:41

25:41

Discover the future of grocery shopping with Vince Torelli, the customer strategy maestro at Duhumbi, as we unravel the secrets behind what really drives your choice of where to buy your groceries. Vince, with his rich blend of international experience and genuine zest for food and strategy, brings us an insider's look at how Duhumbi weaves persona…

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Loyalty360 Loyalty Live | Sam Panzer, Talon.One 26:24

4M ago26:24

26:24

Loyalty360 interviews Sam Panzer, Talon.One, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.โดย Loyalty360

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Improving Customer Loyalty: A Q&A with Subway on the Launch of the New MVP Rewards Program 20:59

4M ago20:59

20:59

Partners Fred DeLuca and Dr. Peter Buck opened Pete’s Super Submarines in Bridgeport, Connecticut, in 1965 after 17-year-old DeLuca asked the nuclear physicist (Buck) for advice on paying college tuition. With a $1,000 investment from Buck, the two were poised to change the quick service restaurant (QSR) landscape with fresh and affordable made-to-…

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Loyalty360 Loyalty Live | Peter Vogel, vPromos 26:35

5M ago26:35

26:35

For brands with loyalty programs, customer interaction is an integral part of the total customer experience. Brands benefit when their programs are easy to join, and customers can effortlessly earn and use rewards. vPromos works with clients to minimize barriers to program participation by simplifying the loyalty experience for brands and their cus…

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Cracker Barrel: Over Five Decades of Creating a Welcoming Customer Experience 29:34

5M ago29:34

29:34

Dan Evins founded Cracker Barrel Old Country Store® in 1969 in Lebanon, Tennessee. Over the next 50 years, Cracker Barrel evolved into a restaurant with a popular retail store and has taken the brand into the digital space with its online store. Within the brand’s “old general store,” customers can purchase everything from apparel to candles to vin…

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Hooters: Creating a Culture of Empowered Employees and Elevating the Customer Experience 18:14

5M ago18:14

18:14

Hooters, founded in Clearwater, FL, in 1983, is now one of the largest employers of women in the service industry. With 198 corporate stores and approximately 370 stores in total, including domestic and international franchisees, and a footprint encompassing 42 U.S. states and 29 countries, the brand is celebrating 40 years of delivering memorable …

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Luxury Stays: A Q&A with Preferred Hotels on Customer Loyalty and Forming Strategic Partnerships in the Travel Industry 25:49

5M ago25:49

25:49

Preferred Hotels & Resorts is a portfolio of independent hotels worldwide that offers travelers a wide selection of luxury stays with a focus on leisure. Guests can choose from a handful of distinctive collections to create the aspirational trip of their dreams, including locations that focus on sustainability or even deliver a touch of history. Pr…

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Publix: Cultivating Customer Loyalty by Enhancing the Customer Experience 23:14

5M ago23:14

23:14

Publix was founded in 1930 in Winter Haven, FL, by George W. Jenkins and is one of the 10 largest-volume supermarket chains in the country. The brand’s retail sales reached $54.5B in 2022, and Publix is expanding into new markets, with stores opening in Kentucky and enlarging the supermarket’s footprint to eight states. Employee-owned, the company …

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Loyalty360 Loyalty Live | Andy O’Dell, Clutch 16:59

5M ago16:59

16:59

Artificial Intelligence (AI) has become a topic of conversation for marketers this year. With its ability to enhance personalization, tailor rewards, and make product recommendations, the technology has wide implications for customer loyalty. Even so, many marketers are struggling to wrap their heads around AI — how to define it, what it means for …

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Loyalty360: A Q&A with Author Doug Zarkin on Moving Your Brand Out of the Friend Zone and Creating Emotional Loyalty 20:46

5M ago20:46

20:46

For marketers and customer loyalty professionals, creating authentic emotional connections between the brand and consumers is vital to success in today’s competitive marketplace. Consumers are seeking more value beyond the transaction, and if they don’t find it with one brand, they’ll swiftly switch to another. Doug Zarkin is the Chief Brand Office…

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Loyalty360 Loyalty Live | Michael Snyder, Comarch 19:19

5M ago19:19

19:19

Data leads the way in modern marketing, serving as the foundation for informed decisions at every turn. Today's customer loyalty strategies rely on an intricate network of gathered and analyzed data points. These insights are then harnessed to craft personalized communications, offers, rewards, and experiences for a brand’s loyal customers. The sci…

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Loyalty360 Loyalty Live | Aaron Lobliner, CataBoom 23:10

6M ago23:10

23:10

In a rapidly evolving marketing landscape, where engaging and retaining customers is an ongoing challenge for many brands, the concept of gamification has emerged as a captivating solution. By incorporating elements of play into their loyalty efforts, brands have found a powerful means to not only acquire new customers but also keep those customers…

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Loyalty360 Loyalty Live | Don Smith, Brierley – Capillary 23:30

6M ago23:30

23:30

Capillary Technologies, has made waves in the loyalty industry, thanks to its recent acquisitions of two prominent companies: Brierley and Tenerity's Digital Connect Assets. Since its inception in 2012, Capillary has served companies worldwide with its customer data platform. Through the utilization of its AI-powered loyalty management platform, Ca…

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Bringing Homes to Life: A Q&A with At Home on Making the Customer Experience Richer Through Value 24:47

6M ago24:47

24:47

At Home is a retail superstore focusing on holiday, seasonal, and decorative items for the home. The company was first established in South Texas in 1979 under the name Garden Ridge Pottery. Popular in the south and southeast, the number of stores grew to 50 over the course of the next three decades. In 2012, company leadership changed, and by 2014…

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Loyalty360 Loyalty Live | James Murphy and Sara Fefferman, Salesforce 22:26

6M ago22:26

22:26

Familiar to marketing, sales, and customer service teams globally, Salesforce supplies cloud-based solutions to support its clients’ customer loyalty and customer relationship management (CRM) strategies and programs. The company’s signature software bundle, Customer 360, provides brand teams with a shared view of customer information at every phas…

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Loyalty360 Loyalty Live | Ellen Green, Bounteous 14:52

6M ago14:52

14:52

For the past 20 years, Bounteous has established itself as a co-innovation partner for numerous brand clients. The company’s core mission as a technology-agnostic agency is to assist clients from a wide range of industries in selecting, implementing, and optimizing their technology, as well as bring loyalty experiences to life through strategic con…

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Adapting for Today and Tomorrow: A Q&A with Kum & Go about Building a More Agile Loyalty Program 26:40

6M ago26:40

26:40

The company that would eventually become Kum & Go was founded in 1959 by Tony S. Gentle and William A. Krause in Hampton, Iowa. That first humble location in the middle of the Iowa countryside has grown to 400 locations across 13 different states in the Midwest, and today, Kum & Go brings A Fresh Perspective™ to the customers and communities it ser…

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AIR MILES®: Creating One Exceptional Experience To Increase Customer Engagement 21:50

6M ago21:50

21:50

Thirty years ago, AIR MILES® launched its Reward Program, essentially inventing the coalition loyalty concept. Over the course of three decades, the Canadian program has pulled together over 300 brands and thousands of retailers and service locations, offering collectors — the program’s members — a massive amount of choice encompassing everyday and…

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Loyalty360 Loyalty Live | Brandon Logsdon, PDI Technologies 30:21

7M ago30:21

30:21

PDI Technologies has decades of industry experience, gathering customer data and providing expert consulting to fuel stations for increased efficiency and profitability. Adapting to new changes in the industry, like electric vehicles (EVs) and sustainability, PDI Technologies has supported clients in their loyalty strategies to attract all kinds of…

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Teriyaki Madness: Leveraging Technology To Create an Enhanced Customer Experience 20:36

7M ago20:36

20:36

Teriyaki Madness is the result of a mad passion for teriyaki that came to life for brothers Rod and Alan Arreola, and their cousin, Eric Garma, while living in Seattle, WA. As the three fine-tuned their appetite for Asian cuisine, working in mom-and-pop shops during college, a vision was born: introduced Seattle-inspired teriyaki rice bowls to the …

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GNC Details Launch of the Newly Revamped myGNC Rewards Program 23:38

7M ago23:38

23:38

Jenna O’Connor, Director of Loyalty Marketing, has 14 years of tenure at GNC, with a focus on the member marketing strategy and management and direction of the loyalty program. She has been an industry leader in loyalty management and has developed a successful deployment of GNC’s multi-tier loyalty program to give shoppers more ways to save and bo…

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Loyalty360 Loyalty Live | Kyle Clark, Mastercard 18:04

7M ago18:04

18:04

Mastercard® has been a leader in payments since the late 1960s. Over the past decade, the company has evolved its suite of services to help customers make smarter decisions with improved outcomes. When it comes to consumer engagement, Mastercard works with brands to deliver better experiences and ultimately drive long-term loyalty. Kyle Clark, Seni…

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A Rich Legacy of Innovation: A Q&A with Hilton on Providing Exceptional Hospitality for Honors Program Members 24:22

7M ago24:22

24:22

In 1919, Conrad Hilton was on his way to buy a bank in Cisco, TX. When the price was raised at the last moment, Hilton left the deal on the table, quickly pivoted, and purchased the 40-room Mobley Hotel located in the same town. This decision would forever change the world of hospitality. It wasn’t until 1925 that the first hotel bearing the name H…

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Fueling a Rewarding Experience: A Q&A with Parkland on Building a Customer Loyalty Program and Delivering Early Rewards 34:20

7M ago34:20

34:20

Established in the 1970s in rural Alberta, Canada, Parkland has become a leading convenience and fuel marketer across the country. Expansion throughout Canada and into the United States and the Caribbean has been driven mostly through acquisitions and strategic partnerships. Parkland is preparing to launch its loyalty program in Puerto Rico. With o…

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Loyalty360 Loyalty Live | Kris Tremaine and Tom Madden, Phaedon 23:50

7M ago23:50

23:50

A well-known name in customer loyalty for years, ICF Next recently announced exciting news for the company as the result of the sale of its commercial marketing group to private equity firm Cohere Capital, rebranding to Phaedon. With the team's core leadership and expert teams remaining intact, the newly introduced Phaedon is forward focused on hel…

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Technology Makes It Easier: A Q&A with Wings and Rings on Loyalty Programs and Improved Customer Engagement 15:55

7M ago15:55

15:55

Known originally as Buffalo Wings and Rings, the Wings and Rings first opened its doors in 1984 in Cincinnati, OH, with four locations. Entrepreneurs Nader Masadeh, Phillip Schram, and Haytham David bought the properties in 2005 with an eye to combining their mutual love of sports and delicious chicken wings. The modern-day Wings and Rings chain wa…

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A Game-Winning Approach: A Q&A with Aristocrat on Building B2B Customer Loyalty 11:05

7M ago11:05

11:05

Aristocrat was founded in Sydney, Australia, in the 1950s as a gaming provider. Expansion followed in the next two decades, bringing the first five-reel slot machine to Europe and the U.S. By 1979, the all-electronic game, Wild West, arrived on the gaming scene. Fast-forward to the 1980s, and machine leasing leads to significant growth for the comp…

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Loyalty360 Loyalty Live | Roger Williams, Marigold 25:24

8M ago25:24

25:24

With years of customer loyalty experience, the team at Marigold (formerly Cheetah Digital) has a strong pulse on the current customer loyalty landscape. In 2022, Marigold surveyed 1500+ U.S. consumers to better understand their sentiment toward brand loyalty and what they expect from their favorite brands. In an era of economic uncertainty, quickly…

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