Have you ever wondered what it takes to become a high-performance blogger... making a healthy 6- or 7- figure income online, year after year? You're in the right place. I teach people how to grow their blog consistently and with a plan, so they can increase their impact and their income. My unique approach allows bloggers to bid farewell to a dependency on other platforms by building powerful, independent digital footprints. With a focus on simple, actionable steps (as well as tough-love coa ...
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What does it really mean to diversify?
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Send us a text Diversification doesn't have to mean starting multiple sites... it can mean multiple income streams. Let's talk on it. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Som…
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Seasonal Trends Can Increase Your Ad Success
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21:26
Send us a text I've noticed more people using ads to increase their email list... I love it! I've been using seasonal trends to help bring my ad costs down - and I'm sharing it with you in this episode. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/gr…
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Order Bumps, Upsells and Downsells (Oh My!)
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15:56
Send us a text What is the difference between an order bump and upsell? What order do I offer these? Should I do all of them? Answers to these and more in this episode. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https:…
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What 'No SEO' Really Means for My Blogs (And What I'm Still Doing)
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Send us a text J.S. asked me to explain a little more what "no SEO" means... hope this helps! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, a…
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Why I’m Ditching SEO: The Surprising Strategy Behind My New Sites
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Send us a text I told you in the last episode that I'm not focusing on SEO. Why... and what am I doing? Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional re…
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I'm Building A New Blog... Here's How I've Prepped For It
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Send us a text Last week I shared with you an abbreviated process that I taught as a 3-hour workshop at OWAA. Today I'm going thru that process with you again, using my new blog idea as the example. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups…
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The Journey From a Blog to a Membership with Lyn Mettler
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Send us a text Special thank you to Lyn Mettler, a long-time friend, who came on to share with us about her transition from being a travel journalist/blogger to owning a membership program. Have you considered a membership for your audience? Take a listen to hear about Lyn's journey. And... if you are curious about her program, you can check out Fa…
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Key Strategies for Success in a Changing Landscape
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Send us a text Thankful for the opportunity to work with several groups of people at OWAA, presenting an extended workshop. Here is an overview of the 3 hour workshop! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https:/…
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6 Ways to Use Affiliates in Your Email Marketing
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Send us a text We know email makes us money... and affiliates make us money... so why not put them together and grow your revenue exponentially! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.…
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How to use Substack (and how NOT to use it!)
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Send us a text I am not anti-Substack! But there is one way some people are using it that I have to speak out against. Let's chat about it! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ …
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Forget SEO: How Email Marketing Fueled a $100M Business Sale
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19:41
Send us a text It's cliche, but true. You own your list. Make it work for you. Here's some inspiration. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional re…
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Is Blogging Still Profitable? Insights with Mediavine's Jenny Guy
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31:15
Send us a text Jenny Guy, VP of Marketing and Communications at Mediavine, joins the podcast today. Jenny gives us her insight to the question, "Is it still worth it to start blogging?" We also talk about the evolving landscape of digital content creation, including the challenges posed by Google algorithm changes, the importance of diversifying re…
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SendOwl to ThriveCart: Why I made the transition
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Send us a text Learn about why I started with SendOwl... and why I moved to ThriveCart. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and the…
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The Three Essential Lead Magnets Every Blogger Needs
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Send us a text We've talked about these lead magnet types before... but never about how they work together! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additiona…
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Selling on Etsy: The Power of Researching Before You Start
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Send us a text This tool is what you need to boost your chance of succeeding on Etsy. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they …
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Chatting with Claudia Leroy on Passion, Products, and Prioritizing
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38:14
Send us a text I am thrilled to have Claudia LeRoy from Claudia Travels return to the microphone! We talk about the impact of the fall of the "s-word" .... Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.les…
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Crafting Persuasive Sales Emails: The 'It's Not Your Fault' Strategy
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Send us a text We're still getting ready for Black Friday... hoping this persuasive email technique can help. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additio…
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6 Ways to Build Trust, Authority, and Expertise on Your Sales Page
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19:05
Send us a text Black Friday is coming... let's get ready over the coming weeks! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or…
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Rebuilding with Integrity: Sarah Gilliland’s Fresh Start
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31:07
Send us a text Loved having Sarah Gilliland here from On The Road With Sarah. Sarah shares her story about how she changed her blogging strategy from "what everyone is doing" to "this is the real me." We talk personas, email and so much more! Thanks for being vulnerable, Sarah! I know so many people need to hear this. Grab ALL the freebies I mentio…
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Should you increase your prices?
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16:51
Send us a text Whether you're thinking about brand packages or digital products, I'm guessing that you could increase your prices. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Someti…
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What Type of "Freebie" Works Best in Your Sales Sequence?
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Send us a text Do you use freebies in your sales sequence? I do... but I'm making a 1 month change to test out a different approach. Here's why. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.…
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Google Loses Their Antitrust Suit: Will This Impact Bloggers?
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Send us a text Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything…
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Email Strategies and Product Sales for Bloggers with Cassie Pearse
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35:24
Send us a text I loved having Cass join me on this episode - she's always so much fun to chat with. Cass owns Mexico Cassie Goes International and she's authored two books: Moving To Mérida and Yucatán With Kids: A Travel Guide (also available in Spanish) Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. …
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Survey Your Customers After A Purchase
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18:31
Send us a text I am a huge believer of talking to your customers as much as possible. A survey is a great way to do that. In here, I tell you how I do it... the questions I ask... and more! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipet…
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Conflict with a client or a writer? Use this approach!
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Send us a text The DEARMAN approach has been around a long time... and it's great for asserting your needs with your kids or your significant other. But - surprise - it's also great for conversations that may be difficult with clients or writers. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOL…
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Finding Focus: Dr Angela Caveney's Journey to Serving Her Ideal Audience
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39:55
Send us a text Today I chat with Dr Angela Caveney (Angi) about her blog (Midlife Reimagined), membership and products... about how she is beginning to make a shift in her target audience so that she continues to serve while feeding her passions. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOL…
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Tips From a First Timer's KDP Publisher
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23:55
Send us a text I have my first KDP book on Amazon! Ta-da! It wasn't too hard at all. In fact, I got a second one up (create to live) in only about 8 hours. Here are a few things I learned along the way! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/gr…
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With so much to do, what should you prioritize?
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Send us a text Prioritizing your work can be challenging. And especially now, I find that many bloggers are still prioritizing writing new content over the 5 most important pillars to increasing revenue: email, personas, products, sales and ads. I break those down for you in this episode. Grab ALL the freebies I mention on the podcast PLUS so much …
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Balancing Blogging and Products with Teresa Kulczycki
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30:41
Send us a text Teresa Kulczycki from An Acre in the City joins me today to discuss when to start creating products and whether or not web stories are worth the effort. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https:/…
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Sometimes a 404 error is A-OK!
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11:47
Send us a text Every wonder if you should redirect? Should it be a 404 or a 301? What if there is nothing to redirect to? Here's what you need to know! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipe…
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How Self-Worth Impacts Your Business Journey
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12:12
Send us a text I get a bit vulnerable here... but I think it's important because so many of us struggle with self worth. Here's a little of my story and what I'm working on in that regard. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipete…
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Leveraging Your Book to Boost Blog Revenue with Amy Piper
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34:22
Send us a text Amy Piper from Follow the Piper joins me today to talk about her book... product ladders using those books and personas, and more! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson…
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Boost Your Email List with Effective Bundle Collaborations
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Send us a text Today I delve into the power of bundle collaborations to grow your email list. I'll share my experience participating in a recent bundle event, providing a step-by-step breakdown of how bundles work, the benefits of participating, and tips for creating your own. Learn how to leverage bundles to attract and engage your target audience…
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Could Imposter Syndrome Be a Clue That You’re on the Right Track?
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Send us a text Do you ever get imposter syndrome? We're going to talk about what it is, why it happens, WHY IT'S A CLUE YOU'RE DOING SOMETHING RIGHT, and what to do about it. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: …
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Adapting to Change with Sarah Auerswald
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29:02
Send us a text Sarah is founder of momsla.com I talk with Sarah about her book (and give her some ideas re: selling it to personas) and about refusing to let Google win this battle. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Po…
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What product should I be building? (episode 205)
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Send us a text I get this question so often, but I can't give you an answer. YOU know your audience so much better than I ever will. But I can give you some guidance on brainstorming product ideas. Here are seven places to get your ideas from! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW…
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Why does gratitude matter as a business owner? (episode 204)
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Send us a text A regular inventory of what you have to be thankful for WILL make a difference in your life and your business. Tried it, but felt mundane or scripted? Try these seven gratitude prompts. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/grou…
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How to sell featured listings, plus ideas to grow your email list with Abbie Alter (episode 203)
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31:40
Send us a text Mondays are for chatting with bloggers from the Insider Membership about what's happening in their blogging business. Today we're talking to Abbie Alter of Plano Moms. She's sharing what's working well in her business... and I try to answer questions about her featured listings, and about how to grow her email list. Hope you find ide…
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10 Reasons Your Digital Product Might Be Failing (Inspired by NASA)
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Send us a text There were two NASA "fails" in the news this week... which got me thinking about our own failures. Here are 10 reasons your efforts aren't succeeding the way you want, in the order I'd review them if we were to do a private consult. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FO…
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The Key to Building Connections and Trust in Your Business
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Send us a text 5 tips about crafting your story.... plus 20+ story prompts Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may …
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Gary Arndt Guest Hosts the 200th Episode: Was This Podcast the Right Move?
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Send us a text You may or may not know that my friend Gary Arndt is the very reason why I started this podcast. He taught me about podcasting, encouraged me, supported me.... even among his own rising notariety. His podcast Everything Everywhere Daily sees about 1.5 million downloads a month (and growing!) So, on my 200th episode, Gary joined me ag…
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Consider a Quiz for Your Next Universal Lead Magnet
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12:48
Send us a text Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything…
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Finding Clarity: Turning Life's Inflection Points into Opportunities
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16:50
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16:50
Send us a text I promised to help give you some more direction on finding clarity... so as a continuation of the last episode... here are how 9 special words can help you craft the right FEELING about the future. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.faceb…
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'FINE' Is a Four-Letter Word
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16:53
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Send us a text How are you feeling in the chaos? Fine? That's not good enough friend... so how to we get you to "great?" Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link…
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What Gets Measured Gets Done – So What Should You Measure?
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28:13
Send us a text Love this question for Leslie in our facebook group, asking me about what KPIs are worth following now. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link t…
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How would you start a brand new website based the way blogging has changed?
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Send us a text Stephanie is a member of our Facebook Group and asked a question about starting a blog in the midst of the Google craziness. We're covering that in today's episode! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podc…
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MidJourney: Tips for using AI to create images for your blogging business
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26:43
Send us a text MidJourney is an app that allows you to create AI images for your website, printables, books, etc. I also reference a "scavenger hunt" that I created with MidJourney. You can see that here. Can you use these images in products that you sell? Can they be copyrighted? What prompts can help you get the look you want? All that in more in…
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8 Accessibility Considerations For Your Newsletter & Website
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12:26
Send us a text Are your newsletters inclusive? Can your color-blind, dyslexic and neurodivergent followers enjoy your content? Here are 8 considerations for your newsletter and your website. Color Contrast Checker: https://polypane.app/color-contrast/#fg=%23107db5&bg=%23fff&level=aaa&format=hex&algo=WCAG2&filter=protanonopia Grab ALL the freebies I…
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5 Blogger-Tested Tips To Increase Site Traffic with Kyle Brouse from Stay22
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22:15
Send us a text Yesterday Stay22 released this article on Search Engine Journal, and I was lucky to talk to Content Manager Kyle Brouse about his piece. Have you tried any of these methods? Which one works best? Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.faceboo…
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How To Tell Your Story So People Listen
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19:12
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19:12
Send us a text How do you connect with others? How do you build credibility? Both of these things require sharing your story... and here is the blueprint for crafting your story to help increase your sales! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.co…
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