In a world that tells us that slick and shiny is the only way to go when it comes to building our businesses, I'm here to provide an alternative. I'm Jo Casey and I'm the coach that you come to when you've grown tired of the bro marketers and their obsessions with the size of their funnels are and how early they get up every morning In this podcast, I'm going to be sharing the Unshiny approach to doing business. And how this can lead to greater connections, more clients, and an all-around lo ...
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personal revelations, musings & explorations on that daily existential crisis w/ casey-jo loos: lover, author, creative, poet [& beloved long time radio host]. "the deep v" is about deep throating vulnerability through her present truths & current heart streams in a free-styled sermon. she hopes listening instills some deep v within yourself. being vulnerable is scary yes, but it's scarier to keep your heart closed. a broken open heart contains more light than a closed heart afraid to break. 🧡
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Let's Get Honest About Coaching Programs with Ray Dodd
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54:05
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54:05
Welcome back to the new season of the Unshiny Podcast! I'm sharing an episode Ray Dodd and I recorded and first shared on her Money Makers podcast, all about the brilliance and limitations of many coaching programs, and share with you a bit about our new program - Plenty More. Ray and I talk about our love of coaching that doesn’t just make room fo…
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Nicole Lewis-Keeber on How To Love Your Business (& Have It Love You Back)
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48:49
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48:49
This is going to be a great episode for you if you’re someone who has ever struggled with certain aspects of your business, that doesn’t seem to have an obvious strategy solution to them, which AKA is every one of us. So those places in our business where we find that this may be a bigger than usual emotional resonance. So for example, why do I fee…
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What you really need for each stage of your business - from beginner to growth
37:08
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37:08
I feel like I've given you a lot of nerdy, big picture stuff over the past few weeks and you know, I'm not averse to a bit of nerdy, big picture stuff. I own my nerdiness! But. I also wanted to give you some more of the juicy specifics of what your business needs at the different stages it's at. Because what works when you're at the beginning is go…
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In this week's episode of the Unshiny Podcast, I'll be talking about how we all get to be pioneers. Not only building our business but in shaping the industry and the wider culture around us, simply by doing our businesses, our way. For years opening and running a business was prohibitively expensive. -Out of reach for most folks, especially women …
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This podcast is entitled Coach Your Own Business - AKA, ‘why it takes a village and what's wrong with the patriarchal, capitalist model of the lone hero idea of running a business.’ Which I know makes it sound like a college class that you're only taking to get the easy credits, but I promise you it's (hopefully) a lot more useful and entertaining …
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The Co-Delusion Of The Shiny Life
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28:52
The Shiny life is seductive, powerful and damaging not only to our businesses but to society as a whole. Sound dramatic? Hear me out. This episode is all about how, far from being a bit of harmless ‘putting on a brave face’, shiny thinking can lead to some very dark places. The shiny life is all about focusing on the positive to the exclusion of al…
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What is an Unshiny Business?
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33:44
If you're sick of the bro marketers with their manipulative, shady tactics and overblown promises, there is an alternative - The Unshiny approach. In this episode, I'm going to share what an Unshiny business is and how this differs from many of the approaches you'll see in the online marketing world. What's more, I'll share how the Unshiny approach…
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If the blueprints and noisy shouty marketing advice leave you cold - you’re not alone. Most of the work we do is about depth and nuance - not easy solutions and empty promises. So what we need to build a sustainable business are smart, human-sized strategies, both from a business perspective and from a personal one. In this podcast, I'm going to be…
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episode 8: i'm just here for the dopamine
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48:35
after a few months break, a lot of space and anti-racism work, listening, and working hard on some other things [more to come], i've once again dusted off the mic and cracked open my heart. let’s talk about neurotransmitters, navigating change [constant theme], what is success?, validation, starting something new, why i wanted to become a monk, and…
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What Happens To A Retreat Based Business During Covid? With Karen Marie Johnston
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31:07
Karen Marie Johnston's business was looking great at the beginning of 2020. After building up a loyal following in 2019 she had 8 retreats booked out for the duration of 2020. And then Covid-19 happened. In this funny, warm and honest conversation, Karen shares the impact the pandemic has had on her business, how she's managed to shift her focus to…
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What running a business through 2 previous recessions taught Maggie Patterson
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Maggie Patterson is the editorial director at Scoop Studio and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for 15 years. Today, she works with freelancers and agency owners to help them implement smart strategies for business growth …
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Becoming an Unlost Woman - with Robyn Holloway
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31:57
Robyn Holloway helps women of a certain age become unlost - that is to say, to rediscover the vibrant person they were before life, laundry and taking care of everyone else got in the way. She is a certified coach, trainer and positive psychology practitioner. Robyn’s approach combines intuition with a highly pragmatic focus to help her clients cre…
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Unravelling The Imposter Complex In Lockdown - with Tanya Geisler
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34:03
Tanya Geisler is the woman I credit with helping me get over my own lack of self-belief, my perfectionism and my procrastination and create the business and platform I have now. Tanya Geisler is a Leadership Coach (CPCC) with a penchant for clarity and an abhorrence of the Imposter Complex. She’s worked with thousands of high-performers combat the …
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Why getting booked on podcasts are one of my favourite marketing strategies
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26:45
If you're struggling to know where to put your marketing efforts - this one's for you. I 100% believe that getting booked on other people's podcasts is not only one of the fastest and most effective ways of building the all-important know, like and trust factor with your potential customers, but getting booked on them is way easier than you might t…
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Emotion, Power & Creativity - with Karen CL Anderson
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41:30
Karen C.L. Anderson helps women use the troubled relationships they have with their mothers and/or daughters as a catalyst for growth, empowerment, wisdom, and creativity. In our conversation she shares her current exploration on the connection between Power, Emotion and Creativity - including this gem: ‘Creativity is the ability to summon emotions…
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Cultivating Love & Connection with Corrie Cason
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33:37
With all of the horror of the current situation, there is also a lovely upside in the way the pandemic and the accompanying lockdown has brought out the best in so many folks. From community Whatsapp groups to neighbours doing shopping for one another, folks volunteering to provide emergency accommodation for frontline workers - the list is long an…
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Friday Q&A How Do I Build An Audience Without Feeling Overwhelmed?
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Today's question comes from Marianne: "I have a holistic wellness program with 1:1 support that I created and have run 3 times with beta testers. I'm in the beginning stages of building an audience (beautiful opt-in, blog, newsletters, Instagram and Facebook) but am having difficulty with consistency and am unsure if this is the way to build an aud…
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Women, Money & Taking Up Space - With Ray Dodd
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37:25
Ray Dodd is a Money and Business Coach who helps women earn life-changing amounts of money without having to compromise who they are. If you're hearing the term 'money and business coach' and wincing a little - imagining fluffy talk of manifesting millions in your sleep, - prepare to have your fears soothed - because you're in for a treat. Ray is a…
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How To Market Your Business with Love & Badassery
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33:36
How do you market yourself right now? With Love and Badassery according to my guest Helen Tremethick. Is it still OK to sell and promote our services right now? If so, how to we do it without sounding like an insensitive a-hole? These are just some of the questions Brand voice strategist Helen Tremethick and I dive into in today’s episode of the bu…
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How to market yourself when your idea clients are NOT other coaches
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19:23
This is a question I got in my Facebook group (every Friday I'm doing live Q&As and answering your business building questions - we'd love to have you in the group FYI) "How do I attract more of my ideal client in my socials? I keep attracting other coaches!" Honey, I hear you! When we hand out with our peers on social media we can often find they'…
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Being a Highly Sensitive Person (HSP) in a pandemic - with Tracie Nichols
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34:08
What's it like being a highly sensitive person in a pandemic? My guest is today is Tracie Nichols - Rebel Crone, Mentor, Aromatherapist, and poet and all-round wise woman and we're talking about, amongst other things, how we navigate these times as humans, and especially if you identify as a highly sensitive person (HSP) HSPs tend to absorb a LOT o…
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Creating Content In Quarantine - With Lacy Boggs
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Today I'm joined by Lacy Boggs. Lacy is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps small business owners fill their program or practice without giving Facebook a dime with content marketing. Lacy and dig into how her business is doing in th…
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Should you be selling right now and if so how?
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16:00
The question of 'should you be selling or launching right now?' is one that has come up time and again with clients, peers and online. You might think this is something that only applies to the current lockdown times but in fact, it's a question that many of my clients and women business owners in general struggle with. In this episode, I go onto e…
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Finding Calm Even In A Pandemic - With Gabrielle Treanor
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39:41
How do we go about finding calm even in a pandemic? My guest Gabrielle Treanor has some advice for how we go about doing just that. While we're not saying that finding calm in a pandemic is the state we should be expecting of ourselves all the time, it is possible to find pockets of respite from the overwhelm, uncertainty and anxiety this situation…
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episode 7: public displays of fake empathy
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49:53
we continue our on-going conversation of that daily existential crisis, this week exploring things like - why are we so gd tired?, healing, death [super surface level stuff right here], forgiveness, industries that are killing it right now [any guesses?], are salaries addictions?, we touch on my woodsy woman shit like fighting coyotes, and we tackl…
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But Somehow I Hit Surrender
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39:25
On today's episode of the Business NOT as usual podcast, I'm joined by Lara Heacock. Lara is a Leadership Coach, Lara Heacock helps leaders and corporations leverage kindness to gain powerful results. Lara helps leaders lean into kindness to unlock blind spots, increase self-awareness, and improve their performance – even when it’s difficult. She’s…
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Friday Live Coaching: How to take an offline business online
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47:50
Hi, it's Jo, welcome. Yeah, we made it. It's Friday! And on Fridays, we are doing things a little bit different. I'm going to be doing some live coaching with people and today's coaching call is something that I think is going to be impacting a lot of people. Sarah Stokes is my volunteer today and, up until a few weeks ago Sarah ran an exclusively …
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On today's episode of the Business NOT as usual podcast, I'm joined by Eli Trier. We discuss the pros/cons of living with or apart from your partner during a time of pandemic and lockdowns, why Eli is feeling optimistic for her business moving forwards - and for the online business community as a whole, as well as our mutual frustration at the amou…
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We're Gonna Get Through This
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38:39
Join me and Life Coaching Liz Applegate as we dive into subjects like: Where you’re at with figuring out of this time How you’re taking care of yourself emotionally and physically What changes (if any) you’re making to your business because of it Observations, insights, lightbulb moments Any predictions for how you see this crisis changing the way …
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episode 6: it's not you, it's you
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44:53
let's talk about the big cv and how that affects mental health and everything we once knew to be "normal." we'll also talk about distractions, increase in social media usage, being with ourselves, five things that haven’t helped me in isolation [prior to this] and the five things that have helped me that will definitely help you. consider this your…
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episode 5: there is no mental health, there is only health
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40:40
this episode: let's talk about all things mental health and what that means: stigma, self care, toxic positivity, why capitalism doesn't want you napping, the thoughts that consume our mind, power of gratitude, finding a therapist, radical acceptance, the one way to change your life, my new definition for mental health, and giving up social media. …
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episode 4: stay fresh cheese bags!
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47:02
this episode: we do a deep dive on creeps & trolls, gender neutral greetings, words of and for the year, your ex, that time i had a real mullet on a national reality show, and we open another #dearceej on "good vibes only." part of it is me driving, drinking coffee, lost in my car. there's a lot of swearing [not sorry] and i probably talk about too…
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episode 3: everybody hates themselves and you should too
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41:28
this episode: i talk about darkness, remote living, hating yourself, goals and resolutions, "busy is the new norm", shoulder pads, and we open another #dearceej on taking a mental health day. there’s a lot of swearing [not sorry] and i probably talk about too many things that other people wouldn’t that other people think i “shouldn’t." enjoy!…
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episode 2: do you need an ativan?
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31:00
this episode: we talk about "funemployment," super powers, taking an emotional dump, career suicide, spiritual bypassers, and "you know what you should do..." and our first #dearceej re: herpes. part of it is me driving, drinking coffee, lost in my car. there's a lot of swearing [not sorry] and i probably talk about too many things that other peopl…
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episode 1: anything but sunshine
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28:22
welp, here's my podcast, it's called "the deep v" cuz i guess i am [deep throating vulnerability]. and oh yes you should know it's not like other podcasts; it's not scripted, there's no guests, there's no ads [but i'm ready to sell out!]. i don't really know what it's about, i don't know my "x factor", it's not in a professional studio, you hear al…
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long time beloved radio host casey-jo loos makes the switch to hosting a podcast among other life changes after unceremoniously losing her job. topics discussed in a stream of consciousness fashion including those of personal revelations, musings, and explorations on that daily existential crisis. subscribe, rate, like, validate. support on patreon…
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How to have copy courage with Helen Tremethick
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56:25
Helen Tremethick is on the podcast this week talking about how you can add courage to your copy. Copy writing and finding the right words to describe what you do and engage your audience something that causes a lot of heart centred folks palpitations and cold sweats. My guest today is here to help with all of that. About Helen Tremethick You know t…
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Building a multi-passionate business with Tracie Nichols
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58:06
If you've ever felt frustrated with the predominant marketing wisdom that you can only be successful if you squidge all of you magic into a teeny, tiny little box, then let this episode provide a welcome alternative. Tracie Nichols is genuinely one of my favourite people on the planet - and her business is so lovely, lush and HER that I almost want…
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What Really Works When Building A Small Business with Tara McMullin
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49:10
Tara McMullin (formally Tara Gentile) is a podcaster, writer, and small business community leader. With over a decade of experience helping thousands of small business owners grow their businesses, she’s on a mission to change the dialogue about what’s really working from hype to candid conversation. She’s the host of the What Works podcast, a top …
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