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Spark & Ignite Your Marketing

Beverly Cornell

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Welcome to Spark & Ignite Your Marketing, hosted by Beverly Cornell and produced by BC & Associates Marketing. This podcast is your guiding light on the path to success for small business entrepreneurs. Join Beverly as she engages in insightful interviews with passionate entrepreneurs, uncovering the ideas that spark unique opportunities and ignite powerful marketing that has helped them achieve their success. Our mission is to fuel your entrepreneurial spirit, providing actionable insights ...
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Sparks That Ignite

Bryce Noel

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Everyone has their own struggle/process. On our show we’ll bring people from multiple facets of life, different stages, places, and so forth and listening to everyone’s process and what they have/ are enduring that got them to where they are. We are two upcoming real estate investors in our late teens going through this process every day, and especially with college it has been trying. It’s the everyday grind and although trying, it's what will make it all worth it in the end. We will be int ...
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Send us a text In this episode of the Spark & Ignite Your Marketing podcast, host Beverly Cornell, founder of BC & Associates Marketing, delves into the transformative power of strategic collaborations for service-based businesses. Beverly explains how partnering with like-minded organizations can help you grow your email list, expand your reach, a…
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Send us a text In this episode of Spark and Ignite Your Marketing, Beverly Cornell dives into one of the biggest challenges for entrepreneurs: setting and achieving business goals. It’s easy to dream big, but without breaking down those goals into actionable steps, they may never come to life. This week, Beverly walks through how service-based busi…
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Send us a text In this episode of Spark & Ignite Your Marketing, Jevon Wooden, CEO of BrightMind Consulting Group, shares his journey from the military to entrepreneurship, highlighting how emotional intelligence, empathy, and patience have been key drivers in building his business and helping others succeed. Whether you're a seasoned entrepreneur …
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Send us a text In this powerful episode of Spark and Ignite Your Marketing, Beverly Cornell sits down with Terry Tucker, a motivational speaker, author, and cancer warrior who has transformed unimaginable adversity into a journey of purpose and inspiration. Diagnosed with terminal cancer over a decade ago, Terry’s life took an unexpected turn that …
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Send us a text Is your website turning visitors into customers? If not, you might be missing the magic of a powerful Call to Action (CTA). In this episode of Spark & Ignite Your Marketing, host Beverly Cornell reveals how optimizing your website’s CTAs can increase leads and conversions. Using real-life success stories from clients like Tom's lands…
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Send us a text In this episode of Spark and Ignite Your Marketing, host Beverly Cornell talks with George Dubec, a networking expert with over five decades of experience. George, also known as "The Ultimate Networker," has built a legacy of connecting people, places, and projects, driving success across multiple industries. In this conversation, he…
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Send us a text Discover why email marketing is an absolute must-have for service-based businesses in this episode of Spark and Ignite Your Marketing. Host Beverly Cornell dives into the key reasons why email marketing remains one of the most powerful tools for growing your business. Whether you're running a consulting firm, fitness studio, or freel…
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Send us a text In this episode of "Spark & Ignite Your Marketing," Beverly Cornell interviews Lilia Bogoeva, the "Inner Demon Crusher." Lilia is a multimedia artist and certified somatic trauma healer who combines her love for music, art, and psychology to help others overcome their inner demons. In this candid conversation, Lilia reveals how her b…
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Send us a text In this episode of the Spark & Ignite Your Marketing podcast, host Beverly Cornell dives into a crucial yet often overlooked element of branding—symbols. Discover why symbols, like the ampersand in our logo, are more than just decorative elements. They are powerful communicators of your brand’s values, mission, and personality. Bever…
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Send us a text Welcome to an episode that will add vibrant hues to your entrepreneurial journey! In this episode of Spark and Ignite Your Marketing, Beverly Cornell chats with Angel Pricer and Keane Aldridge, the powerhouse duo behind Full Color Living. Angel and Keane share how creative expression isn’t just about art—it's a transformative tool fo…
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Send us a text Discover how storytelling can transform your service-based business in this episode of the "Spark & Ignite Your Marketing" podcast with Beverly Cornell. Learn why storytelling matters, how to craft your brand's narrative, and the impact real customer stories can have on your business. Tune in for actionable insights that will help yo…
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Send us a text Note: A few days before the podcast was recorded, there was a fire near Beverly's house that damaged the internet. As a result, the video quality is not great, but this was such an insightful episode that we wanted to share it with you: In this episode, Beverly Cornell sits down with Courtney Boyer, a certified life coach and expert …
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Send us a text Welcome back to the "Spark & Ignite Your Marketing" Podcast! I’m your host, Beverly Cornell, founder and growth strategist at BC & Associates Marketing. In today's episode, we're diving into a critical topic for service-based business owners: the biggest marketing mistake you're likely making. This episode is packed with insights you…
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Send us a text Welcome to another inspiring episode of Spark and Ignite Your Marketing! Brenda Arbeláez, President of PALS International, is joining us in this episode. Brenda’s journey from teaching Spanish to leading a successful language services company is remarkable. Learn how her language services are breaking down barriers and fostering glob…
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Send us a text Welcome back to the Spark & Ignite Your Marketing Podcast! In this episode, host Beverly Cornell explores the art of building a brand that truly stands out in 2024. Whether you're just starting or looking to refine your existing brand, this episode is packed with insights and actionable tips to help your service-based business connec…
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Send us a text Tyler James Ross is joining us in this episode of Spark & Ignite Your Marketing. He is an accomplished entrepreneur who seamlessly navigates real estate and martial arts. With a degree in economics and a robust background in business, Tyler founded Ross Real Estate in 2012 and has since grown it into a thriving brokerage. Alongside h…
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Send us a text Welcome back to the Spark and Ignite Your Marketing Podcast! In this episode, your host Beverly Cornell dives into the top five social media trends service-based businesses absolutely cannot ignore in 2024. Whether you run a dental practice, a candle-making store, a doggy daycare, a holistic vet, or a chiropractic office, these trend…
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Send us a text Did you know that 75 percent of women experience significant life changes and stressors during midlife? In this episode of Spark & Ignite Your Marketing, we are joined by Lisa Boehm, a coach for midlife moms who are burnt out, overwhelmed, and seeking more joy. Lisa’s journey from oncology to grief coaching is one of profound transfo…
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Send us a text Join Beverly Cornell in this episode of the Spark & Ignite Your Marketing Podcast as she talks about the future of SEO and what's changing in 2024. SEO is an ever-evolving field, and staying on top of the latest trends is crucial for maintaining your online presence. Whether you're a seasoned marketer or new to the game, this episode…
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Send us a text In this episode of Spark and Ignite Your Marketing, we had the pleasure of interviewing Safina Mahmood, a dedicated photographer with over 15 years of experience. Safina’s journey from teaching to founding Safina’s Photography is filled with inspiring moments and actionable insights for entrepreneurs. Key Topics: The Transition from …
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Send us a text Welcome to another episode of Spark & Ignite Your Marketing. In this episode, Beverly talks about the exciting world of AI and its impact on marketing for service-based businesses in 2024. AI, once seen as a futuristic concept, is now a transformative force that's revolutionizing how businesses operate and connect with their customer…
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Send us a text Welcome to another impactful episode of Spark & Ignite Your Marketing! I’m your host, Beverly Cornell, and today we will learn more about the world of advocacy and communications with a true expert. Danielle Gross, co-owner of ClearPoint Communications, joins us to share her 20+ years of experience in influencing lawmakers and making…
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Send us a text Welcome to the latest episode of the Spark & Ignite Your Marketing Podcast, hosted by Beverly Cornell. Today, we're diving into a crucial topic: avoiding common marketing mistakes in 2024. Whether you're in health and wellness, the pet industry, or tech, these insights will help you sidestep the pitfalls many businesses encounter. Gr…
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Send us a text Did you know that 62% of people believe knowing a lawyer personally is the best way to find quality legal representation? In this episode of Spark & Ignite Your Marketing, host Beverly Cornell sits down with Lori Williams, a seasoned attorney and founder of Your Legal Resource PLLC. Lori shares her inspiring journey from a traditiona…
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Send us a text This video is a treasure trove of practical advice, tailored for small business entrepreneurs who are ready to redefine their marketing strategies and drive significant business growth. Over the next few minutes, you'll discover how to tap into the core elements that make your business unique, how to craft a compelling vision for the…
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Send us a text Joining us today is Urmi Hossain, a vibrant force in the world of finance and a passionate advocate for women’s education. In 2020, Urmi founded a blog specifically aimed at empowering women and girls by offering financial education that’s often less accessible to them, challenging the status quo and providing essential tools for the…
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Send us a text In this powerful episode of Spark & Ignite Your Marketing, Beverly Cornell takes you on a journey to rediscover the core of your entrepreneurial spirit. Whether you're just starting out or need a fresh perspective, this episode is packed with strategies and insights to help you find your 'why' and embrace boldness in your business en…
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Send us a text In this inspiring episode of the Spark & Ignite Your Marketing Podcast, Beverly sits down with Don Mamone, a visionary photographer, speaker, and advocate for the LGBTQIA+ community. Don's entrepreneurial journey is a testament to the power of embracing one's true identity and leveraging that authenticity to achieve remarkable busine…
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Send us a text In this solo episode of Spark & Ignite Your Marketing, recorded during our conversation with Kelly Clement the founder of Watermelon Math, Beverly dives into the essentials of content marketing and offers practical advice for small business entrepreneurs. When executed strategically, content marketing can significantly enhance market…
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Send us a text Today, we’re thrilled to have a guest who embodies the spirit of artistry and entrepreneurship, Janna Willoughby-Lohr. As the driving force behind Papercraft Miracles, Janna is an accomplished artist, poet, and musician, based in Buffalo, New York. Her company specializes in handcrafted paper art and beautiful gifts imbued with meani…
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Send us a text In this episode of Spark & Ignite Your Marketing, Beverly dives into the fascinating intersection of education and entrepreneurship with Kelly Clement. Kelly Clement, an educator turned entrepreneur, has been shaping the future of student preparation. With teaching experience in diverse locations like Jamaica, Hawaii, Connecticut, an…
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Send us a text In this episode, your host Beverly sits down with Camile Sardina, a seasoned digital nomad, publicist, and acclaimed author. With over a decade of experience in public relations, Camile is the mastermind behind Evolist Media, a boutique PR firm based in New York City. Camile's impressive client portfolio includes major media outlets …
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Send us a text We are thrilled to have Holly and Chad Ockstadt from Quantum Impact join us in this episode. Quantum Impact is renowned for its holistic approach to business coaching, combining systematic strategies with wellness to foster significant growth and authentic impacts. Entrepreneurship Coaching for Small Businesses Holly and Chad Ockstad…
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Send us a text Welcome to another episode of Spark & Ignite Your Marketing, where we explore the innovative strategies that drive success in today’s fast-paced business world. In this episode, we are thrilled to host Cally Pedersen, the CEO and founder of the Sage Agency. Cally is not just an expert in digital marketing; she’s a pioneer in the Goog…
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Send us a text Welcome to another episode of "Spark & Ignite Your Marketing," a podcast that fuels the entrepreneurial spirit and sparks the creative minds of small business owners. In this episode, we're delighted to have Lauren Connolly as our guest. Lauren is the visionary behind Wild Development Studio, a unique enterprise that combines her pas…
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Send us a text Welcome to another episode of Spark & Ignite Your Marketing, the podcast where we explore the innovative intersections of creativity, entrepreneurship, and marketing. In this episode, we are thrilled to feature Frank McGlynn, a pioneering entrepreneur in the mobile dueling piano show industry. Frank has ingeniously combined his passi…
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Send us a text In this episode of "Spark & Ignite Your Marketing," we delve into the fascinating world of entrepreneurship and innovation with our distinguished guest, Ryan Angott. Ryan embodies the spirit of innovation and resilience. As a seasoned entrepreneur, he has navigated the tumultuous waters of starting and scaling businesses, offering a …
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Send us a text In this illuminating episode of "Spark & Ignite Your Marketing," we delve deep into the heart of entrepreneurial resilience, leadership, and community development with our esteemed guest, Mayor Laura Kropp. As the youngest mayor in the history of Mount Clemens, Michigan, and a trailblazer in both civic leadership and the business rea…
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Send us a text In this enlightening episode of "Spark & Ignite Your Marketing," we have the pleasure of welcoming Stacey Kulongowski, an exemplary figure in the realms of executive coaching and leadership development. Stacey stands out as the founder and CEO of the Brand New Day Group, a beacon of transformative coaching that has significantly impa…
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Send us a text In this enriching episode of Spark & Ignite Your Marketing, we delve into the serene world of Zen Buddhism and its impactful integration into the realms of entrepreneurship and business with the remarkable Marta Dabis. As a Zen priest and leader of a Japanese Soto Zen meditation lineage, Marta not only guides us through the essence o…
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Send us a text In this captivating episode of "Spark & Ignite Your Marketing," we delve into the inspiring world of adoption with our esteemed guest, Rebecca Gruenspan, the founder and CEO of RG Adoption Consulting. Adoption, a process that transforms lives and families, plays a pivotal role in the United States, with over 135,000 children finding …
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Send us a text The episode begins with an introduction to Kerri Schlotman, an accomplished writer whose latest novel, "Tell Me One Thing," has garnered critical acclaim. Beverly emphasizes literary fiction's crucial role in shaping cultural narratives and fostering empathy. Kerri's passion for the arts and dedication to educating future generations…
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Send us a text In this riveting episode of "Spark & Ignite Your Marketing," we dive deep into the heart of pet care entrepreneurship, featuring the remarkable journey of Tony Caruso, a visionary entrepreneur and the proud owner of six Camp Bow Wow franchise locations. Tony's story is not just about business growth; it's a narrative rich with passio…
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Send us a text In this captivating episode of Spark & Ignite Your Marketing titled: "Unleashing Potential in the Adventure Tourism Boom with Scott Brills," listeners are invited on a journey to the heart of one of the most thrilling and rapidly growing sectors of the global economy. This podcast episode provides an in-depth exploration of the adven…
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Send us a text Welcome to another episode of "Spark & Ignite Your Marketing," where we dive deep into the compelling intersection of music, marketing, and the unique journey of a seasoned commercial real estate broker. Our guest for this episode is Benji Rosenzweig, a Detroit-based commercial real estate expert with a vast international reach throu…
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Send us a text Note: As this is a new endeavor, we are still figuring out the tech. Bear with us, as Beverly's microphone for this episode was not up to our standards. We appreciate your patience as we learn and grow! In this episode: "Joyful Journeys: Transforming Lives and Businesses with Katy Bee," listeners are invited on an enlightening journe…
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Send us a text Welcome to the launch of "Spark and Ignite Your Marketing," a groundbreaking podcast series where passion meets strategy in the world of marketing and entrepreneurship. Hosted by Beverly Cornell, a seasoned marketer with a career spanning over two decades, this podcast promises to be an enlightening journey through the realms of inno…
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Hey everyone! We wanted to do something a little bit special for our Thanksgiving episode so today we have on Amir Baiyana. In conversation with Amir, we get a side of things that we don't talk much about on this show and that's the human aspect of everything. So often when thinking about entrepreneurship we forget to discuss the ups and downs that…
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In the previous weeks we've been experiencing some decent problems with our recording platform anchor. These problems led to the cancellation of last week's episode so we want to apologize for that as well as assure you our issues are resolved. This Thursday we got the opportunity to speak with Clyde Killbrew, the Vice President of the student body…
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This is a very special episode and if you don’t know why, it's because this is the tenth episode of the Sparks That Ignite Podcast and we just want to thank you for sticking with us through the summer. We’ve learned a lot throughout this journey and we hope you guys have taken as much if not more information from each episode as we continue to grow…
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