It's that time of year again! It's time for Experiment Nation's 2024 CRO Salary Report. In this episode, we explore some of the report's highlights with Tracy Laranjo as well as ask her for her thoughts on how CROs and Experimenters can get paid fairly.Find the CRO Salary report here: https://experimentnation.com/experiment-nations-2024-cro-salary-…

Zach Lebovics shares insights on experimentation and product management. He discusses the importance of documenting assumptions, testing the best-case scenario first, and understanding that experiment failure isn't solely tied to the outcome. Zach also shares personal experiences and learnings from working in companies like Zynga, Ritual, and Tonal…

Shiva Manjanath, discusses with Ana Kerkovic the significance of collaboration with stakeholders and stakeholder management, optimizing CRO processes, transitioning from testing to experimentation, the impact of copy testing, and the need for research-backed strategies in CRO.Chapters-----00:00 Unlocking Business Growth with Data00:24 Introducing E…

Media.Monk's Juliana Jackson shares the truth about app development, optimization, and how web and app should work together.

Fractional Head of CRO, Tracy Laranjo talks about the power of Mentorship for Conversion Rate Optimizers (CROs). We cover: Why would CROs need mentorship?How do you find one?When are you ready to be a mentor and how do you get that word out?Would Tracy be a mentor for our listeners?GrowthMentor: https://app.growthmentor.com/mentees/sign_up?ref=970f…

🔥 Check out this insightful interview with Bryce York, Director of Product Management at Tatari, on Experiment Nation’s Conference! Here are 5 key takeaways from the interview:The similarities and differences between CRO and product management.The importance of overlapping skills and work in both areas, especially in smaller companies.Bryce’s backg…

Documentation. The unsung, yet incredibly important part of any experimentation program. Great documentation allows you to look back at past experiments and find patterns of what were the most effective levers to inform your testing roadmap and levers you probably can deprioritize. In today's episode of Experiment Nation, our own Charlotte April Bo…

🚀 Exciting Insights from Simon Girardin about learning from failure!🚀📊 Takeaways from the conversation with Simon Girardin, CRO Program Manager at Conversion Advocates:1️⃣ Speak Stakeholder Language: Report results in terms of uplifts, decreases, and revenue. Ensure clarity for stakeholders who may not be as versed in the technical aspects.2️⃣ Lear…

Koalatative's Gerda Vogt-Thomas asks Rommil Santiago questions about how he started Experiment Nation and how he manages it while working a full-time job at Optimizely.

Data-backed web design refers to the approach of utilizing empirical evidence and user insights to inform the design and optimization of websites. By analyzing data such as user behavior, click-through rates, conversion rates, and heatmaps, designers can make informed decisions about layout, navigation, content placement, and visual elements. A dat…

In this insightful video, Ishan Goel, transitioning from a software engineer to a researcher, delves into crucial CRO statistical concepts. He sheds light on statistical significance in experimentation, explores A/B testing intricacies, emphasizes the efficiency of sequential testing, and discusses challenges in stopping tests prematurely. The talk…

In this episode, Mike Green discusses the use of diary studies in UX research, particularly in the context of public sector user research. Mike Green, a freelance user research lead based in the UK, shares his experiences using Google Forms, structuring incentives, and addressing challenges in recruitment for diary studies. The discussion emphasize…

Learn from André Morys, CEO of KonversionsKRAFT, on gaining crucial stakeholder buy-in for experiments. André highlights the challenges faced by optimizers and advocates for understanding team dynamics through stakeholder mapping. He emphasizes approaching stakeholders, using empathy to build relationships, and overcoming objections. André share…

Will Laurenson shares his journey from startup to becoming a CRO (Conversion Rate Optimization) expert. Will discusses the significance of usability, anxiety, and motivation in CRO, drawing from his extensive experience in running tests and optimizing various businesses. Will's approach to CRO involves deep insights into user behavior and a focus o…

You need to invest in ad optimization.Effective performance marketing / advertising optimization relies on continuous experimentation, data-driven decision-making, audience insight, and refined targeting. It's not just about numbers; creativity, a deep understanding of advertising channels, and ethical targeting are crucial. Brand trust and perform…

Maximizing results in ad network optimization requires a systematic approach. Start with A/B testing on Google Ads and gradually introduce more complex campaigns, balancing technical and creative aspects. Analyze your channel's performance, ensuring sufficient impressions and conversions for statistically significant results. Shape your product to …

Lucas, a senior conversion specialist, shares his journey in the media industry, emphasizing the transformative impact of A/B testing. He discusses myths about experimentation - debunking them along the way as well as highlights the importance of validation, integration into essential projects, and showcasing negative results. Lucas encourages test…

Personalization timing mattersEric Melchor, an evangelist at Optimonk, emphasizes the importance of focusing on the product page for effective conversion rate optimization (CRO). He suggests treating website visitors as individuals and creating a personalized and enjoyable customer experience in real-time. Melchor also discusses the significance of…

We explore various angles of CRO Organizational Structure. We discussed primarily the differences between centralized CRO teams vs a company-wide experimentation culture, and how this is best looked at as a continuum. Companies starting out might benefit from a centralized CRO team whereas more mature optimization programs can benefit more from wor…

Heatmaps to the rescue! Creating an impactful website hero section above the fold is vital for user engagement. Clear value propositions and compelling calls to action are essential, as users often don't scroll past this section. Heat mapping, combined with other techniques like exit polls and A/B testing, provides a comprehensive understanding of …

Experimentation Culture for Startups is so important.In the realm of Conversion Rate Optimization (CRO), engaging all stakeholders, from executives to product managers and customer service, is pivotal for success. This inclusive approach fosters collaboration, early alignment on technical aspects, and efficient experimentation. It stands in stark c…

Having an experimentation roadmap is crucial for conversion rate optimization and Hypotheses Testing because it provides a structured and strategic approach to improving conversion rates on a website or marketing campaign. Here are a few key reasons why it is important:Systematic Testing: An experimentation roadmap helps in organizing and prioritiz…

Landing pages are, generally speaking, a page that users “land on” after clicking on a link in an email or an ad. What we’re talking about today, however, are standalone pages that are specifically designed to motivate, build trust, create urgency, and ultimately convert visitors. They matter because, when used correctly, they can significantly imp…

Don't test everything. Experimentation isn't about proving how clever you are. Mistakes in testing ideas from your own head are common; personal bias clouds results. High-performing experimentation needs executive buy-in and integrated roles. Successful teams engage diverse players with vested interest, ensuring hypotheses formation and metric sele…

In this podcast episode, Mark Eltsefon, a senior data scientist and experimentation evangelist, discusses building an experimentation culture in different companies. He shares his journey from starting as a software developer to becoming passionate about data science and experimentation. He contrasts the experimentation culture at TikTok, where dat…

Juliana Amorim emphasizes that personalization is not a silver bullet and recommends its use when aligned with strong hypotheses and business goals. She co-founded Croct, a personalization experimentation platform, focusing on adapting user journeys to context. Examples include tailoring websites for diverse buyer personas within B2B companies and …

Building a personal brand as a conversion rate optimizer is crucial in today's competitive digital landscape. Your personal brand serves as a powerful tool to establish credibility, showcase expertise, and attract new opportunities. By cultivating a strong brand identity, you position yourself as an authority in the field, gaining trust from potent…

Ideation strategies are essential to building an experimentation culture. Companies should encourage employees to generate new ideas and provide a platform for sharing them. This can be done through brainstorming sessions, hackathons, or online idea-sharing platforms. It's important to involve stakeholders from different departments and levels of t…

Eddie Aguilar, a developer and CRO specialist, shares his experience with experimentation and optimization. He discusses how he started as a developer at a young age and eventually shifted to optimization. He recounts a specific incident while working with Envision App, where he made a global change to the website that caused a significant error, r…

David Mannheim, author and expert on personalization, discusses the importance of personalization in marketing. He emphasizes the need for brands to focus on building relationships with customers based on trust and care. Mannheim distinguishes personalization from segmentation, highlighting personalization as a communication principle rather than j…

In this video, Riccardo Vandra discusses the importance of asking powerful questions for conversion rate optimization (CRO). He emphasizes that the quality of our questions determines the quality of our insights and ultimately our success. Riccardo proposes a three-step questioning framework for building effective questions.…

We sat down with Jason Chappel, founder of Defiant, a specialist Customer Value Optimization agency, to discuss what sets CVO apart from CRO. Jason shares his insight on the importance of understanding and optimizing the entire customer journey, from acquisition to retention, and how CVO can help businesses increase customer lifetime value and driv…

Mixing quantitative and qualitative research methods is essential for understanding human motivation. While quantitative methods provide statistical data and measurable insights, qualitative methods capture nuanced experiences and emotions. By combining both approaches, researchers gain a comprehensive understanding of the complex interplay between…

The best Product Managers and Experimenters possess a unique skill: they know how to tell good stories that capture the hearts and minds of stakeholders and gain buy-in. Through powerful storytelling, they paint a vivid picture of the product's vision, value, and potential impact. They tap into emotions, using anecdotes and examples to create relat…

Optimizing forms during checkout is crucial for a seamless user experience. By simplifying and streamlining the process, businesses reduce cart abandonment rates and increase conversions. Shortening form length, utilizing autofill options, and providing clear instructions enhance efficiency, minimize user frustration, and ultimately boost customer …

Learn A/B Testing Statistics, how to use Overall Evaluation Criterion, Twyman's law, how much traffic do you need to run A/B tests, and other statistical concepts all Experimenters must know. Watch the video version here: https://www.youtube.com/watch?v=tH4tjpbziCo#statistics #abtesting #cro

Are you looking to replace Google Optimize? On Experiment Nation's recent podcast, Charlotte April Bomford chats with Kenneth Kutyn about replacing Google Optimize, how to select a new vendor, and whether it's worth building your own Experimentation Platform (spoiler alert: the answer is usually no).#googleoptimize #vendor #experimentation…

Tim Thijsse, a senior CRO (Conversion Rate Optimization) consultant at Orange Valley, discusses AI and the future of CRO, and the importance of incorporating qualitative research into company-wide processes. He emphasizes the challenge of linking user behavior and mindset to knowledge and information. Tim shares his background, starting as an inter…

Ayat Shukairy emphasizes the importance of addressing the functional, social, and emotional aspects of customer needs when designing websites. She shares seven lessons learned from her experience in conversion rate optimization.

Georgi Georgiev performed a meta-analysis of over 1000 A/B tests and has a great deal to share about:- What you should expect your win rate to be- The benefits of sequential testing- Why you should report on confidence intervals

Many businesses approach conversion optimisation by hiring a single in-house practitioner and believing that they can run all aspects of the discipline. But what you also need is Executive buy-inMost CROs are generally very multiskilled because that have had to learn to be so, however this approach typically leaves them frustrated because they lack…

Experimenters obsess about many A/B Testing Statistics concepts - but not all of them are worth worrying about. Statsig's Timothy Chan shares his thoughts about test isolation, interaction effects and confidence levels - some of his thoughts may surprise you.#experimentation #product #statistics

Client Relationship Tips and secrets behind a thriving relationship between a CRO agency and the client - anybody can learn how to get started in CRO but it takes years of experience to know how to run a CRO agency and how to scale while keeping the same standards of quality. In my presentation, I will walk you through what you need to know to buil…

10 lessons that helped John Ekman in Launching a CRO agency. John learned many lessons when launching his agency - he wants to share them with you.

After decades of acquisition marketing, companies are waking up to the fact that optimising the entire lifecycle of the customer is the way to go. That happens due to rising acquisition costs, cookie deprecation, siloes, company mentalities, etc.In my session, I will share the insights that I got during my 12 years journey, transitioning from CRO -…

Message-Market fit is the idea that a message, whether it be a product, service or idea, needs to resonate with a specific target market in order to be successful. It involves finding the right message that effectively communicates the value proposition of a product or service to a particular audience, in a way that resonates with them.This process…

A/B testing plays a critical role in decision-making - but so does AB Testing Statistics Mistakes. In data-driven companies, A/B tests not only prove positive impacts of product features (treatments) but also provide evidence to safely roll out neutral features that are not expected to move business metrics. When rolling out a neutral feature, we n…

Add Exploration and Validation phases to your testing program - because most of your wins are fake.#experimentation #statistics #testing

Being an Experimentation leader requires a different set of skills. Vistaprint's Cristina Pujol walks through the lessons she's learned. 0:00 - Introduction1:03 - How Vistaprint organizes for Experimentation2:22 - The Ambassador role4:19 - Experimentation process for domains8:18 - Let’s take a real example11:36 - Ideas to share learnings and celebr…

Does exactly what it says on the tin. #research #conversion #optimization