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Dealership Fixit

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Welcome to the Dealership Fixit Podcast, a show dedicated to power sports dealership professionals! In today's ever-evolving market, staying ahead of the game is vital. We invite you to subscribe to our podcast and gain access to the secrets of success in the motorcycle and ATV dealership life. In each episode, we dive into the challenges and opportunities each power sports dealership faces today. Our expert insights from various industry leaders, seasoned professionals, and innovative think ...
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Apple Episode Link: https://podcasts.apple.com/us/podcast/e109-mastering-f-i-in-powersports-with-angela/id1449367603?i=1000642275882 Spotify episode link: https://open.spotify.com/episode/0Kl9C5ZP56RvNxhukRiCNn?si=IXuKrsBYSqKMrCmmsa_y1Q Youtube Link: https://youtu.be/1J-mp5HDgo0 Welcome to another episode of Dealership Fixit! Today, we have Angela …
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Focus on improving the process within your DMS. Justin explains how the dealerships' DMS improves your capabilities, facilitates fast customer service, and ensures efficient management of inventory. P.S. Check out the podcast: Subscribe Spotify: https://spoti.fi/3N9lzfg Subscribe Apple Podcast: https://apple.co/43FoanX Subscribe YouTube: https://yo…
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Dive into the world of expert advertising strategies in this episode of Fixit Quick Takes, featuring Mike Shaug, the visionary Founder & Owner of Premier Online Marketing. Discover the secrets behind successful powersports dealership advertising as Mike unveils strategies that have transformed the landscape of online marketing in the industry. Lear…
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"The State of Service Technicians" with Tim Yarborough from the Motorcycle Mechanics Institute (MMI). Host Jacob Berry, a seasoned trade school graduate himself, delves into the evolving world of motorcycle mechanics with Tim, who shares insights from his extensive career in the powersports industry. In this episode, learn about the pathways to bec…
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Dive into the transformative world of Customer Relationship Management (CRM) in this edition of Fixit Quick Takes. Join us as we chat with Tad Kilgore, CRM pioneer and co-founder of Traffic Log Pro (TLP) and Dealership Performance 360 (DP360), tools that have revolutionized hundreds of powersports dealerships. In this episode, Tad shares the compel…
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Explore Key Sales Metrics with Jacob Berry & Angel Hacker: The 5X50% Rule Unpacked Dive into this compact segment from our Dealership Fixit Podcast where Jacob Berry and Angel Hacker break down the intricacies of the 5X50% rule. Discover how to effectively track the customer journey from online interactions to in-store conversions. Learn simple yet…
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On this episode of the Dealership Fixit Podcast, we interviewed Greg Gifford, an expert in local SEO strategies for dealerships and businesses. Greg shared valuable insights into maximizing dealership visibility and improving local SEO practices. He discussed topics such as the importance of Google Business profiles and online reputation management…
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Join us on the Dealership Fixit Podcast as we dive into the world of powersports with AJ Meisel, sharing his expert insights on attracting and retaining top talent in the industry. From avoiding toxic environments to fostering a culture of inclusivity and empowerment, AJ offers actionable tips and strategies for dealership success. Tune in to gain …
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On this episode, we sit down with Michael Gerbino, an impactful member of the Piaggio Group Americas team, as he shares the roadmap of his career and the fuel that powers his passion for the Powersports industry. In this episode, Michael reveals his journey, from early days at the Motorcycle Mall to orchestrating groundbreaking strategies as a Prod…
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Our guest, Heather Deatherage, a Digital Sales Expert and Business Partner, shares valuable insights and strategies for succeeding in the Powersports and Motorcycle dealership industry's digital marketplace. She emphasizes the importance of internet sales, well-structured Business Development Centers (BDCs), and customer retention. Heather provides…
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Welcome to Dealership Fixit! Our podcast explores the world of Powersports & motorcycle dealerships. On today's episode, Angela Hieronimus, a well-known industry expert, will guide us through the intricacies of the Finance and Insurance (F&I) process. Get ready for expert advice on F&I products, training, and strategies to boost your dealership's p…
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Dive into the world of automotive & powersports marketing with our latest podcast episode! Join us for an exclusive Fireside Panel discussion featuring Automotive Marketing Masterminds. Hosted by Digital Dealer and Carwars, this episode brings together industry experts who share invaluable insights and strategies that are shaping the future of auto…
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Welcome to another episode of Dealership Fixit! We are now in Round 3 of our AI (Artificial Intelligence) hackathon with Shaun Raines from Hired Guns. This time, we have something special for dealerships. Based on feedback and comments, we have put together a full Holiday campaign for powersports dealers who are looking to sell some PW50 youth moto…
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🏍️ Welcome to another episode of the Dealership Fixit Podcast! In this insightful conversation, we're joined by Jeremy Johnson from Lightspeed , a key player with over two decades of experience in the Powersports, RV, Marine, and OPE industries. Dive into the world of dealership management systems (DMS) and discover strategies to streamline your de…
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In this episode of Dealership Fixit, we go round 2 with Shaun Raines from Hired Guns to expand our AI Hackathon conversation from Digital Dealer 2023 to create a mini campaign for the 2024 Harley-Davidson Street Glide launch. Youtube Link: ⁠https://youtu.be/UMZDP7pCMUA⁠ Link to presentation: ⁠https://drive.google.com/file/d/1bifgkOMT3_HWV8suaf7Qdyx…
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In this episode, catch up with Shaun Raines from Dealer Superhero and Jacob Berry’s recap of the 2023 Digital Dealer Expo and the AI Hackathon project we worked on during the event. The AI Hackathon, imagined by Brent Wees, was to create an entire marketing campaign for a 2024 vehicle launch. There were 10 teams working on the project and it was ti…
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Welcome back to this weeks episode of Dealership Fixit! In this episode, we're thrilled to have Robin Hartfiel, Editor at Dealernews, join us for a deep dive into the heart of the powersports industry. Dealernews has been a cornerstone for powersports retailers for over half a century, evolving and adapting to meet the industry's ever-changing need…
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In today's episode, we had the pleasure of speaking with Fran O'Hagan, President and CEO of Pied Piper, a mystery shopping organization that focuses on customer interactions at Powersports dealerships. Fran brings a wealth of experience in dealership operations, having worked in the automotive and powersports industries, as well as being an avid mo…
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How’s your used inventory looking these days? Gone are the “Pay retail, sell for more” trade or acquisition strategy. We sit down with Mike Murray the VP of Sales for National Powersports Auction or NPA and outline what the used motorcycle & powersports market looks like for dealerships. Managing their current inventory is getting tougher, especial…
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Welcome back to round 3 of our heavy DMS discussion on Dealership Fixit, we sit down again with Justin Quinn to discuss all things Dealer Management System (DMS). Youtube Link: ⁠https://youtu.be/26MEkI7Dm7E⁠ This time we dive into the Service side of the DMS for dealerships and tackle best practices and what dealers can to do stay on top of their w…
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Welcome to this episode of Dealership Fixit, where we speak with the Business Development expert at Motorcycle Industry Jobs and the Owner of Phoenix Handlebars to discuss all things related to the Powersports and Motorcycle Industry. During our conversation, we gain insight into Jason's journey from his humble beginnings at a small Indiana motorcy…
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In this episode of Dealership Fixit, we sit down with Justin Quinn from DX1 to discuss all things Dealer Management System (DMS). The DMS is a complex software with various components that require careful management. During this discussion, we explore the benefits of a cloud-based solution, which allows for easy mobility and management of different…
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On this episode of the Dealership Fixit, we talk to Tim Yarborough, the National Admissions Representative for Motorcycle Mechanics Institute (MMI). As a graduate of an automotive trade school (Wyoming Technical Institute & East Valley Institute), I get to talk about what it looks like in 2023 for the young aspiring technician starting on this jour…
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In this episode of Dealership Fixit, we have Justin Quinn, a product manager at DX1, who has been a dealership advocate for a long time and has held various positions. He began at his family's store by sweeping the floors, then worked in shipping and receiving, became a parts manager, and eventually a general manager. Justin's passion for powerspor…
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Follow the Fixit: Subscribe YouTube: https://youtube.com/@dealershipfixit Twitter: https://twitter.com/DealershipFixit TikTok: https://tiktok.com/@dealershipfixit Facebook: https://facebook.com/dealershipfixit Instagram: https://instagram.com/dealership_fixit Online: https://linktr.ee/dealershipfixit --- Support this podcast: https://podcasters.spo…
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Check Out Our New Episode! On this episode of the Dealership Fixit, we interview our Guest, Tad Kilgore, Co-Founder & Creator of both Traffic Log Pro (TLP) & Dealership Performance 360 (DP360), 2 CRM’s still in use today with 100’s of powersports dealerships. Subscribe YouTube: ⁠https://youtube.com/@dealershipfixit⁠ We talk through the history of h…
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Watch On Youtube: https://youtu.be/8zyEw0QUOt0 On This episode of Dealership Fixit, We revisit a 2022 webinar For Digital Dealer and Carwars going over the Key to building BDCs for dealerships.The phones are critical to the overall process inside the dealership. They still chat & message but the phone call gives the customer instant gratification.T…
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On this episode of the Dealership Fixit, we interview our Guest, Mike Shaug, Founder & Owner of Premier Online Marketing. Subscribe YouTube: https://youtube.com/Dealership FiXitHe Entered into marketing from humble SEO (Search Engine Optimization) beginnings with a couple of companies but realized that Paid Ads is the clear winner. We know how an a…
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Unveiling the Secrets of Online Shopping: How to Sell Your Inventory Like a Pro Free Download Of Presentation: https://www.internetsalescoaching.com/free-resources Spotify: https://spoti.fi/3N9lzfg Apple Podcast: https://apple.co/43FoanX YouTube: https://youtube.com/@dealershipfixit On this episode of the Dealership Fixit; Jacob is discussing 5 way…
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Check out our new Episode! On this episode of the Dealership Fixit Podcast, we interview the unique process from Tony Mommone from Powersports of Palm Beach.YouTube: https://youtu.be/CP9sVjPBenU The best quote of the podcast: “Selling a bike is profitable, gaining a customer is profitable, doing right by someone is profitable, establishing a trust …
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Check Us Out on Youtube: https://youtu.be/_uy3PPGhFUA On this episode of the Dealership Fixit Podcast, we are back again with Jacob Berry & Angel Hacker discussing Artificial Intelligence (AI). If you have not used it yet or have not heard about it’s abilities, you need to listen to this podcast. There are lots of different programs out in a short …
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Youtube: https://youtu.be/IRRmPg0IFl0 Downloads: https://www.internetsalescoaching.com/ On this episode of the Dealership Fixit Podcast, we are back again with Jacob Berry & Angel Hacker discussing scoreboards, benchmarks, and baselines for dealers. There are lots of different ways to track the customer journey from online to in-store. How many out…
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Youtube: https://youtu.be/_l415vmj1X4 On this episode of the Dealership Fixit Podcast, we are back again with Angel Hacker discussing 3 of the top headlines in Powersports Business. Pied Piper ranks Indian Dealers as #1 when it comes to their Internet Lead responses, How does this affect how your store process responds to mystery shopping? Tucker g…
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Youtube: https://youtu.be/faESiEPEbrQOn this episode of the Dealership Fixit Podcast, we talk with Angel Hacker, General Manager of Indian Motorcycle San Diego. We go over her trajectory from sales to parts to running her own store in the competitive market of southern California. A veteran of dealership processes and running a high-performance tea…
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On this episode of the Dealership Fixit Podcast, we talk with Jacob Berry, formerly the Digital Marketing & Sales Director with RideNow/RumbleOn. A veteran of Online Inventory, Digital Marketing, and Websales Processes for dealerships, we discuss his LinkedIn post “7 Easy Ways To Improve Your Dealer Online Game” Link: https://bit.ly/7EasyWaysLinked…
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How lucky am I? I saw this book that I knew I had to buy and read and when I messaged the author about coming on my little dealership podcast to talk about it, he said yes! Frank J. O'Connell, who before becoming an author of this book was in leadership at several titan companies you'd know the names of, including Indian Motorcycles. Frank is an av…
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Phillip Orange from Houston Motorsports joined me to chat about powersports dealership as well as leadership stuff including his 10 pennies philosophy. Phillip shares that he got into the motorcycle business when he got a chance to work at a dealership in the Houston area. With the help of some great employers to teach him the ropes and at least on…
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Michael Masouras of MotoHunt.com joined me to chat about several things but mainly what is going on with the impending FTC rules changes that are looming, which will affect all dealerships with regard to how they can advertise their units for sale. Michael has the dealers interests at the heart of his business so if you aren't familiar with them, p…
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Michael Masouras, CEO of MotoHunt.com joined me for a quick Heartburn to Heartbeat episode today. Check them out here: Motohunt.com ***** The Dealership fiXit podcast exists to tap dealerships into high performance ideas! Please support us by rating, reviewing and/or sharing the #dealershipfixit podcast on your podcast player of choice! Thank you! …
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My friend Jeffrey P. McNulty joins me for a "quick" Gamify Heartburn to Heartbeat segment! Jeffrey P. McNulty is A Founder, CEO, Retail Turnaround Expert, Retail Educator & Trainer, Leadership Coach, Innovator, Online Course Creator, Mentor, Retail Expert, and Best-Selling Author of "The Ultimate Retail Manual.” Mr. McNulty is currently the Founder…
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Kurt was kind enough to come back on with me and discuss Leadership in Crisis. We are are having some wide ranging effects from this mess that is the COVID-19 Coronavirus of 2020. Kurt and I chat about ways to take control of what you can right now for maximum benefit coming out of this. Find Kurt here on Linkedin: https://www.linkedin.com/in/kurtv…
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Jared joined me again to dig in on ideas for dealers to implement in this very confusing and continually evolving Coronavirus Pandemic. He recently wrote the referenced article, here on his LinkedIn page: Jared's Article on LinkedIn Jared says it will also be published on DealerNews this coming Monday, March 23, 2020. If you haven't checked out Dea…
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It's an honor to welcome back to the show, my friend Jeffrey P. McNulty! Jeffrey P. McNulty is A Founder, CEO, Retail Turnaround Expert, Retail Educator & Trainer, Leadership Coach, Innovator, Online Course Creator, Mentor, Retail Expert, and Best-Selling Author of "The Ultimate Retail Manual.” Mr. McNulty is currently the Founder & Chief Executive…
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Jon (Pierre) Levesque of Ronnie's Cycle Sales of Bennington (Vermont) joined me for a chat about how their dealership has used Facebook groups as way of tapping into a customer base far beyond their local area. I really appreciate him being willing to share this secret for success - but as we all know it takes both knowledge AND action to make a re…
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Jon Levesque of Ronnie's Cycle Sales of Bennington (Vermont) joined me for a quick 5 Minute Heartburn to Heartbeat #heartburntoheartbeat bonus episode. Watch for a full episode from Jon coming this week! Check out Ronnie's Cycle Sales of Bennington here: Facebook - https://www.facebook.com/RonniesBennington/?ref=page_internal Web - https://ronniesb…
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Jake Lowry is a family man, pro level mx-er, podcast host, MX school coach and many year powersport dealership guy at Graham KTM/Husqvarna/GasGas/Beta in Senatobia, MS (Memphis, TN metro area). Jake joined me today for a long chat where he shared some of his journey from son of a shop owner, bound for shopdom (lol) to living his dream as a national…
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Primo Marotto from Scott Sports (aka Scott USA) joined me for a full episode to chat about what is happening in the world of goggles. My first job outside the dealership came from Primo and we chat about that among other things. If serving dealers has done one thing for me over the years, it's given me the opportunity to meet and befriend the best …
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He might be one of the most contagiously fun people in the business to be around - Primo Marotto from Scott Sports (aka Scott USA) joined me for a quick 5 Minute Heartburn to Heartbeat #heartburntoheartbeat bonus episode. Watch for a full episode from Primo coming this week! Check out Scott-Sports.com for the latest and greatest in products to "Def…
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Tiffany Miller joined me today to do a quick 5 Minute Heartburn to Heartbeat segment. She has worked in the trenches at a dealership parts counter to a main distributor to athlete manager at EVS, then to her current role with Motosport.com and her resume business with Moto-resume.com really brings her desire to offer her experience in a way to help…
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