We share our thoughts and ideas on how to grow a business.
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In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.
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I’m a Catholic in recovery from being an Evangelical.
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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)
Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing. Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content. Shownotes at: www.contentsellspodcast.com Instagram: @herbusiness Facebook: www.herbusinessgroup.com
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Welcome to "Connect & Convert: The Sales Accelerator Podcast," where your host Dennis Collins, alongside co-host Leah Bumphrey, delivers unparalleled insights into the art of accelerating small business sales. Dennis, with over 150 years of experience in business enhancement, focuses on the profound impact of nurturing and developing people within the organization. His expertise lies in transforming average teams into exceptional ones through leadership training, effective communication, and ...
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Using Real Data To Understand And Optimize Your Marketing Efforts
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Converting Culture
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As a small business owner are you struggling to get established or finding it tough to step up? Every two weeks our conversations with successful business leaders and owners will inspire you to connect with, convince and ultimately convert your own audiences on their buyer journey with your brand. So watch or listen to these punchy ten minute episodes for clear insights on how to have a thriving business!
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My thoughts on everyday life using what I've learnt from my journey being a CATHOLIC Convert.
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Where students combine their research and life experiences to help improve education.
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A conversational podcast where converts Karen and Stephanie discuss living their orthodox faith.
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Are you a designer, writer, photographer, videographer, art director, or creative director that enjoys marveling at the technical accomplishments in today's marketing and commercials? Me too. In this weekly marketing podcast, we will break down and react to industry creative and ultimately decide, based on its artistic and strategic merits, if we are indeed converted.
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Hey! 🌞Listen to this when you are sick and tired of being sick and tired! 🙌🏾 This a show with practical conversations about smashing your goals in #business, #health and #wealth. Streaming live from paradise, also known as the land of the swimming pigs 🐷 🌞💅🏾
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Welcome to the Click and Convert podcast - the show for business owners and marketers that lifts the lid on web traffic, online conversion, and much more besides. with your host, Sean Clark from ClarkStJames.com
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Welcome to the Create to Convert Podcast, hosted by Yevgeniya Davarashvili (more commonly known as Gigi), designer, tech founder, mama, and business educator. This podcast is for creative entrepreneurs who want to up-level their business and turn it into a profitable + sustainable power machine. We'll cover topics like marketing strategies, money, pricing, growth mindset, project management, social media marketing, brand development and much more, so that you can take the overwhelm out of yo ...
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Are you in auto debt? This podcast is dedicated to helping educate and inspire people like you. To enable you to kick auto debt to the curb. Helping you invest in yourself, not things.
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In questo angolo troverai gli estratti di tutte le mie live, Q&A e funnel stories (così le chiamo) del mio profilo Instagram @omarbragantini ARGOMENTO: funnel marketing, conversioni, ottimizzazioni di strategie di web marketing, advertising e tutte quelle cose che molto spesso anche impegnandoti non riesci a spiegare a tua nonna. Sono Omar Bragantini funnel marketer e digital strategist, oltre che leggermente invasato di fitness...
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Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion
Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist
Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to co ...
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Convert to Raid is getting too big for a single podcast! Make sure you're always playing at the top of your game with CtR Too, featuring our ongoing encounter and class guides for raiders in WoW.
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Design to Convert is a podcast where we delve into the fascinating stories of brands, agencies, and tech partners who have taken their e-commerce to the next level by building on Replo and Shopify. Each episode, we'll hear from industry experts and innovative business owners as they share their experiences, challenges, and successes in creating and growing their online businesses. From start-up entrepreneurs to established companies, we'll explore a wide range of perspectives and strategies ...
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¿Quieres iniciarte en la profesión de asesor financiero? Entonces tienes que escuchar este podcast. Te llevaré paso a paso para convertirte en el asesor financiero que quieres ser. No soy el mejor, pero mis años de experiencia seguro te pueden ayudar a mejorar tus habilidades y ser el mejor de tu empresa o de tu broker y superar tus límites.
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Convert to Raid is the podcast for raiders in World of Warcraft! Our panel of avid players will talk about the latest buzz in the game and how it affects the end game.
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Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healt ...
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The Ragtop Club is interested in all kinds of cabriolets and open cars. If you have the wind in your hair and your face in the rain then we're interested. We'll be looking at the cars, interviewing people who love the cars and generally having a great ragtoppish time.
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Web and Internet marketing blog and podcast for the small and medium sized business. Among the issues discussed are Search Engine Optimization and Marketing (SEO, SEM), Online Advertising, Email Campaigns, Podcast and Blog Marketing, and Conversion services such as Landing Page design and conversion tracking.
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A Catholic conversation with two convert friends about friendship and faith in the midst of motherhood. Life with littles is better when we do it together, so grab a load of laundry, and join us (Annie & Sarah) for some laughs. After a wonderful 4 years, we gave away our microphones to tend to our full families and pursue our own friendships further. You can still reach us at laughsandlittles@gmail.com
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Discover your path to truth. Dive into finding your Creator, life's purpose, and Islamic wisdom. Explore topics about Allah (God), the Quran, Islam, and Prophet Muhammad (PBUH). Listen now on all major podcast platforms including Discover your path to truth. Dive into finding your Creator, life's purpose, and Islamic wisdom. Explore topics about Allah (God), the Quran, Islam, and Prophet Muhammad (PBUH). Listen now on all major podcast platforms. 🎙️🌟 Amazon Store: www.amazon.com/thesincerese ...
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Ce podcast va vous aider à mieux communiquer avec vos clients et toute votre sphère professionnelle. Le podcast Com' Julien est une émission audio qui aide les entrepreneurs à mieux communiquer. On parle ici de sciences de communication, de psychologie sociale et d'analyse de cas approfondie.
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Mastering Sales Communication: Lessons from Alan Alda
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Learn the secrets of effective communication for small business growth. Hosts Dennis Collins and Leah Bumphrey explore the surprising connection between Alan Alda's communication method and business success, offering invaluable insights for salespeople, leaders, and entrepreneurs alike. KEY POINTS Discover Alan Alda's five-step method for effective…
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Episode 117: Holiday Prep & the Tech Stack for Success
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This week on Drive & Convert, Jon and Ryan discuss preparing for holiday 2024 and the recommended tech stack for success. Check out the full episode to learn: What companies like Google and other industry leaders are predicting for the 2024 holiday season. Why it's critical to start planning earlier than ever. Ryan's recommendations for building a …
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246- 5 Numbers to Track For Sales Funnel Success
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Knowing your sales funnel metrics can also make all the difference between consistently hitting your sales goals and constantly feeling like you're falling short. And yet, even though these are some of the most important numbers to track in your business, they are often the most overlooked and misunderstood. In this episode, your hosts, Suzi Dafnis…
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How to Use Jobs to Be Done (JTBD) Keywords to Boost Blog Conversions 🚀 | SEO & Content Strategy
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In this video, we dive deep into how to use Jobs to Be Done (JTBD) keywords for your blog content to drive higher conversions. 📌 What You'll Learn: - What are Jobs to Be Done (JTBD) keywords? - Examples of JTBD keywords - How to come up with JTBD keywords for your business - JTBD conversion data - Which JTBD keywords convert the highest. 💡 Don’t fo…
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What’s the one story that EVERY business has? A founder story. After all, every business has a starting place and origin story. Founder stories can be powerful marketing tools because people connect with other people’s struggles, dreams, and wins–things we are all experiencing or have experienced at some time. It’s a tool to help grow the know-like…
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Ancient Wisdom for Modern Sales: Aristotle's Persuasion Secrets
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Unlock the secrets of persuasion with Dennis Collins and Leah Bumphrey as they explore Aristotle's timeless techniques for effective communication in business. Discover how mastering pathos, logos, and ethos can revolutionize your sales strategies and skyrocket your small business success. KEY POINTS Understand the critical balance of pathos (emoti…
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EP 69 | The Science of Storytelling & How It Works in Marketing
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Have you ever wondered why copywriting is called and art AND a science? In this episode, we break down the science behind copywriting–specifically why stories resonate with us on an emotional level, and how they can guide your audience to take action. Here’s a sneak peek of what you’ll learn: The Role of Brain Science: Discover how our brains react…
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Mastering First Principles in Sales: Transform Your Approach
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Hosts Dennis Collins and Leah Bumphrey unveil the power of first principles in sales conversations. Discover how understanding customer-centric strategies can transform your business approach and create lasting value for your clients. KEY POINTS Don't impose your perspective on customers; instead, focus on understanding their unique needs Customers…
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Episode 116: How to Convert Free Trial Users to Paying Customers
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This week on Drive & Convert, Jon and Ryan discuss how to convert free trial users to paying customers. Check out the full episode to learn: The importance of optimizing the free trial experience for SaaS brands. How to gain an understanding of the factors that motivate your users to buy. Proven strategies to encourage your users to convert from fr…
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EP 68 | 5 Ways Storytelling Helps Your Business Stand Out
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In today's crowded online marketplace, standing out is more important than ever. One of the most effective ways to achieve this is through storytelling. Storytelling not only makes your business memorable but also helps build emotional connections with your audience, which is crucial for decision-making. Let’s talk about why storytelling matters in…
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245 - 4 Must-Have Marketing Systems
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We love a good system. And when it comes to content marketing, having clear systems, or ways of doing things can save you a lot of time and rework. In fact, you can create a ton of successful marketing content in a streamlined way when you have good systems. Which is why, in today’s Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon…
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Hypnagogic State: The Secret to Boosting Your Creative Thinking
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Introduction: Unlock the secrets of peak creativity in this fascinating episode of Connect and Convert. Hosts Dennis Collins and Leah Bumphrey explore the science behind creative thinking, revealing how understanding the hypnagogic state can revolutionize your business strategies and boost innovation. Key Takeaways: The "bookend" times (early morni…
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EP 67 | How to Make Email Marketing Easier and More Sustainable
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Want to know my secret weapon for making email marketing smoother and less stressful? If you are feeling resistance toward email marketing, this episode is for you. My secret weapon is named Sarah Gower, and she's a virtual assistant. We're chatting about all the things a trained VA can do to help you sustain a healthy email list and make sure all …
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How Pixar's Culture Drives Financial Success: A Business Case Study
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Introduction: In this episode of Connect & Convert: The Sales Accelerator podcast, hosts Dennis Collins and Leah Bumphrey dive into the fascinating world of measuring the financial impact of business culture. Using Pixar's remarkable success as a case study, they explore how small businesses can apply similar principles to drive growth and improve …
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Competitor Keywords: The Highest Converting Strategy in the Pain Point SEO Framework
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Competitor keywords are the highest converting type of keyword in the pain point SEO framework. More on SEO conversion rates here: https://www.growandconvert.com/conversion-rate-optimization/average-seo-conversion-rate/ We discuss: - Should you create landing pages vs. blog posts to target competitor keywords - Vs. Keywords and a more advanced stra…
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Episode 115: Amazon Prime Day 2024 Insights
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This week on Drive & Convert, Jon and Ryan discuss the July 2024 Amazon Prime Day event and its effect on the ecommerce landscape. Check out the full episode to learn: Pricing tactics used by brands leading up to, during, and after the event. Consumers' perceptions of deals and discounts. How the event may impact the upcoming holiday shopping seaso…
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EP 66 | Avoid These 5 Big Mistakes in Sales Emails
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Sending sales emails can be tricky. You might be worried that you’re annoying your readers or being too “salesy.” It’s a possibility! There's a right way and a wrong way to send sales messages. There are five big mistakes that people (knowingly or unknowingly) make that turn off readers and cost businesses thousands in sales. Some of these mistakes…
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244 - Attracting High Paying Clients & Growing a Successful Coaching Business with Melinda Cohan
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Attracting high-paying clients can make ALL the difference in terms of your profitability and also how much you ENJOY and THRIVE in your business. In today’s Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with coaching and business expert Melinda Cohan about her Brand New Book “The Professional Coach” and how you ca…
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Mastering Category Keywords: A Strategy to Grow Blog Post Conversions
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n this episode, we do a in-depth dive into what category keywords are and how to use them to drive more blog post conversions. In the reverse marketing funnel diagram that you can find in our blog post on Pain Point SEO, category keywords are some of the highest converting keywords. We explain how to identify which keywords would be best to target …
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Unexpected Sales Lessons from a Master Bartender
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Introduction: Discover unexpected sales wisdom from an unlikely source in this eye-opening episode of Connect and Convert! Hosts Dennis Collins and Leah Bumphrey reveal how Gino, a charismatic bartender, teaches invaluable sales techniques through his exceptional customer service. Get ready to transform your approach to sales and customer connectio…
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EP 65 | Battle Burnout without Burning Down Your Business
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For online business owners, battling burnout is not a question of IF but WHEN. The pressures of managing day-to-day operations, meeting customer demands, and scaling your business can easily lead to exhaustion and overwhelm. And doing it all while navigating hard times in your personal life is even more difficult. It’s easy to hit a breaking point …
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Don't Kill the Messenger: How to Handle Bad News in Business
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In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey tackle the crucial topic of handling bad news in business. Discover why embracing negative information is essential for long-term success and learn practical strategies to create a culture of open communication in your company. Key Takeaways: Understanding th…
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Episode 114: What is the Best Heatmap Software for Researchers?
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While analytics, interviews, and surveys offer valuable insights, nothing compares to watching how users actually engage with your site. That is where heatmaps come in. However, not every heatmap software is created equally. This week on Drive & Convert, Jon talks all things heat maps! From their various uses to which heatmap tool is truly the best…
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Every online business owner eventually has to wrestle with the question: How long should a sales sequence be? Will I turn off customers by talking about the sale for too long? How short is too short? On today’s episode, we’ll break down the factors to consider when determining the optimal length for your specific audience and products with a focus …
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243 - How to Be Famous - Using Free Publicity to Grow Your Business with Amanda Farmer
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Have you ever tried to get PR? Does it feel like you need to speak some “strange language” or pay a PR agent thousands of dollars to get TV, Radio and Press journalists to pay attention to you? If so, you’re going to LOVE today’s Content Sells episode! Your hosts, Suzi Dafnis and Michelle Falzon are speaking with someone who has unlocked the power …
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The Art of Storytelling and Whiskey Tasting with Paul Boomer
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Leah Bumphrey and Dennis Collins host Paul Boomer for an engaging discussion on storytelling, whiskey tasting, and marketing insights. Paul shares personal stories, including a remarkable Corvette giveaway and his journey in whiskey sommelier training at the Wizard Academy. This episode highlights how to beautifully merge storytelling with business…
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I’m an animal lover if you overlook my fear of big spiders So I was thrilled to film a world-class equine locomotion expert at a recent Alignment Horse Event in the Cotswolds. Very topical having watched the incredible dressage events at the Paris Olympics. Liz VanRoss harnesses the wisdom of horses. AlignmentHorse is a revolutionary science-based …
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EP 63 | Frustrated with Marketing? Try Building a World Instead of Funnels - Guest Addy Lopes
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What if we’re doing marketing all wrong? 😬 Today’s special guest is Addy Lopez, a marketing educator and website designer who, after five years as an entrepreneur, was looking for a better way to market her business without feeling like she was pressuring her audience or shouting into a void. And after making the change, she didn’t have negative re…
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Episode 27- How We Improved Blog Post Conversion Rates by 66%-950% Through Writing
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Historically, we only updated blog posts to try to increase ranking positions. However, through that process of updating blog posts, we realized how much the actual writing of pieces matters. Specifically, we've been updating blog posts for two different clients that helped sell and position the product or service better and have seen conversion ra…
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Episode 113 : Where Did Organic Click Share Go?
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After walking 100 miles across a wall in Europe (for vacation!?), Ryan is back and wondering what walls brands can build that will net them better traffic. In this week’s episode, Ryan tells Jon all about what he learned from reading a recent study on zero-click searches. They discuss the amount of clicks that go to organic listings vs. Google-owne…
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EP 62 | Want Stronger Social Proof? Tips for Gathering Better Testimonials
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Social proof is essential for any online business. It’s a game-changer when it comes to building trust and converting potential clients. But here’s the tricky part: how do you gather testimonials? As always, I’m sharing actionable tips that you can use to get those rave reviews that will improve how clients know, like and trust you. Key Takeaways: …
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021. The Secret Email Funnel All Service Providers Need with Prerna Malik
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Send us a text Have you ever felt like your email marketing is more of a chore than a powerful tool in your business? Maybe you’re struggling with what to say, how to say it, or even why you’re sending emails in the first place. It’s easy to get caught up in the numbers—opens, clicks, unsubscribes—and lose sight of the true purpose: connecting with…
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242 – How to Find Your Core Message & Purpose with Erin Weed
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Finding the best way to get to the core of your authentic message can be a frustrating and difficult journey for many content marketers. That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with messaging expert, Erin Weed about how to find your core message and express yourself in a powerful and authentic way. Erin…
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Mastering the Art of Sales: Substance or Style?
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In this thought-provoking episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey dive into the age-old debate of substance versus style in sales. Discover how presentation style can often overshadow content in various contexts, from TV shows to presidential debates, and learn how to strike the perfect balance in your sales approach.…
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How to attract and retain the right people in recruitment campaigns
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Our guest Nick Baxter is an ex pro rugby player with a passion for all things "team" and "network". He runs Baxter Williams, a consultancy that specialises in recruitment, employee engagement and team building. The focus is on connecting exceptional people supporting companies ranging from SMEs to PLCs. Through long-term relationship building they …
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Everyone wants to improve their email marketing and improve conversion rates. The hard truth is, no matter if you have the best content and the best email sender reputation–it can all be worthless if you don’t start with this one thing. There’s often a hidden reason your email marketing may not be working, but the good news is it’s an easy fix! (An…
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Time Management for Sales Success: Feed the Ducks Wisely
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21:09
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21:09
Discover the game-changing concept of "feeding the ducks" in sales with hosts Leah Bumphrey and Dennis Collins. In this eye-opening episode of Connect and Convert, they explore how strategic downtime can boost your productivity, improve work-life balance, and lead to long-term success in the fast-paced world of sales and business ownership. Key Tak…
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Episode 26: Brand Marketing vs. Performance Marketing. Which is better?
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A recent news story from someone that worked at Nike is making its way around Twitter and LinkedIn. The ex-employee claims that the loss of $25B has to do with Nike's focus on performance marketing instead of brand marketing. Marketers are taking to Twitter and LinkedIn to take sides: "See, this is why you should focus on brand marketing" - Brand M…
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Episode 112: Solve Common Optimization Issues Using Heuristics
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24:36
Every day we make a million little decisions without ever giving it a second thought. This is because our brains are wired to take shortcuts and make quick decisions. If you understand and follow the shortcuts your users are taking, you can shift the focus to enhancing their experience and help them achieve their goals on your site quickly and effi…
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EP 60 | From Promo to Primary: How to Get Emails Out of the Promotions Tab
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10:03
Have you noticed that sometimes your email marketing messages are getting sent to the promotions tab in Google inboxes? One-third of the world’s email users have a Gmail account, so it’s important to try your best to stay out of the promotions tab (where messages are often ignored) and get back into the Primary tab. But how? In today’s episode, we’…
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241 – The Power of “Plain Language” With Susan Bell
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Are you bamboozling your audience with jargon? Are you being too complex or technical with your copy? In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with HerBusiness Marketing Success Mastermind member, Susan Bell of Susan Bell Research about the power of “Plain Language” and you can be massively more effective with your content …
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Quality vs. Price: Why Paying Too Little Can Cost You Everything
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In this thought-provoking episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey dive into the Project Management Triangle and its impact on business decisions. Discover why you can't have it all when it comes to quality, speed, and cost, and learn how to confidently communicate your value proposition to customers. Key Takeaways: Un…
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Are you tired of the constant pressure to create content for your email list? Are you afraid readers will unsubscribe if you don’t provide a freebie inside every email? If you've ever wondered how to keep your audience engaged and deliver real value through your words and community-building efforts, this episode is for you. Key takeaways Value isn'…
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Episode 25: June and July Agency Update - New Record Highs & Is the Economy Playing into Growth?
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Although we've largely moved away from doing episodes about our agency and have focused more on marketing strategy episodes, we made a commitment to sharing our growth journey and struggles as we go. In this episode, we'll share our stats for June and July - both new clients and churn - and we discuss the issues we're facing. Specifically: - How we…
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Fulfil your potential doing work you love
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Life is too short, and work is too long to spend it doing something you don't enjoy! Everyone deserves to love what they do for a living, and that comes from doing the work you love, and are brilliant at. Our guest Andrew Horder is a workplace coach who works with the following people to help them fulfil their potential doing work they love: Employ…
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Episode 111: Google Broad Match Is Back
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Just like Google is changing, Ryan’s stance on broad match is changing too. In this week's episode, Ryan gets candid about his opinion on broad match and why he now believes it to be valuable… in certain situations. Google has used AI for its broad match keyword feature for years, but haven't always been forthcoming about it. Now that there is tran…
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EP 58 | 10 Best Business Books to Add to Your Summer Reading List
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I love nothing better than sharing a good book recommendation, and today I’m sharing 10 of the best business books that can transform your approach to sales, high-converting copywriting, and brand messaging. Whether you're a seasoned entrepreneur or just starting out, these reads offer practical business-building advice and invaluable insights into…
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020. (Part 2) To Summit or Not to Summit? Answering Your Questions About The Creative Future Summit
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Send us a text This episode is part two of my Summit BTS series, where I dive deep into your burning questions about planning and running the Creative Future Summit. From promotion and marketing to handling affiliates and feedback, I share everything I learned and what I'll do differently next time. If you're considering hosting your own event or j…
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240 - 8 Website Mistakes That Cost You Sales
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51:33
Your website is one of your most important assets as a small business owner. It’s often the first point of contact potential clients have with your business. So you definitely want to know the common website mistakes that could be costing you clients and sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon draw on their decades of ex…
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It’s bittersweet, a little emotional, but it’s time! We’re wrapping up the podcast after 4 great years of conversation about friendship, littles, faith, and just doing life together! We talk about the reasons why it feels like time and send you off with some other podcast recommendations. If you could rate and review the podcast one last time, that…
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