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The Sassy Strategist Podcast brings you the "how-to's" of running a small business that brings you financial freedom and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you. Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to share their experience a ...
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Mama Turned Mompreneur - Work from home moms | Moms in business | Visibility Strategist

Andria Singletary | Business Coach for Moms, Life Coach for Moms

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Mama, are you tired of feeling guilty for not consistently showing up on social media for your business? Do you feel drained and overwhelmed each time you open the Instagram app to post for your business? You know it’s time to stop relying on social media to build your business, but you aren’t sure where to begin or what that would even look like. Hey, Mama! I’m Andria Singletary, a wife, mama of two, and visibility strategist for moms. I’ve been where you are - burnt out from trying to keep ...
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Hey, Mama! Today's bonus episode is for the mamas parenting a child with autism. You'll be hearing from Samantha Foote and Lauren Ross, the hosts of the Every Brain is Different Podcast. In this episode, Samantha and Lauren share tips and strategies for parenting a child with autism who also deals with extreme anxiety. Connect with Samantha Foote: …
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Hey, Mama! If you want to build a business that is sustainable and to create predictability in your business, then you need to know and understand your income producing activities (IPAs) and key performance indicators (KPIs). When you fully understand both, you can consistently hit your business goals. In today's episode, I chat with Sierra Scacco …
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Hey, Mama! In today's episode, I am highlighting the amazing Phylicia Pough who shares with us why finding balance as a mom is not a realistic goal. She also shares why work life harmony is what we should pursue as work from home moms and gives three practical ways to help you experience work life harmony. Connect with Phylicia Pough: www.themomceo…
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Hey, Mama! For the next few weeks, I will be highlighting some amazing podcasting mamas I've had the honor to work with. You will get to hear one of their most popular episodes, and if you like what you hear, I highly recommend you go binge their podcast. Today, I will be highlighting Jill Lerman. In this episode, she highlights the power of teachi…
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Hey, Mama! Today, I am taking you behind the scenes of my membership launch for The Social Media Detox Club. This was my first time experiencing such a peaceful launch and exceeding my launch goals. I experienced so many firsts with this launch and was blown away by how it went. Since this was my first membership launch and I had several people ask…
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Hey, Mama! If you've been listening to this podcast for some time, then you know how much I love leveraging podcast guesting to increase my visibility and attract my dream clients. When it comes to putting together your podcast pitch, there is a right way and a wrong way to do it. In this episode, I chat with Gretchen Vandegrift all about the mista…
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Hey, Mama! Today's episode is a replay of episode 91. We are diving into setting realistic expectations with podcasting and how quickly you can actually see an ROI from your podcast. If you have been thinking of starting a podcast for your business, but have been hesitant because you aren't sure how soon you can actually start signing clients from …
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Hey, Mama! Today's episode is a replay of episode 97. In this replay, we dive into why Instagram marketing strategies won't work for your podcast. If you are ready to start a podcast for your business or start leveraging your current podcast for your marketing and visibility, then this episode is for you. In this episode, you will learn: The 3 Inst…
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Hey, Mama! Today on the podcast I chat with the queen of public speaking, speaking with confidence, and storytelling, April Lokar. April shares so many great insights into how to increase the visibility of your business through public speaking. She also shares some great tips for infusing storytelling into your public speaking and so much more. In …
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Hey, Mama! Today's episode is a replay of episode 70, where I break down the three types of podcast episodes you must launch your podcast with when you are launching a podcast as part of your visibility and marketing strategy. In this episode, you will learn: Why you should launch your podcast with 3 episodes The 3 episode types you need to publish…
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Hey, Mama! Today's episode is a replay of one of my most downloaded episodes on podcasting. In this episode, I break down why podcasting is such an effective marketing and visibility strategy for moms in business. If you're looking to simplify your visibility and marketing strategy, then today's episode is for you. In this episode, you will learn: …
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Hey, Mama! If you have ever felt like you need a better marketing strategy or that you aren't the best at marketing, today's episode is for you. Far too often we think our sales problem is due to how we're marketing our business when the reality is that we aren't getting visible. Without visibility, you won't have an audience to sell to. In today's…
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Hey, Mama! Are you tired of pitching yourself to guest on podcasts only to never hear back from the podcast host? It's frustrating, right? There are some things you can do to better your chances of getting your podcast guest application accepted. In today's episode, I'm breaking down the five mistakes you want to avoid when pitching yourself to be …
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Hey, Mama! You most likely have been told that getting visible in your business is important. If you're wondering why business visibility is important, then today's episode is for you. In this episode, I'm breaking down the three reasons why your business visibility can't wait. The doors to The Social Media Detox Club are now open!!! Click HERE to …
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Hey, Mama! You know how important it is to be visible as a business owner. Brand visibility is tied to audience growth. Without visibility, you won't have an audience to sell to. In today's episode, I'm breaking down the #1 thing that is often lacking from the visibility strategies shared with moms. The #1 thing missing is sustainability. Creating …
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Hey, Mama! On today's CEO Mama Confession, I am diving into hustle culture and how it is toxic. There's a lot of talk in the online space about hustle culture and it's often glamorized or portrayed as a needed sacrifice to quickly reach your goals. While I am ALL for hard work and hitting your goals, I am NOT for sacrificing yourself or your family…
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Hey, Mama! If you aren't generated leads from podcast interviews, today's episode is for you. When you leverage podcast interviews as part of your visibility strategy, the result should be that your audience grows. If that has not been your experience, then most likely you are making this often overlooked mistake. Grab your notebook and pen mama, b…
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Hey, Mama! Have you been hesitant to get started with email marketing because you don't know what to say in your emails? Maybe you've been growing your email list, but don't actually email your community because you aren't sure how to write engaging emails. In today's episode, I chat with Jenny Roth all about writing engaging emails. Jenny shares s…
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Hey, Mama! Have you ever been told that if you aren't selling your offers daily, then you just have a hobby? You may have heard this or some other variation implying that if you aren't showing up online daily to promote your business, you don't want it bad enough. The reality is that as a mama running a business with littles at home, how you show u…
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Hey, Mama! When you're running a business as a mom, your priorities look different compared to those who are running businesses without kids at home. This means that how you operate in your business also looks different. For many of us mamas, we want to build a life first business that allows us to be the present mamas we desire to be. In today's e…
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Hey, Mama! You may have heard the saying that "people buy from people," but what does that actually mean for you as a business owner? It means that you should be creating relatable content that allows you to connect with your audience on a deeper level. Relatable content allows you to earn your audience's trust and helps them see you as the person …
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Hey, Mama! Summer is quickly approaching, which means vacations, outdoor fun, and school-aged kids being home for the next couple of months. While summer fun sounds amazing, you may be worried about how you're going to be consistent in business in the midst of it all. In today's episode, I'm sharing three strategies to support you with being consis…
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Hey, Mama! If you're tired of searching Google for how to create a sales funnel and not finding an easy way to do it, then today's episode is for you. In this episode, I chat with Laura Kåmark all about how to create a sales funnel. Specifically, we talk about her simplified way of creating sales funnels without stress or overwhelm. Laura shares so…
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Pre-PS, Since recording this episode, I changed the name of the masterclass LOL. It's now called the Build a Visibility Strategy that Fits Your Current Season of Life. Hey, Mama! If you're feeling the pressure to hop on a new marketing trend or struggling to keep up with your marketing as a busy mama, today's episode is for you. In this episode, I …
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Hey, Mama! Speaking engagements, such as speaking at a conference, are a great way to increase your visibility and build your authority. Public speaking gives you the opportunity to demonstrate your expertise and build connections with your audience. In today's episode, I'm taking you behind the scenes of my experience of speaking at a conference a…
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Hey, Mama! Let's be real, running a business is hard. There is so much that goes into running a business, and doing it as a mom of young children adds a whole new level of difficulty. When you're feeling overwhelmed in your business, your first thought may be to burn your business to the ground. If you've felt this way, know that you are not alone.…
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Hey, Mama! Do you find engaging with your audience to be easier than selling your offers? Maybe you spend more time focusing on building community and giving lots of free value instead of selling your offers. While growing and engaging with your audience is necessary, you also have to invite your audience to work with you in order to sign clients a…
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Hey, Mama! Do you desire to have a purpose driven business? If so, today's episode is for you. Today, I'm chatting with Christian Business Coach Jessica Negron-Solis all about building a purpose driven business. Jessica shares what it truly means to build a purpose driven business, how to incorporate your faith into your business even if your busin…
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Hey, Mama! If you are listening to this podcast, then most likely, you are a high-achieving mama with big goals and dreams. While there is nothing wrong with being a high-achiever, one thing you have to be mindful of is setting unrealistic expectations of yourself. In today's CEO Mama Confession, we are getting real and raw about setting unrealisti…
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Hey, Mama! At the start of 2024, many business owners started moving towards marketing their businesses off social media because they were burnt out from trying to keep up with the demands of social media marketing. I even had clients coming to me ready to start finding clients without relying on social media. In today's episode, I'm highlighting o…
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Hey, Mama! Many business owners have a goal of building a 6 figure business or higher. While hitting 6 figures in business is an incredible goal, operating like a 6 figure business owner before you are one is a problem. Expecting to see the same results that a 6 figure business owner can achieve when you aren't one will leave you feeling defeated a…
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Hey, Mama! There's a debate in the online space about price transparency. One question that comes up for many business owners is should you put your prices on your website? Before making a final decision, there are some things you should consider, which is what we're talking about today. In this episode, you will learn: My thoughts on should you pu…
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Hey, Mama! If you have an online coaching business or want to start one, then most likely, you've thought about what it actually takes to build a successful business. There's so much that goes into starting an online coaching business that it can feel overwhelming. In this episode, I chat with high ticket sales coach Camie Wlike about how to get mo…
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Hey, Mama! I want to know whose definition of a successful business you are living by. If it's not your own, then we need to talk. People will come up with so many different markers for what a successful business is, such as you have to make money daily or you need to be making $10k per month. The reality is that YOU get to decide what business suc…
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Hey, Mama! If you are getting serious about email marketing and how to get started with email your list, today's episode is for you. I'm answering all of your burning questions about creating engaging email content. I also share strategies for overcoming the mindset blocks holding you back from sending your email subscribers an email. In this episo…
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Hey, Mama! Is setting boundaries with clients hard for you? Do you find yourself more concerned with your client's needs while sacrificing your own? If yes, today's episode is for you. As a recovering people pleaser myself, I know firsthand what it's like to act as an employee in my own business. In this episode, I'm sharing about my experience wit…
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Hey, Mama! When it comes to running a business with young children at home, you need systems and automations in place to help simplify the back end of your business. You need to set your business up in a way that doesn't require you to always be available. In today's episode, I'm breaking down the small business tools I use in my business as a busy…
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Hey, Mama! As mompreneurs, our time and capacity look different from business owners who don't have young children at home. Because our time and capacity are limited, we must set boundaries in our businesses. In today's episode, I'm sharing three rules I have on marketing that don't interfere with me having a successful online business and how you …
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Hey, Mama! If you have a podcast or are thinking about adding one to your marketing strategy, you can't ignore SEO. SEO for podcasts is a powerful way to increase your discoverability and attract your dream clients. In today's episode, I chat with blogging coach Margaret Bourne about how to effectively leverage SEO for podcasts. This episode is fil…
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Hey, Mama! Attracting clients from your content gets to be easy when you know exactly what to say. If you want to confidently create content you know will lead to conversions, you need to do market research. Market research is the key to creating content that attracts and resonates with your dream clients. In today's episode, I break down the right…
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Hey, Mama! Have you been told that the fastest way to monetize a podcast is through podcast sponsorships and affiliate marketing? Or have you heard that the best way to launch a podcast as a video podcast? Podcasting myths like these are what hold many people back from starting a podcast. In today's episode, I'm breaking down four podcasting myths …
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Hey, Mama! Do you feel like you've reached a point with your business where you're trading time for money? Usually, when you reach this point in business, it means you've either hit your capacity with 1:1 clients or you're close to it. When you reach this point in business, you can find yourself in a situation where your income is capped, preventin…
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Hey, Mama! One question that I see many mompreneurs ask is how to increase business productivity with the kids at home. Let's be real, getting work done with little ones at home is challenging. But it doesn't have to be that way. When you are intentional in having a weekly CEO day, you will see an increase in your business productivity. In today's …
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Hey, Mama! If you're a mompreneur, I know you are ambitious and a high achiever. While being ambitious and driven are great characteristics, sometimes it can lead to us setting business goals that aren't realistic. We may find ourselves placing unrealistic expectations on ourselves that can lead to burnout. In today's episode, I chat with accountab…
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Hey, Mama! If you're a seasoned mompreneur, then most likely, you've reflected on what things you wish you knew before starting your work from home business. That's what I'm sharing in today's episode. In this episode, I break down the four things I wish I knew before starting my work from home business as a mom. Although this isn't an exhaustive l…
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Hey, Mama! Are you tired of feeling like you can't get work done with your kids at home? You know that there is more you should be doing in your business to start hitting your goals, but you don't have the time or capacity to do more. In today's episode, I'm sharing four business productivity hacks for work from home moms. These hacks are not your …
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Hey, Mama! Are you ready to start applying for bundle collaborations for email list growth? If you truly want to see significant email list growth through bundles, there are three things you need to do to prepare before you start applying for bundles. In today's episode, I break down the three things you must do before you apply to your first bundl…
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Hey, Mama! We all know that a business without sales is just a hobby. While selling is an important part of being a business owner, there are things we can knowingly or unknowingly do to result in losing sales. In today's episode, I'm breaking down the importance of not selling from a place of desperation, building deeper relationships, and selling…
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Hey, Mama! Adjusting to life with a newborn is a mix of the most joyful time of your life and the most overwhelming. One challenge you may face as a breastfeeding mom is preparing to transition back to work. Whether you work from home or work in an office, breastfeeding as a working mom can be hard if you don't prepare. In today's episode, I chat w…
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Hey, Mama! Today's episode is something I've never done before on the podcast. I'm answering some frequently asked questions that I receive about building an online business as a stay at home mom. The questions I'm answering are seriously some juicy questions that you aren't going to want to miss the answers to. In this episode, you will learn: My …
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