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Brian Clark is a serial digital entrepreneur who's started several 7-figure businesses -- and one 8-figure business that was recently acquired. Drawing upon his own 20-year evolution from solo to CEO (and back again), Brian provides compelling stories and actionable strategies for ambitious freelancers and creative entrepreneurs looking to live the "7-Figure Small" lifestyle. Notable guests include Seth Godin, Dan Pink, Jenny Blake, Tim Ferriss, Henry Rollins, Laura Roeder, Michael Stelzner, ...
 
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We began this series by talking about blockchain, then followed it up with two episodes on emerging applications built on top of blockchains — creator coins and NFTs. This week, we discuss the intermediate layer between the blockchain and those applications, which make them possible: smart contracts. • What a smart contract is and does • The legali…
 
This is the second episode in our series on the applications that will be built on top of blockchains and change the way we live, work, and interact. Last we discussed creator coins. This week, we're discussing the other kind of social token: NFTs. By now you've probably heard of NFTs. You may even know that NFT stands for Non-Fungible Token. But i…
 
Last week, we returned with a discussion about blockchain and decentralization. That episode set the stage for the series of episodes we're beginning this week, which dive deep into what really matters: the useful applications that will be built on top of blockchains and change the way we live, work, and interact. Let's start with creator coins -- …
 
These days, blockchain and cryptocurrencies are most often referenced when the decentralized web is discussed. But blockchain is really only one aspect of Web 3.0 (although a really important foundational one). Web 3.0 will involve the convergence of: • Spatial technologies like augmented reality and virtual reality • Physical access points via the…
 
We’ve talked a lot about positioning on this show. In a crowded content ecosystem, you can’t just publish general content for a general audience and expect any response other than general indifference. You have to position yourself and your content so that you matter in a particular way to a particular group of people. And as the Internet landscape…
 
With Joe Pulizzi in the house, could we be talking about anything other than content? Come on. This is the founder of Content Marketing Institute and author of the soon-to-be-rereleased Content, Inc. that we're talking about here. Content is Joe’s brand. But not content for content’s sake. If you are still clinging to the idea that “content is king…
 
This week, we continue with the themes from the past couple of weeks: building a personal enterprise and the growing trend of unretirement. The question is: where does building a personal brand play into all of this? Do you need to build a personal brand to build a personal enterprise? Are they the same thing? (No.) Do you need it at the beginning …
 
The "unretirement" trend started with bored retired people going back to work. Then it became a planning mechanism for those nearing retirement to set up their next thing. Now, it’s applied to anyone who thinks it's ridiculous to do something you hate just so you can retire by a predetermined age. Why not just start living the life you want now ...…
 
You are probably starting to notice a theme here on 7-Figure Small. Two weeks ago, Brian introduced the concept of the personal enterprise here on this podcast, having written about it several times over at Further. Then last week, Brian Gardner joined us to trace his history from side hustle design to sustainable, scalable enterprise. And this wee…
 
Last week, Brian and I discussed the personal enterprise in theory. This week, it's time to discuss the personal enterprise in practice. And who better to lead such a discussion than two people who have each built mature personal enterprises of their own? Brian Clark and Brian Gardner. (Also known as BC an BG to anyone who worked at Copyblogger.) T…
 
When you start a business, you don't have to know exactly what it will end up looking like. You also don't need to try to hit a home run right away. It's far better to be patient and methodical. In fact, many people who end up developing their own personal business empire start out as freelancers, or in some other client services role. This is incl…
 
This week, we talk about SEO. But it’s a bit of a different SEO conversation than you may be used to. Because often when we talk about SEO within the context of building an audience, we focus on it from the beginning. What better way to get to your minimum viable audience than with organic search traffic ... right? Well, maybe not. As we’ve discuss…
 
Back in November of 2020, this week's guest tweeted, “It’s hard to overstate how monumental and empowering the digital revolution has been for independent creators.” His name is Corbett Barr, he's one of the founders of Fizzle, and for the past decade-plus he's been at the forefront of this revolution, creating successful content and products while…
 
This week, we discuss a topic that gets asked about nearly every time we do a Q&A for Unemployable Initiative members: how to build an audience. Specifically, how do you start from scratch, or close to scratch, and build a minimum viable audience? As you know from the definition of minimum viable audience, once you have an MVA the audience starts t…
 
Todd Tresidder has built his successful two-stage career by walking the walk. First, he became a self-made millionaire by learning how wealth is really created and spotting the contradictions in what is often taught. Then, he helped others do the same at Financial Mentor by creating frameworks and guides that help people ignore the noise and focus …
 
After two episodes of the new format of the show, fate intervened. First, the winter fiasco in Texas knocked Jerod’s power out, and then the next week his wife gave birth to their second child. So, congratulations to Jerod and Heather! I decided to carry on with a return to the old interview format for one week only. In this episode, I have a great…
 
With podcasting still going strong, newsletters having their moment, and blogging still right there in the thick of it all, it sure feels like the internet is returning to its roots in a good way. As Justin Jackson put it in a tweet: "The classic internet is back in style: mindful, slow pace. Less frenzy. Feels good." We sure agree. So this week on…
 
As all freelancers and solopreneurs know, or eventually learn, starting a successful small business is a challenge -- a challenge worth accepting because of the rewards that come with it. But what about the steps beyond that first level of success? What if you decide that you want to take your six- or seven-figure small business and scale it up? It…
 
There are, without doubt, a lot of podcasts other there. But that’s not the same as there being a lot of truly engaging podcasts. People tend to think if they just land the right guest (you know, the one that’s been on every other show like yours), your downloads would double and sales would skyrocket. But think about it ... how can that be true? R…
 
Over the last 15 years or so, there have been a multitude of people who have started creating content for a specific audience, and bootstrapped their way to 7-figure success. Build the audience first, and the revenue follows. Katie Wells of Wellness Mama is one of those people. As a mother of six, her interest in helping families become healthier s…
 
It’s never been more doable to start a digital business. The increased “virtualization” of business, education, communities and events was happening anyway -- and then 2020 kicked it up to a much higher level. But most of us start off as freelancers and with other client service businesses (I know I did). It’s a rite of passage where you learn how …
 
Our extended hiatus is over, and we're excited to be back for another season of the 7-Figure Small podcast. In this brief teaser episode, Brian Clark lets you know what's on tap for Season 2 of the show. We have three interviews lined up to kick off the new season, and then we're introducing a new format for the show. Listen to learn more. Then loo…
 
We originally planned for this season finale of the 7-Figure Small podcast to be published a few weeks ago. But our world here in the U.S. changed quite drastically in the interim, so we took a little more time to collect our thoughts before recording. This episode still focuses on the same topic we were planning to discuss -- the importance of cho…
 
The global economy is in bad shape right now. That is perhaps the understatement of the century. In the span of 8 weeks, it feels like there has been a tectonic shift, and no one knows with any certainty what the new “normal” is going to be whenever it mercifully arrives. What we do know -- because we learned it during the financial crisis of 2008,…
 
A smart and sustainable SEO strategy remains one of the best ways to drive targeted traffic and build an engaged audience. There is no one better to discuss what really work in SEO that this week's guest, Brian Dean, the founder of Backlinko. Brian shares with us some of the biggest takeaways from his epic article The Definitive Guide To SEO In 202…
 
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