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Brought to you by Bottle Rocket, ‘Liftoff’ is a podcast about experience. We talk business transformation, product growth, leadership and everything in between. It’s about real people, real advice and real conversations that lead to actionable insights for your business. Bringing together years of strategy and design experience, co-hosts Tony Daussat and Peter Klayman highlight the challenges facing today’s business professionals. Featuring conversations with other professionals, Tony and Pe ...
 
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This week marks a very special episode for Liftoff. Join Peter and Tony for some big announcements, our Summer retrospective, and a look into the future. - Join the Bottle Rocket Team! Check out all job openings here: https://www.bottlerocketstudios.com/careers Until next time, friends...stay curious.…
 
Our guests today are Will Coleman and Jonathan Campos, the founding CEO and CTO of Alto. Alto has created a product and service company in a space dominated by tech platforms. They offer members safe, predictable, and professional on-demand rides—where user set the vibe. As founders life and business get complicated. As non-founders, we can also ag…
 
Our guest today is Michael Stutts, a Transformation-Driven Leader with a focus on all things Customer - how they make selections, how to reach them, and how to profitably turn transactional relationships into true loyalty. He’s also a cool cat we’ve had the pleasure of partnering with in the past. LinkedIn: https://www.linkedin.com/in/michaelstutts…
 
Adam Greco is a Product Evangelist @ Amplitude, helping teams build better products through workshops, blogs, videos etc. Speaking of blogs… He’s written over 200 blog posts related to Adobe Analytics and as an analytics industry veteran, he authored the definitive book on Adobe Analytics. And in 2020, our guest founded the Search Discovery Educati…
 
Our guest this week is Doina Harris. She is the Chief Product Officer at Simon Data where she drives continuous improvement of the Simon Platform. For those that don’t know, Simon is a customer data platform that helps organizations unlock the power of customer data and put it to good use. Prior to joining Simon, she had multiple roles at Google an…
 
Tim Duncan is a technology and growth thought leader specializing in creating and managing growth programs that combine data analysis, product ideation and hypothesis testing to optimize customer experiences and expand revenue. He is also a colleague of ours! Follow Tim on LinkedIn: https://www.linkedin.com/in/tim-duncan1/ - Join the Bottle Rocket …
 
Tristan Pelloux decided after over 5 years in Corporate Strategy at Virgin Money UK in London, to launch Strategwhy to provide independent guidance and advice to business leaders and founders across the world. He is also the Founder and Chief Pencil Officer at Fintech Review, where he writes about a range of topics around business, finance, economi…
 
Our guest this week is Harini Gokul. With a 20-year history of progressive leadership roles at Microsoft, Amazon and IBM, our guest has built, grown, and scaled cloud businesses, and served as a key force in helping drive cloud strategy, adoption, and enablement on a worldwide basis for customers, ranging from Fortune 500 enterprises to startups. I…
 
Richard Thalheimer is a bestselling author and visionary businessman with an unprecedented talent for knowing what products consumers will clamor for—that’s how he Founded and led The Shaper Image to success during his 30 years as CEO. That talent is also what led him to invest in Tesla when he first learned of the company back in the early 2000s—w…
 
Our guest today is Will Rush, the CEO & Founder of Stack, a crypto investing platform designed to make modern finance approachable to teens. Built at the cross-section of video game culture and financial education, Stack is reshaping an entire generation’s approach to digital assets, NFT’s, and blockchain tech. Discover more about Stack: trystack.i…
 
Chase J Thompson is the CEO and co-founder of Arena, and began his career working in emerging markets selling consulting projects and services in the Caribbean, Middle East, and Southeast Asia. In 2010, he founded his own consultancy firm called The Prospect Group, which he actually stepped away from in 2014 to scratch his newest itch: Crypto… whic…
 
From college dropout to Head of Design at Square and Digit, to General Partner at Stratos and a Mighty Fund...Daniel Scrivner’s path to success has been anything but typical. Learn more about Daniel: https://www.danielscrivner.com/ Connect with Daniel: https://twitter.com/danielscrivner/ - Join the Bottle Rocket Team! Check out all job openings her…
 
It's that time of year when we are given the opportunity to reflect on the tailwinds and look toward the headwinds. Join Tony and Peter as they round out the year one-on-one. - As always, if you are interested in becoming part of the Bottle Rocket team--Check out all job openings here: https://www.bottlerocketstudios.com/careers Until next time, fr…
 
Our guest this week is Eli Harris, a Forbe’s 30 under 30 Entrepreneur, driven by an unwavering work ethic and desire to change the world for the better, he’s worked for leading hi-tech companies around the world and launched two successful startups. Now as President and co-founder of R-Zero, he’s taking on his most ambitious challenge yet: tackling…
 
Our guest today is Chris HUll, the Co-Founder and Chief Product Officer of Otus, a Chicago-based edtech company serving 160 unique school districts with over 1,000,000 monthly users and has grown revenue by 300% annually. - Join the Bottle Rocket Team! Check out all job openings here: https://www.bottlerocketstudios.com/careers Until next time, fri…
 
Our guest today is the Global CEO of Ogilvy Experience. He is passionate about all things “experience” and has a great lens as to how the world of digital is evolving and how large enterprises are adapting to that change. Prior to Ogilvy Experience, he was a Partner in the Marketing & Sales Practice at McKinsey & Co., and prior to that, was a Manag…
 
Pilar McDonald and Lola McAllister are the founders of Project Matriarchs—An organization working to provide meaningful virtual childcare support to working mothers during the COVID-19 pandemic. Find out more about Project Matriarchs: Here - Join the Bottle Rocket Team! Check out all job openings here: https://www.bottlerocketstudios.com/careers Un…
 
Our guest today is Dr. Jeffery Magee. He has been called one of today's leading "Leadership & Marketing Strategists." He works with C-Suite, Business Leaders, Military Generals & CEO2CEO Peer Groups across America and is the Author of more than 20 books, three college graduate management text books, four best sellers, and is the Publisher of P360 M…
 
Brant Cooper is the New York Times bestselling author of ‘The Lean Entrepreneur’ and CEO of Moves the Needle. With over two decades of expertise helping companies bring innovative products to market, he blends agile, design thinking, and lean methodologies to ignite entrepreneurial action within large organizations. Get his new book, ‘Disruption Pr…
 
Our guest today is Brendan Kiernan, the CEO and co-founder of Hēlō, a studio creating moving experiences that connect brands with their consumers by bringing together the best in creative strategy, storytelling, production, and event design. Their list of awards is nearly endless, including, in just within their first 3 years of business winning 13…
 
Our guest this week is Eddy Badrina, the CEO of Eden Green Technology. A socially responsible company that provides food security and jobs in low-income neighborhoods. He is also a board member at Seed Effect, the micro-lending non-profit focused on fostering economic stability in the South Sudan and Uganda. Before shifting his primary focus to hum…
 
Our guest today is Bryan Clayton: the CEO and co-founder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users and doing 20m a year in sales. He also founded Peachtree Inc. one of the largest landscap…
 
Terri Casterton is a growth, product and healthcare specialist with over 15 years in the healthcare space. Most recently she had served as Senior Director of Innovation and Virtual Health at SCL Health. Terri is a a master facilitator, thought leader, celebrated speaker and of course we’re most excited to mention, she is now the Director of Product…
 
Welcome back to LIFTOFF by Bottle Rocket. This week is different for us...because we have no guest. This episode is all Peter and Tony. Join us as we riff on a post-pandemic life, working from home forever, and the impact this year has had on our lives both professionally and personally. - Join the Bottle Rocket Team! Check out all job openings her…
 
Our guest this week is Gail Seanor, an award winning marketing and technology executive with a long history of innovative digital transformation initiatives. She has successfully developed and implemented comprehensive marketing strategies to drive brand recognition, cultivate strong business partnerships, increase revenue, and grow profits time an…
 
Our guest this episode is Nick Jankel. A best-selling author and transformation teacher with a Triple First from Cambridge University in medicine and philosophy. He has lectured at Yale & Oxford, advised the UK’s Prime Minister and has led personal development, leadership, and coaching programs with over 70,000 people—from Shanghai to San Francisco…
 
This episode we are joined by the head cheese of Bottle Rocket himself, Calvin Carter. Calvin has been honored with the Ernst & Young Entrepreneur of the Year award, Tech Titans, and many others. As the CEO and Founder of Bottle Rocket, he has created a company of 250 Rocketeers in producing more than 500 award-winning experiences (four apps in the…
 
Our guest today is Bill Flora. He's an award-winning design director and strategist with more than 20 years of experience in leading teams and shipping products. During his two decades with Microsoft, he led design efforts for Xbox, Windows Media Center, Zune, and Encarta, and was the design force behind Microsoft’s “Metro” design language. Now-bef…
 
Join us as we have the privilege of sitting down with a dear friend and former colleague Raphael Akinsipe. He is a former Googler and current SVP of Marketing and Strategy at HST Pathways. He's on a mission to help others grow, be they companies or individuals. His 3-tiered approach is spot on, and definitely not an episode to miss! Connect with hi…
 
Our guest today is Matt Kressy, founding director of the MIT Integrated Design & Management master’s degree, and is an expert in innovation, leadership and product development. As an entrepreneur and founder of Designturn, he has designed, invented, engineered, and manufactured products for startups, Fortune 500 companies, and everything in between…
 
Our guest this episode is Youri Bebic. n accomplished Chief Product Officer with deep experience in the FinTech industry. He applies a strong business lens to technology innovation balancing priorities during the development lifecycle. He leads global product develop for new software service offerings at diebold. Before that he was the Global Head …
 
Our guest this episode is David Kidder, the NYT Best-Selling author of The Intellectual Devotional, The Startup Playbook featuring exclusive interviews with over 40 of the world's most influential CEOs and founders and New to Big: How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth. He w…
 
Our guest this week, Jennie Lewis, is the Strategic Services Lead at Airship. Airship (which of course is formerly Urban Airship) is a Customer Engagement Platform that create deeper connections with customers by delivering incredibly relevant, orchestrated messages on any channel. In this episode we talk: -Attention -Attrition -The need for innova…
 
Our guest this week is Mike Molnar, Managing Partner of the digital and social agency GLOW. He draws on 20 years of experience leading award-winning digital creative efforts across display media, site development, trans-media experiences, games, and social and mobile content—working across teams to develop large scale high-profile campaigns, custom…
 
Ariel Michaeli is the founder and CEO of appFigures. appFigures is the app analytics, optimization, and intelligence choice for top developers, publishers, marketers, and analysts. On this week’s episode we discuss: -How Analytics Are More Powerful Than Ever -Parlor -Quibi -Growth and Growth Hacking Discover appFigures: https://appfigures.com/ Arie…
 
We're happy to be joined by Brandon Maenius on Liftoff this week. He is the Director of Digital Health and Marketing at Baylor Scott & White Health. Which begged the questions: What is digital health? How might we use digital solutions to help healthcare? ...and many other thought provoking questions you'll love to dig in to. Follow Brandon: Here. …
 
On this episode, we’re joined by Chris Maddern, the co-founder and chief innovation officer at Button. Before Button, he was the Head of Mobile at Venmo, and Co-Founder of AppLaunch. We dive into themes around: -Advertising is not the future -Building better commerce -Without problems, there is no curiosity -Creating a grab bag of awesome people Fi…
 
Today’s guest is Afshin Mehin, the Founder Woke. Wokr supports companies developing new technologies by helping them to express the potential of their work in the most beautiful, meaningful ways possible. Some of their clients include: Neuralink, Amazon, Lulullemon, and Postmates, to name a few. We do some mind bending this episode as we dig into s…
 
Business Strategy is more than a buzz-phrase. It’s paramount to getting to where you need to be. But... What is business strategy? How do you build trust? What is radical transparency? Why is empathy so important? Are Business Strategists… sherpas? This week, Tony plays the audience and interviews (co-host) Peter Klayman and fellow Rocketeer, Peter…
 
Summer Collins is the Associate Vice President of Design and Innovation at Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma and Texas. In this episode we’ll tap into questions like: How does health and wellbeing contribute to the way we think about design? How do you design for an array of communities? How failure is an intrins…
 
Our guest this episode is Christian Gani, the Managing Director of Match Marketing Group’s Boulder office, he plays a leading role in creating and shaping consumer experience platforms for brands including Lincoln Motor Company, Progressive Insurance and adidas, to name a few. Our guest is motivated to push the boundaries of the expected when it co…
 
This week we’re joined by the Founder and CEO of strategysprints.com, and host of the Strategy Show Podcast—Mr. Simon Severino. What do swimming, lasagna, analytics, sprints, and freedom all have to do with each other? Only one way to find out... Tune in and discover why Peter and Tony love this dialog with Simon so much. Find out more about Strate…
 
Prince Ghuman is a neuro-marketer whose focus is on the ethical applications of neuromarketing in the consumer world. Together with Matt Johnson, PhD, a neuroscientist whose focus is bridging the gap between science and business., they co-authored the book Blindsight, a book that covers neuromarketing and consumer psychology. Take the red pill and …
 
This week on Liftoff by Bottle Rocket, Tony and Peter dig into some heavy themes around TikTok, Data, Privacy, and your Data as a Currency. How much are you willing to trade for your privacy? How much is your data worth to you TikTok may be a video sharing platform, a social media app, or a way to make fun videos… But actually it’s a rally cry. Per…
 
Welcome to Liftoff! Liftoff was born as an evolution and extension of the podcast, Experience Design with Tony Daussat. Bringing together years of strategy and design experience, co-hosts Tony Daussat and Peter Klayman highlight the challenges facing today’s business professionals. Featuring conversations with other professionals, Tony and Peter di…
 
The past year-and-a-half of hosting the Experience Design podcast has been extraordinary. I still pinch myself when I think of all of the amazing guests that were kind enough to say, “yes” to some random guy (me) to ask them questions about design and life. I still pinch myself when I think of how this little passion project went from a handful of …
 
My guest this week is Kenny Morgan the CCO and Co-Founder of Counsel Creative. He’s worked with brands such as Vans, Sony, the NFL, Michelin, Rubbermaid and many more. In this episode we chat about: Going from corporate life to building your own agency. The dynamic with working with a spouse. The importance of Storytelling. What it means to make re…
 
My guest this week is Lauren Hom, a designer and letterer known for her bright color palettes, playful letterforms, and quirky copywriting. She has created work for clients like Starbucks, Google, AT&T, YouTube and TIME Magazine. And has been recognized by Communication Arts, the Type Directors Club, the Webby Awards, and so many others that I can’…
 
“Yes, and...” with Michael Bruny-Groth My guest this week is Michael Bruny-Groth, a Full Stack designer, as well as the founder of The Logo Package, an Adobe Illustrator extension that automatically generates and exports logo packages with blazing speed. This week we dig into: -How Improv training has a major impact on design process, interactions …
 
On the show this week, I had the honor of having Debbie Millman as my special guest. This is by far the most intimate, thought provoking and emotional episode to date. In it, we discuss our current culture, adversity, the importance of embracing your journey, self-doubt, and making an impact as designers. Debbie Millman was named “one of the most c…
 
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