พอดคาสท์ Bj Smith ชั้นนำ (2024)

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#26: Small Business, Big Pressure with Darryl Lyons 45:46

8y ago45:46

45:46

I recently took a Meyers-Briggs test and discovered I'm an ENFP. That pretty much means I crave creativity and freedom more than just about anything. Many marketers are like this--we prefer to put our nose down and be creative which means we sometimes don't give as much attention to other aspects of business. This is especially true for the financi…

1
Rand Fishkin of Moz on Google's Deep Learning 22:05

8+ y ago22:05

22:05

This is a preview of my new show called the TechMedia Podcast inside Internet Summit. Rand Fishkin of Moz talks about Google's two algorithm system, The Princess Bride, and why Content is NOT King! He'll be at Internet Summit for the Wednesday (11/18/2015) afternoon keynote.

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Becoming a Connector with Michael Roderick 1:10:09

9y ago1:10:09

1:10:09

Michael Roderick shares how to grow your network by becoming a connector. This powerful skill set can be your catalyst to massive business and personal success. https://BJSmith.co/24 We discuss the difference between a "Networker" and a "Connector" and how to avoid common mistakes. Visit the Show Notes page for more details from this interview and …

1
Truths about Content Marketing with Brian Honigman 1:05:31

9y ago1:05:31

1:05:31

Brian Honigman from Honigman Media joins the group to give some hard truths and amazing tips about Content Marketing. https://BJSmith.co/23 His company is a consultancy that provides strategy on content creation and content distribution. You can find his articles over at The Wall Street Journal, Forbes, World Economic Forum and others. Brian is als…

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Finding Your Missing Link with Danielle Watson | MGT022 40:25

9y ago40:25

40:25

What does digging in the dirt have to do with understanding your personal brand? Danielle Watson is an expert at demonstrating how to unite conflicting circumstances to create something uniquely your own. Her Purse Process is an evolutionary process that helps the smart highly-capable woman ditch the emotional baggage that has her spinning her whee…

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Jack-of-all-trades, Master of Two with Stan Genadek | TBM 026 1:04:50

9y ago1:04:50

1:04:50

Stan Genadek is no stranger to focus. He tells us about rebranding his excavating and landscaping company--moving from a multi-million dollar we'll-do-everything business to a more efficient specialty company. It's all about focus! Visit the Show Notes page for more details from this interview and links to everything we discuss. http://TheBusyMarke…

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Sticky Branding with Jeremy Miller | TBM 025 46:07

9y ago46:07

46:07

For Jeremy Miller, branding is deeply personal. When he joined his family IT staffing business, he found the company in distress. The industry was changing all around them and he and his team had to make changes or close the doors. After trial and error, Jeremy realized that it wasn’t the sales team or processes that were no longer working, it was …

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Focused Social Media Marketing with Ahna Hendrix | TBM 024 1:02:03

9+ y ago1:02:03

1:02:03

Two years ago they were everywhere. Social media “gurus”. The people that were experts in it all. Jay Baer recently said that if anyone claims anything is “dead”, you should run from them as fast as possible. I’m not saying that the Social Media Guru is dead, but it may have one foot in the grave. According to guest Ahna Hendrix, social media is be…

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Fixing the Communication Gap Between Marketers and Developers with David Workman | TBM023 1:05:54

9+ y ago1:05:54

1:05:54

One of the most frustrating things is try to complete a project with people that have different communication styles and personalities. This is a common problem in the digital marketing world when marketers try to communicate with developers. David Workman of Delta Apparel shares with us how he bridges the communication gap and gives great advice t…

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Focusing on your audience and their needs with Susan Baier | TBM 022 1:13:00

9+ y ago1:13:00

1:13:00

Why Do Most Start-ups Fail? The top reason? They make products no one wants. This comes from a recent Fortune article titled, “Why startups fail, according to their founders,” and it illustrates why research is important. It is easy to get wrapped up in doing what “I” want to do and fail to give a lot of thought to who I need to serve in order to e…

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Why You Should Listen to Podcasts: National Podcast Day | TBM021 32:47

9+ y ago32:47

32:47

Today is the very first National Podcast Day, so to celebrate, I'm sharing information about podcasts and why you should listen to them. I also talk about how one podcast inspired me to start my business and my own podcast. Finally, you'll hear about some of my favorite podcasts. Show Notes: http://TheBusyMarketer.com/21 NationalPodcastDay.com Some…

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Website Optimization and Content Marketing with WordPress Expert Greg Taylor | TBM 020 1:00:56

9+ y ago1:00:56

1:00:56

Greg Taylor, Founder of Marketing Press, is an experienced digital marketer who knows his stuff when it comes to website optimization and content marketing. He comes highly recommended by Jay Baer, one of America’s top marketing consultants, which is why I invited him on The Busy Marketer Podcast to share some of his knowledge. Mentors Greg relied …

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Social Media Marketing for Small Organizations & Nonprofits with K.P. Kelly | TBM 019 1:00:06

9+ y ago1:00:06

1:00:06

How do you use social media to market a nonprofit organization? K.P. Kelly found out almost by accident. He was just trying to lend a hand and it turned into his own nonprofit. Hear K.P.'s story and recommendations for using social media to promote nonprofits and small organizations. He also tells us about his upcoming 255 mile run across Ohio to r…

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Social Media Marketing and Employee Advocacy with Brian Fanzo | TBM 018 1:02:48

9+ y ago1:02:48

1:02:48

Great employees make great companies. If you’re doing it right, your greatest asset is inside your doors already. They are your internal customers aka, your employees. I recently had a talk with Brian Fanzo (@iSocialFanz) of Broadsuite about how your employees can be a vital part of your social media marketing strategy. Employee Advocacy Engage you…

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How to do Branding the Smart Way with Sari Gabbay of U2R1 Media | TBM 017 58:41

9+ y ago58:41

58:41

When you think about branding your business or organization, what comes to mind? Your logo? Your tagline? Sari Gabbay is the owner of U2R1 Media and she's here to tell you the truth about branding. Can you handle it? What is Branding? Branding is your story. If you can't tell your story very quickly, then it's too complicated. Your brand is how peo…

1
TBM 016 | Email Marketing Tips with Darren Baldwin of Dungarees.net 59:30

9+ y ago59:30

59:30

Darren Baldwin is an eCommerce marketer that knows how to build a successful business with very little. When he joined Dungarees.net, they were still managing products and inventory with Excel spreadsheets. Today, they are an Internet Retailer Top 1000 company. Darren and I talk about some of his presentations on Email Marketing at Bronto Summit. T…

1
TBM 015 | What’s Your Digital Marketing Philosophy? Mantras of Busy Marketers 37:54

9+ y ago37:54

37:54

When I was in business school back in the late ‘90s, everyone had to have a mission statement. It didn’t matter whether it was a company, a department or an individual -- everyone had a mission statement. When it comes to digital marketing I believe you need something like a mission statement to guide you. A mantra. I ask my guests what is their ma…

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TBM 014 | Mobile Apps for Marketing with Christopher Brereton of PwrdBy 43:11

9+ y ago43:11

43:11

Christopher Brereton has a passion for nonprofit organizations and helping them do a better job at marketing through technology. We talk about the evolution from the original PictureHealing service to the current mobile app development company, PwrdBy. I ask the big question -- Who really needs an app? The answer may surprise you. This episode is t…

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TBM 013 | Sweigh: Social Platform or Marketing Revolution? Interview with CEO Chris Monteleone 1:04:27

10y ago1:04:27

1:04:27

Chris Monteleone is one of the co-founders of the new social media platform Sweigh. It's a fun app that gives you 140 characters to pose a question and give the Sweigh community two options for answers. Users swipe left or right to vote on their favorite answer. But ... There's much more than meets the eye. The backend stores all of this "survey" d…

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TBM 012 | Outsourcing Your Marketing Team with Erik Huberman of Hawke Media 45:39

10y ago45:39

45:39

Erik knows to grow a business quickly like a growth hacker, you have to be on point with all of your digital marketing channels -- email marketing, social media marketing, PPC, SEO, etc. It's hard for many companies to employ all of the talent needed to get those jobs done. That's why he created Hawke Media, to fill the gaps and take your marketing…

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TBM 011 | (Encore) Emily Pfeiffer from Berkshire Blanket on Online Brand Marketing Strategy 53:32

10y ago53:32

53:32

Emily Pfeiffer, Director of E-Commerce Marketing at Berkshire Blanket, asks, "WWYBD - What Would Your Brand Do?" As you can guess, Emily is all about building a strong and engaging brand. She helps us to understand that it is not only important to know who our customers are, but who our brand is. How do you speak to your customers with Social Media…

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TBM 010 | Priscilla Vento, Founder of 30 Miles North Public Relations on PR & Social Media 47:13

10y ago47:13

47:13

Welcome Priscilla Vento, the founder of the PR firm 30 Miles North. We talk about what Public Relations means to small business and organizations today and how it relates to marketing. There’s a good dose of Social Media talk plus she reveals tips for getting your message in front of reporters and bloggers. Are Press Releases still useful? BONUS: P…

1
TBM 009 | Cynthia Johnson, The Social Media Girl 45:13

10y ago45:13

45:13

In this episode of The Busy Marketer Podcast, BJ shares stories with Cynthia Johnson, The Social Media Girl, from RankLab Interactive. Cynthia has worked with a variety of businesses in areas including medical, political, entertainment, small local businesses and personal reputation management -- helping them achieve their social media and brand bu…

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TBM 008 | Chris Lineberger of Ignite Church on Church Marketing & Social Media 57:25

10y ago57:25

57:25

In this episode of The Busy Marketer Podcast, BJ interviews church marketer Chris Lineberger. Chris is the 31 year old Worship and Creative Arts Pastor at Ignite Church, a church that he started with his brother Jason and a few other passionate believers back in 2010. In the short time of Ignite’s existence, it has grown to become one of the larges…

1
TBM 007 | Mark McKnight from Rock/Creek & Roots Rated | Talking Twitter & Pinterest 56:17

10y ago56:17

56:17

Mark McKnight shares with us how he helped Rock/Creek get listed as an Internet Retailer Top 500 company in Social Media with massive successes on Twitter and Pinterest. He also talks about his start-up company Roots Rated and how it's providing great content to outdoor enthusiasts.

1
TBM 006 | Blake Jamieson from PoolSupplyWorld on Social Media Marketing 1:00:57

10y ago1:00:57

1:00:57

In this episode, BJ interviews Social Media Marketing rock star Blake Jamieson from PoolSupplyWorld. Blake tells us how being efficient makes for successful content marketing. He also talks about his Tinder experiment and how it earned him an article in AdWeek.

1
TBM 005 | Emily Pfeiffer from Berkshire Blanket 50:49

10y ago50:49

50:49

In this episode of The Busy Marketer Podcast we're having a chat with Emily Pfeiffer of Berkshire Blanket. Emily has been a part of the eCommerce community since its inception. As the Director of E-Commerce Marketing at Berkshire Blanket, she faces the challenges of the digital world with a healthy balance of creativity, calculated risks, and on-a-…

1
TBM 004 | Roy Steves from PoolSupplyWorld on Attribution, Optimization & Automation 29:54

10y ago29:54

29:54

In this episode of The Busy Marketer Podcast we're having a chat with Roy Steves of PoolSupplyWorld. Roy takes a technological approach to eCommerce Marketing by focusing on attribution, optimization and automation. Learn how you can use technology to become a more efficient marketer in your organization.…

1
TBM 003 | Chris Reighley on keeping it simple with eCommerce Marketing 30:21

10y ago30:21

30:21

eCommerce Marketing Strategist Chris Reighley joins The Busy Marketer Podcast to talk about his experience in online marketing with brands like Totes-Isotoner and Univar. In this interview, Chris stresses the importance of keeping it simple when it comes to marketing. He shares some of his favorite time-saving resources and books in the Five Questi…

1
TBM 002 | Choosing Social Media Platforms, Pt. 1 25:40

10y ago25:40

25:40

Part 1 of a 2 part series of The Busy Marketer Podcast: BJ discusses choosing the right social media to reach your customer. He focuses on Twitter, Facebook and Pinterest. You will also hear about a few free, time-saving tools to help manage your social media accounts.

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TBM 001 | Get to know your customer - Avatar, Ecosystem & Watering Holes oh my! 26:26

10y ago26:26

26:26

In this episode of The Busy Marketer Podcast, BJ Smith helps you get to know your ideal customer by defining a customer avatar, showing you how to use the customer ecosystem, and build a relationship with them by hanging out at their watering holes. This important information should be determined before starting online marketing campaigns in social…

1
TBM Audio Blog 004 | 10 Steps to Repeatable Online Marketing Success 7:47

10y ago7:47

7:47

In this blogcast (audio blog) episode of The Busy Marketer, BJ shares his 10-step guide to repeatable campaign success. The next time you have an Online Marketing campaign or any sort of project, use this guide ... you'll be glad you did!

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TBM Audio Blog 003 | YOUR Email List (Practicing What I Preach) 9:45

10y ago9:45

9:45

In this blogcast (audio blog) episode of The Busy Marketer, BJ shares 5 Steps to take before launching using Social Media and building your Email List. You can see the original article by going to http://thebusymarketer.com/b3.

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TBM Audio Blog 002 | How to Establish Authority for Your Local Business to Avoid the Race to the Bottom 10:04

10y ago10:04

10:04

In this blogcast (audio blog) episode of The Busy Marketer, BJ digs into the topic of authority and tells local companies how they can use blogging and social media to avoid the "Race to the Bottom."

1
TBM Audio Blog 001 | Is Your Audience Your Customer? 4:16

10y ago4:16

4:16

In this audio blog episode of The Busy Marketer, BJ shares a recent conversation on the topic of speaking to your audience through social media and blogging. Sometimes the people in your audience are not your customer.

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