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Welcome to ADTENTION!, a Podcast from the American Advertising Federation Tenth District. We have conversations with the people in our industry who make Advertising and Marketing impactful and relevant. Our stories take you behind the scenes on a variety of advertising platforms, where we explore current trends and topics. AAF Tenth District promotes professional development and networking, recognizes advertising excellence, provides news and resources, helps develop future industry leaders, ...
 
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From Jeopardy to Wheel of Fortune, to Dr. Phil, and The Doctors, Joe found his creative happy place and is making genre-leading ratings for the shows you love to watch. You'll love this conversation, too.โดย American Advertising Federation Tenth District
 
Gather your tools, get connected, lay your foundation and sharpen your skills. Construct is 2 days of great information and incredible people. If you have the time, this Student Conference is worth every minute. Head to AAF-Houston.net right now to register.โดย American Advertising Federation Tenth District
 
The AAF Central Region is huge. 5 incredible districts that drive our industry to be better by what we do and what we represent. The 2021 Central Region Conference is about to tie all that energy together into a community event that will also inspire. And we could all use a little bit of inspiration right now. Hope you are planning on attending.…
 
Two decades as a volunteer, and now as Executive VP, Club Services, Membership and Programs, AAF. Dawn Reeves understands the value of AAF and the important support that AAF provides for each and every club. Seriously, if you haven't viewed the Ovation Awards scoring guide, you need to take some time to dig into it. It really is a "how-to" guide on…
 
Working with some of the largest consumer brands, from Walmart to Walt Disney World, EA Sports to The Hard Rock Cafe, the conversation is all about a couple of guys that connected their talents and their passion for our industry. Matt Stewart and Randy Chase are Rocket Chimp out of Orlando are having the time of their life doing the ad thing. Gover…
 
A new Mom, a new Governor, and a passion for our industry...that's Stephanie, plain and simple. Right from the start, at the D10 Central Region Conference in July, she set the bar high, and the energy at that conference was over the top. Wear your seatbelts, and keep your hands and arms inside the car, this year is going to rock.…
 
6000 accredited businesses over 29 counties in North Central Texas use the Better Business Bureau to help keep us all on the right path. This is a great conversation with the Wichita Falls President, Monica Horton and what they have been doing during the pandemic and their efforts as we roll into the end of 2021. It's not business as usual, but wit…
 
We had a great conversation with AAF President/CEO, Steve Pacheco and Ann Iverson, committee chair for the Barton A. Cummings Gold Medal Award. Discover what it takes to get there, and what it means to win. The 2020 and 2021 winners tell us how.โดย American Advertising Federation Tenth District
 
Is your commitment to diversity, equity and inclusion evident through your creative work, and organization-wide initiatives? This year, especially this year, has been one of awareness and action for DEI. Bill Richmond, Past Governor of D10 is still hard at working, making sure this event happens. But we need your nominations, now.…
 
AAF District 10 and AAF Oklahoma City have put together an incredible day of advertising education and intelligence in a free virtual event. From women in our industry to diversity, equity and inclusion, to surviving and thriving in a pandemic world, you'll hear inspiring stories from ad industry leaders. Again, this is a must-attend event. Go to A…
 
Our world is constantly changing and the work of championing diversity and inclusion is a never ending journey. At Lopez-Negrete, there is one constant going forward; to define and address inclusion and diversity in our industry. The Mosaic Awards are a shining example of great work with high impact by advertising professionals who lead us by examp…
 
We could have all taken 2020 and thrown it away in hopes for a better year. On the other hand, the folks that make District 10 great, chose to turn that challenge into new opportunities. This conversation will make you smile, give you hope and help you understand that making lemonade out of lemons isn't just a saying, it's the way they do it in AAF…
 
So, Dr. Wergin taught Carter Campbell everything he knows while at Oklahoma State University. He must have done a great job, as Carter holds the role of VP, Director of Account Services at Freestyle Creative in OKC. As the story goes, Carter was a geology major UNTIL Dr. Wergin inspired him to explore the wonderful world of advertising. This is a g…
 
How much do you know and understand about the legislative efforts behind our industry, specifically the ad industry here in Texas? From the privacy laws, our US Postal Service, film industry incentive programs, and the issue of sales tax. This is a 3 part event, beginning October 20th. Listen and find out how you can participate. ADTENTION is an au…
 
Stack Adapt, out of Toronto, one of the fastest growing tech startups, goes beyond the advertising platform by being a hub of innovation, imagination and creativity. Our conversation with Jason looks at CTR as a logical and strategic point of connection for advertisers who have so many choices to promote their products and services. Unlocking CTR i…
 
If you didn't already know, The American Advertising Federation was created by the Better Business Bureau. True story, and what BBB is doing for business in Central Oklahoma is well beyond what you might think. This is all driven by Kitt Letcher and her team. Adapting, connecting, inspiring, educating, and partnering with small business to grow res…
 
The hardest part about a global pandemic is finding a back door and a safe way to move ahead. #Advertising is a community of people who love to collaborate face to face. This is challenging. Well beyond refining the art of #Zoom, Steve Pacheco is working on ways, that until the time comes that we can safely get together, using the tools to keep the…
 
Over the past 365 days, somewhere along the way our world was forced to go from face to face, to virtual. We learned a lot about Zoom. Those who vowed never to embrace technology, found a new friend in virtual meetings, while keeping that social distancing thing top of mind. We got to know our families and kids a little better and we discovered tha…
 
Larry Kelley teaches the art of advertising, writes incredible books, lots of books, and through his efforts you will see how a passion for our industry allowed him to love the journey. Larry is a former EVP at the mega Houston agency, FKM. We joked about the number of books he has written on advertising, that he might consider selling the series, …
 
This year the brief came from the folks at Adobe, and the work began late last year. But this thing called COVID19 got in the middle of NSAC for all competitors. As our industry goes, Texas State found a way to collaborate and create an award winning entry in what became a virtual experience for judging. The most exciting thing about the Texas Stat…
 
John Luciano is also known as "Lucky Luciano" and "Motormouth". His dealership in Amarillo has all of the assets to create success, even with this COVID19 thing hanging over our heads. It may not be business as usual, but business happens there right now because of the strong brand he has crafted in his market. John is also a big fan of how AAF is …
 
Some folks just love what they do, and some folks love the journey they're on with something new to discover every day. That's Pete. Lerma was to be a big part of Advention in April, and he is still locked in on the rescheduled event for 2021. You will hear an individual who cares passionately about his Hispanic roots with a deep love of our indust…
 
AAF is headquartered in Washington DC, but at this time, Steve Pacheco is hunkered down, like the rest of us at his home in Memphis, Tennessee. The conversation comes from an ad guy who has seen his share of industry disruption over the past three decades. Steve is a glass-half-full kind of guy and he shares his positive message of how to get to th…
 
Our lives have been disrupted like never before. Major sporting events, travel, dining, conventions, social activities, and our day to day life as what we used to call "normal, is gone for now. Our new normal is practicing safe behaviors, and reaching for a new level of patience in our daily lives. COVID-19 has also disrupted the advertising indust…
 
Diversity and inclusion have been a recent hot topic in the advertising industry, but since 1990, Gilbreath Communications a Houston agency has practiced this valuable exercise as it relates to the agency and its clients. On their website is the best description of how this happens. It's a quote from Maya Angelou and it says "we should all know tha…
 
Sure, there is the advertising connection, but what paves the foundation for a Mosaic award winner goes much deeper than the message. All of the award winners share the same passion for a greater understanding of the importance of diversity and inclusion from the eyes and ears they reach through advertising and marketing, to the culture within each…
 
Erin Smith doesn't ever sit still. Hooking up with AAF in 2012, she has served on the ADDY committee, been the communications chair, served two years as president and the immediate past-president of Adven10n. One of her favorite quotes is from Yoda, and it says "Mind what you have learned. Save you it can." She takes her role as state representativ…
 
These are people you'll want to meet, folks like Steve Pacheco, AAF President and CEO, Adam Morgan with ADOBE, Kevin Fullerton with Spring Board Creative and many more. It is also the center of the National Student Advertising Competition Workshops, the Mosaic Awards, the Governor's Ball and the charm of one of the greatest cities in the nation. So…
 
Dr. Susan Saurage-Altenloh hails from Houston, and had been a member of AAF-Houston for several years. Susan is also the District 10 Awards and Nominations Chair. Her firm, Saurage Marketing Research has grown to be one of the top research firms in the nation. Susan was built for advertising and the elements that drive marketing plans. We talked ab…
 
Sandi Edgar's passion for investing in the next generation of ad stars led her to academia, where she enjoys marketing and teaching "business of the arts" courses at SMU's Temerlin Advertising Institute. Sandi is all about the importance of training up those who will follow in our footsteps. A love of fine art and a curiosity about our past keeps S…
 
Did you know that there are as many as 18 collegiate teams that vie for the chance to represent the 10th District in the National Student Advertising Competition (NASC) and that the within the 10th District, collegiate teams have won more national champion titles than any other AAF District? Beyond the creative, what drives this competition, are th…
 
Volunteerism defines Dawn. AAF Board of Directors, Council of Governor's chair, past judge for multiple NASC campaigns and The American Advertising Awards. Dawn currently serves as Alabama Education Foundation president. In the Podcast we talk about education, the value and importance of AD2, the training benefits for AAF club leaders and when she …
 
Captivate is the marketing company that is hyper-targeted on those business people who travel in high-rise office buildings. A digital out of home space marketing company that operates collectively as the largest transportation system in the world. Suzanne was named an Ad Age 4A's Women to Watch, and was President during the 2017-18 term year when …
 
The Mosaic Awards embrace advanced marketing techniques and business practices and the development of diversity programs that not only help improve the bottom line but also secure a relevant role in a continuously evolving corporate environment. Because this is such an important element of our world, there are 10 categories that give entrants an op…
 
If you've never met an assemblage artist, this is your chance to do so. To really get the full message of what Marc's world looks like, you need to visit www.marceisenberg.com Imagine gadgets being attached to other stuff and when it all comes together, the story is told. This is definitely artwork, but it's more like a 3D statement. You can tell t…
 
A psychologist, preacher, promoter, politician and a drummer. Kevin has a varied resume, but the best part is his heart for getting it right as it relates to representing advertisers across the state and district. His visit to our state capital was a day of listening by our legislators. The most important element of this was more about establishing…
 
Stephanie says AAFD10 is built to be there for their members, to energize and direct growth in the many local clubs they represent. Her leadership role, as with other's at the top of AAFD10, is to help make the experience of every person in AAF a little bit better. Stephanie also says AAF has been a great support group for any and all challenges th…
 
New media, digital advertising has created some very unique challenges as it relates to transparency. Wally's "free ad ethics day" will be repeated in the near future, and it is just one part of what Wally has dedicated his life to. Wallys' background includes time spent as an assistant director for advertising practices at the FTC. Wally says our …
 
You can tell that Bill Richmond really enjoys what he does and that he takes his role as Governor of the 10th District very seriously. With that being said, running the world's largest hot dog chain, there is a sense of smile that comes in the package. Bill was our first choice to kick off the new Podcast series for AAFD10. Bill says his biggest ch…
 
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