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Marketing Against The Grain

Hubspot Podcast Network

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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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KPFA - Against the Grain

KPFA

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Acclaimed program of ideas, in-depth analysis, and commentary on a variety of matters — political, economic, social, and cultural — important to progressive and radical thinking and activism. Against the Grain is co-produced and co-hosted by Sasha Lilley and C. S. Soong.
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Against the Grain - The Podcast

Annual Reviews

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Against the Grain is your key to the latest news about libraries, publishers, book jobbers, and subscription agents. Our goal is to link publishers, vendors, and librarians by reporting on the issues, literature, and people that impact the world of books and journals.
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Against The Grain

Gary King

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"Against the Grain" isn't just another podcast – it's a gateway to a realm of diverse perspectives, unconventional wisdom, and deep exploration. From global events to the enigma of crop circles, from ancient megalithic monuments to the mysteries of the paranormal, we invite you to embark on a journey where curiosity knows no bounds. With a philosophical lens, we navigate through these subjects, shedding light on their nuances and offering a deeper understanding of the world around us. Join u ...
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History Against the Grain

Josh Weiner & Chris Padgett

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Hosted by two historians, History Against the Grain is about developing an approach to history that challenges the dominant narratives, tears down the tired myths, and upends traditional assumptions. Historyagainstthegrain@gmail.com
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Against The Grain Sports Houston

David Sanchez

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If theres anyone that will stand up for the H, its gonna be me. Telling it like it really is, David Sanchez goes Hard on Hot topics in Houston and the Hottest topics in sports. Get ready to turn up, and get BIG MAD! This pod aint' for the Weary!!!
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Against The Grain Football Podcast

The Dan Patrick Show

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The popular Dan Patrick Show segment has expanded into a weekly Podcast. Andrew Perloff talks contrarian football and smart hot takes with NFL writers, players and coaches. Hosted on Acast. See acast.com/privacy for more information.
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Against the Grain Parenting

Dr. Michele White

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Welcome to the “Against the Grain Parenting” podcast, where Dr. Michele White discusses parenting from a Christian perspective. She hopes you will respond to the topics via her social media just search Dr. Michele White (that’s Michele with one “L”). Feel free to send her questions as well. Guests will also be a part of the podcast. They will speak on chapters of Dr. White's book, "Against the Grain: Raising Christ-focused Children from A to Z" and other parenting topics. We look forward to ...
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Cutting Against The Grain

Laura Spath and Judy Cho

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Cutting Against the Grain is a podcast from Judy Cho (Nutrition with Judy) and Laura Spath. Both Judy and Laura understand the struggle when it comes to balancing ideal eating and real-life. In this podcast, these two friends share real talk about the world around them, especially topics around meat-based nutrition, diet, wellness, mental health, and community. Weekly, they explore hot topics in the nutrition and wellness space while sharing their own, real experiences so that you feel empow ...
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Growth Against the Grain, Christian Moms, Kingdom Entrepreneur, Christian Entrepreneur, Biblical Mindset, Christian Marriage and Family

Michelle Castro, Christian, Biblical Mindset, Kingdom Woman, Christian Marriage, Christian Parenting, Biblical Mindset, Christian Mindset, Bible, Biblical Truth, Christian Living, married sex, christian intimacy

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Hey there friend! I’m BACK!!! Oh man! I’m so incredibly excited to be back with ya’ll! No...I’m not from the south. :) Born and raised in Southern California and it’s never been more apparent to me how important and essential my relationship with Jesus is! He is my life, my breath, and my everything! Sure...I try to help him out way more than I should, but then I remember HE DOESN’T NEED MY HELP! Talk about a blow to the ego! But that’s what He wants...right? He wants us to remember that we ...
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What was the modern Sanctuary Movement formed to do? What sorts of challenges has it faced, and how has the movement changed and evolved? Carl Lindskoog considers the history of the Sanctuary Movement, including its expansion into a far-reaching campaign for human rights, economic justice, and peace. Maria Cristina Garcia & Maddalena Marinari, Whos…
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Today we’re featuring Audio from Day Two, Part Three of the 2023 Charleston In Between. In this session, we’ll feature a take on the human factor of Research Publishing Integrity, including the role of whistleblowers and sleuths, technology versus the human factor, understanding researcher motivations, culture and misconduct and more. This session …
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Ep. 243 Ever wondered how AI can amplify your creativity? Kipp and Kieran dive into the power of AI for content creation and how to craft viral LinkedIn and X posts using Claude 3.5 Sonnet. Learn more about creating style guides for different platforms, understanding the impact of well-prepared training documents on content output, and distinguishi…
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In this conversation, Gary King and Geoff Fitzpatrick discuss their shared interests in music, culture, synchronicities and the power of consciousness. They talk about their love for traditional Irish music and West African music, as well as the importance of music in their lives. Geoff also shares his experience running an advertising agency and h…
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Hosting a ‘holy crap this is the best retreat I've ever been to’ is less about your itinerary and inclusions and more about how you make your participants FEEL. So while gift bags and monogrammed journals are definitely nice they're not going to create such a lasting impression that your guests trip over themselves to come back for more of whatever…
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Jewish opposition to Israel, so visible recently through the spectacular actions of groups like Jewish Voice for Peace, is not a recent phenomenon. Historian Marjorie Feld argues that what may seem like unprecedented criticism of Israel by U.S. Jews is part of a long tradition of dissent, which has been repressed by establishment Jewish organizatio…
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A brilliant theoretical physicist best known for his theory of relativity, Albert Einstein was also a socialist. John Bellamy Foster describes Einstein’s radical political commitments, including his efforts in relation to the founding of Brandeis University, his role in the Henry Wallace campaign, and his seminal essay “Why Socialism?” John also ta…
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Ep. 242 Can AI assistants really turn raw data into insightful dashboards in under a minute? Kipp and Kieran dive into how tools like Claude are revolutionizing content and data visualization in business. Learn more on why interactive content such as apps and dashboards are catching investor attention, how AI-powered tools are shifting the focus fr…
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Jane McAlevey was an exceptional organizer and thinker, and her death on July 7th leaves a gaping hole for the left. She dedicated her life to building working class power, in the trenches of the environmental and labor movements and as a radical scholar. McAlevey believed that the left and labor movement abandoned deep organizing in the 1970s, in …
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Is there such a thing as core gender identity? Are queer and trans people born that way? And what role does trauma play in shaping gender? Drawing on psychoanalytic theory and practice as well as queer and trans studies, Avgi Saketopoulou and Ann Pellegrini, each a clinician and NYU-based scholar, contest the notion that gender is fixed and innate.…
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Ep. 241 How important is video for your website? Kipp and Chris Savage (CEO and co-founder of Wistia) dive into the transformative dynamics of video marketing in 2024 and how to master every aspect of it. Learn more on leveraging AI-generated personalization and automation, maximizing engagement on platforms like LinkedIn and Twitter, and the essen…
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We are living through the sixth great extinction of species and governments are almost nothing to curb it. Scientist Douglas Tallamy, however, proposes a blueprint for a grassroots effort to restore habitat in a meaningful way, seeing nature not as something to be preserved in parks and reserves far from us, but all around us in our cities and subu…
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In this engaging episode of Against the Grain, host Gary King converses with Prof Jonathan Paul De VierVille, exploring the intricate and thought-provoking topics surrounding crop circles and their broader implications. The conversation begins with an examination of crop circles in the United States and the UK, highlighting their connections to anc…
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Audio from Day Two, Part Two of the 2023 Charleston In Between Today we’re featuring Audio from Day Two, Part Two of the 2023 Charleston In Between. In this session, we’ll feature a large publisher’s perspective on publishing integrity, including challenges and solutions, Wiley’s Research Integrity organization and strategy, and the importance of c…
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Ep. 240 Is distribution the undefeated catalyst in marketing? Kipp and Kieran dive into some of the best episodes they’ve recorded on Marketing Against the Grain. Learn more on the critical importance of micro consumer segmentations, the value of combining brand and growth strategies, and the often misunderstood role of product marketing. In this e…
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Why has the term complicity become so ubiquitous in recent years? Are we all complicit in the system that we live under? What use, or uses, does the notion serve? These are questions that legal scholar Francine Banner poses. She makes the argument that the term bears different meanings, sometimes holding the powerful to account and other times look…
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What can – and can’t – you say and do as a Palestinian American teacher? Can you speak frankly about Palestine, about the occupation and oppression, about the Israel-U.S. relationship? Can you support student inquiry into matters that rankle Zionist colleagues? Social-studies educator Luma Hasan encountered intolerance and pushback while working at…
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Ep. 239 Are you ready to 10x your views on LinkedIn using AI? Kieran and Kipp dive into the GPT-4o prompts that can transform your social media game. Learn more on understanding the role of hallucination in AI as a feature, leveraging verifiers and active inference for accurate results, and effective methods to teach AI what "good" content really m…
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In this conversation, Gary King and Karen Alexander discuss their fascination with crop circles and the profound impact they have on people. They explore the connection between geometry, music, and spirituality, highlighting how geometry is like frozen music and how it bypasses the intellect to create a deep inner experience. They also discuss the …
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Today we’re featuring Audio from Day Two, Part One of the 2023 Charleston In Between. In this session, we’ll feature both a small publisher’s perspective and then a large publisher’s perspective on publishing integrity. This session is presented by John Chen, Director of Development, Tech Science Press, and Michael Streeter, Director of Research In…
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Times of emergency require difficult decisions and we’re told by the likes of Bill Gates that nuclear power is necessary to get the world off fossil fuels. Nuclear power boosters argue that new technologies have made nuclear reactors cheaper and safer. Scholar and scientist M.V. Ramana calls this a fiction. He asserts that nuclear power remains dan…
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Ep. 238 Are you tired of spending your advertising budget on the same stale channels? Kipp and Kieran dive into the untapped marketing channels that pro marketers are leveraging to gain a competitive edge. Learn more on the potential of working with creators, the overlooked benefits of YouTube ads, and the power of point-of-need advertising to reac…
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What role have historians, and the discipline of history itself, played in how historical events unfold? Priya Satia contends that historians were key architects of British imperialism, that history enabled empire in fundamental ways. She also contests the notion that history unfolds in a linear and progressive fashion, and discusses the work and i…
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Americans as a population have an unusually large appetite for psychoactive drugs, whether legal or illegal. And American history has been marked by periodic moral panics over drug use and normalization or legalization, as we’re experiencing right now. Why is that? What is it about US society that makes drug use simultaneously so appealing and revi…
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Ep. 237 How do we create the new marketing playbook of the AI era? Kipp and Kieran dive into the evolving landscape of marketing and how AI is setting the stage for the next big shift. Learn more on how to leverage AI integrations with HubSpot and other tools to stay competitive, understand the balance between new approaches and tried-and-true stra…
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#againstthegrain #garyking #uap In this riveting episode of Against the Grain, we sit down with Stephen Bassett, the relentless force behind the Paradigm Research Group (PRG). Founded in 1996, PRG aims to end the government-imposed embargo on the truth behind extraterrestrial phenomena. Bassett, a leading advocate for "Disclosure" - the formal conf…
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Audio from Day One, Part Three of the 2023 Charleston In Between Today we’re featuring Audio from Day One, Part Three of the 2023 Charleston In Between. In this session, we’ll discuss defining integrity standards in publishing. This session is presented by Nadita Quaderi, Clarivate, and was organized and moderated by Sven Fund, Managing Director, R…
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What accounts for worker injuries and fatalities in the Bakken oil fields of North Dakota? Should they be viewed as localized phenomena, or are larger socioeconomic processes at work? In his effort to explain oil-boom representations and calamities, Bruce Braun considers and extends Lauren Berlant’s analysis of worker precarity, “crisis ordinarines…
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Ep. 236 "Is marketing facing a crisis of faith today?" Kipp and Kieran dive into the shifting landscape of modern marketing and how to navigate it successfully in 2024. Learn more about achieving tangible outcomes with limited budgets, managing CEO expectations to gain trust and support, and balancing quantitative and qualitative metrics to prove y…
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Nico Slate shared a white mother with his brother Peter, but Nico’s father was white, whereas Peter’s was black. What did that matter? To whom did it matter? Slate has written a book remembering his older brother, recalling their relationship, and examining the charged sociopolitical context of their private and public lives. (Encore presentation.)…
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Today we’re featuring Audio from Day One, Part Two of the 2023 Charleston In Between. In this session, we’ll discuss publishing integrity from the librarian perspective, the role that institutions and libraries have in publishing integrity as well as the papermill crises and why it is happening and what is being done to fix it. This session is pres…
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The backlash against trans people, which has swept both the United States and the world in recent years, is not as new as it seems, according to historian Jules Gill-Peterson. She traces the emergence of trans misogynistic violence over the last two centuries, which she links to the establishment of colonialism, capitalism, and more recently neolib…
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Ep. 235 Is instant success holding you back from true mastery? Kipp, Kieran, and guest, Wes Kao (co-founder of Maven and altMBA), dive into the lessons learned from Seth Godin about embracing the craft, overcoming fear of failure, and achieving true success through strategic thinking. Learn more on why perfecting your skills requires deliberate eff…
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In this riveting video podcast episode of *Against the Grain*, we delve into the enigmatic world of the paranormal with our special guest, Norman Sharp. As the son of renowned Brazilian paranormal researcher Anna Sharp, Norman has inherited a unique perspective on the mystical and the unexplained. A distinguished film director, Norman is best known…
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What did the Communist Party accomplish in California, or try to? SFSU emeritus professor Robert W. Cherny considers the party’s agendas and activities in relation to longshore workers, labor unions, political figures, and others. He also examines the stances the party took toward the Roosevelt administration, the New Deal, the Comintern, and U.S. …
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