พอดคาสท์ Acceleration Partners ชั้นนำ (2024)

1
Are you Prepared for the Cookieless Future of Marketing? 22:31

3y ago22:31

22:31

On this episode, Jon Claydon, founder and CEO of Streamline Marketing (an Acceleration Partners’ company) sheds light on this issue and explains what it’s likely to mean for advertisers and their affiliate marketing programs. Show Notes What “cookies” are/do and how they’ve historically been used in marketing. How cookies have been used in affiliat…

1
How Trademark Plus Partnerships are Improving Affiliate Program Performance 20:36

3y ago20:36

20:36

On this episode, we discuss how brands are using Trademark Bidding and Trademark Plus within their affiliate programs to help prevent competitors from bidding on their branded keywords in paid search campaigns. Show Notes What Trademark Bidding is in affiliate marketing. Why Trademark Bidding/Trademark Plus is unique to affiliate marketing. How bra…

1
What’s Ahead for Affiliate Partnerships 22:12

3+ y ago22:12

22:12

On this episode, Michelle Morgan, Director of Publisher Development at Acceleration Partners, shares insights into what the future holds for affiliate partnerships and why this evolution is so valuable to brands. Show Notes What the affiliate partnership landscape looked like in 2020 Learnings from how brands have and are partnering with affiliates…

1
Answers to Affiliate Marketing FAQs 19:44

3+ y ago19:44

19:44

On this episode, Brianna Stetson, an Account Director at Acceleration Partners, answers some frequently asked questions about affiliate marketing, the key players that make up the affiliate model and how brands measure success within their affiliate programs. Show Notes: What affiliate marketing is and how it works What performance-based means in a…

1
Exploring the Global Expansion Trend in Affiliate Marketing 12:42

4y ago12:42

12:42

On this episode you’ll learn about a growing global expansion trend in affiliate marketing that many brands are embracing. Our guest, Kevin Osborne, Sr. Vice President of Client Strategy at Acceleration Partners, talks about what brands have shared with him about this global expansion trend and why he thinks it will likely increase in 2020 and beyo…

1
How Purple Carrot’s Affiliate Partners are Helping Them Navigate a New Normal 36:13

4y ago36:13

36:13

In this episode of Outperform, you’ll hear Purple Carrot’s Marketing Project Manager, Allison Rolish, share how the plant-based meal kit company grew their business before and during the global pandemic with the help of their affiliate partners, as well as what they did to effectively keep up with the increased demand for their subscription-based s…

1
How Brands Use Affiliate Marketing to Test Performance of Other Channels 16:19

4y ago16:19

16:19

On this episode, Lindsey Scerba, an Associate Director at Acceleration Partners, explains how brands are using the affiliate model to efficiently and cost-effectively test the performance of their other marketing channels, such as search and retargeting.โดย Acceleration Partners

1
Why Brands are Missing the Opportunity To Take Market Share From Amazon 16:53

4y ago16:53

16:53

A precarious issue is unfolding related to affiliates – specifically Amazon Associates—who are enthusiastically attempting to join brands’ affiliate programs right now. On this episode, Bob Glazer, Acceleration Partners’ founder and CEO and Scott Ginsberg, Vice President of Client Development at BrandCycle, share what’s happening between brands and…

1
Why Changing Payments to Publishers Will Have a Lasting Impact 22:51

4y ago22:51

22:51

In these challenging and uncertain times, we’re seeing some brands and technology platforms not treating affiliates with the respect or regard they deserve. On this episode, Acceleration Partners’ founder and CEO, Bob Glazer and Michelle Morgan, Acceleration Partners’ Director of Publisher Development, discuss what they are seeing right now between…

1
Why Affiliate Marketing Should Be Taught In Universities 23:39

4y ago23:39

23:39

Our guest on this episode, Veronica Gauthier, Senior Director of Key Accounts at Acceleration Partners, explains why it’s so important for universities to be including the affiliate model in their marketing and business course curriculum and the value that will offer to students and the business industry as a whole. What MIT students wanted to know…

1
Getting the Best Performance from your Partner Marketing Agency 13:08

4y ago13:08

13:08

โดย Acceleration Partners

1
The Future of Partner Marketing with Robert Glazer and Helen Southgate 43:44

4+ y ago43:44

43:44

โดย Acceleration Partners

1
New Opportunities in Partner Marketing with Josh Lapidus-Home Depot 31:02

4+ y ago31:02

31:02

Josh Lapidus, Manager of Paid Media Strategy and Performance Partnerships at Home Depot, joins us on Outperform to discuss how the concept of “partnerships” has evolved over the last few years and how brands like Home Depot are identifying new types of partnerships, testing campaigns with them and how these types of partners tend to differ from “tr…

1
Loyalty Partners and How Brands are Working with Them 19:24

4+ y ago19:24

19:24

In this episode we discuss loyalty partners and explore what they do, how they add value to brands and what makes these marketing partners unique. Show Notes What loyalty partners are and do. The types of brands that tend to work with loyalty partners. How leading brands are leveraging the user data provided by loyalty partners. Misconceptions arou…

1
What Brands Need to Know About Cost Per Action in Affiliate Marketing 14:26

4+ y ago14:26

14:26

In this episode, we unpack what CPA means in the world of affiliate marketing and why affiliate partnerships typically result in one of the lowest CPA marketing options for brands. Show Notes: Why the cost per action compensation model is a key differentiator in affiliate marketing. Why affiliate programs tends to be a natural next step for younger…

1
Increasing Return On Ad Spend with Affiliate Marketing 12:45

5y ago12:45

12:45

In this episode of Outperform we discuss return on ad spend (ROAS), its role within affiliate marketing and why affiliate’s CPA model tends to equate to a higher ROAS. Show Notes: Why ROAS has become more of a focus for brands in recent years. New partnerships brands are entering into via their affiliate program and how that’s impacting return on a…

1
Maximizing Customer Lifetime Value in Affiliate Marketing 14:06

5y ago14:06

14:06

In this episode of Outperform we discuss customer lifetime value in affiliate marketing and what brands -- especially those with subscription or reoccurring services -- need to do to effectively maximize that performance element in their affiliate programs. In this episode you'll learn: Why customer lifetime value has increased in importance for mo…

1
Getting the Most Out of your Affiliate Management Agency Partnership 12:15

5y ago12:15

12:15

On this episode of Outperform, Joelle Hargadine, Senior Account Manager at Acceleration Partners, shares her simple and insightful role categorizations for three different types of client contacts and what each role type needs to get the most out of their affiliate program management agency partnership. Show Notes What the three role categorization…

1
3 Teams Within your Company that Can Expand your Affiliate Marketing Partnerships 22:17

5y ago22:17

22:17

On this episode of Outperform, Acceleration Partners’ Senior Director of Performance Partnerships, Alison Chew, shares insider insights about: 3 teams within your company that can help attract new, high-value partners in your affiliate program. Specific examples of how these teams can do that. How the affiliate marketing model plays in helping you …

1
Aron Ain On Building An Organization Where People Love to Work 36:44

5+ y ago36:44

36:44

Aron Ain is the chief executive officer of Kronos and author of WorkInspired: How to Build an Organization Where Everyone Loves to Work. His book chronicles the Kronos employee engagement journey and imparts lessons Ain has learned for senior leaders, HR professionals, and people managers to turn employee engagement into a strategic weapon. Aron jo…

1
Tiffani Bova on Why Business Growth Is A Thinking Game 40:16

5+ y ago40:16

40:16

Tiffani Bova is Global Customer Growth and Innovation Evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to Fortune 500 companies. She spent ten years at Gartner, the world's leading IT research and advisory firm. Bova's cutting-edge insights have helped Microsoft,…

1
James Clear on Writing, Shaping New Habits & Breaking Bad Ones 45:15

5+ y ago45:15

45:15

James Clear is an American author, entrepreneur and photographer. On his personal website, JamesClear.com, he writes about habits and human potential. James is also the author of Atomic Habits. Show Notes A formative accident in James’ life that set him on a new career path. How the new habits he developed led him to become an academic All-American…

1
Alex Hutchinson the Art and Science of Endurance 45:33

5+ y ago45:33

45:33

Our guest, Alex Hutchinson, is a National Magazine Award-winning journalist. He writes mostly about science and endurance sports and is also currently a contributing editor at Outside, a columnist at the Globe and Mail, and a senior editor at Canadian Running. His latest book, ENDURE: Mind, Body, and the Curiously Elastic Limits of Human Performanc…

1
Garrett Gunderson on Investing in your Family Legacy 44:54

5+ y ago44:54

44:54

Garrett Gunderson is the founder of Wealth Factory, a company that provides personal financial education, guidance and family legacy programs for entrepreneurs, professionals and small business owners. He is also the New York Times bestselling author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity. Show No…

1
Jay Baer on Growing Businesses and Captivating Customers 38:00

5+ y ago38:00

38:00

Jay Baer, founder and President of Convince & Convert, joined us on the Outperform podcast to discuss the past, present and future of digital marketing, his approach to building successful businesses and captivating customers. Jay's advised more than 700 brands since getting started in online marketing in 1993. He is also the New York Times best-se…

1
Yanik Silver on Catalyzing Catalysts and Rethinking How Business is Played 37:17

5+ y ago37:17

37:17

Yanik Silver, founder of Maverick1000, joined us on Outperform to talk about his lifetime goal of connecting and catalyzing visionary leaders and game changers to solve the world’s most impactful issues by the year 2100. Maverick1000 is a private, invitation-only global network of top entrepreneurs and industry leaders. This group periodically asse…

1
How to Fix the Friction Caused by Affiliate Marketing Misconceptions 19:05

5+ y ago19:05

19:05

Internal friction can arise within companies between their internal affiliate program team and other internal digital marketing teams. This friction is almost always caused by misconceptions about what affiliate marketing is and does and how it adds value to the entire digital marketing mix. Getting others within your organization to grasp this req…

1
Jeff Haden On Ghostwriting, Goals and Motivation Myths 38:36

5+ y ago38:36

38:36

Our guest on this Outperform episode is ghostwriter, author and Inc. columnist, Jeff Haden. Jeff's written about everything real estate, management, process improvement, finance and investing to hydroponics, horticulture and magic. After an intriguing discussion with Metallica guitarist, Kirk Hammett, plus dozens of interviews with other incredibly…

1
Taking Your Affiliate Program Global – Part 3 22:37

5+ y ago22:37

22:37

This episode is Part Three of a three-part Outperform series on “Taking Your Affiliate Program Global.” Although this series barely scratches the surface, we thought that the best way to convey some of the key aspects of a global affiliate marketing program launch and expansion would be to break it down into three parts: Part One: The important thi…

1
Taking Your Affiliate Program Global – Part 2 35:45

5+ y ago35:45

35:45

This episode is Part Two of a three-part Outperform series on “Taking Your Affiliate Program Global.” Here's a breakdown of this 3-part series: Part One: The important things to consider and do BEFORE you go global. Part Two: What to know and do AFTER you determine there’s a viable opportunity to take your affiliate program global. Part Three: What…

1
Taking Your Affiliate Program Global – Part 1 26:02

5+ y ago26:02

26:02

This episode is Part One of a three-part Outperform series on “Taking Your Affiliate Program Global.” Although this series barely scratches the surface, we thought that the best way to convey some of the key aspects of a global affiliate marketing program launch and expansion would be to break it down into three parts: Part One: The important thing…

1
Q3 Publisher Spotlight: Lead Generation Partners 18:41

5+ y ago18:41

18:41

On this quarter’s Publisher Spotlight episode, Cassandra Scarbeck and Vikki Danielson, managers on the Publisher Development team here at Acceleration Partners, take a deep dive into performance partners who help companies drive high-value leads on a Cost Per Action (CPA) basis. Show Notes What lead generation means in the world of affiliate market…

1
Derek Coburn On How to Ask for a Connection and Un-Networking 41:55

5+ y ago41:55

41:55

Derek Coburn is our guest on this episode of Outperform. Derek is the co-founder and CEO of CADRE, an “un-networking” community in Washington D.C. that currently supports over 100 CEOs and business leaders. Derek is also the author of #1 Amazon Best-Selling book Networking is NOT Working. Insights from Derek: How he went from cold-calling prospects…

1
David Burkus On Why You Can’t “Grow” Your Network 43:58

5+ y ago43:58

43:58

Our guest, David Burkus, is the author of several books including Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career. Friend of a Friend offers readers a new perspective on how to strengthen their networks and build key connections—one based on the science of human behavior, not rote networking advice…

1
Life and Leadership Lessons from AmyK Hutchens 33:30

5+ y ago33:30

33:30

The dynamic and driven AmyK Hutchens joins us on this episode of Outperform to discuss aligning brilliance, attributes of high-performing leaders, the secrets leaders keep and the troubling rise of “comparison condition.” At her core, AmyK is a teacher. Beginning her career teaching 5th grade, she eventually starting teaching other teachers and ent…

1
Episode 39: Hal Elrod on Waking Up to the Life-Changing Power of Morning Routines 39:07

6y ago39:07

39:07

Hal Elrod, best-selling author of one of the highest rated, best-selling books in the world, The Miracle Morning, joins us on this episode of Outperform. The Miracle Morning has been translated into 27 languages, has over 2,000 five-star Amazon reviews and is practiced daily by over 500,000 people in 70+ countries. What you'll hear from Hal on this…

1
Episode 38: Eric Kapitulik on Leadership, Coaching and Parents these Days 42:52

6y ago42:52

42:52

Our guest on this episode of Outperform is Eric Kapitulik, a well-known and well-respected leader, coach and teammate. He served in the United States Marine Corps as both an Infantry Officer and Special Operations Officer with 1st Force Reconnaissance Company, 1st Marine Division. As a Platoon Commander within his company, Eric led a team of 20 cov…

1
Episode 37: Q2 Publisher Spotlight 18:02

6y ago18:02

18:02

On this special Outperform episode, two members of our dynamic Publisher Development team, Alison Chew and Cassandra Scarbeck, discuss card-linked offers (CLOs) and spotlight a few CLO performance partners that they are excited about. Tune in to this special episode to learn about what CLOs are, how merchants are working with them and how they are …

1
Episode 36: How to Never Lose a Customer Again – Joey Coleman 40:07

6y ago40:07

40:07

Our guest on this episode of Outperform is Joey Coleman, founder and Chief Experience Composer of Design Symphony and author of, Never Lose a Customer Again. His bestselling book explains how to simply but intentionally create a customer experience that will generate an army of raving fans who will want to tell everyone about your company. Tune in …

1
Episode 35: Daniel Coyle – Secrets to Building and Sustaining a High-Performing Culture 44:53

6y ago44:53

44:53

Our guest on this episode of Outperform is bestselling author, Daniel Coyle. Daniel has looked inside some of the world’s highest performing groups, including U.S. Navy SEAL Team Six, Pixar and the San Antonio Spurs, and lays out what their success has in common in his newest book, The Culture Code. Daniel is also the New York Times bestselling aut…

1
Episode 34: The Points Guy on Affiliate Marketing, Partnerships & Maximizing Travel 38:47

6y ago38:47

38:47

On this episode of Outperform, we take a journey through affiliate marketing and travel with Brian Kelly – AKA, The Points Guy -- one of the largest credit card industry affiliate marketers and travel influencers. Brian is the founder and CEO of The Points Guy (TPG), the preeminent voice in the industry of credit card points, miles and everything t…

1
Episode 33: Kim Scott on How Radical Candor Creates a High-Performing Work Culture 57:16

6y ago57:16

57:16

On this episode of Outperform, we get candid with Kim Scott about radical candor. Kim is the author of Radical Candor: Be a Kickass Boss Without Losing Your Humanity, a New York Times and Wall Street Journal Best Seller. She is also the co-founder of the company, Radical Candor, LLC. Kim has been an advisor at Dropbox, Kurbo, Qualtrics, ReelGoodApp…

1
Episode 32: Gretchen Rubin on Happiness & The Four Tendencies 1:01:55

6y ago1:01:55

1:01:55

Bestselling author, Gretchen Rubin, joined us on this episode of Outperform to discuss risk-taking, happiness, purposeful growth, our unique tendencies, and how to discover and use them to outperform. Gretchen is the author of several books, including #1 New York Times bestsellers The Happiness Project, Happier at Home, Better Than Before and The F…

1
Episode 31 - Daniel Pink on Motivation, Timing, Napping and Outperforming 53:11

6y ago53:11

53:11

Daniel H. Pink joins us on this episode of Outperform. Dan is the author of six thought-provoking books, including his most recent New York Times bestselling book When: The Scientific Secrets of Perfect Timing, Drive, To Sell is Human, and A Whole New Mind. This episode is full of fascinating insights from Dan's research, including: Dan’s drive beh…

1
Episode 30: Q1 Publisher Spotlight 18:51

6y ago18:51

18:51

On this special Outperform episode, members of our innovative Publisher Development team, Alison Chew and Cassandra Scarbeck, spotlight a few select publishers/affiliates that they think are adding value to advertisers’ affiliate programs. They review who they are, what they’re doing and what sets them apart in the crowded affiliate marketing lands…

1
Episode 29: What to Know Before Trying to Partner with a Financial Services Company 32:16

6y ago32:16

32:16

Tune in to this episode to learn how financial services companies are using the affiliate model to promote their products and what opportunities lie ahead for those in the affiliate space who want to partner with them. We talk with Marilyn Valace, Regional Director at Impact about how financial services companies are leveraging the affiliate model …

1
Episode 28: Profile of a Growth Marketer – Jesse Eisenberg, Elite SEM 30:52

6y ago30:52

30:52

On this episode of Outperform, we profile Jesse Eisenberg, VP of Client Services for Elite SEM. You’ll hear how he ventured into the world of digital marketing after a few years in the mortgage industry, his rise from account analyst to VP of Client Services at Elite SEM and his thoughts on how the digital marketing landscape has changed over the p…

1
Episode 27: Jenny Evans - Shifting from Stressed Out to Outperforming 44:10

6y ago44:10

44:10

On this episode of Outperform, we have a candid conversation with speaker and award-winning author, Jenny Evans about resiliency, stress, confidence and human performance. Listen in as we take a deep dive into how our brains work, how it’s impacted by stress and simple things we can do to quickly recover from stress while optimizing our personal an…

1
Episode 26: Tucker Max On Book Publishing Realities, Quitting As CEO & Outperforming 44:04

6y ago44:04

44:04

On this episode of Outperform we chat with NYT bestselling author and Book In A Box co-founder, Tucker Max about why and how he and Zach Obront decided to start Book In A Box, what the traditional publishing industry is really like, why he decided to step down as CEO of Book In A Box and what he’s discovered is his true passion. Show Notes The insp…

1
Episode 25: Peter Atwater - How Confidence Affects Our Performance & Decision-Making 39:35

6y ago39:35

39:35

On this episode of Outperform, you’ll hear Bob Glazer and Financial Insyghts founder, Peter Atwater, discuss some fascinating topics, including why Peter looks at books, music, architecture and food when researching confidence-levels in the markets and why he recommends that you should buy Adele and sell Pharrell. Show Notes Tune in to this Outperf…

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