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The Business Of Teaching Yoga

Cora Geroux

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If you've been searching for how to turn your teaching career into a sustainable business, you've come to the right place. Each week, your host, Cora Geroux will show you how to reach more people, increase your income, and run a business that aligns with your values. Cora was a full time yoga teacher, studio owner and teacher trainer for over a decade. Now, she helps yoga teachers find freedom through online business. 👉 To follow along between shows connect with Cora on Instagram @corageroux ...
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Teaching drop in classes can be fun. You never know who you’re going to see in class, you start fresh every time & students can come and go as they please. However, teaching drop in classes also has it’s limitations; it’s hard to progress or build from week to week, or build a strong container as the students change from week to week. One alternati…
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👉 Kajabi For Yoga Teachers Episode Description: I’m always doing rituals. Before my morning practice. Before I see clients, teach a class or record an interview. Bigger events get bigger rituals. And to be honest, I’ve never given it much thought, except for the fact that it’s something I like to do, and so I do it. However, when today's guest, Mar…
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👉 Kajabi For Yoga Teachers If you’ve ever asked yourself “what the heck am I doing with my life?” or have been feeling confused, stuck, unmoored or like the path ahead of you feels murky and unclear - this episode is for you. My guest today, Kaya Mindlin is a true guide on the yogic journey, steeped in embodied wisdom, genuine tradition and good wi…
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To niche or not to niche, that is the question. Spoiler alert, the answer is most definitely yes, niche. But, if you’ve been listening to this podcast I bet you already knew that right? In this episode Nyk Danu shares a plethora of practical skills to help you understand what niching can do for your business as a yoga teacher, and how to do it. ABO…
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We made it to Episode 100! 🎉 and it's my most personal, vulnerable episode ever. In this solo episode I share: What happened during my personal 🌘 dark-night-of-the-soul 🌒 earlier this year How said "dark night" changed everything about my life & business The 6 new "Rules" I now live by when it comes to running my business + How you can join us in t…
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Did 2020 put an end to your lifelong dream of teaching yoga while you travel the world? Well never fear, Annie Dunhof is here! Annie is the founder of Engaunite, an English teacher, yoga teacher and teacher trainer for multilingual yogis who want to manifest their dream careers in the world of yoga and wellness. Annie has helped hundreds of English…
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Wow. I try not to pick favourites, but right now, I just can’t help it. My conversation with Acyuta-bhava Das is hands down, one of my all-time favourite podcast interviews I’ve ever done. Perhaps it’s because of the timely nature of the topics we cover for me personally, or Acyuta’s refreshing level of devotion to his craft, I walked away from thi…
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In this episode, I share how I switched over to Kajabi and actually ended up saving money each month while upgrading to an easier, smoother system that's better for me, my students & clients. You'll also hear my top 7 reasons that I think Kajabi could be a great fit for you and your business. LINKS: Kajabi for yoga teachers Get 3 months of Kajabi f…
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3 unexpected ways to increase your confidence as a yoga teacher so that you can move past imposter syndrome and be your best as a business owner. If you’ve been asking yourself how to be more confident as a yoga teacher, or your feelings of imposter syndrome are holding you back from showing up authentically on social media, or for your business th…
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Have you ever asked yourself “If I give away all this free content, why would anyone pay me?” or perhaps you’ve pondered, “What type of content should be free, and what types of content should be paid?” If so, you’re not alone. Those questions are some of the most common ones I get from my business coaching clients and LTL students. And I get it. C…
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👉 ZERO-50 Email Challenge “I have 69 subscribers, have been able to offer online yoga to a growing group of students, and have since received $2962 in payments. Not bad considering I have just jumped in without a business plan or any real direction.” - Natalie Haider, Psychologist, Yoga Teacher & Yoga Therapist in Sydney, Australia. See that? Natal…
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How to up level your business for almost no money 📚 Readers are leaders, and the best way to tap into the genius of experts is to read, or listen to their books. Why? Because when an author writes a book, it’s the A+, concise, well thought through, edited, digestible version of the best they have to offer - and you can usually get it for under $20,…
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Dr. Lauren Tober is a clinical psychologist, yoga teacher, life coach and the founder of the Centre for Mind Body Wellness in Mullumbimby (near Byron Bay, Australia). She is also the founder of The Mental Health Aware Yoga Teacher Training, as well as several other acclaimed online courses. In today’s episode, Lauren takes us behind the scenes of h…
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Sick of investing time and energy into social media without getting results? Learn how to reach more people, turn followers into students and stay sane while navigating social media for your yoga business. This video is packed full of actionable tips, so you might want to grab a pen and paper to jot down ideas & take notes. Class is in session 🤓 💁🏻…
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9 Revenue streams you can start implementing today! Creating a sustainable career as a yoga teacher starts with understanding how to make money. In this video, I break down 9 ways you can make money as a yoga teacher, how much each revenue stream can generate, as what a typical yoga teacher salary looks like. I also give my controversial answer the…
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In the last episode of our #studentspolight series (for now) I speak with Julia Alessandra about launching her youtube channel. Julia Alessandra Chiabudini [pronounced "Kyabudeeny"] is a yoga teacher, breathwork facilitator and explorer of both the internal and external world. After years of traveling and living outside of her home country, Germany…
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Rachel Lackey @passion_purpose_parenting is a psychotherapist living and working in the UK. Rachel works with parents who have lost their own sense of self, in how they can reconnect with themselves and find their creativity and joy again. Now I know what you might be thinking - what does this have to do with teaching yoga Cora, well...hear me out.…
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“If you’re nervous about filming, film. If you’re nervous about writing, write.” Very wise words, from today’s podcast guest, Shuntao Li. Shuntao is a Chinese yoga teacher living in London, whose work has been published in Yoga Magazine and Om Yoga Magazine. Shuntao runs a youtube channel, an online course, as well as regularly publishing meditatio…
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👉 Sign Up For The Steal My Content Strategy Class Elana Nelson is a yoga & meditation teacher, avid traveller and founder of the Living Yoga Membership. Earlier this year, as part of her business Elana launched a blog that she updates regularly, and invites her community members to go deeper into the philosophy of yoga. Elana is also one of our B10…
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You know there is a demand for your work when your inbox and phone are flooded with messages for people asking you how you did what you do - and that is exactly what propelled today’s guest, Kelly Ryan to start a new branch of her business. Kelly lives in Alice Springs in remote Central Australia, is a Peer Support Coach, Accessible Yoga teacher, M…
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Lana and I first met, many, many moons ago when she attended a 50 HR Yin YTT that I was leading, fast forward another year and Lana and I got to hang out for a month straight in 2019, when she attended the very last 200 HR YTT I ever led. But long before Lana became a yoga teacher, she was serving her community in Niue with a brick & mortar massage…
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Today’s episode with Elisa Jouannet is the first episode in a new series of student spotlights that will be coming out over the next few weeks. A few months ago, I invited some of our students to come on the podcast, and share the exciting projects that they have been creating in the world. I’m forever in awe, and inspired by the passion, determina…
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When I first started this podcast in 2019, I was fresh out of 10 years of teaching yoga, leading yoga teacher training and running two yoga studios. And wow, how things have changed since then. I've started a new business, changed careers and my life looks nothing like it did in only two years ago - so I thought it was about time that the podcast s…
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👉 Join Now: Zero-50 Email Challenge At one point or another, almost every yoga teacher I know has thought “Am I really a contractor, or… am I an employee?” The answer to that question has big implications - things like your working rights, superannuation (RRSP/401k), holiday pay…it can even affect your ability to work for multiple studios, or run y…
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In today’s episode, Deb Flashenberg, founder of the Prenatal Yoga Center in NYC shares the secrets behind how she built, and maintained a sustainable business over almost 20 years - even while many other yoga centers have come and gone in that time. I was thrilled to speak with Deb, and shout out to Mado Hesselink (our guest on episode 72) who intr…
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Alice Browning runs an online yoga studio that is a “landing pad for women to feel less isolated and more supported in their own experiences of being a woman.” Early in 2020, like every other yoga teacher, Alice went online - however, she went beyond teaching zoom classes, and stepped into running a full blown online studio, which now hosts several…
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I first discovered Ariana Rabinovitch’s work in 2015 while I was developing my first 200 HR Yoga Teacher Training. Her podcast, Yoga & Beyond inspired and informed me on so many areas in relation to what we know about yoga from science. Since that time Ariana has continued to contribute to the yoga community through her work at Yoga Research & Beyo…
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Long time friend of the podcast, Mark Ashmore comes back on the show to share how the practice of chanting mantra and kirtan can bring us into resonance with the heart. Mark has been practicing and leading kirtan throughout Australia for many years, and has recently recorded a new album, Heartlight. I’ve had his album on repeat in the background wh…
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Hello Friends! It’s Spring here in Australia, which means it’s officially time for my next seasonal update. In this episode I share: A personal update on my struggles during our recent lockdown What’s been getting me through in the last 12 weeks A few stories of the incredible businesses our students have started An invitation to join our community…
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What is asana? Are they a particular set of shapes? Is asana the shapes that were derived from the poses from Ashtanga, or Iyengar yoga? A meditation posture? Or, something else? After practicing Ashtanga for 8 years, Olivia Bergreen began exploring new ways of moving, and teaching movement - and now, as a newly graduated physiotherapist and yoga t…
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Want to learn the 6 Steps To Successfully Launching Your Yoga Business? Register now for the Free training. Episode Description: At one point in today’s episode, Luvena shares that the sign of a great teacher is that they leave you with more questions than answers. And that is exactly how I felt when Luvena and I finished our conversation this afte…
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I have been reading and following Savira Gupta’s blog for several months, and after past podcast guest Madhura Bhagwat suggested I reach out to Savira I thought it was about time I invited her on the show. Savira comes from a family of strong women rooted in the Arya Samaj Tradition. A tradition that was founded in April 1875 by Swami Dayanand Sara…
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Teaching yoga is weird. For many of us, we enter into teaching because we love yoga, and it helped us in some way. We take a 200 or 500hr Yoga Teacher Training, and come out the other side a teacher. Oftentimes students look up to us, and it can be tempting to get real comfy up on that pedestal. Then there are the power dynamics, lack of peer & wor…
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Lara and I first met at a Lululemon ambassador retreat in 2013 or 2014 and since that time I’ve watched Lara go from strength to strength, first by running a super successful yoga retreats business, and now to leading her own yoga teacher trainings, and creating a yoga shala on her property in Byron Bay. Not to mention her numerous other creative p…
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I’ve been following Tracee’s work for a long while, and I am so appreciative of her contribution to the world of yoga nidra - a practice that has had a profound impact on me personally. However, when I reached out to Tracee for this interview, I wanted to speak with her about how she integrates her practice, her teachings and her business - as I kn…
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Norman Blair is a return guest to the podcast; you might remember him from episode 30, back in season 1 where we discussed his incredibly popular article, “Let’s Talk About Yoga Teachers And Pay”. Today on the show, Norman shares what it’s like in London now that the city is opening up - and what he thinks the future of teaching yoga looks like in …
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⚡️ Business 101 YTT / Lost-to-Launch → LEARN MORE Each week I hear from numerous yoga teachers that they would love to explore the idea of running a collaborative business. So, I was super excited to chat to today’s guest, M Camellia all about their work independently, and with The Trans Yoga Project. M shares their story from the very beginning of…
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⚡️ Business 101 YTT / Lost-to-Launch → LEARN MORE I reached out to Janessa to talk about yoga teachers, business and conscious capitalism. For many of us, the idea of business almost feels like a dirty word. (Y’all know I don’t feel that way, but if you do - I totally get it). I hear from yoga teachers on a regular basis that they struggle to charg…
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I probably don’t have to introduce you to Trina Altman - she teaches regularly for Yoga International, pre-covid she traveled and taught workshops & trainings world wide, and now runs a successful online yoga & pilates education business. However, today’s interview is a little bit different - Trina generously agreed to take us behind the scenes in …
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Imposter Syndrome is something that I have personally struggled with in the past, and chances are, if you’re listening to this, you have too. It’s not something that only came up once in my teaching career, however. Every time I stretched myself, started teaching a new style, or opened up a new offering, feelings of self doubt were present. Feeling…
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I had so much fun chatting with Natalia Tabilo from Yoga For All Bodies about the practical side of teaching yoga in two languages. Originally from Chile, but now based in San Francisco, Natalia teaches and runs her business in English and Español. I first reached out to Natalia because MANY members of The Teachers Club are bi or multilingual and h…
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We’ve officially entered Winter here in Australia (happy summer Solstice to my Northern Hemisphere friends!!) so it’s time for another seasonal update from me! In this episode I share: How to plan your business with the seasons A few updates on the podcast & Lost-to-Launch What’s happening inside the Teachers Club A New Class - Understanding The Yo…
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Today on the show I speak with Neil Pearson. Neil is a physical therapist, a Clinical Assistant Professor at the University British Columbia, and a certified yoga therapist - and in this conversation Neil and I take a deep dive into pain science. We discuss how pain is more complex than what we once imagined, how 10 different treatment plans could …
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If you’ve worked in the yoga industry for a while, you may have had the feeling that something “wasn’t quite right”. We’ve had many conversations on this podcast about issues inside of the industry, and how yoga businesses are set up. Being a former studio owner myself, I don’t believe it’s (usually) the fault of malicious intent on the part of stu…
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Sally Kempton is one of my yoga heroes. I found her work at a time in my practice life where I felt stunted, and a bit lost. I was hungry for something that wasn’t on offer to me, at least not in the yoga circles that I found myself in. I wanted to meet a teacher who had depth, experience and as my friends and I say, is the “real deal”. Sally Kempt…
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Kristin Campbell is a true entrepreneur - in 2002 she founded Whistlers first ever yoga studio, in 2012 she created Tapasya Yoga School, and in 2015 she co-founder Squamish Water Kefir. I was incredibly excited to speak with Kristin because she embodies the intersection of yoga and entrepreneurship that is currently captivating me. In today’s episo…
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This episode of the podcast is brought to you by… YOU! After several requests from you, the listeners, this week’s guest is Laurel Beversdorf. Laurel's teaching style is very near and dear to my heart, and during our conversation you’ll hear me reminisce about a time in the not-so-distant past when I used to teach group classes. But don’t worry, we…
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Over the last 18 months or so, I have been a loud advocate for yoga teachers not relying on studios & gyms for their sole source of income. In Australia, the median rate of pay for yoga teachers is around $50 AUD per class. At 15 classes per week, a teacher would make $750.00. The national minimum wage is $753.80.⁠ We all know that to teach a 60 mi…
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If you’ve been kicking around the yoga world for a number of years, I feel like my guest, Jules Mitchell will already be on your radar. Jules is a Las vegas based yoga teacher and massage therapist who also holds a masters of science in biomechanics. She blends the tradition of yoga with her extensive study in biomechanics to help teachers develop …
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You might remember in Episode 33, I had the chance to speak with Theo Wildcroft, PHD, who is a yoga teacher, scholar, and author of Post-Lineage Yoga: From Guru to #Metoo. In this episode we dive deeper into the release of Theo's book, and even have a broad conversation about what it means to be religious. Theo’s work considers the democratization …
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