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The Wine-y Entrepreneurs

Danielle & Shelby

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The Wine-y Entrepreneurs podcast is all about making connections and collaborating on this amazing journey toward business success. Each episode your hosts will take you through a different business topic, discussing their thoughts and experiences, all while sipping on a glass of wine.
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Who do you have in your corner? Today we talk to Holly Messenger Aamot, founder of Atelier False Holly, published photographer with That False Holly Girl, and so much more, about how vital community is. There are two ways of looking at community that we talk about - business buds and community of people helping us get work done. We get into how you…
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Afraid to increase your rates? We started reviewing our rates and packages and talked about it in a previous episode (Ask For What You're Worth), and have decided to share how we approached this review this year for each of our businesses. This time we have looked at how to package our services and add value in ways that really serve our clients' n…
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Have you ever been in a sales meeting that you have in the bag and it goes completely sideways? Or maybe you think things are going well and suddenly you can't get ahold of the person? We are incredibly honoured to be interviewing Scott King in this episode as he shares some tips on closing deals that will revolutionize your business. Scott is the …
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If you worry about building your client base in your business and where to find the people who want what you offer, this is the episode for you! Danielle & Shelby talk about their experiences with creating leads and then what you do when they come in. Part of building a sustainable business is getting in front of the people who will benefit from yo…
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Do you ever stress over whether or not you have enough money in your business? We sat down with Matthew Birch of Birch Accounting & Tax Services and unpacked his incredible philosophy around running a business - we have the right and responsibility to be able to earn a profit. Intrigued? So were we. This episode is packed with explaining what this …
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William Bincoletti has half a century of being a sommelier under his belt, but the past two years as the principal sommelier at Vines Wine Merchants in Riverbend has challenged him more than he expected. When he and his business partner took over Vines Wine Merchants, they didn’t anticipate that COVID would completely change the way they could run …
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Normal? What does that mean, exactly, and how can your business just go back to normal now that COVID-19 restrictions have eased? Today, we're talking about the "new normal" and all of the questions that go along with it. If you are trying to navigate normal in your business, this episode is for you! Go to www.wineyentrepreneurs.com for full show n…
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There has been some book buzz going on at The Wine-y Entrepreneurs! In this episode, Danielle tells us about the process of self-publishing her young adult science fiction novel, Drift. And what a process it has been! Learn why it took her 14 years to get this book out into the world and how a “misprint” in a newspaper led to the beginning of the p…
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Feeling stuck? It’s something all entrepreneurs struggle with from time to time. This week, Shelby shares one of her greatest “aha” moments and tells us why sometimes, all you need to move onto the next stage is the realization that you can’t do it all on your own! Learn about her upcoming journey toward commanding a stage and fulfilling a lifelong…
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There is power in connecting with others and in business and it can mean the difference between making a sale or not. In this episode we talk about the impact this has on our businesses and how we have implemented the three F's Ryan Serhant outlines in his book Sell it Like Serhant. Have a listen to find out what we have done! Go to www.wineyentrep…
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Do you struggle with focusing? In this episode we talk about our struggles with focus and some tips we are going to work on. We've committed to working on these areas and reporting back in a month or two to let you know how they are working out. Your Hosts: Danielle Mohr (Fine Point Writing & Editing) www.finepointwriting.ca Telling stories is Dani…
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“Are you okay?” This is an actual question posed to Danielle recently when someone learned she’s single and lives alone. In this episode, we get real about Danielle’s single life, including how she manages on her own, why it’s okay to be okay with being alone, and why some people react to her lifestyle with surprise. Is the single life all it’s cra…
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That’s right! You deserve a vacation, whether it’s on a beach in Mexico or an old patio chair on your back deck. This week, Shelby and Danielle chat about their regular “retreats” and why they’re so important for maintaining productivity throughout the pandemic. Join us for a wine-filled conversation that will convince you to just book those days o…
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Building a brand starts with a solid foundation as we talked about in our last episode. Marketing is telling the world about your brand, but as Katie Dooley, founder of Paper Lime Creative, tells us in this episode, the goal is to get others talking about your brand. That is what Public Relations is all about. We sit down and unpack all the details…
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There’s no challenge that can overwhelm an entrepreneur as much as trying to market a business. In the first episode of our marketing series, we are starting all the way at the beginning with branding. We’ll talk about how our brands have developed over time, answer questions about what is actually necessary when you’re just starting out, and discu…
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Do you struggle with saying yes to too many things? We did an episode called Stop Saying Yes in season one and decided it deserves another conversation. In this episode we take the conversation further to explore where we are at now with saying yes and no to work and projects. Your Hosts: Danielle Mohr (Fine Point Writing & Editing) www.finepointwr…
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This week's episode is all about leadership. Leadership is about more than just directing employees; it's about motivating them, keeping them aligned with your overall business goals, and giving back as much as you expect. In the wrap-up to our HR series, Shelby shares her wealth of knowledge about leadership techniques and styles to help you becom…
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We continue our HR series as we talk about onboarding. You have found a great person through your recruitment efforts, now what? Creating a positive onboarding experience is crucial to the success of the new employee. You want to make sure they feel welcome, meet the key players they need to, and get up to speed on your company, their position, and…
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We are so excited to start our next series on Human Resources for small businesses! We have a resident expert in the HR field as Shelby majored in HR in university and proceeded to spend 13 years working in HR for a couple international organizations. Although she left the field to start All Set Style (which she is still running), she has returned …
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When is the last time you looked at your website? Maybe it's time for a refresh. We talk about why we chose to make some updates and our process for making those changes in this episode. We each took a slightly different approach, but both ended up with some great results. Your Hosts: Danielle Mohr (Fine Point Writing & Editing) www.finepointwritin…
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In our final episode for our personal branding project, we decided to bring in our partner for this project, Jennifer Grimm, founder of LUX Beauty Boutique in Edmonton. Jenn chats with us about why getting down to the roots of your passion is important for entrepreneurs with busy minds and why the process we used worked for her. Don't forget to hea…
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In Part Two of our Personal Branding Project we tackle our Ideal Client Avatar. This is taking all the foundational work we did in part one and start figuring out who is our ideal audience and we also discuss that feeling of 'I don't want to leave anyone out'. Have a listen to find out what we think! Don't forget to head to the episode page on our …
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We’ve changed our format! Season Two will be project-based episodes, where we tackle big projects and tell you how we accomplished it. The first project we tackled was personal branding. We asked: “How do you set up a personal brand that is distinct from your business brand?” (and separate from your personal life?!) We focus on vision, values, and …
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Last episode we talked about creating our lead generators. Now, the results are in! Tune in to hear if it was worth it to create these, what we'd do differently next time, and a special announcement about the podcast. Your Hosts: Danielle Mohr (Fine Point Writing & Editing) www.finepointwriting.ca Telling stories is Danielle’s passion, whether she’…
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We have talked about creating a lead generator for our business' for a very long time, but never got around to it. Sound familiar? In this episode we talk about taking on this lead generator project! We share our research, the tools we created, and a part way through the project check in. If you want some inspiration on creating one of your own, th…
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We have had many conversations with each other and other small business owners as we navigate this pandemic and work hard to change and adjust our businesses so we can come out of this time stronger. In this episode Danielle and Shelby talk about some exciting changes coming to the podcast that we hope with in turn help you in your business and lif…
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Are you comparing your business to other businesses? It's something we all do naturally, but when we take those comparisons too far, it can hurt us more than help us. Today, Shelby and Danielle tackle the topic of comparison in business and why it's dangerous (and how to turn it into something more positive!) Join us for a discussion about mindfuln…
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We are in uncharted territory here and are all trying to navigate our businesses and life. Here is a bonus episode where Danielle & Shelby talk about what is going on with their businesses and what they do to stay calm and manage anxiety. We are all in this together!
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We have often found ourselves so focused on our 'weaknesses' that we waste a lot of time trying to learn and develop them. We have started changing our mindset to focus more on our strengths, which is often where our passion lies, rather than what we are lacking. It's incredible the things we have found about ourselves and in this episode we are sh…
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It's time to talk about that elusive characteristic that so many of us rely on... motivation! As we enjoy a gorgeous glass of smooth red, we dive deep into how motivation can be fleeting and why you can't rely on it - and what you should rely on instead! This episode's wine sponsor: Ana Vukovic - Private Wealth Consultant at BMO - Thanks Anna! To l…
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Do you believe fate finds you or follows you? This is a big question and can be viewed many different ways. We attempt to tackle it using personal experiences, thoughts, and ideas in this episode. Have a listen to find out where we land, and what wine takes us through this journey!
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Have you ever struggled to ask for what you think you are worth? Whether you are an entrepreneur, a stay at home parent, or working in a corporation, it's important to think about what you are worth. We dive into this topic, our experiences, and what we have done to help push us forward in this episode!…
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It is tempting to want to cast a wide net thinking that by appealing to everyone you will do better in business. Through reading, learning from others, and our own experiences we know that to not be true. You need to find your niche and appeal to your audience there. In this episode we talk about what that looks like for each of our businesses and …
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It's 2020, which means it's time for major resolutions! Or is it? Today, we're thinking over wins in 2019 and planning for 2020, but in a way that doesn't feel overwhelming. Shelby reveals how she sets up for a year of success by setting a "word of the year" to live by, while Danielle talks about making resolutions month by month instead of trying …
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We have done our first book review! If you ever feel you don't want to try something because you might not succeed or if there are some areas in your life you look for growth and others you feel like you will be 'found out' if you show your true self, then you want to listen. Danielle and Shelby talk about their experience with this book and how it…
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When are your slower months throughout the year? Do you find yourself planning ahead for them, or suddenly they are upon you and you're feeling stressed about the lack of work? In this episode Danielle & Shelby talk about strategies for making the best use of your time in slower months and what you can do leading up to them. Pour a glass of wine an…
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When you say yes to everything, you're not bringing 100%. We've struggled with feeling obligated to take every opportunity that comes our way. When you're an entrepreneur, it's hard to say no to opportunity, right!? Join us for a bit of wine and conversation as we talk about when say yes and how to make that tough decision.…
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In this episode Shelby shares about her journey to becoming a business owner. It wasn't specifically in her life plan, but an interesting twist of fate brought her to a point where she had to make a decision - play it safe, or take a risk. Have a listen to how Shelby started All Set Style!
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This week, Shelby and Danielle hosted a special guest on the podcast. Kat Neumann of June Creative stopped by to tell us about how she executed our new rebrand and designed our custom logo just by listening to the podcast. She also shares information about what companies can expect when they need to update their branding, why it matters, and how to…
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On today's episode, Danielle shares the details about how she became an entrepreneur. From tough times and endless job searches to eye-opening roadtrips and near-death experiences, it's been an interesting path to say the least. Find out the story behind Fine Point Writing & Editing (and the name of the delicious wine that paired perfectly with it!…
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Do you find yourself saying 'I work better under pressure' or 'I still have time' or 'I need to wait until I have enough time'? Procrastination can be a hindrance as your business grows and you have more projects and deadlines to juggle. We talk about some of our procrastination woes and tactics we use to help keep us on top of things. Grab a glass…
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Feeling bogged down by all the choices for networking is not uncommon. In this episode we talk about how we both got into networking, the different types of networking groups and how to evaluate which ones are a good fit for you and your business. We have a lot to say on this topic, so pour yourself a glass of wine and listen along!…
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Have you ever felt disorganized or like you're always rushing from task to task without a plan? If you have, this episode is for you! This week, we dive into the habits, routines, and rituals that have set them up for success. Plus, we'll talk about routines that aren't working and why they have to go. Join us for a great glass of wine and conversa…
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Today we delve into the differences between objections and rejections. In business it can be tough to discern the difference when we don't hear back from a potential client and it can feel discouraging. And as always, we are enjoying some wine along the way. Cheers!
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It's easy to get caught up in what we are doing, our goals, even what others think we should be doing. There's always pressure to be more, do more, and have more. In this episode we dive into pivoting, to making changes and shifts when it's right for you and your business.
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In this episode we are talking about getting started and getting things out into the world. It's easy to want something to be 100% perfect before putting it out into the world and we have both suffered from this! We will be sharing some experiences we've had and some tools we use to keep us going. Enjoy!…
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