พอดคาสท์ Whyd I Buy That An Advertising ชั้นนำ (2024)

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Episode 18: Mascot Mayhem 22:48

5+ y ago22:48

22:48

Have you been face to face with a cereal box lately? If so, you probably saw a brand mascot staring right back at you. In this episode, Ryan and Abe take an in-depth look at brand mascots, including their history, effectiveness, and the many, many controversies that surround some of them. They’ll take a brutal mascot quiz, enjoy living high on the …

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Episode 17: The Prussian Potato Problem 25:40

5+ y ago25:40

25:40

Have you ever seen an ad and thought to yourself, “I would buy this product if only everything about the advertising were totally different?” Then you, Sir or Madam, are the target audience for a rebrand. In this episode, Abe and Ryan discuss rebranding, including both super successes and failtastic failures. They’ll chug a new soda flavor, smell l…

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Episode 16: Super Bowling You Over 27:58

5+ y ago27:58

27:58

15. Super Bowling You Over: Whether you’re in the middle of football season, or you live in a land where football has nothing to do with large men knocking each other over, you can appreciate the power of the Super Bowl when it comes to advertising. Ryan and Abe tackle (get it?) some of the numbers behind the event and discuss some of the biggest s…

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Episode 15: Athlete Meets Product 25:12

5+ y ago25:12

25:12

Sports Endorsements have a long and storied history, one that Abe and Ryan are happy to discuss in excruciating—and hilarious—detail. They’ll tell the tale of baseball legend Honus Wagner, throw in a few cautionary tales regarding athletes who lost their endorsements, and wrap up by grilling some diagonal meats. Notable quotes: “Baseball coaches in…

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Episode 14: Cognitive Bias Returns! 25:58

5+ y ago25:58

25:58

Just when you thought you were out, Ryan and Abe pull you back in. This time, they dive deeper into the world of cognitive bias, specifically in-group bias and the bandwagon effect. They’ll campaign for Eisenhower, shave numerous body parts, and wade into the PC vs. Mac vs. Samsung debate. Notable quotes: “Penguins favor each other.” “He’s got the …

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Episode 13: Everything is Falling Into Place(ment) 22:37

5+ y ago22:37

22:37

Have you ever wondered why your favorite product appears in your favorite movie? If so, you need a lesson in product placement courtesy of Abe and Ryan. In this episode, they dig into the story of E.T., wear some sunglasses with Tom Cruise, and spend some time lost on a deserted island. Notable quotes: “Aliens are incredibly gullible” “That’s a ver…

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Episode 12: Taking a (Mental) Shortcut 25:08

6y ago25:08

25:08

Cognitive Biases are the predictable errors in judgement that our brains make all the time. These are one way in which we cope with everyday life, but they can be and are often exploited by advertisers. In this episode, Ryan and Abe examine a few of these biases and what they mean for advertising. They’ll dive deep into the world of discount orange…

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Whyd I Buy That An Advertising พอดคาสต์

พอดคาสต์ที่ควรค่าแก่การฟัง

1
Why'd I Buy That? An Advertising and Marketing Podcast

Saxton Horne Communications

1
Episode 18: Mascot Mayhem 22:48

1
Episode 17: The Prussian Potato Problem 25:40

1
Episode 16: Super Bowling You Over 27:58

1
Episode 15: Athlete Meets Product 25:12

1
Episode 14: Cognitive Bias Returns! 25:58

1
Episode 13: Everything is Falling Into Place(ment) 22:37

1
Episode 12: Taking a (Mental) Shortcut 25:08

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