Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This episode is a continuation of our previous epis…

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! The coffee industry is one of notoriously heavy tur…

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week we field a few questions, including helpi…

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Wait... 100 Episodes?! Who knew this little podcast…

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We were stoked to have the opportunity to take a br…

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week we're in a different room because of roas…

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! It’s been a year since we opened the doors of our s…

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! When you're running a coffee shop or looking to sta…

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Uh Oh! We're going in this week on our PAST SELVES,…

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We welcome our Director of Roasting Operations, Sam…

DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends …

DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends …

DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends …

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Riley fell ill this week, so Ethan and Ross sit dow…

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We had a whole dang episode planned out, but we had…

DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends …

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We welcome Valor Alpharetta's Head Coach, Lillabea …

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! JP is a dear friend and owner of Meadowlark, a beau…

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We gather around the table and talk about where we …

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We're often contacted by folks asking us our sugges…

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! David LaMont has been in the coffee industry in Atl…

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! David LaMont has been in the coffee industry in Atl…

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We've always struggled with a particular dilemma: w…

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This was one of those episodes where we sat down wi…

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! After a week off for Thanksgiving, we're back in th…

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Will Shurtz is the co-founder of Methodical Coffee …

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! For many, the natural progression of business might…

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We think underextraction PLAGUES many cafes and hom…

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Overextraction is a hot topic in the coffee communi…

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week we taste coffee from Jimmy Butler's Big F…

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Ever thought about building a mobile cart to start …

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! The Coffee Sometimes Podcast is now the Valor Coffe…

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We taste a banger of a coffee from Touchy Coffee brewed on our new toy, the Next Level Pulsar, followed by answering some listener questions on a VARIETY of topics, including hidden costs associated with starting …

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! A fun week here! A YouTube commenter told us we should review our own coffee to get a baseline, so we did just that! We taste Freethrow, wrap up Unreasonable Hospitality, and chat with our espresso tech, Caleb Hal…

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week we taste Chamberlain Coffee, beans from mega-YouTube star Emma Chamberlain's brand. We snagged it a grocery store and boy...it's somethin'. We sit down in this episode with our Alpharetta HC (Head Coach …

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Gather 'round! This week we talk about how to improve that palate of yours so you can make better coffee! We dish out four tried and true methods, plus review coffee from Sprout Coffee Roasters, dive into Unreason…

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! A fun one where we talk about the things we look for when hiring new people for our Pit Crew. We also continue to develop (lol) our coffee review portion of the program and taste a yum coffee from Choco Coffee in …

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! New Podcast setup! We're now shooting all of our podcasts in our warehouse with the lab area as a backdrop, which we think is pretty dang cool. This week we talk about Unreasonable Hospitality Chapter 17, drink co…

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends. It goes a long way <3 Shots fired? Maybe, but we're just trying to help! We've noticed a trend during our time in the coffee industry – namely, there's a lot of underdeveloped coffee out there. We discuss why this is the case, plus we chat about Unr…

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends. It goes a long way <3 We have fun, we have fun. This episode we talk about the adversity we've faced in the past (lookin' at you, COVID-19) and how we made it out alive. Does that conclude that coffee shops are recession proof? LISTEN FOR OUR TAKE! …

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Last week we threw a rager and we're still buzzed...off the GOOD TIME. We debrief about how we (think we) threw an incredible event, chew on Chapter 14 of Unreasonable Hospitality and, lastly, discuss our decision to hire Ross' wife and how we plan to kee…

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 We spent last week on a retreat where we gathered our thoughts for the next year, including how to take our product to the next level. This week we sip on a crazy Colombia Gesha from Black and White and also dive into Chapter 13 of Unreasonable Hospitalit…

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we get really real and discuss some of the biggest mistakes we've made since starting our business, along with going over Unreasonable Hospitality Chapter 12 and drinking our delicious washed Kenya. 00:00:00 Intro 00:01:45 What We're Drinking: K…

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ross was out this week, but Ethan and Riley couldn't stand going another week without getting behind the mic – this week we talk Unreasonable Hospitality Chapter 11, drink some bourbon, and discuss how going into debt has created opportunities for Valor t…

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we go IN on whose way is the right way to dial in espresso, specifically in a commercial/cafe environment – SPOILER ALERTL: we argue a ton. We also talk chapter 10 of Unreasonable Hospitality and drink some coffee from our friends Little Wolf. C…

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we dive into our home setups and how we can each do one or two things to improve how we are brewing at home. We also drink some instant coffee and talk through Chapter 9 of Unreasonable Hospitality. Love y'all. Check out Papertown Coffee: https:…

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 On this episode we brew up our new (returning) summer blend Tanlines, chat about Chapter 8 of Unreasonable Hospitality and go off about how Imposter Syndrome doesn't even matter, ya feel? Thanks for listening, love ya. Buy our summer blend, Tanlines: http…

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 On this episode, we welcome a very special guest who has truly shaped Valor's company from the ground up, Karen Walters. Yes, Karen is the mother of Ross. BUT that's not the only reason she's on! Karen was a human resources manager for the Atlanta Falcons…

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we dive in on the philosophy of creating a non-confusing coffee menu, brew up some bean on the Fellow Stagg [XF], give a wholesale partner shoutout to our friends Warehouse 4, and tackle chapter 7 of Unreasonable Hospitality. Thanks for listenin…

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Weber Workshops was kind enough to bump us up in the queue of Moonraker shipments so we could talk about it on the program! We discuss this fun tool, plus dive in on Chapter 6 of Unreasonable Hospitality, answer some YouTube comment questions, give a whol…