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Welcome to The Native Experience by LEXIGO, the go-to podcast for navigating translation, localization, and multicultural marketing. Join us in each episode as we delve deep into the power of delivering native experiences that go beyond mere translation. With topics ranging from translation and hyper-localisation strategies to cutting-edge technologies driving in-language content, The Native Experience offers a comprehensive look into authentic ways to reach, connect, and engage with audienc ...
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On this episode of The Native Experience podcast, we have the honor of welcoming Edwin Trebels, the Translations Director at the Philadelphia Church of God. Edwin brings us on an inspiring journey through his life, showcasing the deep connection between language, leadership, and cultural sensitivity. With a career spanning two decades in the field …
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On this episode of The Native Experience podcast, we have the pleasure of speaking with Sheron Sultan, founder of Yatimba! We navigate the complex dance of identities that comes with a multicultural background, which Sheron personifies with her African, German, and Indian heritage. We also discuss the importance of breaking cultural stereotypes and…
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On this episode of The Native Experience Podcast, we have the pleasure of welcoming Tim Brookes, the founder of the Endangered Alphabets Project. Join us as we discuss Tim's work preserving endangered alphabets and the cultures they represent. Tim shares his stories collaborating with the Abenaki people - the Indigenous people of the Northeastern W…
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On this episode of The Native Experience Podcast, we welcome Ruhee Meghani, Lead Facilitator & Founder of Allied Collective - Australia’s first inclusive facilitation & wellbeing agency specializing in training, consultation and coaching for leaders & organizations. Join the conversation as we unravel the language of inclusion and the rich tapestry…
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On this episode of The Native Experience Podcast, we welcome back Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates. If you haven’t already, we encourage you to go back and listen to part 1 of our conversation with Mike, where we explore his varied career; from working on nuclear submarines to selling washing machines. In part…
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On this episode of The Native Experience, we welcome Antonio de Palma, Localization Quality Program Manager at Avetta. Antonio takes us on a journey through the fascinating world of localization, drawing from his rich background in data-driven work and experiences with AAA games. He emphasizes the pivotal role of localization in crafting native exp…
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On this episode of The Native Experience Podcast, we welcome Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates. In our conversation, we explore two radically different professions that Mike has had in his life: selling washing machines and working on nuclear submarines. Mike shares how selling washing machines became an analog…
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On this episode of The Native Experience Podcast, it’s our absolute pleasure to welcome back Kate Edwards. This is part 2 of our conversation with Kate so if you haven’t already, do yourself a favor and listen to part 1. Kate is the CEO and principal consultant of Geogrify, a consultancy which innovated content culturalization, as well as the CXO a…
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On this episode of The Native Experience Podcast, we welcome Kate Edwards, CEO and principal consultant of Geogrify, as well as CXO and Co-Founder of SetJetters. With an impressive 30-year career in the gaming industry, Kate delves into the intricate world of culturalization, highlighting its significance in creating culturally appropriate games. S…
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In this episode of The Native Experience Podcast, we welcome back Renato Beninato, chairman and co-founder of Nimdzi Insights. This is the second episode to feature Renato because his extensive knowledge and expertise is too valuable not to share! Renato tells the story of how his consultancy work with Uber came about and resulted in them saving th…
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In this episode of The Native Experience, we welcome Sören Eberhardt. Sören is a Global Site Manager at Microsoft, who has over 25 years of experience in the field of internationalization and localization. His extensive experience spans multiple roles and aspects, from being a translator, localization engineer, and program manager, to teaching loca…
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On this episode of The Native Experience, we welcome Josef Kubovsky, CEO of Nimdzi Insights. In our conversation, we talk about localisation and the importance of understanding the intricacies and nuances of local markets. We discuss the role of branding companies in international expansion and address how critical errors in marketing campaigns, su…
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On this episode of The Native Experience, we welcome Tony Lee, Head of Strategy at Lexigo. In our conversation, we discuss marketing and storytelling, and its inherent ability to subtly and no-so-subtly influence people. We compare and contrast multiversal, superhero TV shows with marketing campaigns, delving into the ways both these mediums delive…
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On this episode of The Native Experience, we welcome Lisa Tribuzio, Co-Create Facilitator with LEXIGO and also Manager at Lotus Consulting. In our conversation, we delve into the evolving landscape of DEI (diversity, equity, and inclusion), the challenges faced, and the political undertones surrounding diversity. We explore the importance of person…
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On this episode of The Native Experience, it’s part two with Ewandro Magalhaes, former Chief Interpreter in the United Nations system, interpreter trainer, language technology advocate, and co-founder of KUDO! Today, we discuss some of the cultural experiences Ewandro has had in his career, the role of technology in Language Services, and the impor…
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On this episode of The Native Experience, we welcome Ewandro Magalhaes, former Chief Interpreter in the United Nations system, interpreter trainer, and language technology advocate. Ewandro is also a co-founder of KUDO. Ewandro shares his experiences as an interpreter for Heads of State and Government, as well as his thoughts on the challenges of t…
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On this episode of The Native Experience, Cynthia Dearin, the founder of Dearin & Associates, joins us to discuss her experience in the international business world. She has some pretty crazy stories to share initially! Cynthia also shares insights from her two books and discusses the importance of understanding local cultures and preferences when …
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On this episode of The Native Experience, Jorge Russo dos Santos, the Localization Program Manager at Block, joins us to share his extensive experience in localization and creating truly native experiences for diverse audiences. We dive into some stories and experiences that discuss the impact of technology on daily tasks, social media's effect on …
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On this episode of The Native Experience, we welcome Renato Beninatto, Chairman and Co-Founder of Nimdzi Insights, to discuss the complexities of translation and localization. Renato shares his experiences as a Third Culture Kid and explains the importance of being able to adapt to different environments. Renato had a fascinating experience as a co…
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Today on The Native Experience, we welcome Konstantin Savenkov, CEO and co-founder of Intento. Intento helps large companies translate 20x times more on the same budget and make their customer and employee experience instantly multilingual in 450+ languages. We dive right into Chat GPT and the impacts GPT has on the translation industry. We discuss…
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Today, on The Native Experience, we are joined by Angelo Berbotto, National President of the Australian Institute of Translators and Interpreters (AUSIT). We talk about the importance of context in translation, the challenges of interpreting technical topics, and the value of NAATI certification for translators in Australia. We also explore the cha…
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Today, on The Native Experience, we are joined by Andrzej Nedoma, co-founder and ex-CEO of XTRF Management Systems! Andrzej shares his journey with XTRF, moving into a mentoring and advising role with Nedoma.io, and how it’s allowed him opportunities to help and impact others. Andrzej also shares his experiences and tips from being in the translati…
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On this episode of The Native Experience, Erika Gonzalez from RMIT University and the Australian Institute of Interpreters and Translators joins us! Erika shares personal stories of her upbringing in Spain and political turmoil in the Basque region. It definitely had an impact on her perspective and who she is today. Our discussion emphasizes the i…
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On our second episode of The Native Experience, I have the privilege of chatting with Rachel Carruthers, the platform partnerships lead at Canva, to discuss the creation of truly native experiences for diverse audiences. Rachel shares her experiences working on Canva's product and marketing localization and internationalization efforts, eventually …
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Welcome to The Native Experience Podcast! Thank you so much for joining us! We’re incredibly excited for the launch of this show! It’s our FIRST episode of The Native Experience! Today, we’ll talk about what The Native Experience Podcast is all about and why we started the podcast in the first place. We’ll also discuss the benefits you will receive…
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