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Brilliant Branding

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Brilliant Branding

Phil Davis and Liz Hiemstra

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Brilliant Branding shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the pivot point of an organization, the why behind each business to ...
 
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When it comes to naming your new business, finding that exact matching, brandable domain name, is perhaps the most difficult challenge. In this informative episode, we delve into the tips and techniques the naming pros use to find the best company domain names possible. If you've struggled to find a good, brandable business domain name, then tune i…
 
Naming a tech or IT company is a challenge, given the crowded marketplace and need for clear messaging. Today's episode focuses on six key steps that provide a proven process for developing clear and compelling brand names for your IT startup or rebrand. By following these six steps you'll discover new methods, strategies and possibilities for succ…
 
Rebranding a non profit organization requires a proven process to keep the project on track. In this episode of Brilliant Branding we address the five steps to successfully rename and rebrand a non profit organization, from credit unions and membership associations to charities and causes. The biggest obstacle to rebranding a non profit is not comp…
 
Naming a financial services company runs the gamut from conservative names (e.g. United Trust & Associates) to the more current strategies such as Mint, Nutmeg and Ally. Knowing which naming strategy to use depends on your audience and your overall brand mission and purpose. On today's show, we'll discuss what strategies to use, and more importantl…
 
The company naming process doesn't have to be a clouded mystery. This week's show takes you inside our proven naming and branding process, step by step, to show you expert tips to naming your company. Typically the branding process breaks down due to lack of structure. It jumps track and becomes an exercise in spitballing ideas vs. creating a compa…
 
Company branding is one of the most important, yet misunderstood, phrases in all of marketing. Discover the difference between meaningful brand marketing and meaningless double speak. In this episode we'll discuss... The difference between branding and fame (they are not the same!) The important of discovering your pivot point, the main driver behi…
 
When companies grow and add new products and services, they often experience brand sprawl. Soon the product lines sound like a hodge podge of acronyms, modifiers and alphanumeric add ons. There is no architecture to their brand architecture. What started as a crystal clear company brand identity becomes clouded and confusing, with multiple, mixed a…
 
Personal branding is a hot topic with so many emerging startups, consultants, experts, bloggers, speakers and business service specialists. Today's show features Laura Guest, a Certified Public Speaker with a career filled with personal branding initiatives. You'll hear her story of struggling to brand using her own name, using an invented name, cr…
 
For startup companies and entrepreneurs, most company naming exercises devolve into spitballing random ideas with little structure to the process. Most don't even know there are actual company naming strategies available to help brand their businesses. In today's episode, we explore eight company naming strategies that we employ here at Tungsten Br…
 
Discover how to identify, clarify and promote your company brand promise so that both staff and customers will what you stand for. Is is quality? Service? Innovation? Efficiency? What is the tip of your spear? In this episode, we will share the secrets that powerhouse brands use to own a sizable share of the market by owning powerful promises. You'…
 
In this information packed episode, we share how to structure the company branding process to keep it on point, on track and on target. Specifically we address the common pitfalls and the best practices to getting the results you want from your company naming or company rebanding process. These include... Determining your primary pain points Assemb…
 
Branding a startup company can take a bite out of the entrepreneurial budget. So knowing how much to spend, and how to spend it, can make all the difference. In today's show, we'll share inside secrets for branding on the cheap, branding in a short time frame, and customized branding that fits the bill to a tee. No matter your budget, we'll run you…
 
What's the difference between a business and a brand? How do you brand a business and just what does that mean? You'll find out on today's information packed show. Discover the difference between branding and fame. Identify your pivot point, what truly empowers your brand See if your company name, mission, tag and identity all line up, or if they a…
 
Brilliant branding is an investment of time, capital and know how, but does it pay off? Today we discuss the many ways a strong business brand delivers tangible returns in both the near and short term. Such benefits include... Higher margins due to greater perceived value Greater market capitalization (up to 35% more for branded companies) Easier r…
 
Promoting your brand in an age of instant, viral and amplified feedback can present a number of dangers. In this episode, we explore the four types of hysteria, and ways your brand can anticipate, navigate and avoid common mistakes that even big companies make. We'll also look at ways to benefit your brand by aligning with companies that share your…
 
Out of thousands of businesses, one or two will emerge to dominate the industry. What makes these companies different? What makes them succeed while others fail? In today's show we'll examine the three key characteristics of great brands and how you can leverage these strategies for your own company's success. Brilliant Branding is committed to you…
 
Do you struggle to transition from your business name to your company mission and purpose? Is your company identity outmoded, outdated or misleading? Listen in as we discuss ways to clarify your brand identity and messaging by aligning it with your true purpose -- your pivot point. Take a five point check of how you can improve your overall brand c…
 
Has you business shifted focus or direction? Do you offer new products and/or different services than before? Perhaps you've considered a rebrand, but before you do, listen in for tips and advice on when to rebrand your business, and when to simply reposition it to optimize your success. In this episode you'll learn... The difference between rebran…
 
Considering a company rebrand? Listen in as we share the four crucial steps in a successful company rebranding initiative. Learn what to do, and just as importantly, what NOT to do, when renaming and repositioning your company. In this episode we share tried and true tips and techniques for getting everyone on board and on the same page when it com…
 
Are you having a company identity crisis? Then listen to this week's podcast on the many benefits that come with a successful company rebrand. From congruency to clarity, you can boost your brand and your bottom line with a solid rebrand of your business. In this episode, we'll provide case studies that highlight specific benefits from real life re…
 
Does your company name create interest or confusion? Does it engage customers or require explanation. Do you find yourself saying We're more than (insert what you mainly do)? Do you have to spell, pronounce or clarify your brand - before you even delve into the goodies of what you really do? If so, this podcast is for you! Hear the seven main reaso…
 
Do you struggle to transition from your business name to your company mission and purpose? Is your company identity outmoded, outdated or misleading? Listen in as we discuss ways to clarify your brand identity and messaging by aligning it with your true purpose -- your pivot point. Take a five point check of how you can improve your overall brand c…
 
Knowing how to name your new company starts with knowing how NOT to name your new company. In today's episode, we'll explore the 8 biggest branding blunders and how you can avoid them. We provide both insight and real life case studies to help you evaluate your company name to see if it's the brightest and best possible.…
 
It's Halloween night and you approach a dark house, no lights, and eerie silence. Do you enter? Do you approach and knock? Or do you run away, maybe throwing an egg at the window as you retreat? Today we address how to light up your home, your business, your brand. How do you take the house, the brand you have built, and make it engaging and inviti…
 
Got brand? For legacy businesses, a name change is not always an option. Creating a clear, compelling tag line can help differentiate your company from your competitors. Today's podcast explores examples of slogan based branding, tag lines that often supersede the very company name. Brilliant branding often requires resourceful thinking and workaro…
 
Diamonds are forever, but are taglines? Today's show delves into the strategies and formulas behind great taglines. With guest and fellow naming pro Lieba Golden-Koulendros we'll adddress such important topics as... What is the purpose of a tagline? Does every company need one? What is the difference between taglines, mottos and slogans? What makes…
 
What happens when you wake up to breaking news, sometimes bombshell news, about your company brand? When do you fight back, when do you take cover, when do you hold your ground and when do you simply retreat? Today we'll discuss crisis brand management, the Hollywood Weinstein scandal, and the strategies companies can take in the face of explosive …
 
As companies grow and evolve over time, their products and services diversify. Keeping a clear, coherent and authentic message requires an honest examination of your core purpose and mission. By aligning with your pivot point, your reason for being, you can create and maintain a compelling story line -- one that your customers can readily relate to…
 
Brands can serve a number of key functions, from a simple identifier to an entire messaging platform. In this episode, we examine the value and benefits of having a brand story, as well as how to create, articulate and weave that storyline throughout your marketing. While brand names names provide a starting point for conversation, brand stories of…
 
Every company brand has a recipe -- a way it serves up its products and services. In today's episode we explore ways to determine those ingredients, articulate them, and infuse them into your organization. Specifically we will touch on... 1: How to identify your brand ingredients, those special attributes that make you uniquely you. 2: How to prior…
 
Every entrepreneur faces the daunting challenge of naming the new business. What seems like a simple task often devolves into a tangle of obstacles, from identifying and communicating the core message to ensuring legal clearance and matching domain name. Tune in and tune up on how to overcome the common mistakes and pitfalls when creating a company…
 
In this episode of Brilliant Branding, we delve into the five key components that form the framework of a successful company brand. Just as a movie has a number of cast members playing different roles, each part of your brand identity serves a specific function. The five key elements we address include... • The company brand name • The company desc…
 
If you want your brand to shine, you need clarity. In this episode, we discuss the four keys to brilliant branding. From transformative case studies to practical tips and techniques, we highlight how to make your company's brand outshine the competition. To succeed with brilliance, great brands are... 1. Clear - Distill and crystalize your brand im…
 
What's at the core of Apple? Computers? Or innovation? This week's episode explores what we call your brand's Pivot Point, the central focus, the key attribute, around which all your goods and services revolve. Knowing your Pivot Point can empower your company brand and open the doors to new opportunities. Join us as we discuss the important differ…
 
Company branding is one of the most important, yet misunderstood, phrases in all of marketing. Discover the difference between meaningful brand marketing and meaningless double speak. In this episode we'll discuss... The difference between branding and fame (they are not the same!) The important of discovering your pivot point, the main driver behi…
 
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