Inspiration, motivation, practical career, and business lessons for Sports and Outdoor industry leaders. Join us on an exciting journey! With three decades in the Sports and Outdoor industry, I regret having never had a mentor, and now I’m on a mission to ensure you don’t have the same regret. We aim to become the leading source of inspiration and wisdom for aspiring and current leaders in this field. We’ve embarked on a quest to uncover the valuable career and business insights you need to ...
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The Rock Fight: Outdoor Industry & Adventure Sports Commentary
Colin True - outdoor industry journalist
The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths. If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, o ...
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Inside The Outdoor Secondhand Marketplace
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37:15
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) the secondhand conversation continues with a real life secondhand retailer. Barruch Ben-Zekry is the founder of Out&Back, an online secondhand website. Today Barruch sits down with Colin to discuss the importance of brands engaging with the secondhand market and how consumer awaren…
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Running to Success: Mike’s Journey in Event Management and the Power of Community at Raccoon Media Group
1:05:39
1:05:39
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1:05:39
In this episode, we chat with Mike Seaman, Founder and CEO of Raccoon Media Group. Mike has 20 years of experience in event management and shares his journey from portfolio management to founding and growing his own business. As someone who thrives on the community’s energy, Mike ensures the community is at the centre of everything Raccoon Media Gr…
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Hurricane Helene's Lasting Impact, Mount Rainier Gets Shorter & Space Is Scary
30:49
30:49
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30:49
Wednesdays mean adventure here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and Colin & Justin open the show by celebrating this past Sunday's National Coffee Day with THE ROCK FIGHT's official National Coffee Day Quiz! Because, you know, coffee is our greatest adventure beverage (or something). Then they discuss the lasting impact…
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Is A Consumer Shift Coming To The Outdoor Industry? Plus The 'Recommerce' Mailbag!
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35:01
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by commenting on a quote from the CEO of a major outdoor retailer that a "notable shift in consumer behavior is on the horizon". Then he and Producer Dave go through some of the more notable listener feedback we have received regarding brand specific secondhand…
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Do Climbers Make Better Business Leaders? A Conversation With Black Diamond's President
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54:41
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54:41
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we sit down with Neil Fiske, the president of Black Diamond. Two stories lead to this conversation. First was the news that broke a few months back about BD 'narrowing their focus' after years of unwieldy expansion and then the story from a few weeks back about BD investing in and …
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Outdoor Retailer Moves To One Show Per Year
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34:09
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Outdoor Retailer Show Director Sean Smith joins Colin & Producer Dave to talk about the recent announcement that OR is putting Winter Market out to pasture and moving to one June event per year. Sean talks about the reasoning behind the move, the response, comments and criticism t…
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Secondhand Websites & Upcycled Garments: Why Outdoor Brands Need To Do Better
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29:44
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by offering his thoughts on two sustainability focused stories to come out of the outdoor industry in the past week. Flylow announced the arrival of it's secondhand e-commerce site while Cotopaxi launched a new collection of upcycled garments. And while both in…
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The Outdoor Industry's Podcast Blindspot
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37:57
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin promises you that he's not trying lure in sponsors or pat himself on the back. Because we're talking podcasts... not the creative side of podcasts but the business side of podcasts. Podcast advertising is $4 billion large globally. But very few outdoor industry brands and ret…
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Otters Attack! Cave Cheetos! A Lost Hiker! A New World Record!
41:28
41:28
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41:28
It's adventure headlines day on THE ROCK FIGHT (an outdoor podcast that aims for the head)! Today Colin & Justin Housman run through headlines to come out of the outdoor community over the past week. Here's the rundown: A dropped bag of Cheetos caused big problems at Carlsbad Caverns National Park in New Mexico proving that wherever people go, litt…
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The North Face & The State Of Outdoor Brand Messaging
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33:31
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by talking about the new brand video from The North Face and what the messaging from outdoor brands should be in 2024 (00:55). Then Colin & Producer Dave talk about the latest stores to open under the banner of Gearhead Outfitters (22:23), a prediction for the …
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Unpacking The Backcountry Acquistion
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35:17
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35:17
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we dig into the details behind the acquisition of Backcountry.com by CSC Generation with former Moosejaw CEO Eoin Comerford. Eoin joins Colin and Producer Dave to chat about how Backcountry found themselves in their current position, what we know about their new owner, and how this…
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Backcountry.com Acquired & What Do We Do About Dogs In The Outdoors?
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34:33
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by digging into one of the more touchy subjects in the outdoors: Dogs and their place in our community (01:01). Then Colin and Producer Dave talk about the news that broke last week that Backcountry.com has sold to CSC Generations (16:37) and how an executive p…
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Riding the Waves of Change: ACM Co-Founder Matt Barr's Journey from Snowboarding to Business Leadership
1:18:27
1:18:27
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1:18:27
Join us in this episode of Sports and Outdoor Mentors as we sit down with Matt Barr, co-founder and co-owner of All Conditions Media, to explore his unique path from travelling the globe as a snowboarder to leading a successful action sports media agency. Matt talks candidly about the early days of writing for snowboard magazines, navigating the ch…
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Should We Care About Killian Jornet's New Record?
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37:31
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin open the show by getting Justin's thoughts on the new social platform from Outside and how it's integration into Gaia will impact Justin's use of that app (02:50). Then they run through the following headlines to come out of the outdoor community over the past week…
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Outdoor Industry Shake Up: Black Diamond Teams With Retailer Wilderness Exchange
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33:11
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) owner and founder of Wilderness Exchange, Don Bushey, sits down with Colin to give a behind the scenes look at his new partnership with Black Diamond. Last month news broke that Black Diamond and Wilderness Exchange would be forming a new retail partnership. One that allows Wildern…
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Outside Inc Goes Social, Solo Stove Goes Back To Snoop & Rossignol Goes Running
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44:11
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin starts the show by giving his thoughts on Outside Inc launching their own social media platform and offers why he thinks Outside keeps making these bizarre strategic decisions (01:03). Then he and Producer Dave talk about the following headlines to come out of the outdoor ind…
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How Do We 'Re-Center' The Outdoor Industry?
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36:28
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Doug Schnitzpahn joins the fray to talk about how the outdoor industry has lost it's way. (Look at that 'poet and didn't even know it' type stuff here on THE ROCK FIGHT) Doug is a journalist and the Editor In Chief for Elevation Outdoors and has been in and around the outdoor indus…
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Arc'teryx DTC Strategy Hits Big, Patagonia's New Election Policy & Switchback Adds Even More Brands
33:59
33:59
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33:59
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin starts the show by digging into Arc'teryx and Amer's big second quarter and why good brand strategy is paying off for the premium outdoor brand. Then he and Producer Dave take a look at the latest brands to join the roster at The Running Event and Switchback as well as the ne…
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Building Success through Trust, Fun, and Hard Work by Oxbow co-owners E. Debrueres and J.C. Chetail
1:06:53
1:06:53
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1:06:53
In this heartening episode of “Sports & Outdoor Mentors,” we explore the relentless pursuit of dreams with Manu and JC, the dynamic duo behind the iconic surf brand Oxbow. With over five decades of collective experience in the sports and outdoor industry, they share their journey through the highs and lows of leadership, from overcoming monumental …
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National Park Tragedies, Mowing Lawns For A Ski Pass plus Deuter & Hydraflask's New Partnership
38:35
38:35
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38:35
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Justin Housman is back on the mic! Monday's on THE ROCK FIGHT are for stories to hit the outdoor industry and now Saturday's are for the adventure community. Today on the show Colin & Justin get caught up on several stories to come out of the outdoor and gear world including: Ther…
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Outdoor Trade Show Update: News Out Of The Running Event & Switchback
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23:59
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23:59
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Christina Henderson returns to the show to talk about the recent news to come out of The Running Event and Switchback Trade Shows. Last week the following news stories came out of The Running Event/Switchback trade show world: The Running Event will be leaving it's long time home o…
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The 10 Greatest Outdoor Shoes Ever, BD's New Gear Shop & Lolë Acquires Sanuk From Deckers
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46:18
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46:18
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show (01:05) by ranking the 10 outdoor shoes that appear on Footwear News list of The Greatest Shoes of All Time. Then Colin and Producer Dave run through the following headlines that came out of the outdoor industry over the past week: Lolë Brands has acquired Sanu…
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REI Retail Rumble, Dick's, EMS & More Outdoor Drama
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40:12
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we’re bringing out a big gun who can speak to what is happening in outdoor retail. Eoin Comerford, is the principal at Outsize Consulting and is an outdoor industry veteran as the former CEO of Moosejaw Mountaineering. He has a unique view on outdoor big box retail as well as what'…
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EMS Sells For A Song, Nike's 'Winning Isn't For Everyone' Ad & Switchback Adds Heavy Hitters To Fall Show
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35:13
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show talking about the negative reaction to Nike's Winning Isn't For Everyone ad campaign (01:05). TL;DR: outdoorsy people need to relax. Then Colin & Producer Dave hit the following headlines to come out of the outdoor industry over the last week: Last Friday the $…
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Olympic Mindset: Tom Bosworth, Olympian/Agent on Overcoming Challenges and Building a Lasting Legacy
1:07:34
1:07:34
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1:07:34
Join us for an inspiring conversation with Tom Bosworth MBE, double Olympian, world record holder, and now a dedicated track and field agent. In this episode of Sports and Outdoor Mentors, Tom opens up about the highs and lows of his 13+ years as a professional athlete, sharing invaluable lessons on resilience, sacrifice, and the importance of a ba…
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How The Outdoor Market Alliance Is Shaking Up The Outdoor Industry
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27:17
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a look at a new outdoor organization and the impact it has had on the business of going outside. The Outdoor Market Alliance is a group of Rocky Mountain based independent sales agencies that have established a permanent showroom for the more than 175 outdoor brands that th…
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REI Listener Backlash & Crocs Sneaker Drama
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33:13
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33:13
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens things up by responding to listener responses to last week's episode and how REI and Dick's are growing increasingly close to being the same thing. Then Colin & Producer Dave hit the following headlines to come out of the outdoor industry over the past week: Black Diamo…
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Let People Try: Inclusion In The Outdoor Industry with Teresa Baker
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43:32
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're going there. Enter: Teresa Baker. Teresa has been a force for change in the outdoor industry when it comes to DEI and environmental initiatives for the past 7 years. She founded the In Solidarity Project to build a more diverse outdoor industry with a core component of her wo…
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Can REI Get It's Mojo Back? Camber Outdoors Closes Shop & Hoka Continues To Surge
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47:41
Headlines on THE ROCK FIGHT (an outdoor podcast that aims for the head)! Colin starts the show (01:03) with his take on how REI's recently announced vendor of the year awards only show how boring they've become and the risk they're taking by trying to become everything to everyone. Justin and Producer Dave then weigh in on what REI can do to get th…
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The "Infectious" Outdoor Retail Industry | Insights from JD Outdoor Group CEO, Lee Bagnall.
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50:28
Dive into the captivating world of outdoor retail with our exclusive interview featuring JD Outdoor Group CEO, Lee Bagnall, an industry veteran. Discover what makes this field so infectious and rewarding, both from an industry and a retail perspective. Lee shares personal anecdotes about his journey into the outdoor industry, the joys of interactin…
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The Paradox Of Outdoor Participation
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46:15
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a look inside the Outdoor Industry Association's latest participation trends report. Since 2007 the OIA has published the trends of who is going outside. And this year participation hit an all time high while core participants dropped. And it begs the question: how will the…
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VF Sells Supreme, Lebron James Joins Canyon Bikes & The OMA Media Show
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37:14
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for Outdoor Industry headlines! Colin kicks off the show with a recap of the Outdoor Market Alliance Media Show, highlighting an event that fills a longstanding industry need as well as uncovering a problem that persists in the Outdoor Industry. Then Producer Dave joins C…
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The Secret Of Going Outside
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10:52
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin digs into the recent OIA report that shows how outdoor participation is at an all time high. But it also shows that hardcore outdoor enthusiasts are on the decline. How can both of these things be the case? Because more people than ever have learned The Secret of going outsid…
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Final Trade Show Thoughts, Deadly Elephants & The World's Highest Unclimbed Mountain
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30:37
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for our weekly round up of headlines from the outdoor industry and community. Colin is joined by Producer Dave for today's rundown (Justin has the weekend off) and here's the lineup: More with Thermore! (01:40) Colin's final summer 24 events & trade show thoughts (04:20) …
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A lifetime of leadership: J-M Pambet, Former Salomon President & CEO / Board Member and Advisor
1:02:17
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1:02:17
Join us for a compelling conversation with an accomplished leader in the outdoor industry. Uncover the influence of North African roots, the decision to attend HEC Business School, and the transformative periods at Salomon. Hear about the challenges and successes of the first five years at Salomon and the pivotal transition from sales to product ma…
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Outdoor Retailer Strikes Back with Sean Smith
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47:18
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47:18
Last November the show director of Outdoor Retailer, Sean Smith, joined THE ROCK FIGHT to tell Colin why the stalwart outdoor industry trade show was going to make a comeback starting in June of 2024. And if you listened to Colin's instant reaction of the June 2024 edition of Outdoor Retailer you know that Sean and his team delivered. Today on THE …
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Should Fireworks Be Banned? The Conservation Alliance Embraces Fishing & e-SUP's On The Rise
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40:35
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time to bust out the headlines! Come along as Colin & Justin run through the more notable stories to come out of the outdoor industry and community including the following: More with Thermore! (04:57) A new article on Outside Online says that fireworks should be banned (11:45)…
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Tech's Place In The Outdoors with Kyle Frost
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46:10
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it gets a little techy around here. A couple of weeks ago Colin & Justin spoke about the outdoor upgrades coming to Apple Maps and the impact of technology on outdoor pursuits. To go deeper on this topic Mountain Gazette writer and career tech-guy Kyle Frost has returned to break d…
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Patagonia's Wetsuit Breakthrough, Cabins v. Offices & A 4 Year Old Sets A Hiking Record
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41:43
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for a round of outdoor headlines! Come along as Colin & Justin run through stories to come out of the outdoor industry and community including the following: A new edition of More with Thermore! (08:03) A 4 year old sets a record for the youngest hiker to hike all of New …
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Behind the Scenes:Entrepreneurship and Passion in Sports & Outdoor Media by Alternative 138 founders
1:09:26
1:09:26
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1:09:26
Join us for a captivating episode of Sports and Outdoor Mentors featuring Danielle and Philip, the visionary founders of Alternative 138. This marketing and media production agency is making waves in the industry with innovative approaches and a deep passion for the outdoors. With a rich history spanning four decades, Danielle and Philip discuss th…
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Ultra Something & Building A Career in Outdoor Media with Brendan Leonard
49:47
49:47
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49:47
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin welcome Brendan Leonard back to the show. Brendan was the fourth guest ever on THE ROCK FIGHT and today he joins the boys to talk about the state of outdoor media, how his son has impacted his outdoor adventure lifestyle and of course his new book Ultra Something, wh…
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Switchback Spring: Why It's Happening & What To Expect with Christina Henderson
35:41
35:41
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35:41
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're wrapping up a very busy trade show month by breaking down the newest trade show of them all: Switchback Spring! THE ROCK FIGHT had a busy trade show season. We attended GOA Connect and Outdoor Retailer and we even broke the news about the solo debut of Switchback (the outdoor…
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Outdoor Enthusiasts On The Decline? Shaun White Launches The Snow League & Amazon Gets Greener
36:25
36:25
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36:25
It's time for a round of outdoor headlines here on THE ROCK FIGHT (an outdoor podcast that aims for the head)! Today Colin & Justin run through stories to come out of the outdoor industry and community including the following: The Outdoor Industry Association trend report shows that outdoor participation is up but hardcore enthusiasts are declining…
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Another week another trade show. Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is fresh off a flight home from SLC and is here with his off the cuff thoughts Outdoor Retailer. You know, Outdoor Retailer. The most popular topic of discussion within the US based outdoor industry! So what happened at OR this week? Was it a …
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Apple Maps Gets Outdoorsy, NPS Uniforms At Pride & SUP'ing The Texas Water Safari
43:04
43:04
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43:04
It's Headlines day on THE ROCK FIGHT (an outdoor podcast that aims for the head) as Colin & Justin run through stories to come out of the outdoor industry and community including the following: How will Colin & Justin get MORE out of their weekends? (05:24) A new bike saddle has been introduced that aims to reduce sore tushy's everywhere (spoiler: …
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Leadership in Turbulent Times: Snow Peak Senior Managing Director, Noah Reis's Journey
51:47
51:47
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51:47
"Sports & Outdoor Mentors" is thrilled to present a profound episode with Noah Reis, the Senior Managing Director of Snow Peak for North America and Europe. Explore Noah's heartfelt and human-centric leadership journey, from his roots in the travel and consulting industries to his transformative role at Snow Peak. In this episode, Noah shares his p…
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GOA Connect Instant Reaction and a Gear & Beer Teaser
13:36
13:36
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13:36
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is back from Reno and is ready to talk about his instant reaction to attending GOA Connect. The Grassroots Outdoor Alliance (GOA) is a coalition of 104 independent outdoor specialty retailers and Connect is their twice annual trade show. This week Colin had the opportunity to…
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The Switchback Blowback with Wes Allen
40:20
40:20
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40:20
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're dipping our toes back into the trade show world with some retailer feedback on the recently announced Switchback Spring show that's coming to Nashville next June. When news broke about Switchback adding a spring version of the show that has been historically part of The Runni…
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Red Bull Rampage: The Women Are In! A Talking Headlamp & The Historic Brood of Cicadas
49:35
49:35
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49:35
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through headlines to come out of the outdoor industry and community including the following: Colin & Justin's goals for the summer. (06:11) Red Bull Rampage will allow women to compete for the first time. (18:35) Ever want to talk to a headlamp? Now you can! (28:…
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Rad Power Bikes + Lost Coast Brewery Downtown Brown (Gear & Beer!)
49:19
49:19
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49:19
Today on THE ROCK FIGHT we're featuring an episode from the new addition to The Rock Fight Podcast Network: GEAR & BEER! That's right, Gear & Beer has it's own podcast feed. But we'll still share Gear & Beer episodes here on THE ROCK FIGHT for the time being. But head to Apple, Spotify or wherever you get your podcasts and follow and rate Gear & Be…
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