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Social on the Sidelines

Front Office Sports

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Shahbaz Khan and Amara Baptist dive into the stories behind some of the sports industry's hardest working professionals. Social on the Sidelines takes you on a journey through how these professionals landed where they did and what lessons they've learned along the way.
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After several years working full-time with the Chicago Bears, Cameron Good now creates digital content full-time as a freelancer working with teams like the White Sox, Chicago Bulls, and Chicago Blackhawks. Good joins Baz and Amara to discuss his journey in the business of sports media.โดย Front Office Sports
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The social media and content manager for the United States Women's National Soccer Team discusses her professional journey, following the team to another World Cup win, advice for aspiring professionals, and more!โดย Front Office Sports
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The Clippers Director of Social Media talks about his change from Sixers social to IMG and back into the NBA with the Clippers, strategy after an exciting offseason, advice for aspiring professionals, and more!โดย Front Office Sports
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Sports Partnerships Manager at Twitter, Will Exline joins the pod to discuss his favorite team accounts on Twitter, areas of improvement for sports commentary on the platform, and much more.โดย Front Office Sports
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Director of Creative Strategy at Midnight Oil, Jack Appleby joins the pod to discuss his perception of change in social, biggest challenges working for entertainment brands, and much more.โดย Front Office Sports
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Live from Bleacher Report studios in NYC, we talk BR's social strategy, how the organization views success on social, what ideation within BR looks like, and much more.โดย Front Office Sports
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Our first MLS guest, Kayla Knapp, joins the pod to discuss working with the Portland Timbers, transitioning from Fox Sports to team social, providing advice, and more.โดย Front Office Sports
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The Dallas Cowboys' Taylor Stern joins the podcast to discuss managing one of the world's biggest sports brands, how innovation is viewed in the Cowboys organization, and her journey into sports.โดย Front Office Sports
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Julie Phayer, formerly of the Golden State Warriors, now with The Ringer, hops on the podcast to discuss her experience from winning rings to the 3-1 series, how she got into NBA Social, and more.โดย Front Office Sports
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Jen Tulicki - Director of Social Media for the Chicago Bears joins the pod to discuss her growth from Target Corporate Social to NFL Social, how a major trade impacts tone & voice, advice for taking digital risks, and more.โดย Front Office Sports
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Marissa O'Connor joins the pod for the squad's first NHL insights, including a career path that started in entertainment, the Coyotes' personality-driven strategy, and more!โดย Front Office Sports
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The Starters' Leigh Ellis talks through his unique journey from banking to an NBA TV show host, advice for those looking to get into sports media, and much more.โดย Front Office Sports
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Megan Julian discusses her path from NBA social to NFL social, how to break through the challenges of different organizational voices, hiring practices, and more.โดย Front Office Sports
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Julian Valentin discusses his path from professional soccer player to social media maven, his philosophy on risk taking, the Social Media sports community and more.โดย Front Office Sports
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Alexis Morgan discusses her career path from hedge funds to NBA digital, building a personal brand, and what's next for NBA Twitter.Meanwhile, Shahbaz and Amara discuss IG TV, PUMA sponsorships, The NBA Draft, & more.โดย Front Office Sports
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Angie Treasure discusses the challenges of adjusting an organizational tone, why it's important to hire for talent, and more. Meanwhile, Shahbaz and Amara discuss WNBA social, mental health issues in sports, the Stanley Cup Champions, & more.โดย Front Office Sports
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Jaryd Wilson, formerly of the Atlanta Hawks, talks through the team's unique social voice during his tenure, the ups & downs of working in NBA Social, and his hiring process for social media positions.โดย Front Office Sports
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Philadelphia Eagles Digital Platforms Manager Samantha Wood talks through her rise from minor league hockey to the NFL, covering a Super Bowl, the Eagles' social strategy, and much more!โดย Front Office Sports
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ESPN's Cassidy Hubbarth joins the podcast to discuss her journey, the growth of social, and advice.Meanwhile, Amara and Shahbaz discuss growth opportunities within social, haunted NBA hotels, & more.โดย Front Office Sports
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Chad Shanks (Formerly of the Houston Rockets) joins the podcast to discuss "the tweet", the days before and after his departure from the Rockets, unique parts of NBA social, and more.โดย Front Office Sports
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NBA Social Media Managers Shahbaz Khan (Timberwolves) and Amara Baptist (Grizzlies) kick off the Social on the Sidelines Podcast discussing their journeys to the NBA, networking in the industry, skill sets needed to progress, misconceptions about the job, and more.โดย Front Office Sports
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